Build a personal brand make 1K to 10k per month

Added: 2026-06-01

[00:00:00]and remember having to dampen my success over the Boxing Day sales as Jake was barely being able to make rent. In that moment, I knew exactly what to do. Few polls, couple discovery calls, and we knew that he had built the wrong product. I built Jake Shopify store, showed him how to deliver in motion, which cost him only a dollar per month to run, and launched his new offer, a 15minute daily mobility challenge. What happened? It blew up. In his first month of launching, he made over $81,000 in sales and continues to run his challenge in this format today. In total, my method made him over a million in sales and continues to be the backbone of his business. Using this product market fit method is the simplest and most reliable way to build an offer that someone is actually going to buy. Do you see the importance of understanding your audience's needs? This requires no upfront investment in expensive apps or platforms, no ad spend, no revenue share with some company promising the world, and no complex funnels that literally take months to build. It's beginner friendly, works for all online coaches ready to monetize, just a laptop and your iPhone. Using this method, you can replace your full-time income and make money online that is super fun and rewarding. Create your own schedule, taking more time for yourself. Have full financial and location freedom just like Jack and I. Do you want this level of freedom in your life? Building a personal brand allows you to amplify every aspect of your life. Your financial, network, access, status, all increase because of this one great business asset, your audience. Using my untapped method allows you to see unparalleled growth within 30 days. Now, here's the inside scoop. At my education community, Amplify, we teach people exactly how to build and monetize their personal brand. This is designed for fitness enthusiasts who haven't even launched a fitness account all the way to experienced online coaches that really want to grow and unlock their earning potential. I am still deep in the social media space and practice what I preach every single day. Like this day when I made over $5,000 while surfing in Bali or this day when I brought in over $4,000 while hiking to Machu Picchu in Peru or this month where I did over $120,000 in 30 days while traveling through Greece with my best mates last June.

[00:02:34]That's double the median salary in just 30 days. Would you be happy with that kind of income coming in from a coaching business? At Amplify, I teach people to unlock their full potential and achieve life-changing results using my untapped second mover advantage method. The best part is that it can be run completely remotely, only requires an iPhone, which requires no upfront investment, no skills, and is completely beginner friendly. And after speaking with thousands of fitness enthusiasts and investing over $100,000 in online programs myself, I found out that a lot of courses in the social media space are rubbish, outdated courses, no support, no community, no money back guarantees.

[00:03:16]To be frank, they don't even care if you don't grow on social media or build a life-changing business. And that just didn't sit right with me. So, I locked myself away and spent hundreds of hours building a stepbystep formula that people just like me could follow and know exactly how to build their personal brand and monetize it into a full-time career, earning 10x the average salary all from an iPhone. This is the single best online community and coaching business in the world. Now, by the way, you may be thinking, I don't even have a fitness account set up yet, or maybe I don't even know my niche. And don't worry, nearly 80% of the people I've helped started just like me in September of 2023 completely from zero. You're in the same boat as thousands of other people. I have a full course on exactly how to set up your account, find your niche, and optimize for growth to capitalize on the little known early momentum that it gives those new accounts. I walk you through exactly how to get started, especially for your first Instagram post, which is normally the most important as it sets the tone for your whole account. I teach you exactly how to launch your first seven days of content to get those early wins under your belt and carry this into a winning personal brand. Your niche selection, content pillars, and content is reviewed by me to ensure that you take the perfect steps to build a highly engaging and highly converting content funnel. Or you might be thinking, I literally know nothing about editing.

[00:04:46]Well, my content templates are as close as it gets to copy and paste. So, you can start posting straight away. You're going to get access to over a year's worth of content templates ready to go viral by simply dragging and dropping your content inside. You literally cannot get this anywhere else. These templates are a proven road to viral content and I had delivered 75 million plus views every single month drop. I take weekly calls on both content and sales training to ensure everyone in my Amplify community can ask Q&As's throughout the week and can learn key topics like ideiation, filming, and editing directly from me. Not only that, but you get direct access to me and my team of coaches who have successfully scaled their own personal brands and know these methods inside out. I will personally be reviewing your content and offers to ensure you grow faster and convert more of your audience into paying clients. You literally cannot get this level of support from anywhere else. Plus, you get scripts and tools for literally everything. content planners, posting schedules, mission statements, sales calls, DM scopes, and anything else you can think of. There is nothing left to chance. Now, if you've reached this point, you're probably wondering, "How do I find out more?" Let me show you how. Right now, you can book a free, no obligation, 30inut road map content session with my head of strategy, Alejandro. Alejandro has built his own personal brand and knows exactly how to execute this formula. This is a video call where we discuss your current work situation, what your goals are, and to see if every single day. 45 days in, something changed. I discovered the untapped method I will share with you in just a minute that took me from the edge of never starting my social media account to making over $40,000 in December. Literally 2 months after starting my account that year while only creating content for 1 hour per day from my iPhone. And the best part is it was so much easier than anything I had ever tried before. I genuinely couldn't believe it that with this single strategy, I kept growing and growing and growing. Not only were my followers at an all-time high, but so was my bank account and made 65,000 in my next month and over 80,000 in profit in my month after that. Then $100,000 the month after that. That's when my life changed forever. I traveled the world when I pleased. got exclusive access to events, health clubs. My network literally exploded. Brands I already used and loved wanted to pay me to work with them. People wanted to fly me first class to go to events. And I started rubbing shoulders with not just millionaires, but billionaires, working just 1 hour per day from my iPhone to make more money each month than I was earning in an entire year. I can now travel whenever I like, live wherever I want, decide my own work hours, and how much I make is completely up to me. As I documented my life and blew up on social media, people began to start asking questions. How are you able to consistently grow on social media and afford this lifestyle? So, I began showing my friends and then they started blowing up on social media, too. It became a chain reaction using the exact method that I've been using. Like Marley from Sydney, my housemate who blew up to a 100,000 followers in less than 50 days, signing deals with Rex owner Samsung Whoop from his first post who was so reluctant to even start posting on social media until I showed him this untapped method. He did this while studying full-time in his final year of medicine. I've seen full-time lawyers, consultants all blow up on social media with one underlying component. They took the risk and started posting consistently and used this untapped method that I'm about to show you. Even look at my housemate Jake who's got over a million followers with an insane 150,000 follower growth in just the last 30 days still using the same exact untapped method. Can you imagine if that happened to you, you and your best mates? I now have complete financial freedom, time freedom, and location freedom. Better yet, I know that my content performs even better when I'm in sunny, beautiful places like Bali, Greece, Spain. I get to chase the sun year round. And it's from this one method that I'm about to share with you.

[00:09:21]And just so you know, I haven't stopped using this method. At the time of recording, I've generated over 1.6 million follower growth across the accounts I manage. And in the last 30 days, I've generated over $250,000 in profit. Wouldn't it be amazing if you could grow this quickly? Since then, I've helped over a thousand fitness enthusiasts launch their own personal brands and turn them into freedom creating online businesses. I get messages like this on the regular talking about how my program has made such a big difference in our student lives. That's why I'm so passionate about teaching people about how I've achieved freedom through content creation because it's created this incredible lifestyle for me and it's allowed me to help people to unlock their full potential, too. And it's all because of this unique method I discovered back in October of 2023, which I'll now share with you. Now, back to that diagram from the beginning of the video. This diagram has generated me over 1.6 million followers in growth and is responsible for over $1 million in income. This is the exact model that can launch your personal brand and give you financial freedom in 2024. That is capitalizing on the second mover advantage system. Now, where I was completely going wrong is I thought content creation was about filming and editing. First, film everything you can and try and get high quality footage.

[00:10:42]Then, try to edit this into a high performing viral reel. What I didn't understand is content creation is really about ideiation. It's about knowing exactly what to post to attract people to your account. There are so many topics and subtopics in fitness and once you've been working out for a while, you lose touch with what is relevant to your target audience. You make content on what you think is relevant to you, not what is relevant to your audience. This is the first and often the biggest mistake of new content creators. They create for themselves and not their audience. Using my second mover advantage system, I managed to shift the focus away from myself and began looking at how to really cut through in a saturated market. Modeling my topics, hooks, and themes off my videos of successful creators allowed me to know exactly what topics to talk of. Next, I began learning how to really use my iPhone to capture engaging, highquality shots that would capture my attention. I stopped filming every workout just to be left with shaky, blurred footage that resulted in cheap, low performing videos. I did this with no one around to film me and just with a basic tripod setup, no expensive camera equipment and no professional post-prouction filters.

[00:11:58]Learning how to capture, folder, and organize high performing content and sped up the whole content creation process. I shot with intention, knowing exactly what shots to get. People even asked me what camera I used to shoot on.

[00:12:11]They literally couldn't believe that I used an iPhone to get all of my shots.

[00:12:16]Next, I learned how to edit engaging content at scale. Editing can be one of the most time consuming components of content, but I managed to reduce my editing time to as low as 5 to 10 minutes per day. If you've already tried to edit content, you're probably wondering how the heck I managed to do that. Simple, my content templates. I created editable templates on Cap Cut for all of my high-erforming content I wanted to recreate. This meant all I literally had to do was simply drag and drop my content into the video and hit export. Everything synced perfectly. The audio was crisp, transitions on point, and text already preloaded. It was like having viral content stencils, and all I had to do was color inside the lines.

[00:13:00]These templates became the backbone of my content strategy, allowing me to launch multiple Instagram accounts and post hundreds of videos per month across these accounts. Short form content creation is a pure numbers game. And being able to edit at scale is crucial if you want to get ahead. You are only as good as your last reel. So getting ahead by posting once, twice, or even three times across multiple accounts without sacrificing quality is gamechanging when it comes to scaling up your account. The cool part was I found a way to share these templates with my friends. They then started using them to blow up their socials. And now I have thousands of users of my content templates, all growing their socials and receiving monthly air drops of top performing viral fitness content, all editable in Cap. I drop a mixture of training, nutrition, lifestyle, and mindset content and ensure that every template drop is modeled on over 75 million views per month. Next, you need to know how to monetize. Learning how to truly understand your growing audience, build grand slam offers, generate inbound leads, and convert on call is crucial to scaling your personal brand from a hobby to online money-making machine. This step-by-step formula allows you to ensure that you have product market fit every single time you launch an offer. I've seen time after time again fitness trainers making the same mistake of launching an offer that nobody buys. Some of these trainers even have 10, 20, 100, 300,000 followers and still aren't making enough money to go fulltime. Why? Because they're lacking product market fit. This one term is literally make or break for any business. It defines the relationship between your audience's problems and the solution your product or service provides. Without product market fit, your product is useless. It does not provide a solution to anyone's problems.

[00:14:53]It fulfills no needs and therefore has no buyers. This even happened to my housemate Jake aka Alasto. When his social media blew up in May 2023 using part one of this method, he went all out on building a world-class fitness app.

[00:15:09]It had meal plans, training plans, tracking macros, everything you need to get in killer shape. Fast forward $10,000 in app development cost, a 25% rev share with Macroactive, and 6 months of development. He was ready to launch.

[00:15:23]What happened? No one bought. Why? Jake, aka Last Boy, was a mobility specialist.

[00:15:30]He'd missed the one key thing about his audience. He'd never asked them why or what they actually needed. They wanted mobility help. They needed to release tight hips, lower back, and hamstrings.

[00:15:42]They wanted to touch their toes. Most of his audience were already in the gym and had a decent level of fitness. years of going to the gym and getting in the shape was why they were so tight and stiff. Jake did not have product market fit. Why? Because he never asked his audience. In December 2024, after hitting my first 40k months in sales, I came back to Sydney after some time away for Christmas and remember having to dampen my success over Boxing Day sales as Jake was barely being able to make rent. In that moment, I knew exactly what to do. Few polls, couple discovery calls, and we knew that he had built the wrong product. I built Jake's Shopify store, showed him how to deliver in notion, which cost him only a dollar per month to run, and launched his new offer, a 15minute daily mobility challenge. What happened? It blew up. In his first month of launching, he made over $81,000 in sales and continues to run his challenge in this format today.

[00:16:43]In total, my method made him over a million dollars in sales and continues to be the backbone of his business.

[00:16:49]Using this product market fit method is the simplest and most reliable way to build an offer that someone is actually going to buy. Do you see the importance of understanding your audience's needs?

[00:17:02]This requires no upfront investment in expensive apps or platforms, no ad spend, no revenue share with some company promising the world, and no complex funnels that literally take months to build. It's beginner friendly, works for all online coaches ready to monetize just a laptop and your iPhone.

[00:17:21]Using this method, you can replace your full-time income and make money online that is super fun and rewarding. Create your own schedule, taking more time for yourself. Have full financial and location freedom just like Jake and I.

[00:17:37]Do you want this level of freedom in your life? Building a personal brand allows you to amplify every aspect of your life, your financial, network, access, status, all increase because of this one great business asset, your audience. using my untapped method allows you to see unparalleled growth within 30 days. Now, here's the inside scoop. At my education community, Amplify, we teach people exactly how to build and monetize their personal brand.

[00:18:07]This is designed for fitness enthusiasts who haven't even launched a fitness account all the way to experienced online coaches that really want to grow and unlock their earning potential. I am still deep in the social media space and practice what I preach every single day.

[00:18:24]Like this day when I made over $5,000 while surfing in Bali or this day when I brought in over $4,000 while hiking to Machu Picchu in Peru or this month where I did over $120,000 in 30 days while traveling through Greece with my best mates last year.

[00:18:40]That's double the median salary in just 30 days. Would you be happy with that kind of income coming in from a coaching business? At Amplify, I teach people to unlock their full potential and achieve life-changing results using my untapped second mover advantage method. The best part is that it can be run completely remotely, only requires an iPhone, which requires no upfront investment, no skills, and is completely beginner friendly. And after speaking with thousands of fitness enthusiasts and investing over $100,000 in online programs myself, I found out that a lot of courses in the social media space are rubbish, outdated courses, no support, no community, no money back guarantees.

[00:19:22]To be frank, they don't even care if you don't grow on social media or build a life-changing business. And that just didn't sit right with me. So, I locked myself away and spent hundreds of hours building a stepbystep formula that people just like me could follow and know exactly how to build their personal brand and monetize it into a full-time career, earning 10x the average salary all from an iPhone. This is the single best online community and coaching business in the world. Now, by the way, you may be thinking, I don't even have a fitness account set up yet, or maybe I don't even know my niche. And don't worry, nearly 80% of the people I've helped started just like me in September of 2023 completely from zero. You're in the same boat as thousands of other people. I have a full course on exactly how to set up your account, find your niche, and optimize for growth to capitalize on the little known early momentum that it gives those new accounts. I walk you through exactly how to get started, especially for your first Instagram post, which is normally the most important as it sets the tone for your whole account. I teach you exactly how to launch your first seven days of content to get those early wins under your belt and carry this into a winning personal brand. Your niche selection, content pillars, and content is reviewed by me to ensure that you take the perfect steps to build a highly engaging and highly converting content funnel. Or you might be thinking, I literally know nothing about editing.

[00:20:52]Well, my content templates are as close as it gets to copy and paste. So, you can start posting straight away. You're going to get access to over a year's worth of content templates ready to go viral by simply dragging and dropping your content inside. You literally cannot get this anywhere else. These templates are a proven road to viral content and I have delivered 75 million plus views every single monthly drop. I take weekly calls on both content and sales training to ensure everyone in my Amplify community can ask Q&As's throughout the week and can learn key topics like ideiation, filming, and editing directly from me. Not only that, but you get direct access to me and my team of coaches who have successfully scaled their own personal brands and know these methods inside out. I will personally be reviewing your content and offers to ensure you grow faster and convert more of your audience into paying clients. You literally cannot get this level of support from anywhere else. Plus, you get scripts and tools for literally everything. content planners, posting schedules, mission statements, sales calls, DM scripts, and anything else you can think of. There is nothing left to chance. Now, if you've reached this point, you're probably wondering, "How do I find out more?" Let me show you how. Right now, you can book a free, no obligation, 30inut road map content session with my head of strategy, Alejandro. Alejandro has built his own personal brand and knows exactly how to execute this formula. This is a video Let's go to the bottom here and add a few more to my bamboo gym collection in Bali.

[00:22:44]This is a really useful way just to put all your clips into different folders.

[00:22:48]If you have a specific running route or you know there's lots of shots of you jumping in the ocean or training in a specific gym, just an easy way to label them and at least break you down in some basic categories so you're not waiting through tens of thousands of photos. So once you've got them into useful folders, you can then basically go in, select from a folder and put together some videos. Here's a bit of an example.

[00:23:11]I just took some running content to show you what it looks like stitching together multiple pieces of content. So, you select whatever you want. You can do a multi select. Really useful if you're pulling a lot of content at the same time. It will then chuck it into Cap Cut. Note, whatever order you selected, it means that that is the order that it will arrive into your Cap Cut editing.

[00:23:31]This is all on your phone, by the way.

[00:23:33]There is a Cap Cut native app to desktop. Um, I film and shoot everything on my phone, so all the content's already there. So, I edit on my phone as well. Once you're there, you can scroll through and you can look through the different clips. You then have the ability to split down the bottom left.

[00:23:49]Split is a really useful tool. It essentially obviously splits a clip into two different portions. That means you can keep both of them or you could delete one of them. Then what you want to be doing is taking the best part, whatever section that is, you can bring the clip inward by dragging that little tab. It's like a sticky tab. Um, it will go to where you are paused or you can sync it up to beats, which I will show you shortly. You then basically can go through all of your clips and take the best part that you want. Once you have your clips and they are ready to go, you may find that you want to reorder them.

[00:24:25]Simply hold down on it and it creates panels. You can then drag across and it will reorder the clips. Once you have them in the right order, you can tap on the bottom left and you can hit audio sounds and then you can import from your library. Just a bit of a heads up.

[00:24:42]Importing audio. There is integrated audio on there, but they have a pretty limited range. The way that I take viral audio is that I screen record the video from Instagram. That then saves the sound on a video on my phone. I then put all of my screen recordings into a folder called audio. And you can do that because the iPhone allows you to access all of your screen recordings. Go into audio and then I have all the viral content that's in there. It's a little bit of a hacky way of getting around it, but it's really hard to put and find viral audio that's already on the Cap Cut app. You can then import and what it basically imports it as as just an audio file. So you can see all of these little uh frequencies which basically shows the sound waves of the audio. You can then do this super useful thing that I didn't find out until a lot later on. I wish someone had told me which is beats.

[00:25:38]Beats put these yellow little markers where the beats of the audio are. This is how I sync all of my clips to ensure that the frame is changing as the beat changes as well. This setting creates a sticky dot and you can drag your audio files to make sure that it's changing every time it hits the beat. You can then also cut your audio to ensure that it's at the right length. Next, we have our key framing. Now, what key framing does is it just creates a more dynamic shot. It's really useful as a post editing, particularly if you've used a tripod. It can be very boring just being in the same place the whole time. Key framing allows you to zoom into certain things and then zoom back out. Key framing is a super useful tool. I highly recommend you use it, particularly if you have a shot where you're in the middle and you're doing some sort of dynamic move. It just creates a lot of engagement and allows the audience to track the most important visual part of your video. The way that you do it is up next to the undo button, there is a little plus and a triangle and a diamond. What you do is you add a little sticky diamond at the start and then you zoom in and you can add one at the end.

[00:26:52]What this is saying is that at the start you want it to start at this frame and at the end you want it to zoom into this frame. You can also add them in the middle of your video um to create a more of a dynamic in and out. It takes a little bit of playing around with, but you get pretty quick at it once you've done it for a few videos. You can see here it adds this nice zoom in effect.

[00:27:12]It makes a little bit more engaging to watch.

[00:27:16]Next, you have your text. Now, text you can add in. Super simple. Write the text that you want. There are so many different fonts. There's so many different styles. You can move it around, add it, make it bigger, make it smaller. There's so many ways to play with it. You've got text in there.

[00:27:33]You've got colors and you also have animations. What animations allow you to do is things like the typewriter text where it comes in or it zooms out, can dissolve in, can fade out, fade in. So many different things to play with there. You can also shorten the text.

[00:27:51]You you treat it like an audio file or like a visual file where same princip principle applied. You can split it, you can drag it, you can cut it. You can then also turn text into voiceovers. The voiceovers on Cap Cut are okay. I'd probably use another platform if you want to do voiceovers. I can add the platform that I use with a link below.

[00:28:13]Now, we're talking about audio. Now, audio u obviously you have your sound audio if you've screen recorded some viral audio from Instagram. Another way that you can do it is you can add a voice over. You can add voiceovers directly into Cap Cut, which is an awesome function. Simply click sound voice over and it will bring up a recording dashboard. Hit start. You'll have 3 seconds and then you can speak.

[00:28:37]Don't worry if you don't get it in the first state. You can clip up your different audio. You can split it. You can make it smaller. You can speed it up or slow it down. There's loads of functionality there to ensure that you are speaking at the right pace and that you're speaking and voice over matches the clips that you have on screen. I've just given a short example here where I've said the text that is on screen.

[00:28:58]Now, if you wanted to do this the other way around, which I would recommend where you do your voice over first and then you go, "Ah, this would be more engaging if I had some captions with it, a great thing you can do is you can delete, obviously, I'll delete the text that's on screen now." And click auto captions. What auto captions do is it allow you to pull either from the video or the voice over or a combination of both. So for this example, I'm going to use the voice over and I'm going to generate some automatic captions that then basically listens to everything I say in the voice over and puts these captions on screen. They often have some animation in there as well where it will highlight the word that's being said as it's being produced. This is a super useful tool. It saves so much time and you basically got text that is synced with your audio. There you go. That was a quick crash course. I know that's a lot of information. And there are some more comprehensive guides here on YouTube from some other creators that spend a lot more time on Cap than I do.

[00:29:56]That is the very basics. I think if you can master those four elements, you are going to be ahead of a lot of people.

[00:30:03]Again, this is a skill that is refined over time. It is incredibly frustrating at the beginning because you are a beginner. I recommend you go through, you refine these, you have a few plays at it, and then you'll start to see viral content and go, "Ah, I know exactly how they created that." Patience is key. I think editing content takes patience. Uh, it's really hardest at the start because you're slow, inefficient at editing, but also, you don't have a bank of clips built up yet. So, I have obviously thousands and thousands of videos now, so I can always go back in the bank and I'm not filming new clips every time I want to show an exercise.

[00:30:38]can simply go back in the vault and pull one out. So, don't feel discouraged. It does get easier. You also get a hell of a lot better. My biggest tips would be order your content into folders. This is something you should do at the start.

[00:30:51]It's a very useful thing to do on your phone. Cap cut allows you to pull directly from albums. So, I would segment clips into things like running, lifting, sunrise, food, however you want to do it. But the more detailed you can get those folders, the easier it will be to pull specific clips. I would also go with the plan. Make sure that you film for the edit that you want to make. So know what the end product is and then reverse engineer everything you need to get there. Lastly, I would reuse your clips that perform well. This is something that I have done a lot of.

[00:31:21]Obviously, there is an upper limit until your audience get a little bit bored of the same clips, but there's always going to be some clips where you're looking incredibly, I don't know, vascular, shredded, or looking at your PC. Don't be scared to reuse them. Your audiences are mine and it's a visual to complement the value that you're delivering.