Strategic debt is a powerful tool for business growth when approached with a clear plan and purpose. Nothing significant in life has been achieved without debt, as demonstrated by major companies like Coca-Cola, Apple, and Microsoft, which carry substantial debt. The key is to understand that debt is not inherently negative but becomes a tool for growth when used intentionally. Entrepreneurs should develop a detailed plan before borrowing, calculating how the borrowed funds will generate returns that exceed the cost of debt. The best investment is always in oneself—learning, developing skills, and building personal brand—because without exposure and self-promotion, even the best work remains unseen. Success requires breaking through fear, taking calculated risks, and understanding that worthwhile opportunities are inherently challenging.
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Very, very, very good morning. Yes sir.
That's in the air, we're here with Linda de Grego. Monday, May 18, 2026. Look how beautiful my colleague is.
Look how wonderful. Look how unique, look how fantastic.
Good morning. Hello, hello everyone.
Good morning. How did you [music] wake up today, here we are, trending, wildly late? They might wonder.
No, it doesn't matter, it doesn't matter. We are famous, distinguished people. What happened? days.
Today life told me, "Linda, you need air and it punctured my tire."
Yes. I want to say one thing. If in Argentina you say, "You know what? I have to stop to put air in the tires, what do you understand?" He knows that you have to breathe life into what's in front of you. He had a flat tire. He had a flat tire. It's strong. In fact. In fact. Oh really?
Yes of course. Careful.
But I said tire.
Tire no. Tire no. Tire no.
in the secular language of the village.
You expressed yourself well.
Sure, [snort] you expressed yourself well. In the colloquial language of the village. It's, for example, the tennis shoes. Dude, I love your rims.
Okay, correct. And those are the sneakers in Argentina, right? But anyway, today I'm going to try some mate. You know what? If they were waiting for us, screw them because it's good that they're waiting for us.
Oh my God, how lovely. Thank you for waiting for us. All my responsibility, my tire, but I did it, I achieved it despite all the statistics from my husband that I wasn't going to achieve it alone, he told me no, that I wasn't going to be able to.
I would have been there, you would have told me before, I don't know if you can do it and I said, "Love, you can do anything."
Look, life is so beautiful that even the air that the previous gentleman was putting on stayed with me. I didn't even have to stop in the air. The air of the lord. The man turned around and said, [laughs] "I'm giving you all my air."
The man just left it there.
But why won't you swipe my card? No, not me. Anyway, love.
Of course, I think that if it happened to me with the car, I wouldn't be able to do it. Do you.
Me [laughs] totally.
Everyone agrees. Everyone agrees.
Everyone agrees. But what's so beautiful about it? While all this was happening, I kept saying, "What's the positive thing?" Well, everything. It could have been an accident, it could have been a tragedy, it could have really been something.
Because that's what happens to you when it doesn't, forget it.
I really might not have known. No, yes, everything is positive. Suddenly, it seemed that life was stopping me so that I would n't be involved in an accident later on. How do you see life there when there's traffic, when you have an accident? Please write it in the comments. Today we want you to start this week full of energy, good times, and positivity.
We have many guests today.
You can't imagine, that was the only thing that made me sad, it was that my, uh, our guests were waiting for us and also that we are very, very, yes, very, uh, what did we say the other day?
Interstates. Today we're saying everything is coming from the northern state now.
Hold on tight.
So, greetings to everyone. Good morning everyone. Excellent start to the week. Luz Clarita, as always.
Little Light. Santerán, good morning too. How does Luz Clarita feel now, in this new age, this new life? Please write in the comments, we want to know. Today we have many guests, as we told you, also here present as our guest from How Much Does It Cost to Be a Woman, a super top woman here in Miami, a curator. How wonderful to bring women who are providing even more art, not only here in Miami, but to everyone. At a time when art is being questioned for a lot of things, there is still artistic curation, there are still works of art, there are still tangible cultural manifestations; in other words, the digital world has not taken over that.
There are some stupid things that sell, are n't there?
But this is tangible, it's good. And what I would give for our guests from Wisconsin to be here with us, because of the energy they have, especially Pedro García and Jesús Bizoso, who are all about desserts. One that I will be visiting very soon.
How are you going to bring me back from Wisconsin without dessert?
No, yes I can, yes I can.
You have to get them involved in something. I have to tell you what our friend told you, that she was going to send you a little bit of what she cooks most often. I'm going to bring you a dessert of all desserts.
So I'm waiting for them to tell us when they're online, because they're really top-notch, I think they're the most influential people over there.
Total. That's a sweet influence, let's say.
It's a sweet influence of Very Good.
Very good, very good, very good. I loved it.
Exact. Those delicious ones, those wonderful ones, and well, of course, many other things, more news, hashtags of the day.
Everything has happened. We have a lot of it here, there.
Total. [ovation] The impact of our friend Stefanche the other day was tremendous as soon as I questioned.
Everyone said it. She's super hot.
Total, total. Well, one of my besties that I love directly. Well, uh, do you know what I feel, Jorge Flores?
I'm a little burned out, but not mentally.
We're working on it, we're working on it.
I feel like I'm, I mean, I'm mentally burned out. In other words, what you're seeing isn't an x-ray of my brain. I think we need to lower the iris, the iridescence.
That's where it starts, or it will be a statement in news that we didn't ask for, but we'll tell you anyway that we have a lot of climate change in the United States.
We're freezing on one side, we're having rain and storms on the other, and we're very hot. So all of you be careful. I don't know, and tell me in the comments if you're one of those people who check the weather when they go out, or if you're still really caught off guard by the weather during the day and do n't know if it was going to rain, if it was going to be hot or not. Look, that's a topic and I want to know about it here. Write it to me. Luis Carreno has arrived. Happy start to the week, guys. Extraordinary program. Very lively and entertaining. Successful.
That needs to be tapped tap tap tap.
And little hearts, loves. From here we can see when you give it a heart, heart, heart, little heart.
That's it. And you have to tap tap tap on the little heart, my loves, and take care of your heart because a study has just come out. New medical reports reveal that one in 10 adults, or those we saw in the United States, lives with high cholesterol, including a worrying percentage of children and adolescents.
Well, that's because of the food we have here.
Okay, guys, I'm going to get like this. to talk to the parents. As parents, we have a responsibility to see what our children are eating, because, well, no, kid, eat this here, we bought this here, this has a lot of sugar, it has cholesterol, be careful, there is good cholesterol, bad cholesterol, we have talked about it with Dr. Pedrito on countless occasions. So, please, let's be clear: we need to get to good cholesterol, not bad cholesterol. Okay? That means nothing more. Oh, perfect. Now one can really pay attention not only to what Fernando says, but also to the Harvard specialists who explain that, of course, you have to have physical activity, you have to have a change in your diet and above all in your habits as well. And well, it's super important that I want to ask them because they think it's spectacular. Let's welcome our guests today.
How do they manage to look so spectacular? Having such a spectacular place as all desserts. So we proudly welcomed our friends from Wisconsin, Jesus and Peter.
Good [applause] morning.
Good morning. Oh my. [ovation] [shout] How are you guys doing?
Very good, very good. Thank you so much for the invitation. Thank you, welcome.
Well, just like that. How do you manage to look so regal, so spectacular, and in such good shape, having such an exquisite place as desserts?
Thank you so much. Thank you. Thank you. Well, it 's just genetics, it's part of life.
Yes, yes. Okay.
Well, that's an achievement. That's an achievement too.
They have good habits anyway because they don't give in to temptation. How much?
How much do you let yourselves be tempted by those sweets?
Well, you know, sometimes we do treat ourselves and have a little dessert, something, but very rarely.
Mmm, I love it. Okay, now let's get down to business, to the wild side. My loves, thank you so much for promoting these ventures there in Milwaukee, first of all. And secondly, I want you to tell us the story of Todo Postres, how it started, who came up with the idea, where it originated, whether it came from home at some point, and where you got the inspiration to have such an important business.
Well, first of all, thank you very much for having us here. Uh, well, it all started because, let's say, it was kind of an accident, if we can put it that way, because a friend asked us to be cake godparents, okay?
And we had no idea how to make a cake. So we went to order it from a bakery and the person in charge couldn't make it for us or did n't want to, so we tried to make it ourselves and everyone loved it and that's where this whole dessert adventure begins because the guests at the party where this cake was served liked it and they started asking us for more. At first, we took them to every party we went to. We started bringing cake, cake, cake, until we said, "No, we can't keep doing this for free. We're going to start making money from this."
Guys, good day. How are you? Fernando, greetings. It's a great joy to be with you all, sharing this wonderful moment at Wild Breakfast. Okay, but how did they go from doing a business they loved to monetizing it in this way and becoming, as Linda said, role models in pastry? Why is that wonderful? Because many people can be inspired by what they are doing.
That's how it is. Well, that was never the plan.
Our plan was to have a pastry shop and make desserts to sweeten people's lives. But one day we went on social media, and we went live, people started connecting, connecting, connecting, and we saw the response from people and decided to do our own show, to invite entrepreneurs, to invite business owners to come and present what they also do within the Latino community here in Wisconsin. And that's where the whole social media thing started to grow.
Well, brilliant. People generally don't believe that this can happen.
He says, "How can I do this on social media?" Look at the boys.
Brilliant. [laughs] Uh, whose idea was it? And please extend that invitation to all those entrepreneurs who are currently hesitant and tell them how much this business and their lives have been transformed by going online.
Well, the idea I really think is a little bit of both, a little bit of both, and the desire and enthusiasm of both, and we really do 100% recommend it to people, to business owners or to people who want to start a business within social networks, that it works, that social networks are great, and to follow through and do it well and with a lot of enthusiasm, because this is spectacular.
Well, that's great because what they do is inspire others, as we were just saying. While people believe that social media is primarily for sharing personal content—photos of my son, my relative, where I went, and so on—it's not for an economic venture; it's for positioning our dreams, how they materialize, and how to monetize them. This is what you can inspire today. It really started as two friends creating a process, generally just working with sweets, achieving an economic venture that is now a success. And what is the projection? Because we already know how they started, what they are doing, what they are planning for 2026, and what they are projecting for next year as well.
Wow. Look, we've always said it.
We have many goals and all, but something that Pedro and I always have is that we don't like to make many long-term plans for the future.
We're always working, acting, and doing things, and we carry out every project that comes our way, but that's just how we are. I do n't know if it's right or not, but long-term future projects, well, it's not that we don't have any, we do have ideas, but we love to work day by day, step by step.
Okay, perfect.
Okay, now for a key question. From day one you added your whole personality just as it is to the venture, because sometimes when you decide, well, okay, I'm going to go on social media and you keep it to yourself because you always want to be liked, right? One always wants to please. I want you to tell all these people from your point of view, because you are very strong influencers there, that they are watching you so that you can tell them how much of one's personality one should add to their project, to their product, and finally let it out.
Well, you know, we're 100% the same in front of a camera, even when there's no camera around.
And our program and all our content is very realistic, it's who we are and I think that's one of the most important parts of working or being on social media, to always be yourself.
Well, yes, of course, it's a great starting point, isn't it? So, if you're testing it and proving it's a success, I want everyone there to hear it, even if you're talking about success and they're greeting you. "Hello family," Vanessa Pérez tells us. Artemigia tells us, "Hello, greetings." Happy and powerful start to the week. Remember that God places angels here to protect you from all evil and danger, and there's a reason the tire went flat."
Oh, thank you, Luz Clarita. The portions are great, not just the food.
Priscila also tells us, "Greetings, I'm super excited to see you all." Rosy Santera tells us, "Greetings, guys."
Our dear Kelm also tells us, "I'm just stopping by to say hello to my beautiful Trend family this month, Vibrating with energy."
Let's remember the importance of giving ourselves time for self-care. Look how cute.
Mm, I love these guys. They are the maximums. "Always supporting all the businesses here in Milwaukee," Artemia tells us. Greetings. And well, my loves, I'd like to know what you have in store for me, what's the surprise? Where's the party? Because I do arrive with all my energy.
Well, we're very excited to welcome you here to Wisconsin and there are surprises, surprises, there are always parties, so we're going to give you a super welcome as soon as you arrive and have a great time.
That's lovely. Thank you very much, and on behalf of the entire Trem team, we are very grateful that we will be able to be in the studio with you.
I congratulate you, we really saw several of your videos, I even saw you live sometimes, that's why it was about three weeks ago or so that I started following you from the day you told me about you and it seems to me that what you have most is human connection and your purpose is seen from any perspective, first in the matter of sweetening people's lives and second in the part that you help entrepreneurs get ahead because divine grace gave you this kind of work that you were expecting and now you are giving back to the world. This seems beautiful to me, and on behalf of the entire Train team, we want to thank you for this, and I will definitely enjoy every party. Yes, of course, but I'm telling you, she's going, I'm not going, so you'd better send me something sweet. I'll do it this way, uh, I don't know how they're going to send it, I don't know how it's going to be preserved, but I'm going to eat it live, I'm going to taste it and I'm going to give a live critique. Okay.
Completely. Very good.
I want to ask them, what's the dessert? Ah, what's the most popular dessert?
Because that's the one I'm going to order. I want you to tell me which one you ask for the most. Very good, very good, very good. I think here in Wisconsin the most requested item is the tres leches cake.
It's the three milks.
Clear.
We will fall into that little sin. We'll fall into that [laughs] little sin.
Brilliant. Brilliant. To support the entire fasting process.
My God.
Tremendous. Fantastic.
Well, if it arrives, let it arrive here too.
Why don't you invite me to what you're talking about [laughs] Jorge Flor?
Guess what we're going to eat.
She said sweetly.
Tres leches cake. Do you think I should start training hard today so I can try those little sins?
The training will be later [laughs] we'll have to work that off. We also make blessed alfajores that I think you'll really like.
Ah, of course.
Don't follow the sacred alfajor [laughs].
Yes.
Well, so for all the people who are connected right now and who are hesitating, for all those people in Wisconsin who follow you, I think you've probably already talked about this, but for all the people watching, what would be that final message you have for them today? Sign up and let's meet for more than 5 days there to share, but above all to grow, because what we all want most, including you and us here, is for these businesses to grow, for us all to call ourselves influencers, and for Wisconsin to become a giant and a benchmark in the US business industry. Of course. Hey, so keep an eye on social media because we'll be sharing, we'll be posting all the content and everything we do with your visit and with everything the girls have prepared, they connect too. also.
Mm, that's delicious. So, my Fer, I promise I'll do everything I can to make sure it arrives without any bites.
No, no, no. You have to, look, even if it comes nibbled, make sure something arrives. That's what I'm telling you. Yes, no problem.
But what if you could ask for something? What would you order? Which one is your favorite? We hardly ever eat here, but we eat what they want.
Look, we can give him the alfajores, the alfajores that come in little bags, and nothing will happen to him. Clear.
Yes, like that, like that. You eat the tres leches cake. I know you. [laughs] You see how they are, you see, it fits me in Alfaj Jorque. It's delicious. But of course, she eats the whole post, it's tremendous. This is [laughs] tremendous, tremendous, tremendous. Good. Another question that is important, especially when there is a team, because sometimes it is difficult, for example, how do you make the team work when one has different personalities, different moods of the day or whatever it is that one says, "Today I don't get along with my partner." How do you manage to maintain that good vibe and beautiful smile that you have in all your videos?
[laughs] No, it's not easy. One of our secrets is that Jesus and I never agree. Never, never, never.
All the time.
I think the other secret is that they eat a lot of sweets, guys. So, [laughs] naturally the energy, you see?
What a joy, right? Ah, that's what I just mentioned. We never agree, but we always try to work on it. And this is almost always the case in many of the interviews we've given or done; we always say, Jesus says black, I say white, and in the end, by talking it over, we create a spectacular gray area, and well, that's very important: communication and trying to come up with something good for the sake of the business.
Well, fantastic, more than well answered.
That's right, that's right. I love it, I love it so much. And well, particularly you two, what is your favorite dessert?
Well, after they've tried everything, we have one that's a three-milk mocha cake, which is one of our favorites, and the tiramisu. We also make a spectacular tiramisu which is our favorite. And the flan.
Yes, tres leches mocha, she said. I do n't know how they're going to do it, but they're going to send it to me.
How are you going to do it? [laughs] Yes. I mean, you're going to have to do it 2 minutes before he gets on the plane, put it in something vacuum-sealed. That's what I'm telling you. I'll wait for him here.
Of course.
Disconnect with the mate. I'll let you know. Spot. Of course.
Look, then.
I feel that [ovation] to captivate, to captivate with a sweet treat is one of those delicious pleasures of [ovation] life. We're told that conchas are also very famous there, and the strawberry filling. Oh my God. The most delicious.
Thank you Pedro and Jesús for what you do, for everything Milwy. They're still sending their greetings from here. We need to send Fernando an invitation; invite the entrepreneurs from Desayuno Salvaje (Wild Breakfast), they'll be live from Todo Postres (All Desserts) on Wednesday the 27th.
That's right. We were so excited.
Yes, Chocoflan also tells us that it's interesting. Chocoflan and you make incredible cakes for weddings and 15th birthdays. Tell us which one has been the most controversial, big, pompous, like that. I want to know the gossip now. Who was it for? How did it go?
Wow.
The biggest one we've ever done for a quinceañera, right?
For a quinceañera.
It was for a quinceañera.
Yes.
What was the topic? It was a huge, huge building, it had 17 floors, it was enormous, spectacular, and it was a great challenge.
Yes of course.
Besides, it was in a place that's an hour and a half away from here. We had to go in three vans and take everything and set it up. It was fabulous, but another one, without a doubt, is one we did for a quinceañera in Sinaloa, Mexico, who went by plane in her own seat on the flight, arrived in Sinaloa and that's where the quinceañera was. The cake arrived superb.
Perfect. In other words, they wanted you to prepare it. Yes, there was no other way. It was either you or you.
[clears throat] That speaks very well, eh? That speaks very well. Yes, it speaks very highly of you.
Well, and by any chance, are you thinking of coming to Miami this year because I want you here, my loves.
You will also take care of me there. When are you coming? Do they have any plans?
One of the places we love the most, and have loved and visited several times, is Miami. We love it and we hope we can be there this year and we would love to be there in the studio with you.
Well, you already know that this is your home. We already have two chairs here.
You each choose which side you prefer.
And here it is for you.
Yes, we arrived with dessert.
There it is. Yes, that's it. Ferles has his mate. Did you like the mate?
Rich.
Thank you. Of course.
They like it long. They like it short.
What a joke by Linda. Don't fall for the joke.
Linda.
Don't fall for Linda's joke, guys.
Taught. He is my teacher. He tells me to always say that I like it long, right?
Yes of course. It has a very strong double meaning in Argentina. So, the short mate is like that, and that's it. It doesn't have to be a mate that we're just here to see, to see how long it is. What is the length?
What would it be like?
And let it play, let it play, it has to play until the end.
[laughs] I want to ask the boys a question. Since they make wedding and quinceañera cakes, I imagine they also make themed cakes. Of course. Well, that's right. Well, one of our specialties is those, personalized themed cakes with the design you request. And we have made, I believe that to this day, after 12 years in business, we have made all kinds of figures, designs. Well, some of them we can't post on social media because they're too intense, but we've done all kinds of designs.
Yes. I mean, for example, they went to a divorce party.
Of course, of course. where the cake is the face of the ex-husband pierced by knives, for example, or cut into pieces. That's great.
Yes, yes, yes. We participated. We made one that was for a divorce and the groom was for two boys and the groom asked us to cut him off, we put two grooms on top, but to cut off the head of one of the grooms [laughs] and put a lot of red paint all over the whole country.
I love that. I love that. When you have that event, you have to call me to host it, please. That's great.
That's great.
I love divorce cakes. [laughs] Which one was the most difficult? The most difficult one, the one that has taken them the most work.
Ah, difficult. Ah, which one would it be?
Ah, in shape or difficult. Fit. Fit. A lot of work. Fit. I think it will be the bodies, uh, some super-secular women's bodies when we play surgeon. Yes, that too. Uh-huh. Yes, yes, yes, yes. I think so. The bodies that have to be perfect. Yes, of course, of course. Because that's what a photo is, a still photo, a selfie, and if it doesn't turn out nice, it ends up like those little desserts that one sometimes makes. I say, I, the one who does n't cook, the before and after, what I wanted to do and what [laughs] I did.
I think I once put one, uh, do you remember, L, of my brownies that I burned all of and a piece was left completely black as a board? Oh no. Okay, [laughs] chaos, I'm going to do a little class with you guys now. I'm going to make a dessert, see what it costs to be a woman, I'm going to make the dessert with your help and your teachings. Ah no, I can't wait to get there and especially to make that connection. That's why we're inviting everyone watching again not to miss the face-to-face meeting. That's where it gets important, because we're going to talk here, but that's not going to be anything compared to the crazy things we're going to do over there in Wisconsin when we meet. So this invitation remains open to you again, thank you very much for being here, for opening up the space for us there. Everyone has their own chair here whenever they want.
Thanks a lot.
Thank you. Completely. Thank you so much.
Thank you guys. Brilliant.
Eh eh. We wouldn't let them go, except because we have another super guest from there that we want to meet, that we want [shout] also for [applause] everyone to connect with the stories we have. So, well, don't forget what our beautiful Kelmy told us about today's energies. She says, "She wrote to me again.
Tell them I'm sending them that message.
Today is energy six. Let's remember the importance of giving ourselves time for self-care and nourishing ourselves with new knowledge." My beautiful Kelmi tells me that when you are there, we will send her online so she can tell us about your numerology and that of your space. My friend Diego Cox is teasing me, he's saying, "Look, the server can see that I'm preparing mate and I'm a disaster." Ah, it looks good.
Ah, just now, right? Because this little termite is acting strange.
I'm saying the little bit of water, you see? It slips through your fingers, but it doesn't matter. Here we go. Diego is a professional.
Uruguayans, they're checking to make sure you're doing it right. Thank you my loves, a hug and see you there. Thank you, sweetie. Big hug, guys. A round of applause for you all.
Of course [applause][ovation] yes.
Impeccable, impeccable.
We have, I think it must be around here somewhere, my beautiful one, the photograph of Kelmo, that she will have very soon, she will have an important event and we wanted to put it here, but obviously today because of my lack of breath. This one is going to be called Between Purpose and Desire, Numerology and Astrology. an exclusive event, no, an exclusive event is on Sunday, May 31st.
On Sunday, May 31st, there it is, between purpose and desire. So this is going to be at 4 from 4 to 7 pm, my loves.
Take note. If you don't know, if you are super curious, contact or if you don't understand and want to understand, yes, High Frequencies Group. I love that. Altras Frecuencias Group, while we have this photo here at this exclusive event for you, you'll understand a little bit that sometimes we are, and especially what we were talking about with our people from MW, we don't know if yes, if no, if one should really believe in that calling that one has at that moment when one says, " Should I invest in myself?" Should I invest in my business? between purpose and desire. It's not a lack of answers, it's a lack of alignment. And well, you know that Kella wants to leave this here for you to take a screenshot right now. Now it's finally coming out. Take a picture of it and please don't forget to attend. They have a special guest who is going to be an astrologer who will help them. astrology links the two, as they will discover how your numerology and birth chart reveal the path between what you came to build and what your soul longs to experience.
This is a super opportunity, and I wanted to make sure we didn't miss today, especially for my people in Wisconsin. Please, please, let this be the last, the last opportunity, the last chance for you to sign up and not miss this very important networking event we're going to have. Can you give me some news, please? I want to know what's happening in the world, the overflowing, terrible and wonderful universe of news that we don't want, but we tell you anyway on the air.
Well, if we go to the ones we do n't want to, but we'll tell you anyway [music], well, we're still here super attentive, especially to all the things that are happening on the health front here in the United States and now the WHO has declared an international emergency due to the Ebola outbreak.
Unfortunately, the World Health Organization has declared this an international public health emergency, ladies and gentlemen, due to this outbreak affecting regions of Congo and Uganda. The problem is that the virus has already caused dozens of deaths, and that's when we experts get suspiciously worried because there is no vaccine approved so far specifically for this variant. That's why we're keeping a close eye on it.
International organizations continue working to contain the spread before infections increase.
The World Health Organization.
Correct.
Well, that's debatable, isn't it?
That's how it is. And well, we will always be here narrating, telling, explaining, making this dialectic every time we have these kinds of problems so that we are all alert. Don't worry, don't worry, but let's always be aware of what's happening in the world.
Sure, have the information, Linda is saying, let's find out, let's find out and see what happens. But remember that our president Donald Trump doesn't have much affinity with the World Health Organization, and neither do some presidents aligned with him.
So, what Linda is saying is, "Let's know, let's have the information, because the only thing that makes us free and gives us critical thinking skills is knowing; otherwise, we have to know what the World Health Organization says, whether we agree with it or not." He also said that with COVID-19 something happened and it lasted a little while and nothing more.
Mm. But anyway, here we are.
We're still keeping a close eye on things. We've been reporting this news little by little, but unfortunately it's coming back to light that the consumption of laughing gas among teenagers in the United States is growing and continuing. So we are very worried.
It's Aha. It's a viral trend. Ah, back again on social media where teenagers are using inhalants containing nitro oxide, known as laughing gas. And there, more than 500,000 young people in the United States reported having used inelants in the last year. We've been saying this for a long time.
We were talking a little about these signs that exist at the bus stop, these signs that exist there where they do advertising, which are also very close to the school. They put those vape shops very close to the school, they put up that kind of advertising that we were talking about a little bit that should already be far away from those places.
Yes. Commercial practices that are 100% inappropriate for young people, 100% anti-family, that they should n't be using, but that's how they are, you see? What are we going to do? [laughs] What are we going to do? He appeared, what's his name? Hand hands.
The one with fingers.
Fingers appeared fingers around here. So please, all parents, let's be a little more alert. Let's ask you, what do you think about the backpack pinch, son? Around that age when one more or less talks about it or you're all set, how do you see it? Dad has to get into the backpack and look at everything. It's all about money, everything.
And you have to tell him, like Bill Cosby did with his kids on The Cosby Show, tell them things like when the son said, "No, but not that, my house, it's not your house, it's my house." You have to tell your son that. He has to understand that his mom and dad have the absolute right and obligation to go into his backpack and look at everything.
Let the father of a teenager speak.
Good morning. How are you?
How's it going, Jorge Flores? How's it going? The applause is for you, look, no, I wasn't invited, but they were talking about Wisconsin and I came to sit down quickly. There are only a few days left, we're close.
What news was there for dessert?
I heard tres leches cake. I heard. Give me a summary, Fer, because the women are taking over Wisconsin and they don't take you out of the equation, my brother. Yes, yes. The only thing I'm going to tell you is that Liset, uh, what she did was say that they were going to bring me little alfajores wrapped in nylon.
Perfect. But, why? Because the tr She wants to eat the milk.
So, you see this, this is a fallacy of shamefulness, I mean, what you're saying is, "We'll give you the best, but because she gets the other stuff."
How sad. No, no, brother, that doesn't diminish a personality like yours. We'll do you justice.
We'll make sure you get the desserts you deserve.
Please, I mean, alfajores filled with dulce de leche, anything that's worthy. Of course.
Linda, just a few days in Wisconsin.
How are you feeling the vibes, the energy?
How are you feeling about that? Well, I'm very happy, I'm very happy because we've received that last week there were four spots left each day and fewer, and for me it's always very important that we make that connection. You called it right, and that's why I love what you always do and you called it precisely that, uh, elite connection, because that's where it all starts. I wouldn't be here today if I hadn't gone to that first networking event that I I attended here in Miami. That says it all. You're absolutely right. You're absolutely right.
That's true. I hadn't, look, I hadn't grasped it, and it's totally true. Right. Look at that, look at that. Look at that.
How life can change in a year?
And you were there at that first one, Fer. You were there at that first one. The first time I went to US Talent, to that networking event, where you were with talent.
Of course, the first networking event, I do n't remember so many.
I remember that Linda only had pink hair.
I remember that day.
Just coming down from the best Netflix screens, from all the screens, Linda. I came down like an angel. I came down like an angel in boxes because I had boxes behind [laughs] my house. I had boxes, boxes, boxes and I said, "No, wait a minute, I need to breathe." I had been trying to unpack for a day, a month, uh, a week and I said, "I need to get out." And I went on my phone and I saw there was a Networking, I don't know what, I don't know what. I left and my life changed from then on. That's why I'm inviting you today.
The three of us met. We met that day and now she owns the whole building, all the programming, the whole channel, everything here.
We're the best parking lot.
Sad, the saddest thing is that she owns all the tres leches cakes. That's the worst part of being her.
That's the worst part of everything. She's already got everything arranged, desserts and all. She closed up shop so she's going to put them in the kitchen. She was making weird gestures like, "Yeah, because we, you see?" Ah, but there's someone out there. There's someone lagging behind.
He was right.
Who who? Is there anyone online? Is there anyone else out there who can tell us about their dinner?
Yes, she arrived at their dinner. Good morning.
Hi darling.
Hello. [ovation][applause] Hello.
Good morning. You ca n't imagine how happy I am to meet you, Sucena. Likewise, how are you?
Very good, blessed. Thank God, I greet you here from Miua and it is a pleasure for me to be with you through this broadcast.
Oh no, well that's great. I'm so glad you can come and tell us all about this fantastic world of cosmetology, and also that you help beautify women in a place where I really feel there are many women who are super empowered because, look, this group of them connects more and more every day, it grows and grows and grows. Tell us how you got there. Well, I know that this is a very feminine field, beauty, but where did this come from?
Permission? From your family? From your mother? Tell us everything.
Well no, actually, I don't think I'm the only one in my family who was very passionate about beauty from a young age, but I couldn't do it until I was older, because when I came to this country I dedicated myself to working, I dedicated myself to doing absolutely everything except what I was passionate about. So I had my children very young, uh, my first daughter at 17. Ah, so as you can see, I couldn't start so soon, could I? What I was passionate about was something that had me stuck there and wouldn't let me move on. So, I set out to do what I really liked and decided to enter the field of cosmetology. This, at 30 years old, I started studying. As you can see, I'm not a young girl, but I already had a long road of experience because I did it with my friends, with my nieces, with my sisters. Uh, it was something I never stopped doing. So, when I decided to study, ah, you come across many, many drawbacks. Ah, he told me, "No, why at this age? Uh, why are you already too old? You'd better dedicate yourself now." Because that's why I had already decided to drive here in the United States. They actually pay very well for being this bass driver. So I decided to drive a school bus. Well, I wasn't satisfied with that. I used to say, "Yes, I earn a good living, but it's not what I want."
So, I started studying that thing that I also worked in. So, I was earning money and I had the opportunity to study. And that's why, let me tell you this. The most important thing is that you fulfill your dreams.
The age you started at matters. It doesn't have to matter to you. What should matter to you is the willpower you have, the ability to undertake, and the example you are setting for many people. That's the only important thing.
We read that you are working in social media, especially on Facebook, and what fills us with pride is that every day you get up with the ability and the decision to do so through a wonderful excuse, because beyond being an economic undertaking, it is an excuse for cosmetology. You could have done something else too, but the most important thing is to take charge of your dreams and that you are fulfilling that.
Yes, yes, that's why I was going very fast, right? I know this is very fast.
Yes, that's why I went there, because despite my age I did n't stop and I got into cosmetology and like everyone my age, I started from the bottom, so I was n't satisfied because I said, I can't stay stuck there. So, as I watched time go by and the months pass, I decided a few months ago to start a program on social media that I call "Woman to Woman," in which I give women like me the opportunity to come and present what they do. It doesn't matter if it's a very small business, because here in this state there's plenty for everyone. So that program, thank God, has given me very good results. Every 8 days, every Monday at 8 pm, I'm live on Facebook, thanks to that platform and yes, thank God, every 8 days a woman is here presenting her story, telling us her story and taking the opportunity to promote her business. Then I do thank God that He has given me that opportunity. I really like what I do, I like listening to the stories and I learn too. Of course, I learn, I learn from them because they help motivate me more each day, every time I listen to a woman.
What would your invitation be to someone who is hesitating about whether or not to sign up for them?
Well, I think that I can guarantee you that it will help you a lot because I was actually one of the first women who met Marixa through them, through the fact that she has, right? Oh, sorry, how did I forget?
They connect.
Yes, they connect through them. So I went to her specifically and said, "I want to be there because I do this and that, and it also helps me to learn." So, ah, please, women, don't miss this opportunity, and men, because I understand it's for everyone, it's for both. So please, don't miss out. There are only four spots left, as far as I understand. And maybe one of them is you, sir, don't miss it because believe me, you'll regret it later and say, "I wasn't there because I was thinking about it too much." To Sucena. Thanks a lot.
That's really an example, and in them they connect, well, your vibe and everything you do to continue being an example for many people, along with other entrepreneurs, will be seen, right? That's right.
Yes, thank you very much. Thank you.
We're sending you a huge kiss, and well, you're going to see her very soon, aren't you, Linda?
Oh, yes. I want to be there in your space, celebrate, meet you all, hug you all, and well, obviously promote this dream we all have that there in Wisconsin we will definitely start to make a name for ourselves as a very large number of Latino entrepreneurs here in the United States. So be it, gentlemen, this is the incredible applause-o-meter for [ovation] Thank you [applause] sweetheart, a huge kiss.
Just like today, we came with all of them.
Thank you very much and we'll see you at your dinner.
Thank you. See you later. See you soon. Of course.
Kisses. I told you that today we were coming with everything, we were coming with guests, we were coming with people who are really making a name for themselves and well, even though I'm going to have her all to myself for an hour on how much it costs to be a woman, I love that you get to know all these spectacular women that I have here.
So we welcome Caro Galea with [applause] [ovation]. Please, please, [applause] [ovation] please. I need you to tell me here for everyone at Wild Breakfast, because we're going to do it anyway when it comes to the cost of being a woman, about your long resume, I mean, you're not only a businesswoman, but also a curator, a cultural integrator, in addition to everything you do with more than 650 artists and you maintain a permanent exhibition, listen to this, of more than 4500 works, curated and accessible for free.
Fer with the purpose of providing real opportunities to the artistic community. The day I met you we were talking about people from Europe, about Latin people. Thank you so much for the work you do, and tell us how you got there.
Good morning and thank you so much for the invitation. Thank you. Well, look, it was quite a connection experience because we weren't always integrated during the pandemic, we didn't know what to do.
Clear.
And we arrived at a space that is the Twitter spaces and there was a very large community of artists and well, I connected with art, you know?
So, in that sense, the first time, or one of the many times I went and listened, it was like a radio. At that time, one had one's word, that is, they gave it to one to gain access. And I hear a person of Cuban nationality say that the only window they had, and not only them, but almost all the artists who were working at that time from different countries, especially Latin and Central American countries. They were being blacklisted, eliminated from the only window and opportunities that existed at that time, which was a company that allowed them to showcase, like, a marketplace, right? So that they could display their works there digitally, and people would sometimes buy them for 15, for 10, for whatever; some others were sold for a lot of money, but it was the only source of income those people had, and even then, they were taken away from them because, well, because of their nationality, because the company was from the United States.
Understanding this, I said, "Well, look, my profession— I graduated as a computer scientist—has always been linked to the systems area, and I have a team behind me that supports me a lot in this area, right? With websites and all that. So we said, we can do something similar, but only for the Spanish-speaking Latino community. And in the end, it opened up to the world. Fantastic. Yes, but the most important thing of all was that this little window started to fill up. We kept adapting, and now some of these artists told us, 'Caro, if you're here in the United States, why don't we do something in person?' So that's when I said, 'Okay, let me start moving pieces around, but always with this group of artists who gathered there.'" Today it functions as a website, with a social network where everyone can enter completely free, they showcase their work, and the great thing is that they then integrate into a WhatsApp group where they share it themselves, and you'll believe me, you know the beauty of being able to have people who are, by the way, in Bolivia exhibiting there at Spizar, and suddenly they meet on WhatsApp and one of the artists says something like, "Oh, look, they're going to exhibit digitally in Dubai, can I participate?" Yes. There are 15, there are 20, there are 15, I do n't know what it is, among them are things of their own as artists and they have exhibited in Italy, in Spain, in Dubai, I mean, and in fact they have seen their work and have told them that if they can participate, if they pay for everything to find their works in their countries and take them to this brilliant.
It's lovely. I have a question for you. Were they finally able to do something in person? Of course, the first exhibition was Frontiers of Art in 2024. We did it at For Lo, it was spectacular. It was a 2-day event with approximately 700 attendees, and it was incredible to be able to connect physically, because we had a physical exhibition, but without forgetting where we came from, our roots were digital. What we did was create a space for 92 artists to exhibit their work digitally. Well, I'm telling you this because I'm a visual artist and what has happened to me is that every time I want to go to a biennial, an exhibition, something tells me, "No, but look, you don't know what came first, the chicken or the egg, because it tells you, no, no, but if you do n't have a track record as an exhibitor, we can't include you." But if I don't start, I ca n't do it anywhere, so I have to start somewhere else. Where? It can't be done, I mean, it's kind of sad. I have another sector in other things, right? In the world of visual art. So that's an issue.
But that's because you haven't connected with Space Art.
My love, I didn't know it existed. I'm finding out here, my love. How the hell am I supposed to know if I didn't know?
Surprise, little surprise. But of course, because that's the point. That's why it's so great to have a medium like this open doors for artists to showcase their work, because the eternal problem is where do we start? Sure, sure. I mean, in my country yes, in exhibitions yes, but here it's complicated.
And the truth is, the invitation we have here opens doors and borders from any perspective. That's why you also have Rosy Soto to your right. Good morning.
Rosmo, applause! [ovation][applause] Who also uses art and her knowledge to connect artists, right, my beautiful Rosy? How are you?
At last. Finally pleased to be at this table and lovely, lovely. We're expecting November, right? They've been waiting for me since November.
Without reproach, without reproach.
Seem to you? It's almost been months, huh?
No, but I came first, I came for breakfast. I came for breakfast. Don't be so low with me, please. I don't know, I don't know.
He has Marco Llorente's glasses. Look how beautiful.
They are from success. Jorge is green with envy.
But hey, you stole it from Warc, my love.
No, no, no. These are the lenses of success. Leave me alone.
Okay. Okay. I like it. Look, beautiful, what Carol is saying is really very important and it connected me with her the day I met her, I met her specifically at an event where I fulfilled the purpose through my profile, we sing for peace Foundation, where the artistic integration of visual art and music was being managed, which I have been working on for more than 14 years. The moment I met Carol, I saw that drive, that willingness. I remember very well that there were artists with long careers as well as new artists who really could be called Nobel laureates, because they are Nobel laureates because they have your situation, that is, they haven't had that opportunity. And when she explained to me the project she has, the space, what the virtual gallery offers, all that kind of stuff, it was like, oh, well, let's see, I'm an artistic integrator, she does cultural integration and there was that resonation in the purpose. We've had a journey of almost a year and I can truly attest that one of the most important things he handles in his work and in this upcoming project, Fronteras del Arte, is precisely this: to give the opportunity to be ranked, to avoid that benchmarking marketing, that saying, 'because you have a track record and I don't,' or ' because you're an important artist and I'm not.' No, sir, what you need is an exhibition.
Recognition comes after having it, and it is clearly the appreciation of that artistic expression that makes you an artist.
Clear.
So, the subjectivity of that construction.
Exactly. Nothing else.
Exactly. So that's where the great value lies. You don't really need it to build a career. Okay, you're going to say, "Look, how many exhibitions have you had?" Okay.
Where have you performed? Who are you?
How many works have you done? There are many variations for this, but in the case of what is offered in this exhibition and in the virtual gallery and the work that she is doing, it also has to do with the development, the support of the artistic product and that is why there are many phases to understand, because they not only take the exhibition to a virtual or physical level, but they also take it on tour to cultural spaces, to theater lobbies. Uh, a compromise is made so that the public who can appreciate the arts in other expressions can also find sculpture, pictorial art, caricature, other kinds of things.
Perfect, it's delicious. In other words, we are really opening the door to concrete things, and this artistic integration that you are proposing opens up a reconsideration of how we have to refine cultural models, that is, what is our responsibility as executors of a time and a space. And I'm not talking about my responsibility as a communicator or your responsibility as an artistic integrator, but about us as human beings facing the abstraction of what we feel. In other words, this is much deeper philosophically. I don't know if any of you understood anything I said. Excuse me, I know I'm kind of an idiot about these things, but what I'm trying to say is that these two wonderful people here are really doing a great job of establishing a connection between what we feel and what we have to express. Do you know what completes this? With your welcome. If you receive what you have to receive, which is simply to open your eyes. And open yourself up to see, you may or may not understand. Art is not understood, it is felt. And from that stimulus we can build a beautiful society where things start to get better.
Oh, I loved you because that's precisely part of what I feel when I say, "Hey, you know what? I sometimes feel like a baseball coach who knows the different ones."
Of course, looking for the artists and you know, for example, right now in this second edition, one of the things I said, I'm going to break with that paradigm, because we always seek to break it, in 2024 still here in Miami to see a hybrid exhibition where we could project artists digitally and at the same time a physical exhibition was a very strong encounter, a shock. How strange, because Miami should be the complete opposite. It should be the complete opposite. But at that time it wasn't quite like that; it was either digital art or physical art, but not both. We broke paradigms and now what we are looking for with Frontiers of Art is to do the, that is, to create the complete circle of what the trajectory of an artist can become. Uh, part of what we're going to have at Frontiers of Art in this second edition is, one, to be able to exhibit artists who are in training. They almost never have them, unless they are within their own institutions, but they don't go out into the street for an exhibition.
First emerging artists, then up-and- coming artists, and then established artists. We're going to have some invaluable, established artists' screen prints. Victori, Carlos Cruz 10, Soto, eh, beautiful. But the most important thing about this is that I just imagine the connection of being able to say, you know, this is my first performance from the point of view of being an emerging artist, saying, I'm here alongside these greats, how do I do it? In other words, that's what I want to show, it's about integrating them.
Integrate them and give them the opportunity to be known by the public who appreciate these highly recognized artists.
Of course, that's essential.
Sure, sure.
And you know that it's also important when within all this, because many people ask me, of course, are we only going to be able to exhibit or are we going to be able to sell? This is for everything. In other words, the idea is to be able to connect everything related to the part, let's say, of exposure and promotion. Another thing we do is the following. We know that no exhibition can guarantee any artist a guaranteed sale, because that is an impossible mission.
But, look at this, what we do guarantee is position, and there's nothing more valuable than that.
Normally in a gallery, the gallery is the one that gets all the credit. You see them with a big photo, a big photo at the end with all the artists, but you do n't know who they are. Not here. Here the artist will go through an interview. That interview is public, that is, that's what we want to do. Well, in this case we're talking about more than 35 artists. But it's a step-by-step because this is 29:30, uh, here in May, here we have while you keep talking, we're going to put it here, keep telling us so everyone can take the screenshot.
That's in Mundown Dorales. It will be from 6 to 11 at night. The reception actually starts at 6, but the exhibition itself, the opening, starts at 7 pm with some spectacular performances. There will be performances of artistic integrations precisely, for example, the first one will be David Capielo, who is an artist with a soprano voice who sings spectacularly, but he is also a visual artist and he will be doing a body pain as he sings.
Fantastic. We're going to have an Argentinian artist who is a sculptor. You almost never see a sculptor at work in an exhibition; you see the sculpture, it's almost never seen. Let's not say we're going to be the first, but we wanted to integrate it because it's beautiful that she can be there and at the same time there's a trio and soon a trio. That's why I have Leo Cardoso's mandolin and the drums of maestro Miguel Hernández. Imagine at the same time, [clears throat] it's at the same time that she's creating her work, her piece, which is also a tough one at this. Uh, we're also going to have integrations of uh in the case of singing, later on we're going to have the tenoreliaor.
Oh, and the next day we're going to integrate gourmet art, imagine, sushi. So, the chef will be assembling the sushi, but we'll have an artist who will be painting with the chromatic level that the chef uses.
Perfect.
What will his work do? I don't know, that's a surprise. And that's going to be accompanied by a girl I adore because she plays the mandolin so well, right? You can imagine that scenario of that performance. It's going to be wonderful.
I do. I hope everyone replicates it, yes, replicates it, you know? Because the truth is that we are going to keep looking for this way and well, the truth is that we owe this because we are going to have a fundraising event in between each performance and each performance that will be directed to Cantamos por la P Foundation. I believe we should support art in one way or another, and I think the work Rosi does with the foundation is extremely important. I think we all need resources, and what better way to do it than through art, through this small auction? What healthier and more creative way to do it than through art? If you didn't understand a word we said, you know what? You have to go.
If you understood and felt what we said, you have to go.
If not, you have to go too. Because I have n't seen you this excited in a while.
My excited. You're going to present, you're going to present with us. He will be speaking very soon.
I want to leave the international party of flatness, which means living in a world that doesn't feel and has no conscience. Please open the little window on your forehead because otherwise we're not going anywhere. I know that my way of saying it is disruptive. That's what I'm here for. There are other people who say it with peace and love. I don't. My artistic faction is to piss him off. So, what they have to do is simply open themselves up to that.
I tell them, I have to go because I have to go to work now, but I'll leave it with the girls who are going to continue talking briefly with Linda and then they'll stay to see how much it costs to do. For all of you there, take note. Jaffer took note. You wrote down 293. Then you give me Caro's phone number so I can tell her, "Hi, Caro, I'm the one you said, I loved you." You haven't forgotten that you told me.
Sure, obviously, obviously. What's more, I'm telling you, if I have the opportunity live, I'm saying all this here, if I have the opportunity to exhibit like the last thing I painted I gave to Linda del Grego, what I'm going to do is paint now so that it's ready on time. If I have time, great, and if not, next time. Of course, yes. And art is to be savored. So if you don't know about art, but you want to eat, go too.
See also.
Also, go, because art is meant to be savored, and that exhibition, that performer, will also be there for you.
My Fer, we love you.
My Fer is leaving [applause]. [ovation] But we stayed, we stayed.
Behave as badly as you can because we get old afterwards. So that Marreta arrived after the phone.
Let. I have the stupid phone here. Look how stupid I am. For. No, I kept talking. Change the angle, that way I can take out my phone without anyone noticing. Go ahead, go ahead.
Perfect. Well, as I was saying, this is an invitation that is very closely linked to all the arts, and you can't imagine what this type of event is like. I mean, you really can listen to the music, see the sculptor, observe your piece, bring your children, from what ages can the children be there. Let's talk about sowing peace and the program and what it has for the children.
I want you to comment on it, and then I 'll tell you about the youngest artist we have in the collection.
That's how it is. Yes. Well, you know, there's going to be a space designated for the little ones, for those who have artistic expression and can somehow manage it there that day.
Yes, that same day. And so they can approach in a spontaneous way with the pieces they also have to see if there are possibilities of power that people can appreciate them and also create them there.
So, parents will have the guarantee that there will be a safe space, and not only that, but Carol has a great new development. Children also have a very important representation within Frontiers of Art. It's important, Carol, that you tell him what the premise is. cartography of the soul. Yes, that's correct. Look, when we always say the exhibition is Frontiers of Art, but this year we, I'm here with the team, because it wasn't something that came only from me, it was a cartography of the soul, because look how I do it, for example, as a curator, I integrate all artistic expressions, I leave the window open so that everyone can integrate. So what we did was, well, let's look for something that is moving the world right now and since it started on January 1, 2026, this has been an immense energy revolution and obviously wonderful things have happened and continue to happen, especially energetically. And that's when we said, "Well, let's give it a name that's connected with the energy and that clearly shows the connection of talent, where the talent of art comes from, because I'm a businesswoman and well, now I'm here as a curator and I 'm giving it my all." Ah, but beyond that, I've never picked up a paintbrush and, you know, a lot of people have told me, "You're an artist after all." Yes, but from a different point of view, right? But to have that talent that in the end, after you create a work and you have that work in front of you, and that work is not only, as is always said, not only to see it, but to live it.
Creating that connection, that's just human. And where does it come from? From the soul. That's when we said, well, let's do space, uh, borders of art, cartography of the soul. And in that sense we can integrate all artistic styles, that is, kinetic art, realism, whatever can be integrated here, abstract art, whatever. So that's when we said, look, come on in, we're all coming in, right?
So, from that premise, it has been my turn, and I am truly very proud of that. Today I received the photo, the photograph, and everything else, everything they are preparing. This child you see here, I'm going to show him to you, I showed him to you.
This baby is 11 years old. Look at the work he did.
Look, look at that work.
And he is here right now and I prepared it especially for Frontiers of Art. And that work is currently in Venezuela. Her parents are making every effort to send it from where they are in the east of the country towards the San Cristóbal area. But beyond the journey, let's say, of sending it, it's like when his godfather, because he was a godfather, his uncle told him, "I want you to be here, I want you to be able to be here," he told him, "I can do the work." And he's been really tough, as we say. She's been doing that for two weeks now, and her goal was to finish it yesterday, and look, she's already finished it. Look at the authentication certificate he made. I mean, this is something real, you say 11 years old is the youngest artist we have and we also have artists of 50, 60, 70, even 80 years old. In other words, we open the doors so that what our friend was saying earlier, well, but how do we do it, I mean, uh, when am I going to have experience or when am I going to become an artist?
You're going to ask him for experience.
How can I ask for a track record from someone like this? When, I mean, he's already more than that, he's already an artist, right?
Know?
Undeniable. The fact is, art is undeniable.
It is the expression of the soul, that is why it is a cartography of the soul.
That's how it is. Well, just a second to welcome Luis Manuel González as always. Very [applause] good morning.
[applause] Thank you for being here, for completing this table.
I am more blessed among so many women.
This is the story of my life. [shout] Yes, yes, that's right.
He is surrounded by women. Uh-huh. And well, of course, and I think it's important because we were talking about it the other day, the last time you came, we were talking about the importance of starting to educate children early in any of these ways. In your case, we always talk about something very important, which is money, and even more so when it's transformed into debt. In this same case, that's why I was telling you, I was asking you about the invitation to allow the child to begin to have contact with art.
In my case, I told my husband, I need my children to live in a bigger city because they need to experience something that I experienced. Whether or not they are involved in the artistic field, the opportunity to live in a city that offers the chance to see an art exhibition, a sculpture exhibition, a dance performance. And in this case, you have a complete invitation where children can see all of this in an environment where children are very different; children want to be in the places where we adults are, and they understand and see the importance of that. And I think it's even better that a child can see that an exhibitor is another child. That seems totally inspirational to me.
Clear. No, and give them the opportunity.
Look, well, I also come from an artistic family. My dad was a screen printer, and well, in fact, in his last years he dedicated himself to painting as such, he was always a draftsman, a screen printer. Finally, he began to use oil painting techniques that were very specific to him. One of my sisters is a visual artist, her name is Lili. uh it's already in Chile and they also have some spectacular works. She has also been characterized by carrying these very native images of Venezuela and in her style she has done any number of things. There was a client who once asked the Beatles to dress as peasants, imagine that, and it looked spectacular. I'll share it with you all at some point so you can see it. But the important thing about art is that it also takes children away from so many things and allows them to dream, live, travel, and something wonderful at this time, which is to disconnect from so many screens.
So, to see that an 11-year-old child can have a stroke like that, a detail like how he has that man's face there, because there it's not just his stroke, but the expression of that man's face. Or I saw it for a couple of seconds through a screen. I imagine seeing it live must be spectacular. So, it shows once again all that diamond in the rough that we have in our children. And look at Venezuela, where so many people still say, "What about the generation that stayed behind? Venezuelans are so resilient, and here comes the next generation, the new Venezuelan generation."
And that is a blessing. Yes, of course, definitely. And you know that it's also about being able to find people along the way who support you, because it's not just you, of course, you have the ideas and you make this available, but the artist requires and needs so many spaces, because this is another thing. There are artists who might suddenly tell you, "You know what?
I just want to be around and I want to sell, you know?" Because sometimes they get desperate, they get depressed, they call me. Sometimes I'm like, you know?
That coach I have, you know?
Actually, the secret isn't going to come, don't doubt that, but the most important thing is in the exposure, in getting rid of that fear of facing someone who's looking at your work and suddenly approaching them and saying, "That's mine." I am so-and-so, nice to meet you. What do you like? What attracts you? What does that work say to you? And that you start to dialogue because he will have a very different perspective than the one you actually had, and that enriches you. Furthermore, when you get spaces like these, then you expose yourself and that's where you start to gain a reputation.
The time will come when you'll have your own studio, that's when it will begin. That's a career, that's how it goes, but it doesn't happen overnight. Clear. And I would also like to add something very important that also relates to your work, which is not only about presenting at the event. Beforehand, there is work done, lobbying, public relations, so that they are mentioned in these spaces; they have support that she provides in this case as curator not only of the event, but also as a coach, I would say, as a cultural integrator. And that's where we also come in with We Sing for Peace. They go to carpets, they go to events, they are given a notoriety that they stay with a totally genuine accompaniment so that they have prior recognition. They have the event, and it doesn't end there. They also remain with the virtual exhibition, they remain in traveling spaces where the works continue to be appreciated and continue with that support until the big moments arrive.
So, it's not just a job, let's say, let's go to Frontiers of Art, Cartography of the Soul, it's not about being part of this artistic integration where everyone has a connection, supports each other and grows, and they really manage it as a totally human undertaking where being a person is what matters most. So that's something I truly honor, and what connected me with her, I greatly emphasize.
Well, since this morning we've been talking to business people, to people who have wanted to get ahead, and I feel that there's a word that's been going around, and now that we have Luis here who's also talking about debt, where this word is key, and it's fear, right? How can we help, and what would our invitation be from our different perspectives on life and our ventures or businesses, to help that person on the other side who is feeling that little fear that never goes away? Let me tell you, it doesn't matter what your profession is, right? From a business point of view, that little bit of fear that one has around here, he never ever escapes. What advice would you have, Luis, for all those people who are in that moment of fear of jumping to the other side?
Well, Linda, the first thing I would tell you is that if it's not scary, it's not worth it.
The things that are worthwhile in life are scary. At first, we always have that fear. The important thing is how we're going to deal with it. And there's a healthy fear involved, isn't there? Hey, that's the one who tells you, "You're not going to cross the street without looking," right? where you're going to take certain considerations before crossing the street, but there's this fear that paralyzes you, that doesn't let you act, that doesn't let you take the next step, which is the one we have to avoid. It's very logical that people fear debt because for years we've been told that money is a problem, that we should only live as long as we have the means, and you know very well that, well, it's part of what my work with small and medium-sized business owners has been: teaching them how to use debt, to know that it 's a tool. We're not going to take on debt just for the sake of it; we're not going to do something arbitrarily. We need a plan first, but once you know what you're going to do with the money and how much money it will generate, that money you're going to borrow is an excellent tool for growth. Nothing great in life has ever been achieved without debt, absolutely nothing.
You'll see, countries want to build a network of hospitals, they want to build a new highway, and that's done through debt. Money is borrowed, then it is produced, and then it is paid back. It's that simple. There is no great project in life. Look, the biggest companies in the world right now, Coca-Cola, Apple, Microsoft, and even Nvidia, are the companies with the most debt at the moment. The United States is the country with the highest debt in the world and it continues to grow. The key is what you're going to invest that money they're going to give you. And that's one of the mistakes I usually see: many people come to borrow money and have no idea what they're going to do with it. I say to him, "Okay, how much do you need?" I don't know what you can lend me. That already gives me an indication that they don't know what they're going to do. Or well, I need 10,000. What are you going to do with that 10,000? Okay, I'll see and I'll try it. No, you need to have a plan. Do your math.
How much am I going to invest in marketing?
How much equipment do I need? How much will that produce for me?
Because maybe today you have a business where you can reach 20 or 30 people, but by investing some capital you'll reach 100 or 200. So, that's worth it. And what you were saying right now is extremely important. Look, the most well-known one beats the best one. So, if these artists don't start to showcase themselves, to promote themselves, nobody will see them, nobody will know them, and you can have the best work in your house, but if nobody sees it, it does n't really exist. There is no opportunity. [clears throat] There is no opportunity. Besides, art is interpretive. Each person sees in a work what their mind or heart projects to them. You can feel it.
So, you don't know how you're going to reach those kinds of people, and the best way is this: by putting yourself out there. Of course, there are many things that require investment. Do the math. The best investment, I've always said, is the one you make in yourself, the one you put in to learn, to project yourself, to promote yourself. For me, those are the best investments. And that's part of the advice that I wasn't asked to give to those who are watching us today. [laughs] It's wonderful. You know that sounds very, very similar to what an artist experiences. Look, sometimes they take the step and they go with a lot of fear, they expose themselves and then you see them next to the work like this and people pass by and they are like this, more than that, people pass by and I almost don't want them to look at me because they don't feel prepared. Okay. Part of what we do before the exhibitions is to tell them, gentlemen, we are going to present. And presenting means networking, getting closer to people, losing your fear. We are human beings, imagine, not that we are in an exhibition, but that we are on the beach and you have someone next to you, hello, how are you? Nice to meet you. That won't do anything to you. On the contrary, you're going to learn because you're going to connect with a lot of people, and don't stay there. Take a walk around, see who's there, get to know your colleagues, I mean, grow, grow, make this, that money you 're investing, be real, because it's not just an investment in a fit, which in fact at Spizar is one of the most affordable in Miami, but it's also an investment in the fact that, well, look, you're not going to come in here if you're all dressed up because you're an artist, you know? That kind of thing then leads them to sometimes tell me, "I don't think I'll participate this time, " when I tell them no. But then they go on like, yes, yes, this time I'm going to do it. And it begins, and they go in and in until a moment arrives. Look, I have a case of an artist that we started working with 2 years ago and today she has already had solo exhibitions.
Uh, any number of group exhibitions with Space Art. We've been at DIAF, which is one of the leading art venues, before Arbassel, and today a very shy Argentine artist is teaching there, and she's currently teaching children, which is one of the things she's always loved. And apart from that, she is linked to the Argentine Chamber of Commerce, of Argentine businesswomen. In the cultural area, that is, she is doing a spectacular job and all because she decided to break the, that is, break the cellophane, that is, give herself the opportunity, she was afraid to show herself in front of the camera and say, "Hey, um, you know? No, I don't know if we are going to do it this way."
He spoke very softly then, didn't he?
Let's give it our all, shall we? In other words, that's the work we do at Espesa with the artist. Of course, I can't do it with everyone because I have some who are completely out of town, but those who don't have that opportunity to be here, we still give them visibility, we do some things via Zoom, we talk to them, we connect, we explain what we're going to do, we do live streams during the presentations so that they can also participate because they are far away.
Sure, sure. No, how beautiful.
Yes, yes. And look, something very important is that they must also dare because art is not just about technique, it's about what it makes you feel. And we see it a lot when the subject of the auction is being handled, or you have someone who is silent before an expression of a sculpture, a pictorial art, a photograph, and is there, is there in that connection, in that language which is nothing more than the language of what that person is feeling. And so it's extremely important to understand that you 're not ranking yourself with a value that has to do with, oh look, this one is better than me or this is the other. No, no, no, no, no. It's the genuine expression, and it's worth it for you to use it as an artist. I'm putting myself at risk, you understand? And I'm going to see what I make them feel. And if you have a presence at the event, you will obviously make the connection with that potential, not art buyer, but the buyer of your expression. And how beautiful it is when someone connects with you and also says, "Oh, he is the author of this emotion that I am feeling.
That is wonderful." And that's where another emotional connection comes in, and that's when you really start saying, "I don't want one, I want two, I want a series."
So that moment is extremely important. That's why you have to give yourself the opportunity.
And it's not just the sale, because you don't know what might happen there, who might see you at that moment, or where it might catapult you. Great artists have discovered themselves in this way by doing these exhibitions. As I told you a while ago, if you don't show yourself, nobody will see you. Definitely. And you know that there was something that in the gatherings we have with high- ranking artists, I found things when I discovered that, I said, "My God, this has to be expedited." They say, "Look, Caro, it's scientifically proven that if an artist's art isn't shown, okay? In 70 years, all this talent that's left here will be gone.
Even more so if you don't have someone wonderful who can take over these pieces and do the work you didn't do. I mean, the artist had their artistic life, they die, and their works are still there. If there isn't someone from their generation, a friend, someone who might be interested in giving this artist recognition, unfortunately, in 70 years, their closest generations will have died too, and obviously, all of that will be over. So, how unfortunate, especially when you realize that there's so much talent, so much beauty exposed to the world, and we can't see it or it could be lost. I mean, that can't be. Well, I don't know, I'm very excited that this connection has happened, because I know that, or rather, this year is going to be very much in line with all this work you're doing, because really, for example, I'm saying it openly, many of our programs here at Trend are about art, and you're very much invited, right? You're going to be part of OR Trend with us. And I know that a lot of things are going to happen after we met that day. I said, "You have to come immediately, and you'll see." "Uh, it's going to be on my show, 'How Much Does It Cost to Be a Woman?'" So, thank you very much. Save, save some information because we still have a while to go before our next program. So, I wanted to ask you, Luis, well, from the last time we spoke until today, [sighs] what's happened with the situation? Well, politically we've changed, and the same thing is happening to us monetarily. Uh, tell us then what's new, what's there to do?
Well, right now one of the things we've been talking about for the last few days is inflation.
Here in the United States, it's no secret to anyone. Every time we go to the supermarket, everything is much more expensive. And when we talk about inflation, nobody pays attention to what accumulated inflation is.
We always talk about it going down a point, half a point, but it turns out that we usually only realize when it accumulates and where it's going to end up. Uh, that's why I tell people, the time to invest is the time you decide to do it. I mean, when you You know you need to make your investment, so please do it. Don't let time slip away because money is worth less every day. On the other hand, if you ask me—these days people have been asking me on social media, "Luis, why do you speak so optimistically about Venezuela?"—well, besides being Venezuelan, I think Venezuela is at a spectacular moment for investment.
I know there are still many things to change, but we're definitely in an ideal moment because we're in the midst of change, and this is the moment we can take advantage of the things that are actually happening. Maybe tomorrow we'll find options, but they won't be at the same price, they won't be available in the same way. Right.
So, that's why I always come here, especially since there are already many people talking about the bad things that are happening. I prefer to talk about the Venezuela that's coming, not the one that was or the one that's still here.
I love it. I love it.
So, well, that's part of it. We're working on options, on very good options. Regarding loans for small and medium-sized businesses, we continue to bring new products every day, especially for those entrepreneurs who go to the bank and are usually denied a loan because, well, they haven't been in business for two years yet, or maybe their taxes... the accountant gave them some advice to try to lower them a bit and increase expenses. So, what are we looking for? Options for these entrepreneurs who have good cash flow, but perhaps don't meet all the other requirements. We aim to provide options so they can grow their business, take it to the next level, and take advantage of the fact that money is currently cheap. Why is it cheap? Because it's worth less every day.
So, I prefer to have the money today rather than in a few months when I don't know what I'll be able to do with it.
That's right. Today we're supercharged on our Business Monday, and I also want to mention that we're really caught up in this World Cup energy, so I want to take this opportunity to ask our expert... In real estate, how's that going? Have you seen that movement in real estate as well?
There's less and less, there's more and more.
Good morning.
Hello. Good morning. Good morning. Thank you very much.
Thank you very much. Thanks to [applause] God first and foremost [shout] I'm also honored to be here with the number one reference in investments, Mr. Luis González, here with Linda. Well, in real estate [clears throat] right now the market is stabilizing.
Okay. The market has been going down, not as much as people expect, because many people know that I'm in the real estate business, and they think the market is going to fall again like in 2008 during the financial crisis, but that's something I don't think is going to happen now. But the market has been stable, prices have gone down to normal, we could say, so this is a moment when the market isn't saying it's a good time to buy.
Yes, Exactly.
Okay. And we're ready, we're prepared because I heard the other day in those conversations you were having, well, that for example, if someone wants to come and stay very close for all this. Oh, I think Caro and I were just talking about the options of looking to rent apartments or places like that because it's already booked everywhere, there's no room for anyone here, everyone's reserved. Yes, ma, yes, of course. We also have this World Cup event now. So, all the Airbnbs, the hotels, the rentals, everything is, I think, sold out.
Yeah. So, that's a very good thing, but if we look at it more in the long term, of course.
Uh, right now it's a time for buyers, okay? Because there's more inventory on the market, right? And much more in apartments, because after what happened at the Siz, when the building collapsed, the government put a lot of attention on the HOA associations, so the associations went up drastically. There are associations nowadays that charge you a monthly fee of up to 1500. That's practically half. of a mortgage or even more.
So, uh, apartments have suffered a lot, condos, so right now you can find good prices, but logically with a high association fee.
Okay. Okay. Well, then, favorable for some, unfavorable for others.
Exactly. Exactly. That's what's happening right now. The market is more on the coasts, on the Gulf coasts, the Sarasota side, the coral area, uh, those areas, but we 're also saying that this doesn't mean that in all condos, these are the condos that are more than 20 or 30 years old.
Right.
Now, the new constructions don't have this because they have a new structure, we can say that way.
Okay, perfect. And well, on the side of commercial spaces, for example, that's also another extensive and very good part of real estate as well. What's happening with this World Cup fever? Are there any positive things to see?
Of course, absolutely. The restaurants are going to be packed. Worldwide.
Yes.
Um, nightclubs, uh, cafes, uh, the Miami area is usually all packed. I see it and I say, "Wow, like, how is that possible?" Where do so many people come from?
Because there isn't, at most, the corner of Miami is full. So, it's incredible the power this state already has for the world's port.
Exactly. That applies to both the investor and the consumer.
And I was going to ask you, Rosí, for example, in the World Cup fever, will other arts also be boosted, right? I feel that way.
Yes, yes.
For musicians, for example, it's going to be a very good time.
Of course, of course. Of course. Integration, uh, and not only that, but really what Carl was talking to you about recently, all the art that is tasted, because it is going to be that gastronomy undoubtedly has a notoriety referring to the sporting festival that is managed in the world.
Art, in all its forms, will do so as well. You'll see them everywhere. Shopping centers will be decorated with flags, colors, and everything, and that's an artistic expression. I want the city walls, everything will have a theme because the world's port will have all the splendor and this can only be expressed with the universal language that is art. Then it will be a priority.
We will undoubtedly know what the artistic colorization will be, up to the World Cup theme.
absolutely everything, uh, choreographies, everything, everything, everything. So, nothing better than having a LA Motif and turning Miami into the port of the world is giving it to us with this world fair.
Yes. I mean, your artists are going to be there, this is going to be like the Cinco de Mayo thing, which is my birthday, Mexico's Independence Day and everyone dresses in red, well here everyone is going to have a super tight schedule, with very frequent performances. Yes, there will be a very significant demand.
Shopping centers are already requesting schedules and offering options to the community so that people can have choices throughout the weekend via screens and everything. And then, well, there are also programs that have to do with spaces like, by the way, it's going to be here in Mtown, which people will tell you about later, where you'll also be able to appreciate the World Cup, the matches with artistic expression, that's going to be wonderful. So art will have all its expressions and that theme will be very well represented there. So they're going to see sports, they're going to appreciate art, they're going to have meeting points. There will be networking, it will be a great opportunity to take advantage of this investment, and also, as Luis mentioned, people want to have a reason to have debt. Think about art. Art is a great investment.
In fact, the world's largest investors put their money into art.
Exactly. That's a secret of the Jewish community.
Exactly. Furthermore, people don't understand the benefits that art can have on an all-encompassing level. It goes through taxes. [laughs] Start with taxes. In fact, it is one of the formulas used by people with more money to pay less tax.
How is that? Do me a favor and don't include all the steps. They take these great works and place them in some specific vaults. Well, on many occasions, they donate them, and by donating those works of art to museums and to part of humanity, they deduct those amounts from their taxes. There's a whole scheme behind it; it wouldn't be so easy to explain here, but a lot of people do use it to protect their money in art.
Besides, you [clears throat] buy a work today and it will increase in value over time.
In fact, right now, what art is, what your brand is, is so important. Look, many artists are currently using artificial intelligence to register their voices and their images, because tomorrow you won't have to appear on camera to do anything.
Tomorrow you're going to put up a clone like this artist, the dark-skinned one who does this.
Mm. Do you remember? Yes, of course, yes, I don't remember his name, but of course, he recently sold his image and his voice for I do n't know how many millions of dollars and now brands are going to start using him without him having to go to a recording studio. So if you don't have the most important thing registered, which is your brand, anyone could use it. Well, it all has to do with this artistic world, because it's what we humans ultimately have left and it's what will always distinguish us from artificial intelligence, right?
Artificial intelligence now makes drawings and paintings and does many spectacular things, but that feeling that we humans have, I think it will take a long time for us to revalue ourselves, we have talked about it many times.
Clear. That's how it is. Because it's your imprint, your imprint and your essence. It's like that old saying, "No, look, digital is going to displace print." It's true, he has surpassed him in many things, but he always delivers a slap in the face. The print run will be smaller, but you always love seeing yourself in print. And the imprint on artificial intelligence is too important. In other words, you take care of your branding and it's going to be your branding, I mean, x. Luis is Luis, Linda is Linda, Rosy is Rosy, and that's it. You have to feed her, you have to do everything, but she's no longer going to give you the connection, the human quality.
After we came back from the pandemic, after so much time locked up, we experienced what human disconnection is like.
We started, we came out again in 2021, crazy to hug each other, to kiss each other, to be able to share like that. Look, we can do it, and thanks to technology, we can connect.
This morning I had a meeting with some clients in Spain, um, 7 am for me, 5 pm for them, more or less. Spectacular. But it's not the same as this. Hey, a Zoom meeting will never be the same as seeing your face, seeing your expression, talking, shaking hands.
So, I think you see, right now all the brands and everything are talking about the experience. People and goods have become commodities.
Anyone can give you advice, anyone can give you a plate of food, anyone can draw you a picture. Now, the key detail is the experience you have with him, because if you meet Jorge Flores and he doesn't give you a big hug and shake your hand with that firmness, you won't have the confidence, and confidence is n't gained through a virtual experience.
Correct. Correct.
Yes. Or what about you, talking about the sculpture that's going to be unveiled at the same time you're listening?
It's an integration because there's also a neuroscience criterion that the more senses you include, of course, emotion; that is, the more emotion you generate, the greater the value for you of what you are appreciating. And that's extremely important. And look, something simple they were talking about was over- indebting oneself for art. There's a twist there, they say, "Oh, well, look at it this way, it's not a trick, it's not a loophole, it's permissible, it's lawful, it's totally legal, it's a strategy, since, ah, it's a clever move, call it what you will, but art appreciates in value if you treat it as an investment. Art also appreciates if you then donate it, which you can do with the Cantamos por la Paz Foundation, and then you go and find another one, and that art is exhibited, I mean, it's an undertaking, obviously someone is doing what they love, they're building a better world through art.
Yes, you're also part of that by acquiring it.
You're making an investment, you can appreciate it for a while, and it appreciates in value. And [sighs] if you want to do it as a strategy, because you're going to donate it and want to avoid taxes, that's also part of your undertaking and your business strategy. Gentlemen, loving art is never a loss.
That's right. And besides, there are measures, I imagine, that are also... They can take, we were even talking about some negotiations to see what could be done, because there are specific lenders for you to acquire art.
Yes. And they give you money too if you have art, that is, they use the art as collateral for your loan.
That's great. That's great.
Yes. And art doesn't die, art survives. And it's also incredible because the big investors in real estate—look, as we are today, we have art, the real estate sector, and the financier—the big investors in real estate invest in art. Those are their two biggest sources, we could say. And there's something I want to take advantage of here, since we have the reference in this country number one.
Luis, the people who invest in real estate today, the investor who focuses a lot on interest rates, what do you recommend to that investor who says, "Okay, the thing is, interest rates are high, that's why I don't want to invest"?
What Is that the advice you would give that person?
I'll speak from my own experience.
I'm committed to the price of the house, not the interest rate, because I can refinance the interest next year.
Besides, anyone who understands this system will realize that it's cyclical, and that's logical because this economic system is designed and operates that way. When the economy is growing very rapidly, like in 2020 when 25% of the US dollar was printed— that is, all the dollars we had since they started printing them— injected 25% of a country's currency into its finances in just one year. That's a lot of money.
Obviously, that brought a lot of capital into circulation, and with that capital circulating, there was little inventory, and obviously, prices went up. At that time, we saw people selling their houses for 20%, 30%, even 40% above the appraised value, even more than the bank itself.
Property. So, why? Because there was a lot of money circulating. What happens? Since interest rates were low and there was a lot of money, the value of property increases.
What does the economy do? We have to stop this because otherwise, things will get out of control. So, interest rates start to rise. We all experienced when interest rates started to rise.
Why? To, how so? To discourage investment or the purchase of real estate.
So, this will always happen.
Right now, we have lower interest rates.
Why? Because inflation is still high. Um, higher interest rates, sorry, because inflation is still high. The moment we see and want to incentivize purchases again, in all areas, it's always managed through debt. If I allow you, especially in a country like the United States, if I allow you to acquire more debt, you're going to consume more. If I allow you to acquire less debt, you're going to consume less. And that's what the economic game is about, and that's what we're going to be living with for a very long time. Time.
So, if I'm going to buy a property, I'm going to assess my situation. I know we could; we're in a buyer's market. Why do we say it 's a buyer's market? Because the buyer sets the price, the one who dictates the terms. In 2021, in 2020, the seller set the terms because they were the ones who owned the property. I own the property.
If you need the house, go see how much you're going to pay me because Jorge is offering me 20,000 more and Linda is giving me 50,000 more. So, how much are you going to give me? It's that simple. Now, as a buyer, I can go to the house and say, "Okay, your house is worth 100,000." Oh, but all I have to give you is 80,000.
And if you happen to have your house waiting to sell for six months, you'll surely sell it to me. Or the same with rentals.
Right now, many people are renegotiating their rental contracts and This is some advice I would give you. If you need to renegotiate your lease right now, you can talk to your landlord and say, "Look, we can either keep the price the same or even lower it because it's cheaper on the market."
Then the landlord or the tenant will say, "Look, I'd rather lower the rent by 100, 200, or 300 than have you leave and me go four months without renting the house because I'll lose a lot more money." And it's all about strategy. Sometimes people will get upset that their house is rented, saying, "This guy is telling people to lower the price." But that's the market. I would do it. Many of my clients are doing it. So, if you need to renegotiate the contract, you can do it that way because we're in a buyer's market.
Whoever has the money right now is the one calling the shots. That's why Warwoofer has been doing this since last year. He started liquidating many of his stocks to have cash on hand.
Why? Because he wants to take advantage of the opportunities that arise during a crisis. Gentlemen, crisis is synonymous with opportunity, but only for those who are prepared; for those who aren't, it's a crisis. If someone is selling a house for less, it's because they're in need. They're losing out, and the person buying it is taking advantage.
Exactly.
So, right now I can take out a house with a slightly high interest rate, but I know that next year or in two years, when things settle down, the interest rate will drop, and then I'll refinance my loan. What's the problem? I got a house at a very good price, maybe with a slightly low interest rate, but now I ask you, what options does someone who bought a house for 200,000 or 300,000 above its value have? They're stuck. They're stuck. So, when my goal is to improve the interest rate, I have no problem with that, but not with the price of the house. That's why I always I tell people, the business is done in the buying. When you buy, that's really where you're doing the business. Buy low, sell high. That's been the strategy of the whole world since commerce began.
And this is good to impart, and many people watching us are afraid; sometimes they listen to us, but they're afraid to act.
Right. Do you understand? So, this is one of the things we're here to advise you on. You can contact us here, write to us, and we can get in touch with you. You have all these benefits. You can negotiate the price of the house. Nowadays, the market is balanced, you can negotiate, and the seller can help you with the closing cost because, as Luis says here, there are houses that have been on the market for six or five months, and the buyer has money tied up there, and they want to get that money out to continue paying maintenance, association fees, and a number of other things. So, suddenly, when They come to you with an offer that's cheaper. They told you no once, you follow up, and then five months later you see it's still available. Dare to renegotiate again.
Of course. Yes, exactly. We, for example, help with the closings, especially for the first buyers who are purchasing the house. If the property needs repairs, we negotiate with the seller as well, so all those things, including the points, are covered. We've had many opportunities where sellers are willing to pay a percentage point less than what the lender charges, right? So, there's a lot of flexibility these days. This is a great time for buyers, but we're also going to focus on investors. Right, because it's something very important that Luis says: investors shouldn't focus so much on the interest rate. It's important, but in the long term. You're not going to keep the property in the long run if what you want is quick cash flow, you understand? So, as you say, Luis, people who are focused... For investors, price is king. Of course, price is king. And right now, look, I have six properties right now.
Okay.
Okay. These are people who are losing their homes, who have no way out, but they came to our firm and we offer a win-win situation. You win and the investor wins. In what way?
For example, there's someone whose house is valued, compared to similar properties next door, at $424,000.
Okay. They're losing the house for $200,000.
Right.
That's tough. We're talking about people who have lived in their property for more than eight years, or maybe they've seen their children grow up there, you know? So we say, "Okay, before you lose that property, we're going to offer it to investors for $260,000. You pay the $200,000 and keep $60,000, or you'd rather the bank take the property for $200,000." What would you do?
And sometimes even less because it turns out that the house is going to auction and if the debt isn't paid off by 200,000 you'll still owe the difference.
Plus, you lose your house and you're left in the same situation.
Look, that's a tremendous option that many people who might be watching us today might know about my camera.
I always watch TV from here because I see myself there, so I look over there.
People who are watching us right now, ladies and gentlemen, there are difficult situations. I know we are living through a difficult situation in many parts of the country. Some people are taking advantage of it, others are not. But if you own your home today and suddenly you receive that letter from the bank saying they're going to foreclose on it, giving you a certain number of days to move out, there's a way to go see a professional who can say, "Come here, let's do something. Let's renegotiate. Let's try to find an investor who will buy your house at a lower price so you do n't have to leave with debt and you even have some money left over. Or there are other options, which we've actually done, like getting a loan to pay the difference and staying in the house, even if it's just for a while, until you renegotiate or get out of this mess, which is also an option. Of course.
So, what people need to know is that there are multiple options.
The problem is that sometimes, with so much information and so much noise, it's harder to find accurate information. I mean, it seems unbelievable, but in this day and age, when we have access to everything, we have all sorts of crazy people spouting nonsense."
Social media, right? They're covering up the information that people really need to see.
There are always options. The only way you can't do something is to remain inactive, stay home, get scared, and you have to take action, you have to find a way to solve all these kinds of problems.
Right. And that's very important, knowing who.
Right. So, how would you recommend that person know who the right person is? Because look, I see on social media, I see people dancing, doing things on Instagram, on TikTok, saying things like "I rent," "I sell," "you buy," and they get 400 comments, 200,000 likes, and there's this person providing the information.
I myself say, "Wow, this person knows what they're talking about." They can already help people.
Two comments, 100 likes. I mean, it's incredible how people are receiving misinformation, because the one who has 100,000 likes on a video of someone dancing doesn't mean that person can give you good advice.
Of course, yes, of course. But well, that's something we 're experiencing right now on social media. People use social media, right? Actually, they don't use it for information, they use it for entertainment, and unfortunately, those people make more noise. Now, what would it be? I have some advice for both sides. One, I think we can be a little more flexible, understand that information has to be presented differently so that people listen. We can't fight the existing system. But yes, what would I recommend to someone watching and looking for information?
Pay attention to the details and verify the information. It's not just because Luis is giving it to you, it's not just because whoever is giving it to you on this microphone right now. You can verify it right now and say, "There are options so I don't lose my house if I'm in full lockdown." Ah, what this guy told me is true. So, I'm going to call him, I'm going to look for him, because you can check it right now with the same artificial intelligence, on the same internet, you can verify if that information is there by going directly to the source of the information. I verify absolutely everything, regardless of whether I do a check first, it's your job to do it and not give in to emotion, ah, because I like how this guy dances and a lot of people follow him, so he must be good. No no. What you're going to do is verify the information they're giving you and see where you're going to end up, what kind of work is being done. You're signing your contract, what are they showing you, what are you doing to avoid being scammed, because scams exist. This has actually happened to me; I don't know how many TikTok accounts I've had to report because people use my videos and my information to offer businesses that I would never do. In other words, I do n't offer business to anyone who's just starting out.
And tell me about that thing they tell you that turns 1000 into 10,000 in a week. I wish I knew that because I don't tell anyone, I do it just for myself.
So, there are no magic formulas, but there are ways you can find to get out of whatever condition you're in or to grow.
Perhaps you are an investor and already own a couple of houses and want to take advantage of the current prices; if your budget allows it, well, you can continue doing so. People who are outside, look, people who are outside the United States right now don't know that here with a 25% down payment you can perfectly buy a property in the United States that you won't get, I mean, they are financing you between 65 and 70%.
You, who are in that country, which normally in all our countries, especially Hispanic ones, uh, I remember when we were in Venezuela, how did you save your money in dollars?
You are in Argentina and how did you want to save in dollars? But what's better? It's not about putting the money in dollars, because it also devalues in dollars. You can put it in a property that you can rent out to generate more money, and you're mitigating the effects of economic situations and devaluation in your country, and you can do it from anywhere in the world; you don't even have to come here. So, all those options are what people need to know about so they can take advantage of them and grow their money. [shout][ovation] I have to be cut short because otherwise [laughter] applause.
Very good, very good. And he left because he was very good. Yes, indeed. And so this was business Monday. Today we were covering a lot of francs. I love all of you so much. Thank you so much for being here. Rosy, we'll have you, please. I also need you in my special. A program just for you.
What does it cost to be a woman? Promised, promised, promised.
Oh my God. Say it on camera so that... Yes, promised, promised, promised.
Now then, beautiful. But do you know who knows how much it costs to be a woman?
Yes.
A man.
Yes. [laughs] So, damn it, you have to invite us too because, like, you're going to be my first man invited to the party. I have no problem. It would be an honor for me. But if anyone knows how much it costs a man to be a woman, buddy, it's because one has been financing it for a long time, right? I love it. And one [laughs] of the things I like the most, and I've always said so, maybe because it comes from me, right? In other words, it comes from me; it was the lack of education regarding money from all perspectives, from talking about it, from the perspective of asking for what you're worth, for example, from the perspective of not being afraid of debt, from all perspectives. That's what we've always tried to do, especially with Liset, to have special guests who talk to us about this. So why not have you here to talk to all of us about how not to be afraid of that debt, how to use what you are to be able to ask for your own value, I mean, I'm going to leave here negotiating, because I'm taking something huge away from you. I'm going to renegotiate soon when it's my turn to renew my lease, and I'm going to tell everyone who tells me, "Look, it costs you more to move." I'm going to tell you, it costs you more to remodel the apartment because you can't invest in it. How old are you? I have very little. I have a short time, but I'm going for a year. Years.
One year. One year.
Okay. Well, if that person rents you the apartment again, they won't have to paint or clean, but the best thing is that the rental period is currently between three and four months. Multiply what you pay by that amount of time, he's going to lose money too. Clear.
So, listen, look at the numbers in your code, see how much the rent is and if it's a little lower, right? With or without a number, dare to be different.
The opportunity is a unique, unrepeatable moment. You have it there, go for it. What's going to happen? It's also the competition, as he says, that there are many options available on the market today.
Yes, yes.
Maybe in the same condominium, before there was only one person, you know what I mean? But now there might be 15 and those 15 are competing, who can give you a better present? Suddenly, two or three properties around you are a little cheaper, and you say, "Look, this is cheaper. It's going to be more expensive for me to move, and it's going to be more expensive for you to leave the apartment alone.
So let's negotiate and agree on a price, and that's it." And everything is discussed without any problem, you see?
So. I hope that we have convinced all of you there of something, that we have changed your mindset and made you say, "Today I am going to take a risk and dare." So thank you very much for being here. Thank you, you are always welcome on our business Monday.
Thank you all very much. Don't forget to share this episode and always leave your comments. See you again this Wednesday at 9 a.m. and have a great week! Thank you always for being here. See you later. [ovation] Bye, bye. See you. [applause] [music]
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