In the current trucking market, drivers who are receiving consistent miles are less motivated to switch jobs, leading fleets to spend more money on advertising to attract drivers despite rising lead costs and low job postings.
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Drivers Aren't Interested in Switching JobsAdded:
Drivers just don't seem very interested in switching jobs right now. Lead costs continue to climb while unique driver job postings remain low. And a lot of that probably comes down to stability.
Drivers who are getting consistent miles right now may not feel much motivation to make a move. And all of that means fleets are having to spend [music] more money on advertising to get those drivers to switch fleets.
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