Brian offers a sobering reality check on the liquidity trap of collectibles, correctly prioritizing realized gains over the myth of infinite growth. It is a pragmatic exit strategy for those who have mistaken a volatile hobby for a stable asset class.
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Why It's time to Sell Your Pokemon InvestmentsAñadido:
When is the right time to sell? At what point do things become hard to put on the market? Especially for the normal everyday citizen, the person watching YouTube, you know, looking at their collector app every day, watching Nostalgia Team Rocket Joey Mimic Brew on repeat every 3 hours and then watching a 5 hour DJ's Poke Center live stream. The average person in your brain, you're going to hold on to this [ __ ] for 5 to 10 years. I don't think you actually will because you don't have the the gall. You don't have the balls to do so.
But some of you do. For some of you with the gonadabs to actually hold this [ __ ] for five to 10 years with expectations that it's going to hit five figures per booster box. How the hell are you going to do it? Because at some point there reaches a level where this [ __ ] doesn't move. Especially if you have no clout.
151 for example. We're up to like $30 a booster pack now. The hype is real. Even you, a lowly Timmy, could sell a 151 uh poster collection case for a fair market price on eBay or TCG Player. That's true. But for those of you who actually think you're going to hold this for 10 years, ideally that poster collection case, uh, you know, there's three packs per poster, and ideally each pack is, say, $100 a pack, $200 a pack. Let's say each poster collection goes for like $600.
it's going to be harder to sell in 10 years. And the proof of that is if you look at any set that's 10 years old on a TCG player chart, you'll probably see there's one sale here, one sale there, there's three on sale, one of them has a rip in it, the other two are sold by people that don't have a lot of followers or reviews, and they just kind of sit. If they lowered the price a lot, maybe they'd move, but for the most part, they just kind of sit. Um, Pokey Plumber, he just listed like platinum arxius boxes and all this old school [ __ ] from the Diamond Pearl era. And like, side note, I don't understand how you can't find any information on these.
It's weird to me how easy it is to find like first edition jungle and fossil, but you can't find something that's 15 years newer.
That's a topic for another video, but like that stuff is very hard to find prices on. It's very hard to sell.
Unless you're Pokey Plumber or Cool Trainer Ryan or Nostalgia or someone big, you're going to have a lot of trouble dropping that. And even if you find a buyer for that [ __ ] are you going to do a cash deal for like $30,000 for a platinum Archus box? Like, how's that going to work? Are you going to meet at the Hi-Ve parking lot or like the police station and hope that someone brings 30 racks and they're, you know, they're real? Bring your little pen. You know what I'm saying?
My point is at a certain time the stuff's going to be hard to move. And while 151 I think is quite a few years away from that, we're getting to a point where the average person, if they have as much 151 as as you riches say in the comment section, it's time to start having that conversation with yourself.
If you find my warehouse, you'll find about a dollar a 151. That's with $30 packs. Those packs are going to hit $60 probably within the next few years, we'll say. Okay, so now that is gonna be that's a lot of money to move even if you're me. Like jokes aside from the little silly monologue, that's hard.
That's a hard amount of money to move with someone with a website, five plus years of experience, 65,000 subs on YouTube, 80,000 people in an email list.
My name's in all your mouths. Even the people that hate me. Y'all talk about me in the Discords all the time. That's going to be a hard amount of money for me to move. I don't think most of y'all have $100 freaking,000 of 151, but a lot of you have, you know, 30,000, 40,000, 50,000. And I think at some point you're going to sell before 5 to 10 years. And I think honestly, memes and jokes aside, that's probably a good idea because you wait too long and it's like, how do you get rid of it?
Because right now, people like me, we're throwing down 100 100 grand like it's nothing. Buying your collections up, it's like I've had 12 people in the past few months message me about a collection that's north of $30,000. a couple of these people north of $100,000. The other day I did a deal two weeks ago I did a deal with a guy $178,000 right now. That's pretty common. You could hit up almost any YouTuber right now and be like, "Hey, here's my collector app. I want, you know, 60K. I want 100K." And they'll probably buy it.
Probably cash or wire transfer. The cruel reality of the situation is in a year or two or three, we're not going to be in a market where that's realistic.
Even someone as rich and heavy bags as me might not have, you know, six figures to throw around on your collection of EX boxes and tins that you scalped at Walmart last week. At some point, that's going to be harder to do. Am I encouraging you to call Brian from pokey.com and sell your collection for 80%. Maybe. But what I am saying is like there needs to be a time where you have this discussion with yourself because there is a point where it's going to be hard.
I sold a lot of stuff recently. A lot of my collection. I had Pala Evolved. I had Silver Tempest. I had Obsidian Flames. I had some older stuff than that. Those aren't very old obviously, but they've appreciated a ton since I bought it. I bought it at like $90 wholesale price. I put it on the website for $110. None of y'all wanted it. Pala Evolved. You can look back in my Facebook post. You can scroll through my Insta. No one wanted MSRP back then. There was no there's no clamoring for MSRP for Pala Evolve because MSRP was $65 over market. But we'll have that conversation later. The point is I took it off the site at some point. I threw it in the back of my basement and I waited. And then uh one and a half years ago I decided, you know what? It's time to offload this because at some point Pala of all boxes are going to be $500, $800, $1,000. One day, one day. And I'm like looking and I'm like, "Okay, if I held on to these long enough, yeah, I'm rich on paper. Look at all my thousands and thousands and thousands of dollars of PALA evolved to hundreds of thousands of dollars PALA evolved. Wow, I'm rich on paper." But who how many people are going to have the money to buy that? How many people are going to be like, "Oh yeah, I want a case of Pala Evolved. I'll spend $1,000 per box." Like, not as many as you think. Even Evolving Skies, I've got five boxes of Evo Skies. I want $2,600 a box. And they don't really move. Again, famous YouTuber here, they don't really move very fast. There's been people that have lowballed me, and if I was if I really needed the money, I would have been like, "Okay, sure. F it. I'll take the low ball offer. I don't I don't need the money right now." So, good for me, right? Okay, great. But like, it's weird that I can't sell these for $2,600 until you realize, oh [ __ ] $2,600 is a lot of money. There's not a lot of people looking to buy evolving skies for $2,600. There's just not there's not a ton of people. So, I look at that and I'm like looking at PLA evolved and I'm like, "Okay, well, I can sell them for like 400 bucks today or wait 5 to 10 years and maybe they're worth $3,000 or not." And then, you know, if they are worth $3,000, like I've got $250 boxes.
How many people out there have $1,000 that that they're buying them by the case? Like, probably not very many. And that's why I decided to sell a bunch uh a year and a half ago.
>> Post edit. Brian here because I don't like how hyperbolic that was. There's a very realistic chance that these do not hit anywhere near that number. There's a chance that they plateau at some point.
There's a chance they max out at 800 bucks. The risk is up to you. I want to be clear though, like the $3,000 very hyperbolic best case scenario. There's a strong chance that it doesn't come close to that. This is all risk. Future Brian out. And yeah, a year and a half ago, they were not worth nearly as much as they are today. But I made a decision that I I would be okay with that. I made a decision that if I could get it was like $320, whatever it was. You look up the TCG player charts. I made a decision that I could get X amount of money for Pala Evolved that day. Get a bunch of cash, buy a house, a forever home, not just some like piece of [ __ ] house that I that I've had in the past, but like a forever home, an estate. An estate. That sounds better, doesn't it? with a pool and a water slide. I have that because I decided, you know what? I'm okay selling these knowing that next year we'll still be in the bull market and they'll be worth more money. And I think more of y'all need to become more honest with yourselves and have that discussion because you can really change your life right now. We are in a period where almost everything is up considerably from a year ago. I'm not saying that if you invested in Ascended Heroes for $140 in ETB. I'm not saying you should sell today for $150 and lose 14% on fees and $10 on shipping. I'm not saying that.
I'm saying the people who have been watching me for the past 3 to 5 years, the people that bought Obsidian at 90, PALA at 95, the people that bought Scarlet Violet base when no one wanted it, the people that bought freaking Twilight Masquerade before the Greninja all of a sudden became sought after.
Like, if you're one of those people and you bought copious amounts of it and you're like, I'm just going to hold until it's worth more than, you know, Team Up, I would consider I would reconsider that. And it's it's weird because like a lot of YouTubers I've talked to uh you know on various podcasts I've been on I've been on a ton of people's podcasts now. I'm very lucky. But like half maybe more than half they don't own a house. They're like renting an apartment which depending on what city you live in maybe that's more rational. I watch a lot of Graham Stefen. He insists that in Vegas and LA it makes more sense to rent than buy. That he's a rentor. He's a uh he's a landlord, you know. So keep that in mind. A lot of landlords of course will tell you it's better to rent than buy.
That's o that makes sense. But uh in the Midwest where I'm at and in Nebraska, you know, it makes exponentially more sense to buy than rent. And there's a lot of folks that I've been on the podcast of that live in the Midwest or somewhere where it's like affordable.
Maybe they live in Cali, but they live in the part of California that doesn't have, you know, tweakers and people that are sitting like this on the street.
Like maybe you live there and the real estate's a lot cheaper.
It's probably time to get out of your apartment. No shame on apartment dwellers, but if you have a piece of [ __ ] apartment and you've got $150,000 of Pokemon cards in the background of your video, it's t it's time to to grow up, sell your investments, put it into a piece of real estate that again, if you're in the Midwest or the non- tweaker part of LA, will probably go up.
post edit here, Brian, again, uh later on I address this, but real estate's not necessarily the only life-changing thing you can put your money in. Uh credit card debt would probably be better, as well as college loan debt. I mentioned that later, but I know I'm going to get some comments. So, something something that will will change your life truly.
Post edit Brian out. I think it's time to start thinking about that move. It's uh a and and be okay with the fact that you will lose money on paper when you look at the charts next year and go, "Oh, I could have sold it for this."
Because at some point that's going to stop or at least slow down. And if it slows down, the money, the dollars per box might be the same. It might plateau, but you're going to have a lot more trouble offloading it, especially if you have enough to where you could buy a freaking house with it. Now, there's people watching. You got your case of prismatic evolutions in your closet. You got, you know, maybe uh a couple ET a couple UPC's sitting around. You got the Charizards UPC, a case of four of those.
Like, I'm not talking to you. You can hold on to your [ __ ] You know, maybe your $3,000 investment will be worth eight in a few years. Like, I'm not talking to those people. I'm talking to the people that have like their background looks like this, but instead of um Charmander 9 Pocket Pro binders, it's it's it's Palao Evolved. I'm just saying like you got to you got to start thinking now when it's easy to offload it because let me tell you, as someone that just bought again my dream home with Pokemon cards, my YouTube ad revenue ain't doing it. That's for damn sure. I made $350 last month. I bought this dream home with with essentially the investment section of my basement.
Talking about stuff that's been sitting for like four years, classic bo, you know, all that [ __ ] Like, I sold that a year and a half ago. Bought something cash where I'm not paying a mortgage. I prepaid my taxes for the year, which arguably is stupid, but it makes me feel good, so I'm accepting it. I have no rent, no mortgage, no car payments.
And some other YouTubers are doing the same thing. I think Dan Catchmall Collectibles, I'm pretty sure he paid off his house. I think Nomix paid off his house or is thinking about paying off his like there's other big collectors, investors, YouTubers, whatever. There's other people that have done this. I am not alone in this, but there's a lot that I've personally talked to, and you know who you are.
I've I've talked to you after podcasts about this exact subject. This is a very niche audience I'm reaching here and y'all still are just holding on to this [ __ ] You can sell the There's these PSA slabs that are like $20,000 that they were like seven last year. I was watching uh I don't you just watch all the all the freaking vendor videos and I don't know like a whole lot about singles. I don't know about the graded stuff. I sell sealed [ __ ] in Charmander 9 pocket pro binders from Ultra Pro. But that's what I sell. So I see these these convention videos and they hold up a black label freaking Sylveon and I'm like oh Sylveon that's $19,000 and I'm like what the how you know the ponchos they make s I mean I've heard of the ponchos but there's some random oh this is a no rarity right shoe that Ryan's Cardhouse is selling for a million dollars and I'm just like you know what I mean? Like there there's there's so many grails that people don't even know about that like y'all have. And like if you're one of those people and and you know you're you're okay with parting with some of it, it's probably time to make that move. It's it's time to to get into reality here cuz we're in Nuttyville. This is cray cray right now.
This is completely bamboozling, discombobulating nonsense fufu. Like we're in a weird time. I'm not saying the whole thing's going to crash, but I am saying at some point it will slow down. And at that point, if you have six figures of this [ __ ] like unless you're unless you're me, unless you're a big deal, you're going to have trouble selling it. I'm I'm half, you know, tongue and cheek, but like seriously, you're going to have trouble selling it without basically starting a side hustle. Like if you've got $100,000 of cards and you don't want to sell it to some evil capitalist for 80%.
You're getting a new job, bud. Like, you're on eBay every day listing new things, shipping things, packing things, dealing with customers, dealing with chargebacks, dealing with lost packages from USPS. Like, you're basically getting a new job because in 2029, people like me aren't going to throw, you know, 500,000 million gajillion dollars at you. They're going to be like, "Oh, I'm not really buying right now.
I'll buy at 70%."
Uh, you know, I don't have the money, but someone else does. I I have a liquidity problem. Taxes got me. The mark I I can't move enough product or Southern Hobby is actually getting me copious amounts of stuff. I have to give all my money to them because now, oh, all of a sudden they want to give me product. That's going to happen in 2029 or something. And you're going to be like, well [ __ ] I guess I'm starting a new job as an eBay seller. Let me make a new eBay account. And then, oh, you just learned that new eBay accounts have a limit on how many things you can list.
You know, all of a sudden you realize, oh [ __ ] I can't be, you know, freaking Z&G Emporium and put a million listings on eBay. I got to I got to start with five. TCG players the same way. It's like, oh, you're a tier one seller. You can list seven things with a maximum value of $2,000. And then you're like, okay, well, I got $150,000 of cards. I can knock it out $2,000 at a time, but oh, oh [ __ ] this has been on for 10 days and this has been on for 12 and this has been on for six and it has, you know, three watchers, but like my offers are, you know, you know what I mean?
Like you realize it's not as easy as you think. Everyone be shaming sites like mine being like, oh, scalpers or oh, you know, infinite money glitch. And it's like, yeah, now it kind of is an infinite money glitch, but it took 5 years and like working 80 hours a week on top of my real job and ripping ships and all this stuff. Like, you could absolutely get there. I've made tons of videos on how to get there, but like you probably have a job that you're you're decently okay with. 9 to5s are great.
You get insurance, guaranteed paycheck, you get friends to work with. You got something going on. You're you're doing good. average office employee, lawyer, doctor, teacher, whatever. Like, you got your thing. Trust me, you don't want to take any like free hours of your day that you have after you get home from from teaching. You don't want to start a business on top of that. I promise you, it's not fun for the average person.
Entrepreneurship blows.
So, you know, maybe this year, maybe next year, maybe if you're lucky, two years from now, if people are still throwing tens of thousands or hundreds of thousands of dollars at these collections, maybe time to consider doing that. And then take that money and buy something that don't even invest it.
Don't even put it in the freaking stock.
Like, buy something that will make you forever comfortable. If that's a house, awesome. If that's your kid's college fund, awesome. If that's your college loans, awesome. Whatever it is, put the Pokemon money into something where you're like, "Oh, I'm glad I never have to worry about this again." It is infinitely better of a feeling waking up not having to worry about anything financial than the feeling of, "Oh, I sold this Obsidian Flames when the market was over here instead of over here." Like I promise you if you're on the fence, if you're like, "Oh, 151 might hit $45 a pack in a year, like if you're in it for for $6 a pack and you can sell it for 30 quickly, just sell the 151. Don't even sell it to me. Sell it on sell it for full market.
Go to eBay, sell it, you know, whatever." Like, if if you're at that point, Prismatic, too. So, if you bought Prismatic at $60 an ATB when no one wanted it, if you bought Prismatic at $80 a UPC at Costco when people decided it wasn't worth money, like look at your your life and and your kids, wife, dogs, whatever. Like, look at your situation.
Go, you know, I could really solve a lot of permanent problems with this, even if I'm risking it, you know, potentially going up. And then don't look back. If you put the money in the right place, you won't ever want to look back. You won't ever need to look back. If you take all your Pokemon money and you throw it in one piece, you're probably going to look back. If you take it all and throw it in some crypto [ __ ] you're probably going to look back. And chances are, with how good Pokemon's been, you're probably going to regret that choice. But if you put it somewhere so good that your life becomes like on autopilot, you ain't going to look at that TCG player chart. And if you do, you're going to go, "Oh, good for the new people. Maybe I'll start investing again. Maybe I'll get my collection going in." Whatever. Like, but uh you're not going to walk around your house or drive in your car or watch your kids in college or, you know, maybe you paid for yourself to go and be electrician, whatever. like you're not going to look at the TCG player charts and regret selling a little bit early.
So, I think you need to have an honest honest conversation with yourself. And I hope people share this and and react to it because like not enough people are being honest about this. And again, me and Pokey Profit, we had a really good conversation in this vein. And if you watch his podcast uh with me on it, it was just a couple days before upload day, you'll get some more context. But, uh, thought I'd expound on a little
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