Drake's strategic approach to the music industry involves leveraging his massive catalog and fan base to negotiate favorable deals, with his ability to potentially go independent giving him significant leverage. His success is measured not just by current streaming numbers but by his ability to exploit his extensive catalog, which generates ongoing revenue. The music business operates on the principle that artists with the biggest catalogs and most loyal fan bases can command the highest deals, as labels want access to their proven revenue streams. Drake's situation demonstrates how established artists can use their accumulated success and industry relationships to negotiate from a position of strength, even when facing criticism about their current creative output.
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Iceman Q&A part 2! Akademiks answers all the Chat’s questions about Drake’s Iceman!Added:
Oh, you can hear me, TJ.
>> All right, bet.
>> Yeah.
>> All right.
>> Hang on.
>> All right.
>> Oh, no. I pretty much finished. I was just saying that um the uh um I actually forgot. Go ahead.
>> Yeah, I got I had a question for you at this primo.
>> Oh. Oh. Oh, by the way, no. I was saying I I was saying in 20 years if I had to make a bet right now and I am a betting man in 20 years do I think they're going to be cool? Um I wouldn't say oh hell no. I think now in the immediate I think if they see each other there's going to be violence right now. Violence but in 20 years when they're both they're going to be the most successful guys in hip hop bar none. This era is going to be defined by Drake and like like Drake is like LeBron and like Kendrick is like Carmemelllo Anthony.
You feel what I'm saying? Like you know, >> stop.
>> Nah, for real. All right. All right. No, not Carmelo. Let me see.
>> Um, he's like James Harden. James Harden. No, he's James Harden. It's like Leonard Le.
>> Hell no. Yo, you're trying to call Yo, >> Kendrick is is Steph Curry? Steph Curry got >> Drake the beach, my [ __ ] He got to be Steph Curry.
>> Bro, Steph Curry got the same amount of rings as LeBron. No, >> Kendrick. If you want to say, okay, Kendrick had one great moment. That's it, buddy. So, whatever that guy is, maybe he's >> James Hart. James Harden is a choke artist. He's got no ring. You got to give him at least a negative ring.
>> Leonard, they're both from LA. They both got >> What about Kawawaii? You give him Kawhi.
Kawawaii. Kawawaii. He's literally Kawhi.
>> No, he more so KD. He had to team up to get a ring and then he got one ring with them. He got his one little quiet. Kawawaii is quiet. It's perfect.
>> He is Kawai. He's Kawai.
>> It's perfect. They got the same initials. Kendrick Lamar. Kawhi L. He's Kawhai.
>> He might not giving him too much credit.
He's Mugsy Bose. Let's be honest. He dunked one time. That's it.
>> Mugy.
>> He dunked one time.
>> Yo, A, I got a question for you, bro.
>> What up?
Um I it's like a question how you feel about you know Drake music. Um basically like do you feel like Drake's biggest curse was that he made too relatable music for so long that now it makes people project their feelings onto him?
And I got one more question but I want to know how you feel about that.
>> Uh that that's true. I mean, I felt I knew his his music and what I could expect from him and how he was supposed to, you know, approach certain records that when he dropped For All the Dogs and he was like crying over [ __ ] like what's her name again? Um um uh um Baby M like breaking his heart. I'm like, "No, that's not for all the dogs." Fault the dog is is like some [ __ ] these [ __ ] type of [ __ ] Not on some yo, it's my fault. Like I'm like, yo, what do you mean it's your fault, Drake? Like you're the guy. But yeah. Yeah. So, of course, his relatability in music has made fans feel entitled. Fans feel like we we we know exactly how he should be positioned himself on every record. And, you know, it's going to come with disappointments too because you sometimes feel like you know Drake more than Drake, right?
>> And that was one that was one of the reasons why I didn't want to be like kind of like knowing too much because >> at the end of the day and I remember I even had a conversation with him. This is right after the Ben thing and he was trying to just say act I know you don't want to know what's on the album but when what Ben said it was a bunch of bars and third that's not necessarily the case there is a lot he's trying to tell me like it's multifaceted it's a Drake album and um you know what what I said to him I said all right that's good and he said yo bro also I'm not testing out records so there's these people who constantly think he's leaking stuff to test he's like no bro I'm not trying to anr with the public and I said to him I said I said that's good but the most important thing is for you to know that no matter even if which I am the biggest Drake fan I said you're the artist right and no one is going to know what the people like even the people themselves more than the artist because you're the people you're the person who got the people as your fans like you made whatever music you made and we became fans we didn't pick you as the artist we're going to like and force you to make the songs we wanted it was the other way around so you always got to trust the artist and I kind of lean back to that when it comes to how relatable his his album is.
So, you know, we got to just trust you gota trust the artist.
>> The the second thing I wanted to ask you is now I hear people say like Drake has lost introspectiveness. He's not introspective and then they give it to Kendrick or just other artists, right?
And my whole thing is like I know about Courtney from Hooters on Peach Tree and what they text about after they left the restaurant. Like, you get what I'm saying? Like I don't feel like there's nobody as introspective. And I feel like people they they like get at Drake for being like open like that, but then they reward other artist and then they say he's not introspective. Like how do you feel about that?
>> Yeah.
>> It just don't make sense to me.
>> Okay. I'm glad you said that. So this is one of the the most interesting things about introspection, right? How do we accuse the guy who's the most open, the most vulnerable in his music of lacking int introspection? And you get to realize it's the same issue that we just talked about before. What people want from Drake in terms of introspection is because they've bought into his music so much, how they would react to this battle, they want Drake to react to, right? So Drake is telling you exactly how he feels. He feels betrayed. He feels this. They don't want to hear that. They want to hear Drake saying, "Yeah, I'm at my lowest point." That's what they want to hear. That's the level of introspection they want. They want Drake to basically fold and basically say, "Hey, I lost everything. I am nothing. I lost the battle. I've lost my way. I am not me anymore." That because that's what they think of Drake. You know why? Because they see him talking about this lifestyle that they can't really relate to no more. They see Drake, he's still making music for the women. They see Drake collabing with Ye and they're they're losing track of, you know, identifying with every moment of Drake. So, they want Drake to basically come to their level of, hey, you're right. You know, I've lost my way. Like, you're right. This money is getting to my head. Yo, you're right. I should settle down.
Not because he's not saying what you want him to say means he's not being introspective. The guy is he's he's he's laying the [ __ ] down bare bones on this album talking about how surprised, how shocked, how his mindset exactly is.
He's very honest with it. It's just that people want to hear what they want him to be honest and say or sound like. Oh, no. I I want you to finally admit like when Joe says, "Oh, you need to grow up." He wants he wants a Drake that says, "You know what? I'm realizing I'm just turning 40 and I need to have a family." That's not Drake's mind. Like being introspective is not saying what you want him to say. [ __ ] you gonna say it. It's being honest to yourself.
>> You get what I'm saying?
>> I hate how we pick and choose. We pick and choose cuz it's like we let Michael Jackson wear sequins forever. Like we didn't have a problem with that, you know? We didn't tell him to grow up.
Like that's just where it throws me off.
>> Like I don't know.
>> Hey 25, your turn, man.
>> It's actually a fact.
Yo, what's good? Yo, what's good, Big A, man? Happy belated birthday.
>> Thank you.
So, I have a quick I have a comment and a question. So, the comment is, I love these Q&As's, and whenever you're doing these like 30-day challenges and you're running out of topics, you could just do chat Q&A and that'll still count towards, you know, your uh 30-day counter.
>> Yeah. Yeah, we definitely got to subsidize a little bit once we we get on the um road for that.
>> But uh here's my question for you, and I'm saying this because just letting everyone know. I am equally both a big fan of Kendrick and Drake.
>> So, you're okay.
>> I want to ask the question that nobody seems to know in the industry, and I want to know if you know this, >> okay?
>> Like, what is the true reason of the whole 20 versus, you know, Drake thing?
Like, did you ever find out the actual truth? Because nobody, including Kendrick, is saying anything about it.
>> So, I feel like we we we talked about these things before.
They've just kind of subsided. A lot of people had pent up animosity for Drake for whatever reason. He didn't give me a song. He didn't whatever. Like, let me ask you a question. you know, not to even pick on um 1900 Rugrat, but apparently you hear him in his own words say he he was, you know, um he he was waiting on Drake to give him a verse.
Drake didn't give him a verse. Now he's saying Drake stole the song, right? Do you think if Drake gave him a verse, he would be online saying Drake stole a song or not?
>> What do you think?
>> Nope.
>> Exactly. Right. So, if we look at all these other situation, let's go to Rick Ross. Um, how many times does Rick Ross ask for a verse or oh yo, when we going to get get another one in or yo listen yo my album coming up I need that. Keep in mind we're in the business these guys. Well, not even these guys every artist you got to get an advance for your album. You need to make people feel excited to spend money that you don't flop. They open up budgets when they know you have a significant feature.
Like, you know, without giving out like this is before Yachty and and and um Drake became friends that that much. And he knows, I'm not lying about this. I remember seeing Yachti at Complex Con.
Yachty pulls me to the side. He says, "Yo, act, I got a Drake feature." And he's like, "No, he didn't have the Drake feature." He said, "Drake promised him he was going to do a song for him." And he said, "Yo, yeah." He didn't do it yet. And I said, "Yo, bro, hit him back." And he was just like, "Bro, I don't want to be too pushy." It was like, "Yo, bro, hit him back." He's like, "Yo, I was supposed to drop my album already." I don't know if it was supposed to, but he basically said he pushed his album back, but he's not trying to rush Drake on a feature, but he clearly wants the feature.
>> Obviously, Drake ends up doing it. It becomes Oprah's bank account, right?
>> But >> yeah, >> you do. You understand how an artist at that point, he's pushed his whole album back, which means partially his album is hinged on what Drake is going to do for him, right? With all due respect, by the way, they got a great friendship now.
But I I'm trying to tell you how maybe some of these like I've heard some of these stories and it's really little things. I heard the Rody Rich thing is that Rody Rich wanted to put out a song.
I could play the song now. It got leaked. Drake says, "I don't like putting out a song when it's leaked.
Let's get a new one in." Rody's like, "Yo, bro, I'm coming off the box. This is my next album. I need something. I Let's get We need to get one in now.
It's not on Drake's time." And I'm not defending Drake here because maybe Drake is like, you know, Connor also dragging his feet. Maybe he is a [ __ ] [ __ ] in terms of like he promises something and not and not doing it right. Maybe he says, "Oh, we're definitely going to do it." And you get people waiting around.
So people kind of develop kind of like you're like, "Fuck this guy." Like damn, this guy, he's at the top of the game, you know? We're kind of like waiting hand and feet on this guy and and and and he he's kind of like brushing us off whenever he wants to. Now, is he allowed to do that? It depends on how you you feel. How should he do that? It depends on how you look at all these situations.
Then we get to another situation. Okay.
All right. Cool. Well, you know, Drake plays a dirty game. He's He's like a sniper. You know, 10 snipe commandments, all that type of stuff. He's trying to smash dudes girls out here or he has smashed dudes girls, you know what I mean? He'll see like, you know, X, Y, and Z girl. She's whatever. Whatever.
He'll [ __ ] have her in Toronto, act like he about to like, you know, do some music. He's piping her out. You know what I mean? As somebody's wifey, whatever the case is. He's just kind of like playing he's playing Monopoly on a bigger level. And yeah, people start kind of feeling like, damn, bro. like what's up with that, right? Like you know you we see all these guys, they're really sensitive over their girls. So yeah, there's a lot of things that I felt like people would have never brought to light of harboring certain feelings and at the moment they felt like he took a direct headsh shot. They jumped out and applauded who they believe were the shooter or at least was actively in applauding the incident happening. And those people now have kind of like just quietly like either gone back or you see them trying to be like, "Oh, nah, it was just it wasn't that deep. It was it was the battle."
You know? So there's been a lot of things, but the most thing I can say is that people conveniently jumped out over whatever gripe they had, but they in their minds, they have legitimate gripes over years, you know? Damn, why? [ __ ] Drake told me we was going to get one in. Like I needed this. Like I told my label I have a Drake feature. Some guys are like, "Yo, Drake didn't clear the song for me." You know, some of some of them is like, "Yo, they're trying to do business." I heard certain people like they felt like Drake's team when doing business, they're getting jerked around in terms of they're getting bullied because you need Drake. Drake don't need you. So, they feel away. They do the business, but they feel away. So, it all comes to a head when they feel like someone has finally like knocked him down and you start seeing people pop up.
So now it becomes from 3v1 to 20 v1.
>> That's definitely crazy. Now I got somebody here want to ask you a question. Uber, you got to ask him a question.
Yo yo, can you hear me?
>> What's good?
>> Mic check. Mic check. What up?
>> What's good?
>> Happy belated birthday gang.
>> Appreciate it. Appreciate it. It was good seeing you out in New York, bro.
>> Oh, great, great.
>> Um, yo, I was talking to uh Fax VC the other day >> right before one of your head ass M time me out, but that's another story. Um, but we was talking about like how if you want a desire outcome, you got to move specific ways in specific rooms, right?
In order to get what you want, even if it's like undesirable, like the ways that you got to move, if you want desired outcomes. Um, how do you feel Drake is moving now, bro? Even with the music being so fire, like honestly act, do you think that Drake is still playing defense or do you think that he did something on this album that warrants a response from like some of the likes of Kendrick? What you think honestly?
>> Well, before I get into any Kendrick conversation, let me just speak overall.
>> Okay.
>> Uh, you know, we always hear these conversations about rooms and be like, "Oh, people want to get in these rooms."
And you'll even see like I I still feel like at the highest levels you get people like JCole, even Kendrick, I think they yearn to be in the room that that's associated with Jay-Z. I think what Drake has aimed to do and has tried to do over the last couple years is destroy those rooms. I don't think I I don't think he wants to be in that league with them. I think he looks down on them. And um I I I think that kind of it messes up like the normal happenings of the industry because what most people see as this maturation or getting to that next level is is being in those rooms that they claim Jay's in or whatever. And I think Drake is like the things he's done, I don't want to do them and I don't feel like I got to go that route and I don't give a [ __ ] about that route. Matter of fact, I don't give a [ __ ] about him. And it's it's the most rebellious it's the most rebellious route that we've seen before. Like I think Kanye to a certain extent took that route where he's like, "Listen, I'm not going to whatever like this ex exclusive whatever whatever like you know higher power level club y have going on. [ __ ] that club. I'm going to do kind of what I want to do." Except, you know, I I think people in in the club I'm speaking about is that they were waiting for Kanye to crash and burn, which arguably we could say probably did, right? Uh going back to responding if if there is some substance that Kendrick could respond to. Absolutely.
Right. Um the response is not going to be predicated on these small issues. Of course, he could address it. I think could be um predicated on you tried and you failed and you had it felt like you wanted to be this idea, oh, you're what the culture is feeling and you did nothing. I think those are two big themes that if I'm Kendrick, I would address, right?
are is what you did during the battle ultimately going to be seen as a failure if Drake returns to being the best and top rapper in the game. So even if you want to say you got you knocked him down for a second, he's back to being exactly was what he was before and may have even became a little bit stronger.
H how does that how does that play out to you? And maybe he's like, "No, well the goal was never to eliminate Drake."
Even though I I would probably counter with, "Well, [ __ ] why'd you say all them things, saying he deserve to die and you're the biggest hater?" But I think that's one thing he'll probably try to rebuttal, too. And >> with dumb allegations, bro, they had to try to eliminate him with those type of allegations. Like, come on.
>> Yeah. A and I wouldn't be surprised if if Kendrick doesn't kind of give just return the crown to Drake and he might just be like you're you're you're just a caricature of yourself. You're this pop guy. I still run this [ __ ] I I could see Kendrick doing that. Kendrick's a prideful guy. He's not like JCole, right? He has a he has a spine. So he's not going to be like, "Okay, Drake, you so with Iceman, you're you're back being the king." I'm pretty sure he's going to be like he probably was trying in a clever way to say, "Yo, yo, Drake, you you aren't like you've missed the point.
This cultural [ __ ] that I control, I I'm still the king." That's how I think he would try to approach that. But yeah, know I think Kendrick could respond to some stuff. I don't think I think it would be foolish to drop a diss song. I think if Kendrick's going to respond, he responds in his album. But an album that shouldn't be the [ __ ] Drake album. I I think that just would be a bad mistake for him. Not nothing that Drake would do. I I I just think it pigeon holes him into a position that it's just not worthwhile to uh try to go down that route to like reclaim whatever, you know, title or or or throne he thinks, you know, maybe Drake is threatening.
Yeah, I know Drake is listening too. Uh, I don't know if he gonna like about that return to crown thing. Come on, act. You got the chain now. Drake always had the crown gang. Chill.
>> Well, well, you got on the record.
>> On the record, Drake said, "You guys picked that guy as so I wanted like he he got to be tested." Like Drake literally raps that chat. What song is that? is that make him pay.
He basically acknowledges that people or or um make him know.
He basically acknowledges that people tried. What song was that chat? I know y'all gonna tell me that is uh Come on. Y'all know what song it is.
What's the name of the song? We looked at it before.
What is it?
>> Hello.
>> Oh, is this Hold on. Okay.
>> They saying friends >> is is what?
>> I saw somebody say firm friends.
>> That's not even a song on there.
>> Nah, it's uh uh Let me see. Let me see.
Let me see. Let me see.
It says make him know. Yeah, it's make him know. Make him know.
>> So, there's plenty of stuff. I'm going to let this next speaker go and I appreciate you uh giving me some time to to talk to you real quick.
>> Yeah.
>> So, you know, there there's plenty of things for for Kendrick to respond to.
Um especially like with Drake flowing over all them beats the way he was. But to me, just in my opinion, I feel like I was missing the moment that felt like, "Yo, Kendrick, you got to address this."
That's my only uh negative or whatever.
Like, I guess uh uh >> contention with his album. I was waiting for the moment where like, "Oh, this one right here, Kendrick, you got to respond."
>> Yeah. Yeah. But but it's by design, right? Like I Drake would would probably acknowledge I have said it before. I think one of the missteps, if we want to call it a misstep, and I will call it a misstep, that he took in a battle, is that he shared his platform with a guy who wasn't on his level. And you could have had that guy basically, you know, you know, on push-ups, he says, you know, to even address you [ __ ] I got to hike down. If he didn't make it where it's like, here's my record. And and the thing with a beef is that people hear your response, then they run to go hear the other person's response. So, you don't want to give that guy a chance to go, you know, um, clout chase again with the moment? No. And make his own moment again or try to benefit off your moment?
No. Cuz you know what would happen? He would just tease a song for the next two weeks and then drop a song and the song will go bananas again cuz it's going to use and capitalize off all of Drake's hype.
So, yeah. No. Nah.
>> Hey. um at Hey y'all wait a second.
Okay, somebody doing it again.
>> Wait a minute. We only Hey, look. We got 30 people that's trying to come up. So, let's just keep it. Just keep it to one question.
>> One one question.
>> Yeah, one question. We can cycle around for everyone.
>> Yeah, I'm trying to get it to >> Yeah. F say your piece right.
>> You hear me? I just want to ask you. I know you're the biggest Drake fan in the world. Got the chain now. I just want to know. You going to pass the chain down to your son one day?
>> Say again.
>> You going to pass the chain down to your son one day?
>> Pass the chain down to the son is crazy.
>> Baby dick.
>> Did you?
>> Yeah. Baby dick.
>> It'll be a family ornament.
Uh, baby chat. A chat baby. It'll >> be it'll be a family ornament. You know, >> you gonna make it an heirloom, huh?
>> Come on. Come on.
>> That's right.
>> Yo, >> that's all I want to ask you, bro.
>> Imagine later on and everything.
>> Imagine later. I'm I'm over here sounding like Drake. How why Drake rap?
He's like, "Yo, who sold my OVO chain?
They still trying to figure out who did it."
>> Yo, he says he said, "My boy sold my chain. They didn't even have the nerve to tell me.
>> Yeah, that ball was nasty.
>> Did they try to tag?
>> They said Neferious. Neferious.
>> Yeah, they tagged the [ __ ] on Twitter.
You talk about why I got to be the broken.
>> Yeah, that was P. P was like, "Yo, bro, like why?" And the people don't realize how locked in he is with P. Like P is is is is a guy who introduced him to Chubs.
Believe P is P. Rain.
>> Mhm.
>> Hey, whatever happened to OB Bryant? You remember the white dude he used to rap with?
>> Oh yeah.
I don't know.
Some you got to go on their Instagram page and see where they at.
>> So my question is I had two questions at first, but I'm just going to window it down to a better one. in this. What do you think is the boy's next move? Like, do you think he'll go back to business like it was before or like >> That's a great question and I I think one that I'm interested in, but I don't maybe Drake knows it and he already has his next 12 months planned out, but I think I I I think he's probably playing it by ear. I would think he's playing it by ear, but you never know.
The level of intricacy and planning he did for this, I wouldn't be surprised if he has like X, Y, and Z kind of like lined up right after this, you know.
>> So, I don't know.
>> Um, yo, what's up?
>> What's up, man?
>> Can you hear me? Yeah, shout out from South Africa, man. Uh, uh, shout out to Big F. Shout out to the chat. Uh my question is do you think that um because this whole roll out was the whole Michael Jackson club, right?
>> But there was also the bracelet which could be a shot to like Taylor Swift.
Could that him like that be him saying that yeah, I'm the biggest like of all time cuz you know biggest Michael Jackson from back then and then Taylor now with the bracelet.
>> Nah, trust me, I don't think there's no shots to Taylor, man. I'm going be honest with you. I I think I think I think it's the opposite. He has so much he has tremendous amount of respect for Taylor and um you know obviously they're they're going to compete because they're both artists, but definitely like she she's not one of them people receiving a shot. I I I I think he's ecstatic. He's been waiting literally for like two, three years to pass uh Michael Jackson and it's going to happen. We're we're going to get the announcement on Monday.
So I'm happy.
>> Yeah, let's hope. Let's hope. Do you think he's going to drop something for that?
>> No, but whatever he writes up on Instagram or whatever I think he's going to post when when everything is finalized for that first week. And that's why I was saying, you know, I haven't talked to him about it necessarily, but uh I think he's going to show some appreciation for his fans and like kind of maybe some self-reflection. I wouldn't be surprised if we get like at least half a paragraph, you know, in him basically expressing what it means to him, you know, cuz he's been he has been chasing this for a while. This is to, you know, in music terms, it's the equivalent or basketball terms actually, it's equivalent to uh LeBron passing Kareem Abdul Jabbar for the most points. This is the most uh Billboard number one songs. Drake is going to own that record by himself. And then he's going to simultaneously break a a similar record, but on the album side, the first time that debuted number one, two, and three.
So exciting times.
>> Hey Percy, you can go right quick before you got to go back at work.
>> All right.
>> What up at Happy Belated?
>> Thank you. Thank you.
>> Um, one of these days I will be at your show.
>> Come on. Where you live at?
>> Huh?
>> Where do you live?
>> Well, I was in LA. Now I'm in Pennsylvania.
>> Uh, Pennsylvania. You could have came to the New York show, bro.
>> Yeah. Yeah. But when you was your last show, I was in LA. This this time I was in PA. So it's it's But I'm gonna make it to one of them. You know what I'm saying? The closer you get around is going to be there. So next time you when you in the Carolinas with LA, when you do one in the Carolinas, I'll probably I can probably pull up to that one, too.
>> Yeah. So we're going to pick between the Carolas and like Virginia.
>> Oh, either way. Okay. So yeah, both of those are like a drive or like you know what I mean?
>> Yeah. Um, but my question to you is I had to think about all the questions um that I wanted to ask, but so I settled with this one. So earlier you talked a lot about Drake's new contract and what he's being uh what he might be offered and a lot of talk has been around him getting out of his deal and him being offered more money independent.
And my question to you is with with Drake turning 40 and um this this roll out with all the streamers, bro, the streamers, they would they wasn't, you know, this was like that moment where like, yo, could he still have a moment with the kids?
And even though as a as a as a as a 36 year old, I'm glad that I felt like Dre finally made an album for our age. and it probably pissed a lot of young people off, like a lot of young streamers. Um, but seeing that he lost that kind of like that that explosiveness with the streamers, a lot of streamers, including Blackboy Max was like, uh, would you like like if I'm assessing the risk to investing in this guy, right? Do you think that like do you do you think that it's later going to come back and bite him in the ass if they do invest in this guy independently or do you think like yo this is this is Drake got another 10 years in him like being honest like >> Yeah. So um two things I actually disagree with the the streamer's point.
Uh I I I've only seen criticism from from two artists or or not two artists, two streamers, which is uh Plat Boy Max and Marlin. And um >> Oh, no. That's a lot of them. There was like on somebody even made a whole Yeah, there's there was a bunch that that like didn't didn't feel the album. Some of them even said that they felt like they were scared to say they didn't like the album because Drake, you know, kind of like flew them out and they they kind of like felt indebted to say that it was dope, but they was like, "Yo, we can't help but to be honest."
>> Yeah, bro. Yes. I was up during all the all the streams while you were streaming. I was up watching all the streams. I think Blackboy Max by the time he got to the end of Habibi, he said that there was no standout song in his opinion. And usually when he listens to Drake, he listens for that one hit that's going to go even if the rest of them don't go. And he and a lot of >> you said Max I guess that's what I'm saying. Like you said there was a whole bunch like I really don't know about anybody than Martin and Max.
>> Okay. Well, I I saw like at least five, but but but skipping all that, when it comes to the investing part, um do you think that >> that coming up on 40, do you think that anything else that Drake dropped is going to be like I kind of feel like this is the last harrah, but I could be wrong, but do you think as an investor you would take that bet even though he's kind of almost at the end of his rope, the right wrinkles are coming in? You know what I'm saying? like like the attractiveness like of towards like like bro he he kind of shriveling up a little bit like so I want to know >> are you like judging his looks like yo >> just >> you're like yo my man is not looking too attractive these days >> no what I'm saying is like cuz because when you're when you are an artist that appeals to like a female crowd or whatever it's a lot of things that go into that other than just yo I keep making music for women like it's like bro like People keep listening to Chris Brown. Ladies keep listening to Chris Brown. But it's more than just Chris Brown singing the same song uh every album. It's like, yo, this guy, he does more. He dances. He d what what what does Drake have that's going to make that investment worth it? Like Like if it was Kanye, it would be like, "Yeah, he got another 10 years." Because Kanye makes his beats. Kanye does this. Kanye has every aspect of creativity. And not to be not to bring this guy up, but Kendrick has a has a wide range of uh creativity, too. He doesn't just show up and rap. He he has a uh he has creative videos. He has all of that. So, my thing is, >> what does Drake have that you think will give him another 10 years? And and and is it a smart investment for an investor to be like, "Yo, let's let's pull you from the situation and we'll help you out. Meanwhile, you got your own money and stuff like that." So, what do you think?
>> Okay. So, all right. So, so let me give you if we're in a business meeting, let me give you the the um >> let me give you the argument for Drake.
Why not only he's worth it, he's he's worth probably way more than you you're probably even down to offer.
>> Okay, so if we're going to start out with age, let's be very clear. Drake is 39 years of age. Um, however, if we look in the top 10 most streamed artists, we have three artists that's over 40, right? Um, and the average age of the top five is 36.
So, Drake is only three years older than them, right?
>> No. No. Right. But, but they uh uh there's a lot of artists that are in their 30s that just entered their 30s.
But the top five, I feel like even Bro, it's not even just Drake. I feel like all of them are are nearing their end.
>> Hold on. Hold on. We're talking about Remember this is a business combo. This is not like I know I know you switched it to like yo, is he cute or not, but it's a business combo. So, if if we're going to if we're going to like give a deal out, we need to figure out the metrics. The metrics say there's 10 people or like we have a top 10 list.
It's like we're looking at the NBA.
Who's scoring the most? Who's the top 10 guys? And then how do the top 10 people stack up against each other? Drake is not like 50 and everybody else is in their 30s. Drake is still in his 30s.
Taylor Swift 36. Um The Weekend 36.
They're going on 37 by the way. Uh Bad Bunny is actually the youngest one. He's actually 32. Um we have Eminem who still is a top 10 streamer. He's over 40.
Kanye's over 40. Again, if we're looking at age and who would be worth that money, you got to remember this is not the NBA. It's not the NBA where you're like, you know what, this guy's going into his prime, so let's give him a billion dollars. They pay you off what you're done, what you've done, and what the numbers could feasibly say is going to happen. So, you already have to be in the top 10 to get offered the type of money Drake is going to want to ask. And all I'm saying >> and we were talking >> with a person that relies on with a person that with an artist that relies on new sound, new artist that he could kind of like usher into the next generation like Lil Yachty helped him usher into a new crowd of people with this album. It kind of felt like he hit his his his end of people he can pull to to to bring on the new wave of of what music is going to sound like. You see what I'm saying? And so with an artist like that and and there's nobody like I feel like there's nobody like up and coming that I feel like Drake would even want to like pull anything from cuz at this point everything's copycat of Drake. Drake inspired at all. So at this point, so what I'm saying is a person who relies on on on the energy of of of what's new and what's younger, if he can't do that again, do you does that hurt the investment or do you still say no because of what he's what he did before? That's all that matters, not what he's going to do or what what he has the uh uh expectation to do in the future.
>> It's a decent question. So the way how it works in the music business is that first of all, any deal is going to be contingent on one important question.
Could they exploit could they exploit your previous works? And if the answer is yes, um Drake is going to be the most uh he's going to get the biggest deal ever. Drake's catalog is the most elaborate catalog that um Universal or even he owns a again he owns everything from Scorpion.
>> Remember the way you get paid in music is not about potentially what you're going to sell. is can they exploit your catalog because the streaming game goes I trust me guaranteed Take Care is going to be in the top 50s this week guaranteed uh we're gonna have Scorpion back in the top 50. Why? Drake has just dropped a new album. So being able to exploit the biggest music catalog of all time and the most successful one is going to already write the check. Keep in mind whether you think that he's on the upside, he's still a very viable and still a again really top one, but let's say top three overall um streamer. Look at my boy Benon. Hold on. Let me let me see what Ben told him.
>> What up, gang?
>> Hey, um did you did you figure out how to open the necklace?
>> Oh, I did. I did. I was >> I was going to show you, but you got it.
All right. You good?
>> Yeah. No, no, no. They were asking to see if I took that [ __ ] off, but I'm like, they thought I was sleeping with it the whole time.
>> Ain't nothing wrong with that, bro. I'm going to do my uh my official uh album review right now.
>> Oh, hey. Well, I told these people it's going to take me at least a week. Like, I got to break this [ __ ] down like a kilo.
>> See something, man. Till then, I'm going to stay behind the scene, man. You know what I mean?
>> When you dropping your debut album?
>> Uh, probably about a month. A month or two.
>> Really? I'm for real. Word.
>> Yeah. I'm dead serious. No, you should do it, bro. I'm tell you, [ __ ] You and you be snapping, but I I can't wait to see how you navigate through people saying, "Bro, you should stop streaming and stop doing comedy and do this full time, cuz that's what going to happen."
>> Yeah, bro. I I don't want to hear none of that. That I don't want to hear that at all cuz it ain't happening.
>> [ __ ] But I ain't going to lie, [ __ ] You could rap, boy. You could rap.
>> Appreciate that, my boy.
>> All right, man. Over your [ __ ] [ __ ] >> All right. Love, bro. Keith.
>> All right, bro.
>> All right.
>> Bend the D. My guy. My bad. Oh. Uh, [ __ ] I I lost a connection again. Yo, are we still on here? Are we still on here?
>> Hello, Moto.
>> Yeah, we can stay here.
>> Yeah. Yeah.
>> Oh, okay. Okay. So, so I I was trying to I was trying to make the point.
>> Um, so this is how you get the biggest deals you need. So, when people sign you, a lot of times they want to be able to exploit your your music, right? We live in the age of streaming, right? So, if you sign Drake, you get access somewhat. Especially, this is why Universal would give him the billion.
You get to continue to exploit um even the ones he's licensed to you because he's licensed Scorpion, CLB, Dark Lane Demos. He's licensed um for All the Dogs and Her Laws to UMG even though he owns the Masters. They continue to exploit that which is probably making them hundreds of millions a year. So again, you know, I I I know what you're saying, but it doesn't work like basketball. This is not like LeBron about to get signed, like should should he get a max contract? No. No. The mere fact that Drake is doing these numbers currently and he has the biggest catalog, he gets to write his own check, right? And that check could only be leveraged or compared to two other people having their having their check um you know, analyzed, which is the week. Well, three of them. The weekend, obviously, the weekend did this very crazy deal that we're going to have to compare at some point to what maybe Drake is going to get offered. But the weekend, remember, there was a half a billion dollar situation, or was it a billion where um it was mostly around publishing, I believe. It wasn't a record deal. Not only that, we got to think about Taylor Swift. When Taylor Swift is officially a free agent, I don't know if I've ever told you guys a story. Hold on.
Universal buys Taylor Swift Masters.
Uh, the story goes, so Universal, so well, they're saying that Universal didn't do it, but it was part of the deal. Universal made sure it happened.
So, Universal basically made sure this $360 million Masters went back to Taylor Swift. By the way, this happened in what year?
This happened in 2019.
if they were down to buy something or leverage it that she could get something for $360 million. Do you think that seven years later where she's done so much tour, sold so much albums, you don't think they think she's a billion dollar asset at this point? The point is this. Just like how the NBA teams are going up in value, the top three people, I'll say top four, they're billiondoll artists. They are companies themselves.
Drake is a company. Drake is a billion-dollar artist. Bad Bunny's a billion-dollar artist. And when I mean a billion dollar artist, if they ever were a free agent and they could take new masters to a company, they would be valued in the billions. And Drake is the first one that seemingly is going to exploit that to the max. Here's the difference between Drake and Bad Bunny and actually all these artists on Bad Bunny. Ad Bunny has this really unique deal that he doesn't necessarily have to flex this independence because he's he's he hasn't really ever been in this traditional um he's never been in this traditional record deal. And by the way, it's not with Universal, it's with Sony. So, it's Sony Orchard. Um and that goes through Revas uh or Remis actually Entertainment. So, Bad Bunny is in a position that he never has to be like, "Give me the B, right?" like he's probably just going to be like, "All right, give me 200 mil and they're going to add up." Why? He's not taking these overall huge deals that's going to be multi- album. He could dip any time.
He's one of the only people that can.
Taylor Swift is in a in a lucrative um supposed to be at least long-term somewhat.
Yes, she's a billion-dollar artist. If you want to engage her, if she's ever a free agent and you want to lock her back in a contract, you're you're talking a billion dollars. the weekend. I think you're also talking a billion dollars.
Now, you could try to add or subtract whatever to like, oh, if it's a billion dollars, they have to be they have to be in a 360 or it has to include touring or whatever you want to make it make sense.
Those four artists, this is why I want to tell you how important they are. If Universal Music Group was going to get bought for $64 billion, their top four artists, which is Drake, Taylor Swift, Ariana Grande, The Weekend, those are all Universal artists. By the way, all of those artists are under Republic.
They're under Republic, not Intercope, Under Republic. those artists. If the company is worth 64 billion, it's very safe to say that if you could start a random record label and get all four of those, that would definitely mean that would definitely be worth more than 1 billion, 1 billion, 1 billion, 1 billion. Think about what they're worth.
They're part of the reason why Universal is worth 64 billion. And they're the top four out of five streamers. We're not counting Bad Bunnies over at Sony. So if you think a billion is too crazy, the company's worth 64 billion, and I'm saying the top four people, the top four people, you don't think each of them is worth a billion, you're smoking at Crackco Cayena. All right? So again, it's billion dollars games being played here. But here's the thing why the the the leverage is always in the the favor of the machine.
It's you never let them see the free agent market. That's the thing. Drake has done what a lot of people would have either been too scared to do or stalled it out and waited to get a deal secured with with Universal. He dropped the project. He is technically and could be out of his deal. So now he has he's not a restricted free agent. He's he could be an unrestricted free agent and the price goes up after that. Sorry for that longwinded response, but you know, it it gives it gives you understanding of why these artists are talking that B- word, you know.
>> That's a great response. Honestly, >> it was good that I got a question, man.
I'm going make I'm going to make this so short and sweet.
Do you honestly believe at one point Drake would just cancel all negotiations and just go independent because he believe he has that power to do so?
Uh, I have to believe with how he dropped this project, it has to be a viable threat and I have to believe that his partners at UMG actually believe it's a viable threat as well. Otherwise, I don't think this goes anywhere. And I think they're realizing he launched a situation that yes, he probably can't technically do a Frank Ocean because they've patched that method, but theoretically he could follow up with something that's very devastating to the entire ecosstructure and it would show only weakness of UMG.
So I do believe that it it puts him in this unique position where he has ultimate leverage. Ultimate.
Now again, will he go independent? I I don't see that happening, but it looked more like a possibility, even if he's fronting now, than it looked in any time before.
>> Yeah, I genuinely believe they'll throw a billion dollars before he quit. I don't know. What's your thoughts on that?
>> Say again.
I genuinely believe that he they'll actually give him a billion dollars before he try to go independent.
>> Yeah, I agree.
>> I agree.
>> I think the person who's going to give him the billion is universal.
I think it's I think it's universal.
>> Okay. It's the best bet. But I wouldn't trust them after either because you know what I mean? Even after the court case and everything, it's like, damn, bro.
They gonna have to do a lot for the boy.
They got to do a lot.
>> Yeah. We're gonna see, man. It's going to is it's coming down to it. Um I I would say this next 12 months is going to be interesting because here's the thing.
While Drake has the ultimate leverage right now, it now puts like if you know anything about planes, I'm going to use a a terminology or phrase that they use in flight. He's now in a holding pattern, I would believe, because now that you've completely completed your requirements, using that leverage would would would not include much more drops until things get figured, right? Like you don't want to play your first game of basketball before you ch you sign the basketball contract, right? Like you don't want him to be like, "Oh, word. I thought he jumped a little bit higher." No, [ __ ] Whatever my leverage was, what you saw at the combine, what you saw wherever that let's sign the deal off of that and then let's let's play ball. So, I I would believe he's in a holding pattern now. Uh, I think things are much farther along than people might think and I think a deal could be imminent and I'm still giving it about a year, but it could be imminent.
I honestly didn't even think that that in my mind I was like, yo, he's just going independent. Like that's the only route. You know what I mean? Cuz I'm like with the empire he's built, it's like why not? Cuz they got the funding.
I mean, arguably, I would say OVO's probably [ __ ] as big as Universal Music Group. You know what I mean? Like, I mean, funding wise, I don't know about all the fun, but I'm just saying like, what is he need in my mind looking at it, I'm like, yo, what does he need the labels for? If he goes independent, he going to flip the game over on his [ __ ] head. But then I'm also thinking, well, who would he sign if he goes the Jay-Z route? If he goes the and he still makes music, but he, you know, makes OO into more of like a label.
Like, okay, I'm going to sign some artists. We going to really fund our own [ __ ] give them better deals than the labels can give him. So, it's like a catch22 cuz I see on one side how he could really [ __ ] the game up. But then on the other hand, I'm like, damn. Well, he would have to do it by himself really cuz I don't know who else he would really be able to sign under him or whatever. He got people that would rock with him in the game, friends of course, but I mean like you know, people you would sign to a label type thing.
>> This is the best effort I think he's done in trying to explain that he's fighting a machine. And I definitely believe that people start rocking with him a little bit more just hearing the album. You get what I'm saying?
>> Yeah. Oh, hell yeah, bro. I love to, you know, me and you cuz I never switch sides on Drake. So, I could imagine when when Ice Man drops and you hear him talking that [ __ ] it's like, yes, [ __ ] finally. Yes. I'm so hyped, bro.
>> Yeah. So, man, I'm excited, man. I'm excited. Hey, >> hey, by the way, I could do like three more of these, man. And then I'm I'm I'm out of here, man. I've been I feel like I've been on for like 12 hours now.
Holy, >> [ __ ] please.
>> You might have been.
>> It's not.
>> Yeah, you definitely been gone for a minute, G.
>> Yeah. No, no. I I I I got online at Wait, what time did I get online today?
>> It was like 9:00 a.m. You did like a 4 hour the first time, then like a 6 hour.
It's You've been online?
>> Yeah. No, it's all good. It's all good.
Yeah, you kind of did two gambling stream.
>> Okay. All right. Let me get let me get four more questions. Four more questions. Come on.
>> Yo. Yo.
>> Yo, what up?
>> Yo, this your boy Swag Man Joe said [ __ ] I just want to give you your flowers. Congratulations on everything you accomplished. Congratulations on since day one. Congratulations on being the number one in hip hop, which is no damn debate about that. Congratulations on meeting the boy. Congratulations on everything.
>> Thank you. Thank you. Thank you so much.
Honestly, >> check and check your DM too. You talking about you always be checking DMs? My my guy. You don't see I'm still on RA. God damn.
>> Hold on. I said I check the DMs. I don't say I open every DM. Like, brother, I got to like still see certain things to respond to. No, I see I see every DM.
Every single I see the people in the DM saying, "Nigga, I thought you said you checked your DM." Yes, I'm reading it. I didn't say I respond at every DM. That's the thing. I'm I'm like I'm definitely watching uh or reading, but I'm not saying I respond to every single one.
That's what I'll say.
>> All right. My god. Please and blessings.
>> He said he answering questions.
>> Hey, what up? What up? What up? What up?
>> Yo, brother.
>> What up, man? We out of here with >> one question. Uh I know you've been talking about you going to Caribana. Can can can you let us know let the people know we should start working our flights for the OVO Fest this year or what, man?
>> Oh man. Hey, so you know I was gonna I was going to talk to Drake about that. I was like, "Yo, Drake, you did it. You you dropped a [ __ ] um" And I was talking to my team about it, too. I said, "Yo, Drake um put the album on the day of my show, right?" I'm like, "I have a show locked in for the 31st. Jul July 31st. That's Caribana.
>> And I said, so now we're talking contingency plan. I'm like, if Drake, which OVO Fest hasn't happened for two years, if he brings back OVO Fest, my event is cooked. So I'm like, yo, I should just ask the guy like, "Yo, bro, is OVO Fest going on this this this year, you know what I mean? Like, >> because now now I'm going to have to and I was even thinking. So I was talking to my team. like we should ask the venue if we could turn into a day event because right now it's a night event. I'm like >> we might have to but but I think the easiest thing is just asking Drake like yo bro are you doing over fest?
>> Yes.
>> But I I I don't want to I also don't want people like I don't want to ruin his announcement if he's going to make one. I don't know if he's doing it.
>> So like you know I'm going to I'm going to try to figure out >> and just change the date if it happens.
Well, well, >> no, keep the date. So, we it's you stay honest to the to his release. But >> no, no.
>> Once he releases his date, cancel or at least change it for >> No. Oo fest is in one day. It's like the whole weekend, bro. So, it's like it would have been the whole Caribana weekend. So, so uh if you look on on the on the um calendar the um so on the calendar in in July, July 31st is the Friday. The way how OVO Fest works is three nights and he usually closes the full night on Sunday, but the 31st would be the first night of Caribana.
>> So we have the first night of Caribana, but if OVO Fest gets announced, it's going to be for the whole weekend. He's going to have a line. He would have had a lineup for the Friday. He would have had a lineup for the Saturday. And sometimes he pops up on both nights and then you know that's the reason why it's Of Fest. It's kind of like Dreamville Fest except is Dreamville Fest one day.
All I know is Oio Fest is multiple days.
We we could look back at it. Look, >> Of Fest, >> who cares about Dreamfest 23?
>> [ __ ] it, man. I sound like we doing both.
>> Yeah. Yeah. So, uh when you look at um the old Of Fest, it would tell you like, yeah, it goes from like it has a whole thing Sunday. Well, this one went into Monday, but um yeah, it's a whole weekend thing. It's not like one It's not one like event. So, you know, obviously I'm I'm taking into account that. And um if look, see this one? What was this one here? Okay. Yeah.
So Friday he had Chris Brown and Lil Baby um last time and then he had the Lil Wayne and Nicki Minaj Young Money reunion as well. And then on the Thursday he had the Canadian, it was a Canadian day, I think. So you know, we'll see. We don't know if he's bringing OV Fest back yet. I would think this is the right timing. Yo, the city has shown him so much love. It's it's it would make sense. Like it would make sense.
>> I mean, from my perspective, it'd be a missed opportunity if if he if he I mean, he's the goat right now, but it'd be a missed opportunity to to capitalize on, especially if he gets to number one.
What better way to >> reward the with with be the best OVO Fest in years.
I'll also say this. If we're going to do something the 31st, no matter what, if he does announce OVO Fest, I'll work with, you know, somebody from OVO and and and we'll make it something not necessarily collab, but like, you know, it would be it would be something where, you know, um, you know, we're going to OVO City anyway, so it'll be it'll be blessed, you know. I mean, it'll definitely be somewhere where we're considered in all the weekly or weekend happenings, you know.
>> Yeah. Well, appreciate it, A. Thanks for that. Thanks for answering the question.
Talk to you, man.
>> No doubt. No doubt. Thank you.
>> Hey, Act. We have a couple people that's been lined up in the queue and I know you about to go. I would want to try to do a rapid fire question thing real quick, but I don't know if we going to be able to even do that. But we got like about four people up here that want to ask questions. How long you could stay at I know you about to go.
>> We'll get through all four. Come on.
>> All right.
>> I want to close out my Estonia. I'll be the last person cuz my question is not even a question.
>> I know we got a chat queen that just popped up. Go ahead and chat queen. Go ahead and ask your question real quick.
>> Um I'm okay. I just wanted to say hey act.
>> Hey, how are you doing?
>> Um it's the first time I'm speaking to you and I'm one of your chat queens >> and I'm happy to be here and I enjoy your content.
>> Oh, I appreciate you so much. Thank you.
>> You're welcome.
Next, my son.
>> BTA, where you at? Come on, BTA. Come on, my boy.
>> Good act. How you been, man? Um, >> good.
>> I was going to say I was going to say uh do you think Don't Worry is the 2026 Mars Room cuz I I keep hearing Don't Worry and I think it's slept on as far as like a song because everybody listen, you know, to the rap and whatnot. I feel I feel like Don't Worry and Classic are like my two favorite like R&B type.
ask me this question next week. I'm You know me, I'm always checking out the things. So, like I'm I'm I'm looking at, you know, when they put a little status [ __ ] and they put a song with it. I'm I'm starting to take note. I'm I'm doing a little poll right now. I'm trying to see which which of the songs that's kind of working. But, um yeah, I mean, I still haven't really locked in on those songs, you know. I've locked in on these songs when I'm singing it in the intro.
I haven't sung those songs on the intro.
I'm still on the the Pop [ __ ] records.
But, uh [ __ ] we're gonna see. So ask me next week on that. Let's let's >> classic Classic is on um I think Habiti and Don't Worry is on Iceman.
>> Yeah. Yeah. Yeah.
We're going to see.
>> Claire.
>> All right. Next question. Come true.
Come true quick. Quick quick. Hey, one thing, one thing for play, one thing you should do, a suggestion is we should announce that all chat [ __ ] that got questions, they go on Twitter in the community and post their questions. So when you ain't doing nothing, they follow me, you can go through Twitter and answer their questions.
>> Yeah, we should have like a Q&A portion, right? like and even like maybe maybe some of these questions could kind of get vetted because like if you guys have like especially like questions that a lot of people are thinking about and obviously when I'm streaming and sometimes I'm not looking at you know maybe the right stuff I might not answer a simple question that I could have been answered so yeah we should probably whether it's we have like a upvote on on Twitter with people liking it like damn he should answer this or it could even be on Discord but you guys could pick >> we can vent it and I could send you a list and you go through the this.
>> Yeah. Yeah.
>> All right. All right. Next. Next up.
Next up. Who up? Who up next? Who up next?
>> Claire Yo.
>> That's a good idea, TJ. Um, what's up, Big A? Um, I question. I just wanted to say what's up. Uh, show love. Nothing bigger than the chat, man. I don't think they're ready for Drake to dominate the top of the charts like he has been for the last 10, 15 years. So, that's going to be their sadness. But, um, yeah, man.
Keep doing your thing and we lit, man.
The chat lit.
>> No, I appreciate you guys. Hey, listen.
I'm excited just for the for the year to come and people to be back having fun, you know, music to you, like just music to be a little bit more fun, right? And and I think this is going to help a is going to go a long way in people just kind of like just enjoying me. Like like I seen this one guy on Twitter like the guy's like he's like trying to bring the wokeness back. I'm like, whoa, stay with the dot error with that [ __ ] Like, you know, music, obviously music could have messages behind it. There's a there's a long list of things that music could stand for, but at sometimes we get fatigued. We just want to have some [ __ ] fun. And right now, just hearing the plethora of music that Drake put out, I think this is a good space for everybody to be in. Everybody has a pocket they could pick from. And man, I I'm just I'm just excited that people are kind of enjoying music and we all Yo, we did a whole stream talking about music. I like that.
Except for the modern part. Like the modern part was the debate, right?
>> They want us twerking to activist music in the club, man. Shit's ridiculous, man. Drake on top, man.
>> Yeah. They want you with the dictionary, you know, like at 29 on stage.
>> They want y >> scam me. Scam me. I thought you had a question. We have scammy pom pom. She didn't want a question. I don't know scammy. You got a question?
>> That's her name. Scammy Pom.
>> Scammy Pom Pom. You know Scammy?
>> I know Scammy still. But like I didn't since when y'all added the pom pom to her name.
>> She in act chat bridge. You know me said she have to respect the yard thing. Is it me? So yeah, we have another one coming up. Who? Who up next? Um, get me on the >> Wait, wait. Excellent mic. She been waiting for a while.
>> Yeah, cuz she been said she wanted to ask, but we got her still.
>> Who else?
>> All right. Who up next? Who up next?
Come. F.
>> Man, let us know what's next, man. We did New York. We did.
>> Hold on. Hold on.
>> Is uh Get me on up here. If he's not, then um we're going to move on to the next person. If not, then I I'll be the last and we could send act.
>> I got one more person coming up. Was it a big Hold on. Hold on. Hold on. Hold on. Hold on. Hold on. Hold on.
>> Fine. Quick.
>> Yo. Yo.
>> Yo, what up, bro?
>> Am I able to be heard? Yo, what's up?
Okay, real quick. Um, what was what do you think the whole point of the whole like we don't trust you roll out is now? like from what I understand is like kind of like just like listening to you was like that was a whole attack, you know, on Drake, you know, kind of from his own inner city from like EXO and like everybody who, you know, that all like Playboy Carter getting pulled off the track last year, you know, um Cash now representing I think he manages like all of the rollouts for Futures albums, Metro, what whatnot.
How does Drake do uh a song with Future after all of that?
I I I personally don't get it, but I would like to know what you think.
>> You you've asked a very important question and I think it's a really question, a really good question. Even some of the people who we talked about the future thing. This is what I won't understand. Right. So, is there still an issue with, you know, this EXO thing and OVO? Because, >> well, well, can I ask I ask a second question off that? Maybe it's a better one.
>> You know, they just made this track, right? And from, you know, I've heard you say this one time >> when Drake and uh Future made that song with Temps. Yeah.
>> Right. There was kind of like beef going on there, right?
>> Like there it was kind of is it uh are Drake and Future tight? like they were like when they made what a time to be alive or is it more like that temps track?
>> Again, this is I have the same I'm giving you credit for the questions because I have the same questions.
>> Here's what I was trying to explain.
>> So, there's been tension with OO and XO.
If you listen to a lot of the disc songs, even going back to Family Matters, there's a lot of disses going at EXO, going to Abel, going to Cash.
Cash owns XO. Cash has this, you know, they have a um not only is XO a label, they also have a phenomenal management company, Future signed to that.
>> Exactly.
>> Right. So, Future is in the mix. Um you get Playboy Cardi, who's also kind of in the mix of that EXO crowd because he won just went on tour with with the weekend.
So here's here's where I kind of you know I'm confused about not confused but like I do have a question to say how much could you not only trust Future but also how much could this you know truce be real if essentially Future is going to still fall on that opposite side that you know that's even bigger than Kendrick which I would imagine is the exo situation that doesn't like or appreciate Drake right so you know is Future going to be able to navigate this like, okay, when you're with EXO or you're, you know, you're getting managed by them, cool. Or you're with the Weekend is cool. Um, but when you're rocking with Drake, they're like, "Man, why? That's an I don't know. It's kind of It's kind of odd to see, >> but I mean like I mean, like to me, it's just like they had that whole they had two, not just one album, they had two albums. They had a song.
>> The intro to the second We Don't Trust You album was literally like the weekend and Future kind of dancing on his grave.
The weekend was dissing Drake straight off that album. It was a coordinated attack from that entire label. Now Drake is just doing a song with Future. It makes no sense to me in my mind. I think it's soft. I think it's as soft as uh uh JCole dropping out of the beef. I think it's kind of [ __ ] I don't know. I mean, >> yeah, >> it's just the hypocrisy of the game, I guess, that I don't understand, but who knows?
>> It's a lot of politics at play.
And and I don't know how it all works out >> because then then you hear well that got fixed by Big Bank and and 21 but then you hear well did 21 have something going on with Future because they subliminally I don't know bro it it's really tricky. It's really tricky and then it kind of comes across like are these guys even friends or they're just trying to get a record off.
>> All right. I also thought that you know cuz like at the end of the day Future and Drake are probably what the two hottest rappers. So, like, of course, they got to do a song on each other, but >> I'll go.
>> Thank you, boss.
>> You're welcome.
>> All right. Next up. Next up. Next up.
>> Hey, can I say something real quick?
>> Okay.
>> Hey, I just want to uh thank you, man, for how you articulate yourself in these debates. You know what I'm saying?
Because I know, you know, someone who can keep their composure and stuff during some of this, you know, negative stuff that's being said and stuff with Chud and stuff like that. I appreciate that you, you know, articulate yourself well so you get heard. You know what I'm saying? And get to share your side. You know what I'm saying? Cuz we, you know, obviously we agree with you.
>> Yeah. No, no, no. I Well, I think it's very important to be art. Let me tell this. If you're debating like like a guy like even Sneo sounds really intelligent when he frames that the average black American doesn't have a control of the the English language and uses the Bonics or just can't use logic and reason.
That's just not true. So, you know, when you have these debates with them, you can't let ignorance jump out. You can't let frustration even if they're not getting a point jump out. And you'll get to realize just over time like you know uh you'll get to the root of whatever whether it's just a lack of care for the black plight or black people. But you got to do it in an eloquent way. You know that there's you know the the easiest way and even Chud was kind of getting at this. They like to make it seem like because we're black we're stupid. Or they try to separate us and be like well you have the smart blacks and then the stupid blacks and the stupid. No. You know what I mean? So yeah, I I like getting to these kind of back and forth, especially about a blanket topic. I think Chud is something that, you know, whether you're a Harvard graduate or if you're a goon in the streets, like, yeah, he's talking about both of us, right? So, you know, it's it's a good topic to kind of weed out the the racist because, you know, a racist is going to try to still hide behind. Oh, well, you know what? Well, you know, Jud is using free speech or he's only doing it to why certain blacks can't control themselves. And they try to flip it in different ways. But this is what this is why you use logic and chop them down every time, right? Use logic and chop them down. And I think I'm going to be honest with you, like I I think we've done decent. We've done decent so far. But it's continue to have the conversation. Like there's a lot of people with some of these things that because they feel they they they come across a little bit more educated, they put they put forth a lot of rhetoric that is um it's, you know, not only ignorant, you know, it pains me to see Sneo, who uses the word [ __ ] basically being able to quickly disassociate with anything that has to do with caring about black people or their previous struggles. struggle, you know, and it's not about victimhood, you know, that's they have talking points like, "Oh, no, so you're defending victimhood." No, no, no. We're just saying that other people's pain is sacred and black people's pain should be sacred, too. What's the problem? Right?
Like, is, you know, you guys talk and rant and rave all day about Israel and Palestine, but I think what's going on here with people that look like you, that share similar identities to you, should matter a lot more. And if you think you have some type of blackness and you live in this country, I don't see how you could ignore their plight, but you you're all up on the [ __ ] ass crack of uh Palestine. You know, no disrespect to Palestine, but it's like, you know, some of these guys, you know, they they associate and disassociate with their own identity at times. So, you know, you kind of just do it logically.
And um debating is a skill that I like actually. It doesn't matter what it is.
So, I do like debate. So hopefully you guys are proud of or and you might disagree with me.
>> That's bull in you, >> huh?
>> That's that bull in you.
>> Yeah. You know, you got to you got to get it in. You got to get it in. So, >> all right, Mojo, we have we have like three more question. I know you got to go, but the the chat appreciate you, my brother, cuz you ain't been around. So, you don't know. Yo, Mojo, hurry up and go real quick and then we got a couple more.
>> Mojo, what up?
>> Can you hear me?
>> Yeah, we can hear you. Yeah. What's up?
I was like I'm I'm in the Middle East and then it's like 4 or almost 5 p.m.
You're in the Middle East and like I'm a big Yeah, I'm in the Middle East and I'm like the biggest fan of you. I've been watching you since forever since like day one.
>> Just a huge fan of I just want to appreciate you and how the episode 4 came out and that album is amazing. It's fire. Hey, >> by the way, are you in the um are you in the armed forces or no?
I'm sorry. What?
>> Are you in um the military?
>> No, no, no, no, no. I'm like I'm actually Middle Eastern.
>> Oh, you you're actually originally from there. Oh, I thought like you were stationed there or something like Oh, wow. Um do you mind saying what country?
>> Mojo, you still there?
>> Tell him to pull his thing um the side of his phone down. His speak went out again.
>> Mojo Mojo. Oh man, >> that [ __ ] served.
>> He way in the Middle East. It's going down over there, too. So, you already know somebody else.
>> Oh, I hit him with another.
>> Hey, Megatron. Megatron. Go ahead. Go ahead. Megatron, unmute. Unmute.
Megatron scam.
>> Megatron, you there?
All right. Scam. Scam.
>> Scam me. Scam me. Go scare me. I don't >> I don't know what's going on.
>> Can I ask a question real quick?
>> Hey, what's up?
>> All right. Go ahead, sister. Go ahead, sister.
>> All right. Yo, act, did you see the uh what's that video called? The video.
>> Say again.
>> Did you see the make them remember video? God.
>> Uh, well, I watched everything because it was on the episode, but but I'm not too I probably don't remember a particular part. Do you Are you referring to it?
>> Do you remember the one what is it? 1 minute and 40 seconds in with that girl and he was talking about the LeBron lyrics.
>> Make them remember >> the one with the >> Do you think that that has anything to do with or is that's a reach?
>> What? Okay. Okay. Um, you said 1 minute and what?
>> 40 seconds.
arena.
>> Oh, okay. I know.
>> You see how he smiled at the uh the camera and [ __ ] >> Like, do you think that's like a a coincidence or no?
>> Yo. Hi.
>> Next question.
>> Next question.
Next question.
>> Next question. Next question.
Scammy there.
>> I never connect. Yo, I didn't know that that's what was playing there that time.
Next question.
>> Not there. Next question.
>> Another game, man. LeBron lives.
>> Is not here. She's not answering.
>> All right.
I just want to Hey, look. I just want to say hey congrats act you know on being number one again you know uh from complex rating um and also you know just off you know on behalf of the chat also congrats to you know to the chat man you know we we up there again we always going to be supportive you know we always here for you >> no no >> nothing bigger than the chat >> you guys and and I hope you you guys realize in all these moments you know we always see like you know I'm Jamaican so we call it bod mind we see like people jealous this that and third and they'll even ask how does act get blah blah it's It's you guys. Like what they won't realize is like it's the power to chat.
Like you guys have empowered our platform to compete with whether it's Joe Button podcast, Vlad TV, the Breakfast Club. And when we get awarded and they say, "Hey, listen. You guys are number one." Yeah, of course. You know, I try to do my part, but like if if I was just I if if a tree fall in the woods and nobody's around to hear it or amplify it, they wouldn't give a damn.
like if our you know um if our voice and our platform didn't move [ __ ] around >> and we weren't significant and it starts from the chat we would never be number one right so I don't want you guys for a minute to think that you know okay we're we're awarded number one and it's oh it's just cuz ACT is just like a good broadcaster no it's because we've built this where they see it these artists they like it could be the biggest or the smallest they need to be aligned with what we have going on. That's how we've cultivated this thing this thing here.
So, you know, um I'm I'm glad you guys are proud of me, but you should be proud of yourself, too. This is a long time in the making. And um you know, whatever they claim that I represent in terms of influence, that's because they see the influence with you guys. So, you know, you know, it's a collective win. And um I'm actually, you know, I was a little bit shocked that we're the first we're the first people to get awarded it twice. So, you know, we're going to get a lot of hate, but now we got to think about how do we get it a third time, right?
>> We going for the 3P. Yeah, we going for the 3P. Come on. You already know what's going on.
>> Got to get it.
>> Next question. Next question real quick.
Go ahead. Lord Lord Megatron.
>> Hey, happy birthday, dude. I hope you're doing well, man. Love from South Africa.
>> Thank you.
>> I just wanted to ask you a um since Drake Jay-Z, right? Jay-Z's rebuttal response is probably going to be like, "Oh, [ __ ] I own my [ __ ] or my masters, etc. My question to you was how come that rule is kind of only valid for like um hip-hop artists? Like I don't see like cuz you answered one of my questions earlier about Taylor Swift, Bad Money, The Weekend, how come artists like like those aren't really too concerned with getting their masters back. And then my last question to you was since you said Drake noticed all the love that fans have been giving him. So, um, South Africa is kind of like one of the, um, countries that a lot of international artists completely miss when they do like world tours. So, my question to you is if you could just whisper to Drake or something like, yo, just go through Apple charts or Spotify charts by country and like the countries that you kind of don't go to on your world tour, check out cuz he's he's the biggest artist in our country um, streamwise, right? Or numbers wise. So just like let let that [ __ ] know like yo there's other countries that you haven't been on tour to and they they they really checking for you.
>> By the way, you know, I haven't talked to him about touring. I'm pretty sure some tour will get announced soon. I will say though, I think he was trying to do that when he when he did go on the Europe tour and then he went to Australia. Um he's definitely trying to touch those those countries internationally and obviously like you know South Africa obviously he should definitely pop out there. I I I have to believe it's in the plans when he goes international again. I mean, I I'll I'll try to whisper in his ear, you know, definitely pause, you know, but I I'll try to do that. Um what was your other question? Your your other question was about um >> my other question was Jay-Z's going to tell him like, "Yo, I own my masters.
You're a slave." So So my question is like, "Why is that rule not true for people like Taylor Swift, right? Who like allowed her to record all of her own music?" Oh, and this also just popped up. Do you think if he gets the $2 billion deal that UMG will ever allow him to buy his masters back from them?
>> No. No. You you you can't do the Michael Jackson um equivalent. You know, back in the day, they made some deals with Michael Jackson that luckily they were able to salvage.
I I will say this. Sorry, I'm gonna sneeze.
Oh, never mind. I will say this. I don't think Jay-Z would respond to Drake in as simple as fashion as you said. I think Jay-Z is also a strategist. He's also a war veteran. I I think Jay-Z is going to more than respond. First of all, he's not going to respond on some All right, let's this let's do a diss this song battle. He's going to respond in a long drawn out verse maybe on a Khaled record just like how he did Gods did or maybe it's on a on a song with um I don't know, Push a T. It's going to be somebody from Rock Nation. when he responds, it's gonna be he's gonna attempt to be scathing and he's gonna get into really nuances of not only trying to [ __ ] on Drake and trying to stunt him, but trying to also like um paint a picture kind of in the same brush with the same brush that Kendrick did. Uh I I I still think he looks at Drake and doesn't think Drake He has similar sentiment as Kendrick and says, "You're not like culture like me. I'm culture. I'm I'm I'm Jay." like black people, they see me when they see rap.
When they see rap, they see success.
They see me. They don't see you. And I think he's going to do it in a very clever way. Uh, however, let's get to your next point. Your point was about masters. I mean, masters are important on every level. Again, until you get to that point where these artists get to a a label, they don't they either wouldn't sell you a label, but sell you your masters back. These artists are in really unique spots.
Let's say um first of all, rap artists put out more records than uh non- rap artists. So Drake has dropped, let's say, since 2020. CLB, Darklane Demos, um Her Loss, uh some sexy songs for you, for all the dogs. That's six projects he's dropped in literally six years.
That's that's a project per year technically. And now this is a seventh which is going to be um well well actually not seven it's gonna be 10. So again, when you think about Masters, Taylor Swift, Taylor Swift, you know, obviously she's been on a re-recording u um stint, but in reality, um in reality, Taylor Swift is um she doesn't have that many records and that's why her Masters, you know, she probably, you know, now she owns her Masters, but it probably took a while for her to get to that point to be able to have the leverage to ask for those masters back because it took a while.
Drake, just like why Future sold his Masters, Future is going to drop like five records in the next like four years and he's going to make a new catalog. So again, rappers have a a little bit unique perspective on, you know, creating these masters and adding on to the catalog. But I will say the reason why it matters in for these particular artists is that they're huge artists, right? Like they have all, >> right?
>> Say again. H how come like when when when Drake for example wants to go independent like the narrative would be like oh something mysterious will happen to him like he'll just magically fall get hurt or die whatever
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