J.BONE Explains the Power of Influence & Branding | @414HypeHouse

Added: 2026-05-31

[00:00:00]Hey, man, you watching Cold Red, with the one and only big homie, [music] my big homie KB. It's up there and it's stuck here.

[00:00:12]Ricardo Amor, drink like a boss.

[00:00:16]Hey, what up? We in Cold Red with that smoke that's fire. I'm your host, the Playmaker, and today today we got a very, very special guest in the building.

[00:00:23]>> What it do? What it do, man? We got the young influencer. The one and only.

[00:00:29]The man with the plan.

[00:00:33]Mr. 414 hype house himself. Mhm. We got Jay Bone in the building. Jay Bone, what up?

[00:00:38]>> What it do? What it do, man? Appreciate you [music] for having me on the platform, man. Hey, man, I want to thank you for taking time out your busy schedule to come share your story with us. Yeah, it's only right. It's only right they deserve to hear this one.

[00:00:50]Talk to them.

[00:00:52]I got some very in-depth questions for you. You ready? Okay. Man, let's get right to it.

[00:00:57]So, Jay Bone.

[00:01:00]For the people that don't know much about you, man, tell the people a little bit about you.

[00:01:04]Hey, well, I'll say I'm a like really multi-talented, like creative in the city that's pushing everything I could possibly push out the city, giving the city a good light.

[00:01:14]I'll say I'm a jack of all trades, bro.

[00:01:17]You never know what you might see next from me, really.

[00:01:20]And I can agree with all things you said, right?

[00:01:23]So.

[00:01:26]What part of town you grew up in?

[00:01:28]>> East. I'm off the east, man.

[00:01:29]>> You off the east side?

[00:01:30]>> Yeah. What part of the east? How far east, though? Buffum, I'll say. I I grew up on Buffum, for real. Oh, you off Buffum. Buffum County, huh? Yes, sir.

[00:01:39]So, growing up in Buffum County, what was it like for you?

[00:01:42]Hey, I was all all throughout the hoods, for real. I was really hooping, though.

[00:01:45]I was with the guys outside. Normal kid.

[00:01:48]I wasn't on no hot [ __ ] though. I was just like a baller, really.

[00:01:51]Oh, you was hooping? But I sucked, though. I ain't the best baller, but I was a baller.

[00:01:55]>> [laughter] >> So, tell me, Jay.

[00:01:58]A kid growing up in Buffum County, one of the highest crime areas in the city, right? Right.

[00:02:05]What was the activities like like I mean, I know basketball courts and you know.

[00:02:11]>> much everything. Like it it's the same in every hood. Really it was dangerous some days. Some days it ain't. But to me it really wasn't dangerous to cuz of the people I kick it with, you know. So, I'm always in the way.

[00:02:21]>> when you living in the middle of the war zone, man, it it it's very rarely it seems like it's war, don't it? Right.

[00:02:28]I mean, where did y'all find a space for fun because ain't no fields ain't no fields on the East side. Like y'all can't play flag football. But y'all got a lot of parks, right?

[00:02:36]>> Yes, hooping is is mainly just hooping.

[00:02:38]Everybody know everybody from parks and stuff like that, really.

[00:02:42]Or if they not it from the park, it's from your block. So, listen. You eventually made your way to the North side, right?

[00:02:48]>> Uh yeah. So, is there a difference between East side cats and North side cats? I'll say North side, you you you going to see more more [ __ ] walking around with ski masks and all that. All black. You never know what he on. East side, probably it's probably the same, but [ __ ] over there they they they really hustling for real. Oh, so hold hold on now. I'm off the North side now.

[00:03:13]Man, y'all ain't hustling on the East side.

[00:03:15]>> of hustlers, man. It's hustlers everywhere. Let me let me rephrase that.

[00:03:19]It's hustlers all around this [ __ ] Any side, really though.

[00:03:22]Because >> East, North, all that. Definitely.

[00:03:24]Definitely. Because it's two it's two sides. Well, the East side got a cheat code, man, because it's kind of broke up into two sections. You know what I'm saying? You got the East side, then you got the far East side. Right. So, have you ever crossed over into the far East side? I've been everywhere around the city, bro. Like literally. Yeah. Everywhere.

[00:03:44]So, that's how you amassed such a following That's what it is, really.

[00:03:48]>> name, huh?

[00:03:49]Like I'll be outside during the summer.

[00:03:52]Like you never know what I might have my hands into. Like, I I build connections with them everybody cuz everybody [ __ ] with me. So, it just be like it is what it is. I guess it's the energy, man.

[00:04:02]Hey, listen. You grew up on the east side. At what age did you find the knack for cuz you was born into the internet era.

[00:04:13]>> Mhm. You know what I mean? So, at what age did you really adapt to saying I can really make this happen. I mean, found the entertainment in it.

[00:04:23]Okay. Uh it like in high school, I'll say with the Facebook [ __ ] I was going viral on Facebook, but I ain't never really think like turn into like no business or being no influencer or nothing like that until I turn uh 18.

[00:04:36]I'm like, [ __ ] I got this platform.

[00:04:40]I just I just quit my last job. Folks was trying to tell me work, work, work.

[00:04:44]I ain't feeling that. So, I quit that job. I realized I had this platform and I realized I could make some cheese off of this [ __ ] >> the platform? The Hype House, bro. So, the Hype House been around for >> 6 years. 6 years now. Yeah.

[00:04:58]And creating that name, how did you come up with it?

[00:05:01]Okay. I didn't come up with the name.

[00:05:03]Let's put that out there for the world to know. I didn't come up with the name, but I did come up with the Instagram portion of everything and then everything that come with it like the pushing the city, promoting everything, graphic designing, reaching out to businesses, helping businesses grow. All that's off my muscle, but the name, that was not originally me.

[00:05:26]Are we going to get some credit? Uh I don't even know who came up with it for real.

[00:05:29]>> Oh. I don't even know who came up with the name, but from zero though, I built everything up from zero though. No doubt.

[00:05:35]>> Literally.

[00:05:36]So, once you built the platform, once you started the platform, right?

[00:05:40]The Hype House. Mhm.

[00:05:43]You was just doing it for fun? I was doing it for fun. I seen that like I was putting the spotlight on the city like the numbers was like okay, these is real numbers, these real people. I'm looking at the comments, the followers like this real engagement like real authentic engagement that the city don't got. So at that point I realized like I got something big here and if I keep going it's going to get bigger and bigger and bigger and bigger, you know. And that eventually that's what it did. Yeah, did somebody tell you or pull your coattail to say man you need to turn this into a business because >> No, I just I just thought about that on my own really like >> I just thought about that on my own really like How old are you? I'm 22 now.

[00:06:16]Man, you ahead of the game [clears throat] man.

[00:06:18]>> man, July 23rd.

[00:06:19]>> man I want to congratulate you on that man because you you young you got a vision. You know what I'm saying and you got the work ethic to make all of it come true.

[00:06:30]So I definitely want to take my hat off to you for that.

[00:06:34]So Hype House becomes a brand, right?

[00:06:35]Mhm.

[00:06:38]What was the next thought after you built such a following?

[00:06:43]I bro it it just come to me as I go.

[00:06:46]Like right now where I'm standing at is like the media hub, the social media hub like I discussed with my partner 40 bro like it's the media hub. We can push out interviews, we could push out new artists from the studios, we can we can promote you to to like the masses bigger than probably anybody else right now. So it's like I just want to be the biggest in it, you know. You definitely the biggest. I just want to be the biggest in it.

[00:07:10]>> You know, you definitely the biggest because you know, I came along late in social media as far as joining the podcast era and figuring out how it really works, right? So you were one of my influences and you know because I followed you.

[00:07:28]You know, I had no idea who was behind the page but I was a fan of the page, right?

[00:07:34]But it influenced me to do bigger things, you know what I'm saying? Like I saw it it was a number of podcasts like Press Play, um GJ Jerry. You know, I take my hat to all the the people that came before me because you know I always look at it as being bigger than me. Mhm. You know, and and if we include everybody as a collective, we can be more powerful.

[00:07:59]So, Jay, are you open to working with other entities like >> Like other like People that Yeah, that's doing the same thing that you're doing.

[00:08:11]I mean, I don't I don't see a reason to do that. Like, you know, cuz it's like they got their thing, I got my thing. I can I can say if it's like an event that somebody booked both of us on or something, we can do something like that, but So, the sauce ain't for sale. The sauce, it ain't really ain't for sale, man.

[00:08:29]Like, if you're doing the same thing as me, it ain't going to make no sense.

[00:08:32]I mean it's enough money for everybody. You heard that saying.

[00:08:36]>> though. It is. It is. But, I'm saying though like I don't see how that could like fit most of the time cuz then it'll be chance somebody trying to step on your toes. You could come with [ __ ] like that, you know?

[00:08:47]>> Well, when you and I'm just saying this, you know, um I'm just dropping something for you. You know, it's this thing called shared revenue. You know what I mean? So, we don't want to leave no money on the table if there's some money to get.

[00:09:01]Right, right. You know, that's just a a gem.

[00:09:03]So you don't learned the internet game, man.

[00:09:08]To a T. You found out how to crack the code.

[00:09:12]I got the cheat codes, I guess you could say.

[00:09:15]How does one hook up with Jaylen and say "Man, help me."

[00:09:22]Just hit that DM, let's work, and then we're going to come up with a game plan.

[00:09:25]And we're going to go So, the sauce So, the sauce is for sale. It's for sale.

[00:09:29]>> [laughter] >> The sauce for sale, cha.

[00:09:33]Man.

[00:09:34]Well, you know, I know a couple a few people that might be interested. You know what I mean? So by you cracking the code, what's the importance of having a structure and and like what you trying to really achieve by doing that?

[00:09:45]I'll say the importance of having structure is like the same importance it is how you structure with a house. You [ __ ] up a little bit along the way, the house might come crashing down. What I say, everything you do got to be strategic, bro. Every move you make, the next one got to make sense after that.

[00:10:01]And what I mean is like let's say I'm building this platform and I'm promoting all of these people. Eventually, I would want people from other cities to tap in and that's the end goal. Just building and pushing talent worldwide.

[00:10:15]Okay, so you thinking bigger than Milwaukee. Bigger than Milwaukee, but Milwaukee that's this the home, so I'm going to bring us up to the top too until we with everybody else. So that's the end goal for the hot pots.

[00:10:26]>> That's the end goal.

[00:10:29]How do you feel about the impact of Milwaukee's rising global recognition? Like do you feel that we getting our chest due right now? It's our time?

[00:10:39]>> We It's our time right now. Like if people paying attention to the stars that have been rising up, like JP, Myah P, Frank, like they giving you all the blueprint. I almost forgot Steve. Like they giving you all the the blueprint.

[00:10:51]Literally just stay consistent, drop quality, and push yourself. That's really all it take. The support going to come. If if your music good, your craft good, just put yourself out there, bro.

[00:11:02]When you say they giving you the blueprint? They giving you the blueprint.

[00:11:06]Everybody story is different. Everybody path to success is a different route. Right. So break down.

[00:11:14]I'm saying by basically how they push they self and market they self on social media. They make they self marketable.

[00:11:20]If you can't If you ain't marketable, it's going to be hard for you to make it, you know?

[00:11:24]So we talking about consistency.

[00:11:26]>> Consistency. Repetition. And just getting up and doing the work.

[00:11:29]>> Mhm. The more young want face, the the You know I always say a lot of us including me look so good because everybody else around us is lazy. All right. What you think about that?

[00:11:44]I can agree with that. Most people lazy cuz they feel like they ain't they can't make it. They feel like there ain't even no chance so they ain't even going to try. But all it really take is that little bit of that little bit of um push, bro. And if you could potentially be the next big star, for real. Be the next big thing. You don't want to be the next star, you might be rich.

[00:12:01]>> Well, I don't seen you break a number of artists on your platform. Yeah, man. A lot of people would probably don't even know like the JP first viral moment came from the hype house, bro. He'll tell you this. Like 2 months later this man is signed. He on a big stage. It's all off of this one little push, bro. And that could happen for anybody.

[00:12:23]Tap in. That can literally happen for anybody.

[00:12:28]How do you feel about entitlement?

[00:12:30]I mean, people really feeling like you need to post them cuz I know you got a lot of cousins now.

[00:12:37]You got a lot of best friends now. A lot of brothers. A lot of cousins. A lot of >> Hey, I wonder how many times if I can be in your Jordans for a day, man, how many times they calling you big bro?

[00:12:49]And they older than you.

[00:12:51]Hey.

[00:12:52]>> [laughter] >> We ain't even I can't even count on my hands. So how you feel about that though? I feel I feel like [ __ ] I done made my mark in the city. Know what's up. Like you feel me? Like you can't do nothing else but know what's up.

[00:13:09]That's how I see it.

[00:13:13]Loved by few.

[00:13:16]Hated by many. Respected by all. Facts.

[00:13:20]When I look at you that's what come to mind, right? How do you deal with the hate that come with the plate? I don't deal with it. If you hating then you just hating. I ain't even going to give you the energy or my time even, you know. You don't respond?

[00:13:32]>> Don't even respond. You don't even get a response at all.

[00:13:35]If they want a response, just see me face to face with that same hating energy. Come speak that hate to my face, you know. That's all that is. Yeah.

[00:13:43]Knowing that it come with the plate, man, I think that we have a certain responsibility to not entertain it because it's pointless, you know. Yeah, I mean >> me for real. That's how I see it. Like I mean, when you got so much to lose, why?

[00:14:00]Why? You know what I'm saying? That's the question that I'll be wanting to ask most rappers. Mhm. Why you doing what you doing when you got so much to lose?

[00:14:09]>> And what they be on still trying to be in the streets and all that. Don't even make no sense. Like >> Put yourself up, man.

[00:14:14]>> end goal? That The same thing with with uh dudes that be trapping and [ __ ] Like you've been trapping for so long. You've done made so much. When is you going to quit? When is you going to What's the end goal for you? Like That's That's what I be thinking. Like It don't be no end goal for real.

[00:14:30]You 22. Yeah. You started your platform in high school. Mhm. Fresh out. Yeah.

[00:14:36]Maybe coming fresh into high school.

[00:14:42]That's the perfect time to start a platform, wouldn't you say?

[00:14:48]For sure. Or during high school while you there. Like a clothing brand or something. You got a clothing brand you in high school and it's fire.

[00:14:55]You in here every day. You can market your own clothing.

[00:14:59]>> people every day.

[00:15:00]>> them. You can literally And then when they go out of town, they taking you with them.

[00:15:04]You know what I'm saying? And that's how the name spread.

[00:15:07]>> Mhm. So, my advice and your advice would be to start as early as possible while you in school cuz you going to see them same people every day. Every single day. Get your money right while you in high school and make it work while you can.

[00:15:21]And I guarantee you going to be successful because there's going to be so many people that see you every day.

[00:15:25]You can speak to them or whatever, walk by them, they might speak to you.

[00:15:30]Because at any given time it's over a thousand people in the building at one time every day. Mhm.

[00:15:38]And a lot of artists don't even realize like back in 2020, I'll say 2019, 2017, 2022, bro, like the way people music was really going viral and going up throughout the city was people sending their unreleased music in school, bro, to other students.

[00:15:54]Like it's literally sur- surface like wildfire, bro. Like like Big Wan for instance, he had so much unreleased, they sharing it to everybody in the school. So, he just getting bro. Building a fan Building a fan base.

[00:16:06]>> Finding your authentic crowd.

[00:16:09]And what where can you find your authentic crowd besides the people that you see every day?

[00:16:14]That love you for being you first of all and then they see you got a talent. They going to be the first to support it. Mhm.

[00:16:24]You don't build a platform Well, let me let me rephrase that. You don't build a big platform Mhm.

[00:16:32]organically. Right.

[00:16:33]>> You said the sauce ain't for sale, but give us a gem.

[00:16:37]How did you do it?

[00:16:39]I stayed consistent and I didn't stop.

[00:16:41]Even when I lost my first page at 35,000, I just said, I woke up one day and I'm like I had a big platform, I can't let it go to waste. The whole city was cuz I don't know this [ __ ] So, let me just bring it back and now look at us now, 152,000.

[00:16:56]Well, you dropped one gem and it was a big one. Start as young as you can.

[00:17:00]Start as young as you can for sure.

[00:17:01]>> any other advice that you would give of the up and coming content creator?

[00:17:09]Block the no- block the noise, stay consistent, and drop quality content cuz your quality is what matter the most with this content this internet your quality and the way you present yourself to the world bro. Like that's what it really is your quality and the way you present it.

[00:17:28]Is there anything that you would change about this journey?

[00:17:33]Um I wish I would have started sooner.

[00:17:36]That's all I wish I would have started sooner. Wish I would have knew all the ins and outs about the social media and stuff so I wouldn't have been getting banned there all them times but like that that set it back a little bit just a little bit but >> Man at 22 man you got to look at it like most of the people that's getting into it is older than you. Mhm.

[00:17:59]Yeah I don't I don't see nobody else my age except DJ Quan. Shout out DJ Quan with Milwaukee reports man. He the he the youngest next to me right now.

[00:18:09]I think he like 19 right now.

[00:18:12]He going crazy man.

[00:18:14]So Jay if the people want to catch up with you how would they go about doing that? Just hit me up on any social media man Jay Bone 5K.

[00:18:22]414 hype house hit me up we can work man.

[00:18:26]Is any last words?

[00:18:29]Be yourself the haters.

[00:18:31]Really.

[00:18:32]Man. That's all I can say to y'all.

[00:18:35]Again I want to thank you man for taking time out your busy schedule to come share your story with us.

[00:18:41]Code Red the platform where we smoke this fire. I'm your host the playmaker and it's the kid Jay Bone aka 414 hype house and we out.

[00:18:57]>> [music] [music]