This analysis incisively exposes how corporate "representation" often functions as a curated performance of blackness that prioritizes colorist hierarchies for mass marketability. It effectively deconstructs the cynical commodification of racial identity within the professional wrestling industry.
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Deep Dive
Are Biracial Black Wrestlers the New Face of Blackness in WWE?Added:
Today we need to talk about are biracial black wrestlers being presented as the new faces of WWE. I'm your host Cool Colas and you are now tuning in to a new video on my channel. So let's get into it. Listen, I know there's a lot of you all who have come into my comment section in the past when I've done videos to talk about biracial blacks and a lot of you all talked about how you don't consider them black and all this other stuff. I'm not here to debate that. I told you all where I stand with that. And if you are half black, I consider you black. I've said that before and I'll say it again. That is my stance. It's not changing. Regardless, we're not talking about whether or not these individuals are black. We're talking about whether or not they are being positioned in WWE as the face of blackness overall. And the answer to that question from my perspective is yes, they are. But I don't think this is a new concept. This is something that I believe has been going on since probably um the attitude era if we really look at it. Think about wrestlers such as The Rock. The Rock was presented as this big-time champion and he is a wrestler who is partially black. He has a father who's black and he has a mother who is Polynesian. With that being said, he was almost this image of blackness for the longest while being a WWE champion. But again, he was biracial.
And you see this trend somewhat going on in WWE or you have over the years if you look at a lot of these mixed black wrestlers because think about wrestlers such as Sasha Banks. Sasha Banks was a I believe sixtime champion in WWE. So, it's clear that they had a focus on trying to make her like the standout black champion. Speaking of Sasha Banks, I noticed that they like to do one of two things with biracial black wrestlers in WWE or both because in the case of Sasha Banks, they did both. They either like to blackify them more or they like to push them more than they would the typical fully black wrestler. And what I mean by that is if you look at a lot of the other black wrestlers, they don't push them quite as hard overall. And there's subtle ways that they attempt to do this. And they've done this with multiple wrestlers such as Sasha Banks herself. Because the one thing that they did to focus on her blackness is to say that her real cousin was Snoop Dogg and her real cousin was Ray J. Although this may be true, this was something that was thrown in there in order to make her seem more black. Now, again, the thing that we need to note too is that Sasha Banks does not have a black partner. I'm not judging. That is her choice. I'm not saying anything about that. I think my whole point here though is that they tend to do things in order to blackify stars who they want to put more on the map. They either present them as their first black so- and so or they try to have them bring up some type of story about their blackness or they try to bring up some random fact about blackness when it comes to them in order for them to be an image of black people being represented in the company even if they don't look like the typical black person that you see. And the main psychology behind this is that the reason why blackness is brought up is because bringing up blackness in WWE or anything creates a level of relevance because it forces the conversations around race that happen when these things typically go on. So when they bring that up, it brings a little bit of controversy, but also a little bit of authenticity and says that, hey, this thing that we are investing in specifically, this is catering to black fans is something that relates to us, something that looks like us. Even if it's not fully us, it relates to us.
It's kind of like the Barack Obama effect. We know that Barack Obama was not fully black. He was half black, but individuals celebrated him like he was almost fully black while knowing that he was half black. And not only just black, he also was non-FBA because his people, his black side that is were Kenyan. So what it shows is that black people celebrate anything that has even some trace of blackness in it. And WWE knew to hang on to that type of thing, which is why someone like The Rock was celebrated as a black champion despite the fact that people could tell that he was more prone to talk about and also honor his Samoan side than he was his black side. and also with the well doumented knowledge that he had issues with his daddy before he passed away and that entails having issues with his black side. And again, I want to be clear, this is a tactic that they use in modern times as well, too. Think about wrestlers such as Soul Ruka. They recently had her on a podcast talking about how she didn't feel accepted in black society. And then you had Stephanie McMahon's old white bread ass sitting there talking about some Why does it matter? Why does it matter? You don't get to say [ __ ] about black people in diversity, Stephanie. You can't even push your black champions as having these longtime successful WWE championship careers. So, you don't get to be the judge of black behavior because most of the time when it comes to these b-racial black folks, whether they're wrestlers or not, because your people are the ones who racially mistreat them while you raise them. I mean, a lot of y'all could be white mothers or white fathers racially mistreating your half black children.
oftentimes that is the case.
>> I just think it's ridiculous that people would, you know, I get a lot of people that are like asking for proof like, "Oh, prove it. Like, show me a picture of your dad." And then I do and they're like, "He's mixed. He's not full black."
I'm like, "Why? Why does it matter anyway?" And also, yeah, why does it matter? Like >> I don't It just like it always baffles my mind every time the like people start finding out again. Like I feel like it goes in like waves of people like like, "Oh, I didn't know she was black." like all this stuff. I'm just like >> I understand how I look. Feel like in in in sports a lot people would like joke around and be like >> if I did well be like, "Oh, that's not fair cuz she's she's half black." Cuz there's the stigma that black people are more athletic or whatever. Completely like undermining everything that I've like worked hard for.
>> So it's like they're egging it on. With that being said, you see that that's something that they threw into the equation. But this is something that a lot of people would not have been questioning or thinking about because a lot of people probably would have assumed that Soruka was a white woman because she looks white passing. Not to mention that her significant other is white as well, too. So, they look like a white couple. Let's just be real. I understand that she's black, but the optics do matter. And the optics especially matter when it comes to the way they're portraying this. Also, look at wrestlers such as Mishin and Jada Parker's finance. That woman is beautiful. I know. I know. Brothers, we must stay focused. But anyway, my point is is that they tried to almost over blackify them to a certain degree. You had Jada Parker who I believe in a promo almost said [ __ ] or something like that. And then you have Min who in a lot of her promos almost feels as if she's trying to overdo the whole sister girl thing. I mean, look at her mannerisms.
Look at the way that she behaves. Look at the things that she says. She almost looks like she's trying to act like a ghetto black girl when she clearly was a half black, half Korean woman who grew up most likely in a small town in Virginia. If you look at the stats of where she comes from on Wikipedia, there has even been other interviews where she discussed again not feeling that she was accepted in the black community. Now, to her credit, I'll give it to her. Mishin does have a foundational black American husband and most likely she's someone who does care about black culture to a certain degree >> under I want to state this on her on her Wikipedia if y'all take a look at the screen mentioned father is uh there was a FBI agent he worked in the gangs department and he also worked in the uh cyber security and he worked in the um kidnapping department. So for the gangs, you know, obviously that was geared toward arresting negroes and and then he moved over to the the white people crimes, which is kidnapping and cyber issues. So and it says that she grew up in the suburb in Virginia. So and it says that her father was strict on her because he was around so many gang members and [ __ ] like that. So it appears that she was discouraged away from this type of behavior. And it appears that the only reason that she is talking like this is to PROVE >> again I want to be clear all of these sisters are individuals that I consider black. The problem though is the exploitation of blackness through them, not the idea that they are or are not black. Even again with Jada Parker, there was a thing where people were trying to call one promo that they did with her phony because she was, I guess in her promo trying to say that she grew up in the hood or something like that in Florida. And then people were turning around and they're like, "Hey, this is not real. That where she grew up, that wasn't a hood. That wasn't a bad area.
That wasn't this. That wasn't that." So they tried to overblify her to a certain degree. Again, I'm a big fan of a lot of these wrestlers that I'm talking about right now, but what needs to be talked about is their portrayals. And some of this is them going along with these gimmicks in order for them to actually get be given the push that they want to be given or them doing this because again, this is what they're being told by WWE. You have to remember this is an exploitation and these people are simply following a script. I'm not excusing it.
I'm just telling you what it is. With that being said, one of the things that we have to think about is history and the way that black people were portrayed in media. There's often this kind of colorist angle that gets portrayed with a lot of black people. And it's especially prominent with black women.
Back in the day, it was always seen as acceptable to have a lighterkinned black person being portrayed as the face of blackness. And this was a well-known issue. A lot of people like to make it seem like this is an issue that was done within the black community, but this was truly an issue of anti-black racism from the dominant society. It's this idea of saying that something that is black can only be desirable unless it's lighter or in this case closer to white. I mean, even think about shows such as Martin.
You know, that is one of my favorite shows and I don't have a lot of criticisms about it. But one of the things that I noticed is that the love interest that being Gina had to be a light-skinned black woman and Pam was seen as the ghetto abrasive black woman.
Now, I'm not making these colorist arguments as if Martin was a colorist show. I'm saying that the dominant society had a colorist agenda. Now, to be fair, the issue of ghettoizing black women in WWE is not just an issue with mixed black women. It's also an issue with fully black women, whether they're a foundational black American or whether they are a Jamaican because if you think about some of the sister girl isms that they put on a lot of these black women, a lot of the ones that are in WWE don't typically talk like that or they aren't that loud and abrasive with that type of thing because I guarantee you Bianca Belair does not talk exactly the way that she talks when she does promos in WWE. Same with Jay Cargill. They have a slightly different way that they actually express themselves.
But when it also comes to the mix wrestlers, they like to do the same thing. They like to make it seem like they need to be this kind of accentuated sister girl. See, the thing about this whole non-monolith thing is that it only matters sometimes with the dominant society. It only matters when they can try to do silly and goofy things with black people. So, it can make it seem like it's healthy promotion or making people feel like they are actually seen, but it's really manipulative. At the same time, they still want to lean into these negative stereotypes that they think about black people, in this case, black women, and lean into them as a means of healthy representation. But at this point, they're all doing that same stereotype over and over and over again.
And I also want to be fair, too. This is partially negro's fault as well, too.
What I mean by that is a lot of silly Negroes have over the years been championing things that remind them of blackness, even if it's overly accentuated, because they can go and they can say, "Yeah, that's us. That's how we act right there." But they're really exploiting you, manipulating you, and also doing things that are scurvy to the community overall. Black people should not have to be seen as acceptable and marketable to society just because they are lighter complexed because really that's what they're focusing on.
the idea that being a mixed black person means that you are lighter complexed or you look again closer to white. So even if they want to push images of black people to say that they did, they typically prefer to do it when that black person is lighter skinned.
Now, with that being said, let me know below what do you think about this issue with there being a portrayal or a misportrayal of black people by exploiting mixed black people in WWE.
Let me know below either way what you think and let's go ahead and get this discussion started. Before we get to the end of this video and my usual thing, I wanted to let you all know that on Junth, I'm going to be doing a lecture and I'm going to be teaching you all how to self-publish your own books. This is a paid lecture and if you are interested in attending, you can email me at coolcolas07gmail.com and we can go ahead and get you set up.
All right, y'all. I hope you enjoyed this video. I hope you enjoyed what I had to say and I definitely will have more to come in the future. So, make sure you stay tuned. In the meantime, I would love it if you like this video, subscribed, shared, and also hit the bell icon so you get notifications for whenever I come out with new content on this channel. Other than that, I will talk to you later. Peace out.
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