To negotiate a new car purchase below MSRP, first research recent sales data on True Car to identify the 'excellent price' (typically below market average), then send emails to multiple dealerships offering to purchase immediately at that price, which creates urgency and often results in faster, more favorable deals.
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#stitch with jesseeckel how I negotiate buying a car!... #Shorts #nerdmillionAdded:
Here's an insane negotiation tactic I use to get a brand new truck under MSRP.
>> So, you're thinking of buying a new car.
Let me tell you the step-by-step process I would do to purchase the car at the lowest price possible. Step one, go to True Car. It's the best place to see all the data of recent sales in your area.
So, this is the first thing you'll see in True Car.
And what you want to do is scroll down to see other options for it. Once you scroll down, you'll see a chart like this. It'll show you the MSRP, the market average, and it'll tell you what the excellent price is. As you can tell, it's below $35,000 and 793. And that's where you want to start making your offers. I then send an email to every dealership telling them that if they sell to me at this price, I will purchase it right now. And it usually takes them a couple weeks of negotiation before we can close the deal. But when I do, it's quick and easy.
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