How To Find Funnel Gaps (For Idiots Like Me)

Añadido: 2026-05-08

[00:00:00]I'm an idiot and by typical means not considered to be smart by any measurement, but I figured out exactly how to spot funnel leaks for my prospects, which made signing clients 10 times easier. It also helped my onetoone student take his client from 50K to 100K in one month by also doing the same process that I'll be showing you today.

[00:00:24]And by the end of the video, you will know the three key areas to find the exact leak in any prospect's funnel. So when you're pitching to them or reaching out or doing any free value, you know exactly what you're talking about and exactly what to do for them. And as a bonus, too, if you stay to the end of this video, I'll give you a prompt which helps you do this funnel diagnosis. But more on that at the end of the video on how to actually get it. So without wasting any time, let's get straight into it. So the first source or the first area we want to look in in any prospect's funnel is their traffic because that's the start of all funnels.

[00:00:59]No matter where you look at it, traffic is the number one source. And the goal of traffic is simply to just get awareness. That's all the goal is.

[00:01:07]There's no other reason for traffic than other than just get awareness. Let me not over complicate it. And there's two ways that it can be done, right? It can be done either organically or it can be done by uh by paid ads. So your meta ads, your Instagram ads or organic, you know, IG reels. Uh Tik Tok, I'm going to include it here, but Tik Tok would be one. YouTube, stuff like that, right? And just for the purposes of simplicity, I'm going to focus more on organic in this video because for paid ads, we would need backend access to the ads manager to identify bottlenecks, but that's a whole another story. So I'll simply focus on organic at the moment. And the first thing I look to look at when seeing organic content is the view to follow ratio.

[00:01:51]Now, this is really important because that helps us determine if the video that they're uploading or their videos, their catalog, is it reaching new audiences or are they just recycling the existence existing audience and not actually growing? And the rule of thumb to use, which I like to use, could be right, could be wrong, but this is what's been working for me, is to see if the average views is about 10% of their follower to sub count. Right? So, in simple terms, I've visually visually laid it out here. A good example would be someone with 10K subscribers and they're getting around 1.5K to 3K plus per video. That shows that they're growing. that shows that their audience is engaged, but they're also reaching new audiences. Uh, which is what we want to see. A bad case would be again if they had 10k subs, but they were only getting 3 to 500 per video. That's I I don't know percentages, but that's definitely less than 10% uh of their sub to view ratio. And there's definitely a problem here. And also, I've added with IG just so uh you guys don't get confused. A good example would be 20K followers and they're getting around 2 to 5K per real or or more. And a bad example would be 20K followers but they only getting 500 to 1K per real. Now all both of these have a simple issue, right? There's the symptom verse cause.

[00:03:16]Now we know the symptom is low view uh engagement, but what's causing it? And that's the most important thing. And all you need to do to understand this is just watch their content and ask yourself this exact following question, right? Would someone who's never heard of this person before, like let's just say they randomly stumbled upon their videos, would they know what they do, what their niche is, or do they know what they sell? And most of the time the answer is no because a lot of them either focus on these cre uh these key areas. So what I see a lot of people do is or a lot of creators and people in the online space is they'll make content which caters to a broad audience but their offer the thing that they're selling to only caters to one specific person and that's where the big disconnect is because new audiences will be casual viewers. uh people not interested in their offer and they're not likely to stick around and watch this uh creator grow and join the ecosystem whereas only a small percentage would be and that's down to these three things right there's the content types you've got entertainment content so this is more entertainment uh you do this uh to get that dopamine spike uh you're not really trying to learn anything and what this does this type of uh content format here it helps a lot with getting uh larger audiences cuz you're attracting ing a wider range of people but you're only getting a casual viewer and these casual viewers are less likely to buy. The next issue which I see a lot of more a lot more creators that I outreach to and what I see in my uh students outreach is a lot of their prospects do a lot offormational content. Now this can be good but it's normally done in the wrong way. So this will attract a specific audience which is good. It's going to be a lower number but you're attracting the right type of person for your offer.

[00:05:10]You're going to get repeat viewers because you're constantly bringing some sort of value, but you're less likely to buy because you're giving them everything that they need and not giving them a reason to buy. Cuz if you're going to give away the method on how to do it, you're not giving them the reason on why they should choose you or buy your product to engage further. Now this is good for building trust and showing your expertise but done uh in a wrong way and just giving away everything without withholding certain information uh they're just going to take from you and run like the wind. Now the next content type belief shifting is the one which all the highly successful uh businesses are doing which actually creates a large audience of buyers. So it'll attract a specific audience which we want. We're more likely to get repeat viewers which we want. We want to get them in our ecosystem and further uh nurture them.

[00:06:02]But the difference between these two is that they're more likely to buy because we're shifting their belief. We're breaking barriers. We're breaking objections. Um we're breaking down or we're installing new beliefs into their mind and slowly moving them down the chain of uh them needing to buy our product. Getting eyeballs is one thing, but getting those eyeballs and turning them into actual leads that will buy is a whole another thing, which swiftly moves us on to the moves us on to the nurture section. So, once we've gotten all the cold traffic and we've converted those traffic into eyeballs, who's viewed our stuff for the first time and they're constantly coming back and reviewing, we now need to nurture them, right? And the goal of nurturing is to simply turn cold traffic into warm leads. cuz if we can't turn them into warm leads, it makes us harder or it makes it harder for us to actually sell to them. And to kind of uh give an example of a gap rather than me yapping, I've put on a little drawing. So, your random guy or little Tibby here is just scrolling on Instagram and he stumbles upon a random reel with a guy flexing his 400k Ferrari. He's seen quite a bit of it and he seems intrigued. So what he does is he keeps watching the reels and it's just him flexing his Ferrari, same typical hall with him if you want to have the same thing as him. So the same lifestyle, the same cars, blah blah blah, all that kind of stuff.

[00:07:27]You get on call with this guy. So you don't know what to expect. You don't know much of him. And after a few minutes of talking and going back and forth, he vaguely he well he states his price. He says it's $3,000 to buy my course, which is outrageous. and you look at your phone thinking, why would I buy a $3,000 course? I'm not ready to commit. You know, there's not enough information. I haven't had enough time.

[00:07:50]I don't really trust this guy. Like, I've seen a couple of his videos.

[00:07:54]There's not enough for me to do before I make that sort of commitment.

[00:07:58]So, an example of the gap in the nurture phase is the content was working, the book a call bit was working, but the nurture section here was the gap. And why was that the gap? because all of these things here were missing. There was no proof of concept. There was no unique mechanism uh showcased. There was no value or free value given to the viewer. We're not handling any objections. We're not belief shifting.

[00:08:27]It was just showing here's the lifestyle. Book a call if you want me.

[00:08:30]And this is just an example of what I mean by the big gap. because when nurturing um someone in the funnel, all you're doing in short is building trust.

[00:08:41]Now, all of these things here are just different show uh different cases of how you can build trust. But the main issue is no trust was built and when there's no trust built then less likely to buy from you. Now, all of these stuff here, these things here can be uh built uh in these little bubbles. Now, there's more, but these are like the main few that I've uh come up with. So content so as well as attracting eyeballs content can also uh build trust. It can you can showcase a unique mechanism. You can do client study interviews. You can um show proof of concept. You can give out free value. You can do belief shifting videos to uh handle objections and false beliefs. Free communities. You can uh give a a a teaser of what it's like to work with you. You can build a community around your specific niche. You can do all sorts of things with the free community. And this is a really big trust builder email list too. Uh showcasing stories, giving out value, um giving out guides, even giving out lead magnets and stuff like that. All of this is just done to build uh trust and also being on multiple uh social platforms.

[00:09:49]The more social platforms you're on, the more touch points they have. And the more touch points they have, the more they're going to look into your content and look into you. And if you got all of these stuff here um all labeled out, having multiple uh social platforms will just boost all of this and boost overall trust. The whole point of nurturing is just to boost your trust, right?

[00:10:11]If you're looking in a client's funnel and going down and you're seeing, hey, look, like their free community could be better, their content could be better, and the email list and you know, they could be on multiple uh most multiple social platforms. The main thing we're looking for is do they build trust? And that's all it does. Cuz once we can turn once we can build trust, we can turn those cold leads into warm leads. And when warm leads are warm and really hot, they are ready to buy. After we've sorted the traffic and we've built the nurturing and made the trust, there's one last stage which most are like completely blind to because by this point they think the sale is going to happen. You know, they've gotten the eyeballs, they've built the trust, and they think the sale's going to happen, but it just doesn't happen. And I'm I'm going to explain why. And it goes down to our next stage. Whoa, I'm flying off the screen. Which is promotion, right?

[00:10:58]And it's turning those warm leads into sales. Just because they're warm and they're ready to buy doesn't mean they are going to buy. We need to push them and make that final jump. And what I like to do when figuring out if uh a client's funnel has this and is ready to do it is I like to do this little four-step sales audit. And I like to do this on either a sales page or like one of those uh book to call landing pages.

[00:11:24]But basically, you can use the same fourstep audit in any part of the funnel where there are where you being prompt to buy something. So, first thing I like to do is see if they have a clear promise in the headline. If the vis if the offer is visible without, you know, scrolling or like actively trying to look for it. If I click the page, is the offer right there to me? Is there social proof? Right? Is there proof of other people doing this and gaining from this?

[00:11:51]So I know that okay, it's not just hearsay or monkey business. It's actually real and other people like me are achieving this. And also the last thing is an obvious CTA. Is there an easy one-step plan or one-step action I can take to join this offer or to buy this product? Those are the four things I look for. And just to show you an example, I've just taken Iman Gadzi's latest monetized event showing you everything in his uh promotional section in his uh sales page. So in the first section, we have a clear promise in the headline. So the headlines here and even though it doesn't explicitly say this, uh it subtext is saying we'll build you a profitable uh digital product. you're using our systems and you don't need no uh experience, no face, no camera, no gimmicks, whatever he said all down here. And that's the clear promise he is making to you.

[00:12:47]He also has a visible offer in the same section. Now again, the subtext is showing it. It's not explicitly shown, but the visible offer is a done for you or a done with you service, an AI powered system that builds a digital product for you. So he says, "Here, let me let my AI system build you a profitable digital product business."

[00:13:06]and it's all here. I don't have to scroll. It's right in front of me. I know what the uh headline is. I know what the promise and the clear offer is easily. Next, there's a social proof.

[00:13:15]And he's actually got two types. So, he's got the credential proof, which is his own personal proof of uh of the concept working as well as his students, which also builds that sort of trust.

[00:13:26]Now, I mean, Iman Gaji has ruined his reputation. He's not really a trustworthy guy, but you kind of get the the concept, right? He's showing his own proof as well as his students proof. So, he's showing look, I've done it and I've shown other people how to do it, so you can trust me. And then obviously the last CTA, an obvious call to action.

[00:13:45]There's only one step to do, which is to book a call. Put your email in, put your name in, fill out the form, select a time, and you are good to go. It makes it very simple and very easy to say yes.

[00:13:55]Cuz if we given multiple CTAs, buy here, sign up here, book a call here, we're just we're we're just going to be overwhelmed at not knowing what to do.

[00:14:04]But if we have one simple clear action, we know what the next step is. Either click off the page or book a call, which makes it very simple for us. If any of these are missing, then you know exactly what to pitch. If there if we got a good headline, but there's no clear promise or clear offer, sorry, fix that. If there's uh if you've got both of these two here, but no social proof, we can fix that. If any of these are missing, that's a gap. And if it's not there, we need to fix it. But so little bonus. So outreaching and funnel gaps is just the tip of the iceberg. Diagnosing the cause which I've just given you now is another part. But knowing the pitch, knowing how to write, closing the client, signing the client, all of this is all the next steps. And to save you a bunch of time and to actually get things and get the ball rolling to save all of this, you can go ahead and join academy plus. Small little shameless plug. Um, if you want to figure all this out, which you can, I mean, most of a lot of my channel has all of this here. But if you want to save the time and get your first paying clan within the first 90 days, uh, first link in description, join academy plus.

[00:15:22]more than happy to answer any questions you might have in the DMs or uh in the comments. And then also, if you want the free prompt, which I gave or teased at the start of the video, just DM on DM me on IG for the funnel prompt. There's no magic word. Just legit just message me and be like, "Hey, can I have the pre uh funnel diagnosis prompt?" And I'll send that to you. But yeah, that's everything and I'll catch you in the next