Major events like the NFL Draft can generate substantial economic returns for host cities, with the 2024 NFL Draft in Pittsburgh producing $165 million in revenue from local businesses while requiring only $19 million in public investment, resulting in an 8x return on investment.
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The NFL Draft brought more than football to PGH, it brought a major economic boost to the cityAdded:
the city of Pittsburgh. So, the the businesses, the hospitality, the restaurants, etc. The net number to those companies was an increase of $165 million due directly to that draft. Talking about the public allocation of funds, the public money, so taxpayer money, was about $19 million that was invested to this. And when you're talking about 165 million of revenue generation, that's an 8x return. Better than most public money that that's spent on investments.
>> Yeah, not a bad investment for the city of Pittsburgh.
>> [music]
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