How to Think About Competition at Every Goal Size

Added: 2026-05-31

[00:00:00]There's these zero- sum dynamics in some of these industries. In sports, there's one champion.

[00:00:05]>> You know, Olympics, there's one Olympian, but you seem to think that there's kind of this winner take all in in many of the things that you do. Why is that?

[00:00:15]>> I think in I think it depends on goal size. If you want to, you know, make a million dollars a year as a lawn care person, you don't really need to worry about your competition. Like, you just need to go find 200 houses that'll pay you whatever the math is to get a million dollars a year. like it's not it's not crazy complicated, right? 400 bucks a month.

[00:00:33]>> Um, but in the open AI world, right, like there's probably going to be one model that ends up, you know, winner take all or it'll just be like Pepsi and Coke, but there's there's not going to be a ton.

[00:00:47]>> Um, I don't know, like >> I guess if there's a network, you know, effect that's going to occur, then it makes sense to kind of like get market share. Um I guess in the marketing world you could call it maybe be attention share but the so there is a fixed amount of attention um like in the world take eight billion bill people times 24 hours or times the number of hours they're awake like there's there is that much attention right and I think technology has just increasingly put advertise has stolen attention from IRL you know in real life like friends and family >> um and put it in a place that you can advertise um and so from that's what I think from an attention perspective there like there is do we know what that number is? No. But it there is a there is a number and it is finite. Um and so does somebody watching my video preclude them from watching your video? No.

[00:01:39]Because they could watch both videos.

[00:01:40]But if they only have an incremental 10 more seconds that they're going to watch one business clip then in that instance the person who has Right. And so that's that's kind of how how I think through it overall. But I just I think about a lot of life in in percentage like likelihoods. How how likely is this to see the likelihood that this thing that I want to have happen occurs? And so that's that's basically all I do is I just try to make bets. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.