AI is stealing search results | Fake arborist companies claiming ISA Certified Arborists

Added: 2026-06-02

[00:00:00]Hey all, Corey with Bark Tree Care here.

[00:00:03]I uh was looking online and uh doing some searching just to see what would come up with certain keywords.

[00:00:14]And I found out that in my area at least, if you type in any of the keywords like arborist, certified arborist, I mean, you you can come up with about anything that you could think of that should pull up the people that have ISA certifications, you won't find them.

[00:00:36]You'll find fake companies and most of the ones that I found were all going back to like an 855 number.

[00:00:49]They all had exactly the same generic AI. They pulled all of the keywords out of there. They had stuff for PHC.

[00:00:58]They had stuff for removal. Like all of the key categories that you would be looking for an arborist for, they had just a generic, sounded awesome, but it had all of the keywords in it. And there was a bunch of different company names that they just had made up.

[00:01:16]And each of the websites that came up for those companies showed that they were from my area.

[00:01:24]They had my town listed as their home and they don't exist. They're not here.