I Didn't Expect Claude to Find This About My Youtube Channel

Added: 2026-05-17

[00:00:00]Most people have no idea that they can use Claude for this. I'm going to show you a really good use of Claude that will help you build your digital marketing business or any business, your YouTube business, anything where you have analytics and you don't understand reading graphs and charts or what to do with it. So, these connectors allow Claude to use your third your other software to coach you, to guide you, to tell you what to create more of, to tell you what to create less of. Instead of you looking at these charts that absolutely make no sense. I run a coaching program and I tell people like you got to go look at your watch time or you got to go look at which which uh pins are bringing you in the most followers of your boards and etc. and they go, "I don't understand how to even read that." So, watch this. So, this is Claude and I'm just using Claude chat.

[00:00:53]You if you've heard about Claude, you've heard about Claude co-work and Claude code. I'm just in Claude chat, kind of like your chat GPT, nice and easy. But, I have connected my VidIQ account. So, this is the software that I use for YouTube. I'll put a link in the description below. And by linking it here, connecting it, Claude now has access to my YouTube channel in a different way than it would if I just put in the YouTube URL. It can really get in there and access a lot more of the data, okay? So, what I'm going to do is I'm in Claude and I'm going to ask Claude to tell me about the watch time on my YouTube channel. So, I would just type in, "Tell me about the watch time on my YouTube channel." Now, how does it know your YouTube channel? Because it's connected to your YouTube software. So, let's just say you have a Pinterest account that and you're using pin clicks. I'll put a link below to that one, too. Pin Clicks has a connector where you can connect your Pin Clicks data. Now, not everybody has access to that connector yet, um but it's part of their their keyword tool they're rolling out, so I'll put that below. So, there's a variety of connectors. You can connect Canva. If you like to use Canva, and you can tell Claude to go use Canva to pull up the your Pinterest templates. But, let's just take a look at this. So, I opened this in a new tab so that it would run the report because it takes a while sometimes. So, let's look at what it's giving us.

[00:02:28]So, it says, "Here's your watch time breakdown for the past 30 days. A few things jump out immediately before you see the chart." You see how it's talking to us in just regular plain English? So, it tells me the total minutes watched, and then it says, "Your average view duration over the period is roughly 5 minutes with average view percentage sitting around 28%." And it kind of tells me spikes. And again, now all of a sudden I'm already glazing over because it's too much data, right? So, I'm going to tell it, "That's too much data.

[00:03:02]Just tell me in plain English what that means."

[00:03:08]>> [laughter] >> Okay. So, I I did this earlier, so I kind of already got the synopsis. I know where it's going with this. But, basically what it's saying is, "You know, your views are solid.

[00:03:20]There was a spike time, but only 28% of your views are watched on average. So, if a video is 10 minutes long, most people are leaving around the 3-minute mark. Tightening your intros would likely move that number. Everything else looks on par." Okay, so now I want to know, what is the average view duration for most channels? Because I don't know what that means. 28% means what? If you're not telling me how it compares, I don't understand what that actually means. So, it says there's no single benchmark, but for most YouTube channels doing talking head or educational content. Now, it knows that because it knows my channel. 40 to 50% is considered good.

[00:04:05]Under 30% is a signal that something in the video structure is losing people early.

[00:04:11]So, basically, what it told me and it's reinforcing it this morning. It's telling me to make shorter videos. So, I tend to go long. I tend to do 20-minute videos. And it's funny cuz I've even coached people on make 20-minute videos.

[00:04:26]Why? Because your longer videos make more money, typically. Your longer videos kind of build more loyal following. However, I have been testing some shorter videos and they do get more watch time. More watch time means that's the number one metric that YouTube uses to decide whether it's going to push your content out to new users. So, my longer form is good for making more money with my regular watchers, but the shorter form is better for attracting new users because it's going to get pushed out more to the feed. So, I'm going to I'm going to say something else. Which of my video topics are getting the most watch time?

[00:05:11]So, if my entire focus is, how do I get more watch time on my channel? We've got to poke around at this and we have to ask good questions.

[00:05:21]It could be, give me some different intros. Now, Claude's going to always pop up this request to get permission.

[00:05:29]And there is a setting in your Claude where you can say don't even ask me permission, just run it all. But right now, I'm still doing the ask permission because I've seen it go a little rogue and I don't like it when it just takes off on its own. Plus, you leave yourself vulnerable to fishing attacks and different things like that. But, once you trust a particular flow, you can say always trust VidIQ or always trust this you know. So, anyway, so it's going and it's doing the channel and it's running this report and this is what we're going to look at now. So, interestingly, it's only pulling the last 30 days. You really want to pull longer than that.

[00:06:10]So, normally I would say give me 90, give me year-to-date, whatever it happens to be because I kind of go in spikes of different topics. So, here it says, "Here's the plain version.

[00:06:22]Substack content is running your channel right now. Your two Substack videos are your top two most watched videos this month." See, but that's just this month.

[00:06:31]That's all I made this month. So, that's why we'd want to go back a little bit farther than that. Pinterest is a consistent performer. Four of your top 10 videos are Pinterest related. That's really good data. And then AI content is working. The Claude video, the ChatGPT image update. So, the short answer, make more Substack content and more AI tools content. Those are clearly resonating with your audience right now. So, bottom line is these connectors allow you to use your data, but communicate through AI so that you're getting much more user-friendly, clean ideas. The last thing I would say here is after you get your data, I would do something like this. Tell me the one thing I should do next.

[00:07:21]Because you're going to get way too much data. It will just It'll give you full PDFs and reports and graphs, but you need to know, "What's my next move?" So, it says, "Make another Substack video.

[00:07:32]It's your number one and number two videos by a wide margin. The topic is hot right now. You have built-in credibility. You're actually doing it.

[00:07:39]You're making money from it. YouTube is also your highest converting path to Academy members and Substack creators are likely who joins. You're leaving a lot of money on the table with just two videos on your biggest performing topic.

[00:07:51]This is the data we need. This is why we're using Claude. This is why we're using the connectors. If you'd like to learn more like this, I do have a coaching program where we meet every 2 weeks. I've got training and tutorials and resources. Great place to grow your digital marketing business and I will see you over at BallenAcademy.com.