Stores 'joining forces' to survive

Added: 2026-05-16

[00:00:00]structuring happening across the country and involves multiple stores teaming up operating under one roof.

[00:00:05]>> That's interesting. From the Container Store and Bed Bath and Beyond to Party City and Staples, Fox 5's Lisa Sbrega is diving to the strategy behind these brand new partnerships. In the world of retail, there's a rebirth happening for legacy brands you may have thought were dead and gone. Party City, Bed Bath and Beyond, and even Toys "R" Us, the stores of our youth now back and possibly better. What we're seeing is a new effort at efficiency in the market.

[00:00:30]There are investors an increasing number of them who buy only intellectual property, just brand names, and try to capitalize on them. And they're trying to capitalize on the brand names of defunct retailers by reinventing them.

[00:00:44]Staples didn't buy Party City. They've entered into a $20 million partnership that's a lifeline to the struggling party chain. Toys "R" Us stores aren't back, but now it's a licensed brand in 451 Macy's, and with their partnership, the retailer is now predicting over $1 billion in annual toy sales. And Bed Bath's parent company bought the Container Store for a cool 150 mil, all to try their hand at retail light. Oh, of course. I think I just threw some out.

[00:01:14]>> It's been a It's been a long time. Yeah, I thought Bed Bath and Beyond was gone, but apparently not. It's back. What do you think about the joining forces of it all? Uh I I think that it's nice to have someplace to shop with our feet instead of our fingers. I think it's great. I think it's great.

[00:01:30]>> I personally don't like to shop online at all. It's You see a picture and then you get it, it's not what the picture looks like. You got to touch it. I want to touch it. The question is, will it work? Well, it's going to vary case by case.

[00:01:43]Will the sub-brand, will this new revived brand attract enough people?

[00:01:48]Will the product be interesting? Will the deal between the new ownership of the defunct brand and the retailer who's showing the space be attractive enough to both parties to continue the business. A new study says legacy brands are twice as trustworthy as the newcomers. They're hoping this translates into sales. In Livingston, New Jersey, Teresa Priolo, Fox 5 News.