Why Brands Want You To Experience, Not Watch, Their Ads

Ajouté : 2026-06-07

[00:00:00]Would you stop and smell a billboard?

[00:00:01]Well, millions did. Billie scratch and sniff campaign is the proof that people don't just want to see ads anymore. They want to experience them. And honestly, brands have known this for years.

[00:00:12]Experiential marketing is booming because consumers are tuning out a traditional ads but remembering real experiences. Take Volkswagen's famous piano stairs. They turned a subway staircase into a giant piano and got 66% more people to choose the stairs over the escalators. Coca-Cola's happiness machine surprised students with pizzas, flowers, and endless Coke bottles, turning a vending machine into a viral moment. Sprite installed giant shower machine on Brazilian beaches giving people instant relief from the heat while making refreshment feel real.

[00:00:45]While Kit Kat created a Wi-Fi free benches that encouraged people to disconnect and literally have a break.

[00:00:52]So, consumers don't remember every ad they see, but they do remember the brands that made them stop, smile, [music] and participate.