Car dealerships face significant inventory challenges due to high vehicle prices, fuel costs, and consumer price sensitivity, as demonstrated by examples like a $70,000 Ford F-350 pickup truck and a $30,000 2019 GMC Sierra with 95,000 miles that remain unsold despite having good features and value.
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Car Dealerships Are DROWNING In Cars They Can’t Sell — Here’s WhyAdded:
All righty, guys. So, we have to talk about what is going on in the car market, and I'm going to give you guys a little backstory really quick. So, make sure that you're seated. I seen this coming, and the reason why I say this is because I worked in the car business for a couple years. I was working for a couple dealerships. I was actually the top sales person in the dealership for 2 years in a row.
Month by month, sales employee of the month. And I just got to explain what I noticed then. What I noticed was people were buying cars no matter what. No matter uh um sometimes people didn't like the color, sometimes people didn't like the leather, sometimes people didn't like that it didn't have certain certain features, but they still bought it. Some people went beyond past the payment that they would uh should have gone. You know, I get that someone can say it's affordable and whatnot, but some some of the payments that I see certain individuals paying is just absolutely ridiculous. Like, it's just absolutely ridiculous, especially for a vehicle.
Interest rates were completely insane.
It was just an insane time over these last few years with buying cars.
And people were just buying them, uh flipping the negative equity onto the new vehicles, and then now they put themselves in a tough position where they can't trade out of the vehicle or they got to come up with a couple thousand dollars to just get out of the vehicle. So, when I seen that cars started getting bought and bought and bought no matter what, dealers had very limited inventory. People were putting themselves in uh I'm going to say my opinion worst position.
What was to be expected? Well, if they can't trade them back in 2 to 3 years, what is to be expected? And look at what's happening, but just take a listen to this.
It's absolutely wild to me. Nissan cannot sell cars to save their life.
This dealership that I'm at, all these cars right here in this row, they have 10 cars in this row. These are all 2025 models. We're almost at the midway mark of 2026, and they still have over 10 2025 models sitting on the lot. And I talked about this before, Nissans actually have a great value for the money. This is a fully loaded Nissan Sentra and the MSRP is $27,000.
And again, there's huge discounts on this. I bet you can get this thing out the door at like $22,000.
But I think it's just because Nissan's reputation with that CVT is what kills this brand. And then yeah, maybe some of their new designs like these Muranos are just uh not the best looking, but if you want bang for your buck, you can't beat some of these Nissan deals that they have. And to get a fully loaded Sentra like this for 22 grand, try getting in a Civic or Accord for anything where close to that fully loaded, you can't. A fully loaded Civic you're sitting at $35,000 and that's not even out the door price.
One side note, if you actually take care of the CVT and do the fluid every 30,000 miles, they actually last. And Honda has the same issue with their CVTs, too.
It's absolutely wild to me. I see exactly what the individual is saying in today's video, but at the same time they got to like put themselves in what's been happening with people that actually own them shoes. You know, there are certain individuals that have done the maintenance correctly, they have done everything correctly, but yet they still have issues and you know, they pass on that information to other people and then other people are like, "Hey, I'm going to stay away from that brand."
Then people get scared even going anywhere near that brand. Now, of course, every manufacturer has their issues. Some have more than others, it just depends on the car itself, you know.
Uh if the car is some I've seen some manufacturers have uh problems with vehicles that only have like 3,500 miles on them, brand new. Some are less than 1,000 miles on them already having issues. It's just about luck of the draw and my opinion, it's just literally just the luck of the draw. But, I have another clip for you guys. Take a listen.
So, I need you guys to tell me I've got a truck that we've not been able to sell. And I need you to tell me why.
2026 7.3 L F350 Lariat pickup truck, white in color, got the running boards.
Check out this interior, guys.
Nice truck.
Got all the options, big screen.
Power roof.
Has a MSRP of 70 I mean, he just asked the question and the answer is right there in front of him. Right there in front of him.
$70,000 for a pickup truck. And it has the 7.3.
I I can assure you guys, if this had the 6.7 diesel, I think it would have sold.
Maybe it was like 5 or 10 grand a little bit cheaper, it would have sold quickly.
Because the people feel like that they are just paying more for electronics, that they pay more for gadgets. And you know, some of these vehicles they don't even make it past 5,000 mi without even having issues. And that right there is what the people do not want. Especially $70,000 and then the interest rate on top of that, yeah, I can see exactly why the truck is sitting. And the answer is right there in front of him.
5,320.
So, let me know in the comments, guys, why can we not sell this truck?
And let me ask you this, would you buy this truck for $55,000 if I could sell it to you?
Let me know in the comments why and would you buy it for $55,000?
Well, there are some people that are commenting. So, one person said number one is a Ford, number two is a gas, number three is 70,000, number four is 70,000, number five is 70,000. Another comment says it's gas and not 4x4. I don't know 100% if that's accurate or not. You guys will have to go look at that yourself. Now, another comment says price is always going to be the price in my opinion. 55 isn't a bad price as I just told you guys." "Cuz ain't no truck worth $70,000." And then another person says, "Two-wheel drive for 70k." Another person says, "How many subscriptions does it require to run?" Another person said, "It's two-wheel drive, that's why it's not moving." I guess the answers are right there in front of him.
I'm about to show you the oldest car on our lot and I'm not really sure why it hasn't sold yet. Right here is a 2019 GMC Sierra. It's got one previous owner and we got it in on a trade. I kind of think it hasn't sold yet cuz it's expensive. We've got this thing listed at 30 grand, but this truck slaps. It's got a 5.3 L V8, 355 horsepower, premium interior with GMC's multi-pro tailgate with easy lift. So, let me know in the comments, why do you think the oldest car on our lot hasn't sold yet? I think somebody should come buy it. And for more car Well, I mean, who's going to tell them?
Who's going to tell them? I think it is the price.
Uh I'm going to read some of the comments. Someone says, "It's because it's got 95k miles, price closer to 25 to 26. So, you know, you only gave them 23 for trading." I don't know if that's accurate, you got to do your own research. Another person says, "Always price." Another person said, "It's always the price." Another person says, "You're right. Why the is a 7-year-old pickup truck priced at 30k? That's insane." Another person [clears throat] said, "I think the question is, where are you getting those" I'm not even going to read that comment, finish reading that.
Another person says, "I know a 2018 Silverado double cab that's about to be on a lot for 30 for about 35k and it only has 4,000 miles on it." Another person says, "Drop the price to 25k and I'll buy it." Well, I guess a lot of people are saying that they view the price should be between 25 to 26k and they think that's more of a reasonable price for the truck.
And in my opinion, uh I think another thing too that's playing a major factor is fuel cost right now. Fuel cost is really uh as you guys know, especially I think that truck. He said it has the bigger V8.
And imagine filling that up and driving that around. I mean, you're going to be burning the gas, especially with a bigger V8. And the gas mileage, a lot of people are not happy with the way gas prices are right now. So, I know that that plays a very important factor. But, a lot of people are saying that it is the price. If the people feel like that the value isn't there for the price.
What do you think? Another thing, too, is what many individuals got to look at is there are a lot of dealerships flooded that are literally bending the prices just to get these vehicles gone because they have been holding on to them for too long.
I mean, it's going to end up, you know, probably having to sell out of blowout, which means that they have to blow the vehicle out, which means they have to price it like very crazy for someone to come in and buy. And hopefully try to make money on the back end like an extended warranty or whatnot because with 95k, I don't know if someone will or not buy an extended warranty, but I would think that they would considering the mileage that is on it. But, that is something that many individuals have to pay close attention to when they're trying to sell these vehicles. It's how is it priced according to the market?
Sometimes, you know, some dealers are a little bit higher up on the market just to, you know, try to make more profit. And then you come in, they talk to you and say, "Hey, no, this is that. This is that."
But, at the end of the day, the people feel like that the truck shouldn't be priced as high as it is. Anyways, let me know what you guys think about today's video in the comment section. Make sure you leave this video a big thumbs up and I'll catch you guys on our next one.
Take care.
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