Women Athletes NIL Powerhouses

Added: 2026-05-24

[00:00:00]Right now it's happening with social media, um, you know, athletes, celebrities have a direct relationship to their fan base. And there's some athletes, particularly women actually, the women athletes are really good at this. And in fact, um, as a stat, women, uh, NIL, you know, student athletes actually generate 4.5 x more revenue than the males. Um, and sponsors are starting to wake up to that. Um, they have a connection with their fan base.

[00:00:26]And so, you know, technology's where it's easy to post or, you know, you have something like Buffer where you can post across different things. Um, you know, people are working with agencies that are doing that for them.

[00:00:37]Um, and then some people are just doing it on their own.