Sony’s massive write-down on Bungie exposes the high cost of overvaluing live-service potential in a volatile market. This $765 million impairment is a sobering reality check for corporate acquisitions driven more by hype than sustainable performance.
Deep Dive
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Deep Dive
Sony ADMITS that Bungie lost them HUNDREDS OF MILLIONS of $. Marathon is a CATASTROPHEAdded:
Hey, did you see the marathon steam charts?
>> And then, of course, this bungee bro here depicts that phrase being interrupted by some casual violence in that image.
Sony suffers $765 million loss over Bungie as Marathon continues to backslide.
>> It's not true.
Tell me it's not true.
What's up, space pirates? This is your admiral, the belligerently Bella Coast Dr. Disaster. And if there is one thing that I'm very against, it is the idea that I should have to pay for someone else's screw-ups.
>> Um, he did it.
>> What?
>> And yet, that is precisely what PlayStation is asking all of us to do.
They want us to pay for their mistakes.
Take a look at this chart here. It lists all five of the PlayStations and the price of them in US dollars at their launch versus the price of them after 6 years of being on the market. And as you can see, the PS1 dropped its price after 6 years by 66%. The PS2 dropped by 56%.
The PS3 dropped by 55%. The PS4 dropped by 50% and the PS5 has gone up by 30%.
And the reason why this has happened is fairly obvious to anyone who has been paying attention to the industry at all.
The PlayStation company has been making a series of boneheaded decisions that they need to recoup the losses from.
What have we done? And one of the most boneheaded decisions that PlayStation has engaged in has been purchasing a withered husk of a studio which was once known as something special. I am of course talking about Bungie. The good news for their marathon game is that we may have finally found the floor for its player count on Steam because it hasn't really dropped very much this week. The bad news is that it hasn't dropped much because there really isn't very much of anything left to drop. They are seeing max concurrent player levels on the Steam platform of somewhere between 12 and 16,000. Of course, PlayStation and all their shills consistently pretend as though this is just fine.
Well, it turns out that as much as the incessant defenders of Bungie and Marathon don't want to admit it, there are real life consequences to consistent failure. They don't want to look at the Steam charts for the same reason that people like me do want to look at the Steam charts because it tells the story of Marathon. With that said, feast your eyes on this headline right here. Sony just had an earnings report where they announced that they are writing off hundreds of millions of dollars as a result of Bungie's wretched performance with both Destiny 2 and Marathon completely in the gutter. And at this point, after looking at these results from the earnings call, as much as PlayStation wants to avoid embarrassment, there is one burning question that must be asked. Tell me friend when the PlayStation >> abandoned reason for madness.
[ __ ] [ __ ] [ __ ] [ __ ] [ __ ] [ __ ] [ __ ] [ __ ] >> All right, me hearties. As we take a look at the massive loss that Sony is reporting with Bungie, I want you to keep in mind that it was only about 4 years ago that they swooped in and purchased Bungie for going on $3.7 billion. And in that time, Destiny 2 has been in freefall. As you can see from the Steam charts here, they are struggling now to hit daily peaks above the fivedigit mark, which is a sharp decline from the 20 to 30,000 that they had been consistently getting on the Steam platform up until recently. It looks like the extra players that they lost instead went over to the new Bungie game Marathon because the sharp drop in player count for Destiny coincides with the release of that game. So ultimately, it doesn't look like Bungie has cooked well enough with Marathon to attract consistent new players. The only people that seem to still be playing this game are largely the Bungie Bros who just don't want to admit that their favorite studios glory days are long gone. But this article here from Insider Gaming paints a different picture. The glory days are indeed long behind Bungie. And at this point, it's fair to wonder if they can ever recover. if they didn't have the deep coffers of PlayStation to lean on, they would already be in major shutdown territory. But anyhow, let's read the article, which will be linked in the description of this video. Down at the bottom there, it says, "Sony's latest earnings report has hit the airwaves, and it's not painting a pretty picture. The company is dwelling on some enormous losses. The most important of which concerns Bungie, the studio acquired by Sony for $3.6 billion. In 2022, Sony confirmed an enormous $765 million impairment loss tied directly to Bungie, which has struggled since launching Marathon just 2 months ago.
And if you aren't familiar with the term, an impairment loss refers to a permanent loss in value to an asset based on what these people, the owners of that asset, believe they can recover from the asset. In other words, Bungie is now being devalued on the books by a shitload of its previous worth because PlayStation believes that it can prove they have lost this level of financial value that cannot be recovered. Anyhow, reading on the article says next write down reveals a dire situation for Bungie which isn't proving to be the valuable gem it once was postacquisition. The concerns are being exacerbated by Marathon's inability to retain players even while Bungie tries to innovate in the extraction space. One of the most volatile genres in the business, Marathon dropped on March 5th to a mixed reception with many having issues with the game's divisive art style, over complicated UI, and attempt to build something drastically new in the extraction space. a genre that doesn't entirely need new. And I just want to pause and point out that it is refreshing to hear one of these game journalists acknowledge one of the chief complaints that gamers have had with Marathon, the ugly ass art style. One of the chief defenses that I have heard from Bungie Defenders is that people were hating on it for no reason. when in reality a lot of us have been calling this game out for a variety of reasons, but one of the big ones was the fact that it had androgynous and just flatout hideous character designs. Gamers do not want to play as this sort of thing that we see in Marathon. Girls don't want to cosplay as whatever ugly [ __ ] they've got going on in Marathon. It took them a while to admit it, but it's nice to see this acknowledged openly now. Anyhow, let's read some more. Bungie is yet to reveal much in the way of numbers for Marathon, but taking what we know from Steam's public data, it's clear that the player count is wavering past a point of desperation. At the time of writing, Marathon boasted just 6,000 players on Steam with a 24-hour peak of around 15,000. It's being outclassed by almost every other major extraction title on the market. even those that launched months or years before it. The recent impairment revealed by Sony and an all-new earnings report was backed by a 24% drop in operating income yearover-year, slipping below analyst expectations. The PS5 has shipped almost 100 million units, but the volume of consoles sold is starting to slow amid ongoing component struggles impacting the global market. In the numbers, it was confirmed that Bungie had brought about a $765 million impairment loss in the last year with $565 million of that coming from the last quarter. This means that Bungie's inherent value has dropped a huge amount compared to what it's worth on Sony's books. The sudden deprecation is undoubtedly linked to the issues plaguing Marathon both pre and postlaunch. The expectation is that Bungie will not be able to recoup those losses simply because the games it's producing or has produced can't stump up the cash. So basically this utterly validates everything that we have been saying about Marathon. Bungie clearly spent a ton of resources on making this game. After marketing, it is estimated to be upwards of $300 million or more.
And clearly, the game is selling like [ __ ] As we have said, the Shills and Bungie Bros can piss and moan about this fact all they want, but the numbers don't lie. Only they do. Anyhow, make sure to hit the like button on this video and subscribe to the channel if you haven't done it already. And if you're already subscribed, make sure that you are still subscribed to the channel. Lots of people tell me all the time that they have been unwillingly unsubscribed. And also, please consider becoming a member of the channel for as little as $5 per month. But I'm going to leave it there. marathon looks like it's actually more of a short jog. Drop your mockery of Bungie and their financial failures into the comment section below and we will talk there. Thanks for watching me hearties. If you haven't already, your admiral is inviting you to subscribe to the channel and become a part of the crew. Life as a space pirate may not be glamorous, but there's always plenty of booty.
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