Most valuable brand of the world | Marketing | Aditi Randev

Added: 2026-05-22

[00:00:00]Apple is no longer the most valuable brand in the world. In fact, it's dropped down to position number two after being at number one since the last four years. Which brings us to can you guess the name of the most valuable brand in the world. And no, it's not cla before I tell you the name, let me tell you how the brand value is actually calculated. Canar which is a London based market research firm comes out with this list every year and it's not bases how loved or admired a brand is but bases a framework known as SMD. S stands for salience which means how quickly or often is a brand remembered.

[00:00:32]M stands for meaningfulness which means how functionally or emotional is a brand useful to a customer. D stands for difference which means how unique is it from its competitors. Bringing us to the list where five is Nvidia, four is Amazon, three is Microsoft, two is Apple and at the top is a brand that was at number one in 2018. The name is Google.

[00:00:51]Interesting. I am the sense.