When facing uncertainty in an industry (such as potential fuel shortages, price increases, or service disruptions), consumers face a strategic decision: book early to lock in current prices before they rise, or wait until closer to the travel date when prices may be lower. The video illustrates this dilemma through the example of summer holiday planning, where travelers are choosing to delay bookings despite expert warnings that flight fares will increase and disruption is likely.
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Could a jet fuel shortage cancel your summer holiday? ✈️Added:
I mean, I guess the worst case scenario is summer holidays are over. That's who said yesterday that Brits are leaving it till later and later to get their holidays because of this chaos. They said that they're not going to impose a surcharge, but we had Kier Starmer and Darren Jones in recent days saying that flight fares will go up and disruption is likely. I was thinking like if you think there's uncertainty around it, do you book immediately so you've booked it before prices go up or do you leave it really late? And I'm quite surprised everyone's really leaving it really late cuz my instinct would be jump in before there's a massive squeeze.
>> I've just booked for November. But for November?
>> that that is far enough away.
>> gosh, I've got flights haven't booked for May.
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