For E com Success Focus on the Un sexy Things

[00:00:00]I think that operations is the most critical thing any business that sells products, especially if you're selling products online.

[00:00:11]It is awesome if you have great marketing.

[00:00:15]But great marketing is not a substitute for strong operations. Because look at what happened just recently to aggregators. And we've had a couple of larger competitors of ours go out of business in the last 12 months.

[00:00:32]Competitors that are easily 10 times larger than us, doing exactly what we do. And the And they get bigger discounts than we do.

[00:00:42]That was the crazy thing that I found out much later. The The problem comes when when you're selling goods, is managing the business, operating the business, all the freaking boring stuff.

[00:00:54]Margins, cash flow, logistics, inventory. You need to have that I built and you need to have a strong handle on that to be able to endure the roller coaster ride of business.

[00:01:10]Business is a collection of many pieces.

[00:01:13]The only way you stay in business for a long time, you know, we're going on year number 24 now, you have to know that business is a bunch of pieces that you have to manage.

[00:01:24]And marketing and advertising, which I love, I could do that all day long, is just one part of the equation.

[00:01:32]You You got to be good at it. You got to get better at it. But it's one piece of the equation. If you can't manage cash flow, you're going out of business.

[00:01:39]No matter what discount you get,