What Actually Happens After a Client Says Yes

Added: 2026-05-23

[00:00:00]In business, most of us think the hardest part is getting the client. But it's not. Yes, if you seriously build a solution for a problem, okay, with the proper market research, of course, you will get clients. But the real hardest part is not about like you know getting clients or you know getting more and more clients. It's not you have to think more on that when you scale up. But in the initial stage, the real hardest part is how do you treat your client? How do you treat your client when they reached out to you? How do you treat what do you offer and the way you offer? And after you offer a service or a product, how how is your maintenance? How is your maintenance of relationship? How is your maintenance of your product or service?

[00:00:52]That's what the actual hardest part in a business.

[00:01:01]All right, so welcome to this video. But before we get into this video, I just want to give you all a quick recap on what we were talking in the last video.

[00:01:08]Okay. So we were talking about like how we as a company we as a dev griffins uh we transform ourselves from a general service offering agency to very much niche focused story building agency and how we were helping founders. I just gave you all a summary on the transition and the struggles we had uh when it comes to the transition and also like what we were offering. Okay. Now now I just want to go deep into every single thing in the business. Okay. So when it comes to transition of course uh we completely transformed into a very much different unique service offering agency.

[00:01:53]Whenever we feel like a startup the first thing we think that the hardest thing to do in a business is to get clients. Okay. But this time I realized it's not the case. It's not the hardest because we know who is our client, who is our ideal customer. You are very very much clear about it. Okay. It's just a matter of you know sitting with a call with them or it's just a matter of reaching out to them. Okay.

[00:02:24]But what is actually hard is how we are going to treat them. What is the steps are we going to follow with every single ideal customer when they come to us?

[00:02:38]What is the first step and what is the second step and after the completion of the service or like after this completion of the process how do we maintain the relationship with them?

[00:02:50]Okay, that's what I wanted to you know convert into a product. That's why I just want to convert this into a product. Okay. So I seriously had this thing in my mindset. Okay. Producting productizing in the sense okay building a software or you know building a SAS to you know solve this problem. But to be frank, I want to build a solution around it. But but I wasn't clear about it because when when we have to offer this service to the you know customers and we have to you know work with them and we have to like we have to seriously see their you know experience with us then only we know like okay these are the pain points they have. So these are the things we have to solve. So until that until then I realized no it's not a thing. So first let's work for people.

[00:03:43]Let's give give them a best experience with with what we offer. Okay. So basically as a agency our goal is to build u stories. We we help people to build stories. So how are we going to build how are we going to help them? So this is what I wanted to focus first. So in our previous customers uh like whoever came for the website development, social media uh management ads and stuff I felt like okay where did we miss what did we miss okay why did we sounded like a general person is because we didn't had had a you know a proper chat and we didn't you know seriously understand about what they wanted to achieve in their business. Okay, they came to us, they want to build a website. Of course, we built it for them. They came to us, they wanted to build a social media. We built it for them. This is what we were doing, right?

[00:04:39]But this time we made a complete different step, which is the first step of this building story process.

[00:04:53]Number one, discovery call. All right.

[00:04:56]So you all know what happens after we sign an agreement with a client, right?

[00:05:01]We get the payment and we start the work, we deliver it. That's it. But I seriously wanted to make an difference here.

[00:05:11]Okay. What's the difference? Basically, I wanted to have a complete 3hour strategy call with a client before even we start the work. Yes. before even we start the start writing the agreement.

[00:05:29]Okay. So for the call of course we are going to charge them for the call. Uh depends on the call. Okay. So what's that call is about like simple in that 3 hours strategy session we completely you know go with the client to the deep of his experience his business story every single you know note. Okay. So we go go into every single lead part of the business and also the story. So after the strategy call from our team we analyze whether we can help that business whether it's it has the potential to you know grow online and stuff because otherwise the client will of course we we can get any number of client on board and then we don't deliver the service they get disappointed. So I we don't want to do that. Okay. So we clearly give them a summary on where they are where we can bring them to. Okay. So this is this is the you know outcome of that threehour strategy call. So after the call we do completely uh full full road map for the client and we present it before even we sign the agreement. So I seriously want to make you know make this change happen because end of the day why a client pay to us they wanted to make a transformation. It can be a website transformation whatever the transformation they want to make right.

[00:06:57]So when we you know do that transformation we have to be you know actually we have to be loyal to the client rather than you know if if we feel like okay if even if we do this website you don't get business then why should we do it we don't we can suggest him to do something better for his business right so that's the thing that's the point of the strategy call so basically with the call we analyze the client and whether we we'll see whether he's potential or not good for the business, not good to you know get get the service from us or whatever it is like we analyze it and then we go for the next step.

[00:07:40]All right. So I just want to talk more about this discovery call and like what we we what we actually you know ask the client. All right. So as I mentioned we have worked with some ideal customers under this build your story. uh so when we work with them I realized the importance of this change we made you know this three-house strategy call so I'll give you all an example scenario which actually happened okay so a business person who came from uh Australia he came to us he wanted to uh you know start social media promotion for his POS brand so he just came to us he just wanted to do this uh POS thing and do social media promotion, create flyers, uh website and stuff. Okay. But I asked him to join the strategy call and we had a you know two to two to three house call. So after the call uh I asked him to wait for minimum like 3 days. Give us 3 days time we'll come up with something different this time. So yeah we had like 3 days of work. Our team worked on that and we presented him a story. We created created a fictional character for that brand and around that fictional character we built a story and how we are going to distribute that story to the customer and then like what will be the ROI? So we presented that to the customer and he was super happy and impressed and we started working on that and that turned out really really well.

[00:09:19]in terms of the distribution, it worked out very well. Okay. So yes, the same investment he was uh supposed to put in the social media, we actually made it more sense. We did it in a very very very good way. So I was super happy about uh the work we did in the end of the you know process. So this is a this is a crazy example right? This is the benefit of uh the change we made actually on this case. All right. So that's about the discovery call actually the brand strategy call.

[00:09:56]Okay. Yeah. So what happens after this?

[00:09:59]Simply the execution. Okay. After the client approval we directly go for the execution. So how do we execute? What are the steps we follow? And what are the differentiated steps for each and every service we provide? All right. So, we'll discuss that in the next video.

[00:10:17]But if this video helps helped you in any kind of a way, just let let me know in the comments because I'm making these videos with more and more passion. Uh because I just want to bring more value into these videos. I just want to provide more value to you guys whoever starting a business, whoever starting these agencies, do it in a better way.

[00:10:39]Okay? So, I always appreciate competition. So even if you are starting the same thing just go for it man I'm I'm totally happy but do it in a better way do it in a better way uh I would I would say do better than how we did okay so this is the story of the build their story at the reference so I'll come up with the next episode next week until then Tashantan goodbye