When housing prices rise beyond affordable income levels, cities experience significant population decline; San Diego's housing prices nearly tripled to nearly $1 million over a decade, requiring incomes over $260,000 to afford, resulting in the city losing 23,000 residents in 2025 as part of a decade-long trend of outbound migration.
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Deep Dive
City in California that is losing people that no one knows about
Added:This one city is silently losing people and no one is even paying attention.
People are fleeing by the tens of thousands. Home sales have collapsed and now prices are even starting to fall.
Some people say it's just a temporary slow down, but other people think it's much bigger in San Diego. For nearly a decade, more Americans have now moved out of San Diego than moved in with the metro losing 23,000 people in 2025 due to outbound migration. It's not hard to see why. Today, you need to earn over 260,000 in order to afford a house in San Diego because home prices have nearly tripled over the last decade to nearly $1 million for the standard house. It's about 1,300 square feet.
This historic affordability crisis is driving even more people out of the state, but now the market is starting to show signs of stress. Home values in San Diego are down 1.5% in the last year according to data on Reventure app while home sales are sitting near the lowest level in the last 10 years. The question is, is this the start of a meaningful housing downturn in San Diego or will this just be a slow bleed out for one of America's least affordable, but beautiful cities? Reventure has actually forecasted prices in San Diego and the rest of California for 2027. To find your area, download the app now.
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