What most brands do not tell you about pricing....

Added: 2026-05-27

[00:00:00]One of the sneakiest moves in branding is price anchoring.

[00:00:04]Brands show you the higher price [music] first, like originally $199, so that the real price of $79 feels like [music] an amazing deal. Now, your brain doesn't do the math. It simply uses the higher number as an anchor [music] and compares everything to it.

[00:00:25]And studies show that this [music] changes how much we are willing to pay, even when the discount doesn't make sense.

[00:00:34]And now, it's not really about the discount. It's about making the sale price [music] feel way more attractive.

[00:00:44]You just leveled up your shopping awareness.

[00:00:47]You're welcome.

[00:00:48]>> [music]