Entry-level PR roles are not about administrative tasks like making coffee or running errands; instead, they involve hands-on work supporting senior account executives with media research, journalist research, building media lists, brainstorming angles, writing pitch drafts, press releases, and social content, providing real client exposure and practical PR experience from the first day.
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Prerequisite Knowledge
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Where to go next
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Deep Dive
PR Internships and Junior Roles: What No One Actually Tells You When You Start Working in a PR FirmAdded:
What does an entry-level or junior PR role do day-to-day?
So, let's clear up something first.
Entry-level PR is not about, you know, making coffee for your boss or even running errands.
Junior roles are also very hands-on, and that's how I started. You'll support account executives with media research, journalist research, and building media lists. You'll also help brainstorm angles, write pitch drafts, and also press releases, or even social content.
So, in many agencies, juniors get real client exposure very early on. So, it's a very learning-heavy role, but you're doing real PR work from day one.
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