US Marine Officer Reviews The Deadliest Drink Ever - Liquid Death A Water Company | The Fat Files

Added: 2026-05-14

[00:00:01]All right, this one was largely requested from the PewDiePie video because Liquid Death was shown in that video and I mentioned it and a lot of you guys say, "Hey, TheFatElectrician did a video of it on The Fat Files, so you got to look into it." I actually had it saved a long time before I watched PewDiePie actually. So, welcome back guys to another video. If you're new to the channel, welcome. Now, when it comes to Liquid Death, I have seen it being sold in the commissary and the PX and some of my Marines also like to drink it as well, but I just don't know what it is. I never tried it. And the fact that it has the word death on it, I was thinking, "Should you really be drinking that?"

[00:00:38]>> [laughter] >> But who knows, maybe I'll get into it one day and if you guys have a flavor recommendation, please put it down in the comments as well. But besides that, let's check it out.

[00:00:47]I think this might be my new segment.

[00:00:49]I'm going to call it Angry Case Studies and I'm just going to go over my favorite and least favorite businesses and why they're awesome or why they suck.

[00:00:57]Today, we're talking about Liquid Death.

[00:00:58]It is the most savage company on the internet and it has the best marketing team on the planet. Now, that's a pretty big statement by me, so how do I know they have the best marketing team on the planet? Well, the company is only 4 years old. It was started in 2019 and today they are worth $700 million, which is really impressive for any company, but it's unbelievably incredibly impressive when I tell you that all this company sells is water in a can and merch promoting their water in a can.

[00:01:24]I'm going to say that again, but slower.

[00:01:25]They take water, [ __ ] that's basically free, stick it in a can, and then sell it for like three and a half dollars a can, and now they're worth $700 million.

[00:01:33]I Oh, so that's what it is. It's kind of That kind of reminds me of some of the water bottles that you know, are being sold. Some of those that say, you know, the water is better quality and that I'm going, "It's water.

[00:01:47]What, you're going to tell me there's no sugar? It's uh sugar-free or something?

[00:01:51]Is that how you're going to sell it to me? Cuz all I have right now for water is one of those big purifier tanks and I just, you know, pour water from the sink from the kitchen sink and just like have uh the the filter just filter it out and everything and that's my water. And I'm going like, "That's cheaper than buying like a $20 water bottle at the market."

[00:02:12]All right, before we go any further, I do have to say this. I'm not affiliated or associated with Liquid Death in any way, shape, or form, even though I tried to be. Uh I tried to get them to sponsor this video and sponsor my whole channel if I could, but they didn't get back to me, so I am not affiliated with them at all. So, the rest you can take it face value. I am, however, affiliated with today's sponsors, iDEX Custom Gaming PCs built right here in America with American-made tech support. They have pre-built models ready to go or they can build any custom computer you want to pretty much any spec you want. Go check them out. I'll have a link and a discount code down below. Let's get back to the video. So, here's what happened.

[00:02:44]The guy that founded the company, Mike Cessario, was at a Vans Warped Tour concert and he realized that all the people that were performing on stage were drinking Monster Energy drinks all day, every day, which clearly is humanly impossible. So, he got closer, investigated, and he realized that they weren't actually Monsters, they were Monster Tour Water. Basically, Monster cans that Monster put water inside of so that athletes and band members and people that were performing could drink water and not drink Monster and die while they were doing whatever they're doing. To which Mike I did not not know that was a thing.

[00:03:17]Monster Tour Water.

[00:03:21]Mike, the founder of Liquid Death, is like, "Wow, that's kind of [ __ ] up and misleading. What if I did the same exact thing, except I just sold it as water and made water cool like Monster and beer and >> And put the word death in it. So, that's what he set out to do. Okay, step number one, get it a cool name, Liquid Death, the coolest name possible. It's absolutely perfect. Why would you call water Liquid Death? Because that's exactly what it is, okay? I've been saying this for years. Any body of water that's too big to fit in my cup is too much. Now, this is going to be an unpopular opinion, but swimming is dumb and the ocean is absolutely terrifying.

[00:03:50]Now, is that because I was a fat kid growing up and I didn't like taking my shirt off in front of girls? Perhaps, but also maybe I'm on to something because think about it, 10 billion million billion years ago, fish were floating around in the ocean and they're like, "Man, this kind of [ __ ] sucks.

[00:04:04]We should evolve us some legs so we can leave." And then they did that and they left. What's that, you're not convinced?

[00:04:08]Don't worry, I can keep going. Let's have a look at the license plate of the worst state in the country, Minnesota, the home of 10,000 lakes. Coincidence? I think not. Now, if you've never been to the state of Minnesota, let me break it down for you. It's like they took the state of California and said, "How can we get rid of all the redeeming qualities of California?" Which is like the the weather. They got rid of the weather. It's just cold California.

[00:04:30]That's all that state is. Now, is that because of all the large bodies of water around the state? Probably not, but you know what is? All of the bugs. Do you have any idea how many [ __ ] mosquitoes you have when you have 10,000 lakes? They are the biggest mosquitoes I've seen in my entire life. I'm fairly confident it's their state bird. Okay, look, I'm just guessing, but your football team would probably be a lot better if they could practice without being attacked by blood-sucking hummingbirds all the time. Okay, look, if you're from Minnesota, don't take it personal. I'm just kidding. I love you guys. I'm from Iowa. I'm contractually obligated to make Contract for Iowa's citizens a uh mockery. What the hell?

[00:05:03]This agreement is entered into by TheFatElectrician. Dude, he made it.

[00:05:09]>> [laughter] >> He put a termination. He put a governing law.

[00:05:14]Snooping Snickering Protocol. Vikings Vexation Verse.

[00:05:19]Well, hey, he didn't sign it yet.

[00:05:22]funny. I'm probably just jealous that you guys have a pro football team and I don't, but to be fair, we do have the same number of Super Bowl wins.

[00:05:31]>> [laughter] >> The point I'm trying to get to is that Liquid Death is the absolute perfect name for water. Everybody's freaking out about Panera's lemonade killing like two or three people over the course of 5 years. Meanwhile, water's out here sinking the entire Titanic and nobody bats an eye. So, now they've got the perfect name. Now, they need the perfect tagline and the perfect mission statement. The tagline is going to end up being murder your thirst, which is fantastic. And then, their mission statement is death to plastic, basically justifying why they have their water in a can because, you know, plastic bottles are bad for the environment the turtles and all that [ __ ] So, they've got the perfect product. Now, they just have to launch a viral ad campaign and to do that, they're going to model off of energy drinks and alcohol, which is perfect because those are the two things that are so well marketed that people will actually go out and spend their money to buy merchandise, which is basically they've marketed the product so well that not only are people going to buy that product, but people are going to buy additional products like shirts, hoodies, jackets, hats, whatever, so that they can buy that and wear it, turn themselves into a walking piece of advertisement to let the rest of the world know, "Hey, I associate with this product and I'm cool, too."

[00:06:38]How do you do, [music] fellow kids?

[00:06:39]>> So, that's the plan. How are they going to accomplish it? Step one, they're going to make a commercial and that commercial is going to begin with a woman declaring herself as a paid actress. I'm a professional actor [music] and I'm getting paid to tell you about a revolutionary new product.

[00:06:54]She then proceeds to explain why water is deadly as [ __ ] Water is deadly. It kills innocent surfers and snowboarders and kayakers.

[00:07:03]Every year, water [music] is responsible for thousands and thousands of deaths.

[00:07:07]Energy drinks only kill like, what, one or two kids? And then it pans out to reveal that she's been waterboarding some dude with Liquid Death the entire time. It's the perfect commercial for this product. Now, this is the point in time where the money's going to start rolling in. Okay, here's the plan. We're going to take that money and then we're going to launch our new initiative.

[00:07:23]Remember, our mission statement is death to plastic. We don't like plastic bottles. So, what are we going to do?

[00:07:27]We're going to use all our profits to pay for postage for our fans and other people to mail empty plastic bottles back to Coca-Cola and Pepsi to troll the rest of the industry. Okay, not only are they going to break into the food and beverage industry in like 2020, they're going to talk [ __ ] while they do it. Do you understand how unprecedented that is? Do you understand how hard it is to break into the beverage industry? It's virtually impossible because Coca-Cola's got that [ __ ] on lock because they started off way back in the day on easy mode when it was legal to put cocaine inside of your soda. Obviously, they've got a cult following, okay? Just for the record, if you don't know, cocaine is bad for you. Does it smell great?

[00:08:04]Absolutely. For legal reasons, that would This guy said, "Does it smell great?

[00:08:11]Absolutely."

[00:08:15]It's a joke. Moving on. Seriously, it's like me versus my grandparents at buying a house in our 20s. Back in the day, they paid like $5 and half a bag of Skittles for a five-bedroom house and now that house is worth like $3 million.

[00:08:26]Do you understand how hard it is to overcome that much of a head start? I mean, look at Pepsi. When they first came out, they couldn't get any market penetration against Coca-Cola because it was [ __ ] Coca-Cola. They literally had to go out and buy the entire chain of Taco Bell and KFC just so they could get restaurants to have Pepsi products so that they could get people to try their [ __ ] The point I'm trying to get to is it's virtually impossible to break into the beverage industry and these guys did it for virtually no money at all and it's absolutely incredible. So, everything's going good. They're selling cans of water. They're selling every kind of merch you can imagine, shirts, hats, water bottles, [ __ ] snare drums, LED signs, anything under the sun they're selling because their branding is that powerful. Then they take it to the next level and they start selling flavored sparkling water, which is absolutely genius because nobody's ever made flavored sparkling water cool. I mean, let's face it, most men would never ever in a million years consider drinking sparkling water in front of their friends, okay? You're going to show up to your buddy's garage with a six-pack of Perrier or LaCroix? Absolutely not.

[00:09:26]>> Never had LaCroix. Okay, look, I'm a grown ass man. I love all my friends. I could call up any one of them at 3:00 a.m. on a Tuesday and they'll help me bury a body in a cornfield with no questions asked. But if I start drinking [ __ ] Perrier in front of them, the [ __ ] talking is going to continue for the rest of forever. We?

[00:09:42]No, we are not French.

[00:09:44]We're American. Never had Perrier, ever.

[00:09:47]Okay. Greatest country on the planet.

[00:09:49]But now, that's not the case because I can show up with an eight-pack of tall boys that look like energy drinks or Four Lokos and it's called Liquid Death.

[00:09:56]Nobody's going to bat an eye. Boo, are you really willing to overpay on water in a can just to maintain your fragile masculinity? Boo, you're [ __ ] A right I am. In fact, I'm going to go buy a lift kit for my truck as soon as I get done filming this YouTube video so I can jack it 10 ft in the air and never take it off-road ever again. All jokes aside though, this product is actually genuinely cool because if you're an adult going to a party, you can bring this if you don't want to drink alcohol and nobody's going to bat an eye and you don't have to have that awkward here's why I'm not drinking conversation. And for somebody like me who drinks energy drinks and beer and my kid wants to be like dad, I can give him a can of something that's not bad for him and he can drink that too and he gets to feel cool. And they're actually starting to target kids specifically. I mean, here's their new mascot, Murder Mountain. He's got a can for a head, eyes for nipples.

[00:10:40]He's wielding a giant axe and he cuts people's heads off and they're going to make it a new Fortnite skin, which I'm sure they're spending millions of dollars to do. But for the first time ever, I feel pretty okay with a company I swear to god, they're making Fortnite skins of literally anyone these days.

[00:10:54]targeting kids in their advertising because it's genuinely good for them.

[00:10:57]It's not Monster with their 54 g of sugar per can. It's not [ __ ] cigarettes trying to make candy-flavored cigarettes. Oh, I did see on a Facebook page some 17-year-old girl died from drinking uh what was it called?

[00:11:12]Uh this uh energy drink. Oh my god, dude. I I can't I can't remember the name off the top of my head. But basically, the family's like suing the energy drink company for killing their daughter with their product. When on the can, there is literally a a caution warning uh this is Gorilla Mind, by the way.

[00:11:31]Hey Gorilla Mind, if you're watching, sponsor my channel, please. I love you guys' products. I mean, I think this is like almost what I only drink uh for energy drinks now. It says, "This product is only only intended for healthy adults 18 years of age or older.

[00:11:45]Do not consume if you're sensitive to caffeine, pregnant, or what it was it? Or you have what it was it? Uh combination with caffeine stimulants. If you're taking also stimulants and all that, do uh not use not for use by women who are pregnant, nursing, or trying to become pregnant. So, there's like all these warnings and your daughter who's 17 years old decided to drink it. Yeah, dude, that lawsuit's going right out the window.

[00:12:09]I mean, that family's done. It's not vape so my kid can blow a cumulonimbus cloud out of one of his nostrils. It smells like [ __ ] Fruit Loops. It's just water. They're making drinking water cool again. And the coolest part about this is if you try to stop Liquid Death in their mission for making drinking water cool, they will absolutely roast you. Got a couple of different examples starting off with my personal favorite. They recently came out with a new line of tea and one of the tea flavors was obviously the classic half tea, half lemonade known as the Arnold Palmer. They wanted to stay on brand. They also wanted to give the nod to the heritage of the drink. So, they named it Armless Palmer, which I thought was a perfect nickname. Now, apparently, whoever owns the trademark for the beverage of Arnold Palmer didn't find that funny at all and they decided to send them a cease and desist letter telling them they had to rename that drink or quit selling it all together.

[00:12:55]At which point, Liquid Death, realizing they didn't have the money to go toe-to-toe with these enormous beverage companies, said, "You know what? Fine.

[00:13:02]We'll go ahead and rename it." To which they did. It's now named Dead Billionaire.

[00:13:08]Really? Okay, now personally, I think that's hilarious. I believe in talk [ __ ] Wait, I got to look at that again.

[00:13:14]Dead Billionaire. They wanted to sue us so we changed it.

[00:13:20]Yo, look at that. Just tells it how it is.

[00:13:24]Okay, now personally, I think that's hilarious. I believe in talk [ __ ] get hit. However, a bunch of people on the internet got really mad about that. Now, here's the thing with that. Most of those people on the internet that got mad at that were people that would never ever drink Liquid Death in a million years anyways, so ultimately, it doesn't really matter. And now, all the people that do drink Liquid Death, every time somebody asks what it is, they get to tell that really funny story. While we're talking about people being angry, let's go over what they do with the angry comments that they receive. They have a in-house metal band and turn the comments into song titles. I'm going to go ahead and read you some of those right now. Quote, "It's dumb. I won't buy it. [ __ ] whoever started this. Worst name for a water company. Huge tools.

[00:14:03]You deserve your mouth pissed in. This is very demonic. Murder myself. Go [ __ ] yourself. Good try, Satan. Blood everywhere. I thought this was alcohol."

[00:14:15]So, in conclusion, that is the story of how a company that decided to put water in a can went from zero to $700 million in the span of 4 years. And if you care about the business aspect, I think the biggest takeaway from Liquid Death is that they managed to take a product, something that was completely neutral to absolutely everybody, water. There was no good water, there was no bad water, and they made it controversial.

[00:14:35][laughter] They made people feel something about their particular brand of water. Whether that was love or hate was person to person, but they felt something and you can monetize something, but you can't monetize nothing. I mean, think about it. If somebody hates Liquid Death, it means that they're watching and they don't like what Liquid Death is doing, but regardless, Liquid Death still gets to monetize their viewership. And then, if somebody loves it, it's also because they're watching and not only do they get to monetize their viewership, they get to sell them a product on top of that. Bearing that in mind, thank you for watching. If you hate what I'm doing, go ahead and keep watching so you can keep hating it. And if you like what I'm doing, best way to support the channel is go buy some merch over at the fat electrician.com. Clack bang out.

[00:15:18]Not going to lie, pretty proud of myself. When I said energy drinks and alcohol had the best marketing tactics ever, I almost brought up got milk and the government cheese cave conspiracy again, but I managed not to this time.

[00:15:33]I think he was talking about the government cheese bunkers at the end there. But either way, so that was Liquid Death, a water company. So, that's what it is.

[00:15:42]Uh Maybe one day I'll try one, but either way, do you guys drink Liquid Death? And if you do, please let me know in the comments and like which flavor flavor is your favorite so maybe I could like look into it. And also on top of that, how long have you guys been drinking it? You know, just you know, just share a few facts about it.

[00:16:01]But either way, that's all I got for today from the Fat Files. So, thank you so much for tuning in. Thank you so much for watching. Hit that notification bell so you know when I drop more videos.

[00:16:09]Also, shout out to all my members, subscribers, viewers, you're amazing.

[00:16:12]Thank you so much for your support.

[00:16:13]Really do appreciate it. So, with that being else, see you guys next time.

[00:16:24]>> [music] [music]