Successful brand production requires systematic planning, quality control, and strategic product development; brands should maintain high standards, test designs through sample runs, and use appropriate printing techniques (like DTG for small runs and screen printing for large quantities) to ensure product quality and customer satisfaction.
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Deep Dive
This Is How Our Brand Made 7-Figures This Summer...Added:
I got 11 for you, bro.
>> There's just no way.
Right here was cool.
>> 11.
>> Oh, yeah. Y still got more.
>> Yeah. Yeah.
>> Do I have your number? Do you have his number?
>> Yeah. Yeah.
>> Okay, cool.
>> Damn. That's it. You going in person, huh?
>> You going in person?
>> Oh, yeah.
>> Stay away from temptation, my boy.
I imagine these are all thermals.
It'd be cool if [ __ ] one box was these, which is possible, but we're trying to see if any of these are t-shirts. So far, they're all thermals.
thermals.
This might be it.
>> Yep.
>> Nice.
>> It's just annoying. Like whatever. I don't give a [ __ ] This is just to get back in motion. Obviously, we shouldn't treat it like that now, but next drop, which is going to be very shortly after this because everything is already almost finished with production.
So, like two weeks after, like we need to start getting into rolling things out the way that we want.
We can do this the same way as we have in the past, just because we need to hurry up and [ __ ] drop before [ __ ] forget about us. But moving forward, like it's got to be way better drop schedules, way more organized, covering all bases. We're going to do some scouting. We got a video that we want to work on. Um, we need some type of mechanic workshop preferably if they work on cars. But we'll go with anything the [ __ ] have. Any type of machine that makes sparks fly. We could lowkey ask these [ __ ] That noise definitely.
That's all. That's all we gonna do.
Follow follow the noise.
That's my car.
They got to see we came in the car, [ __ ] So, first you're going to ask if anybody speaks English.
>> Yeah, he definitely speaks English. Look at that guy.
>> Oh, okay.
>> I don't know what I'm going to say.
Actually, >> even good for the video. Like, does this look good? Can we make this look good?
If it's no, >> then we shouldn't even press cuz if he tells me no >> and I feel like this is a good spot, I'm going to try to convince him.
>> Yeah. So, how are we going to be able to scope it without having >> We're going to walk up and we're going to have the conversation.
>> You just look at me and just you be looking around. Give me the yes or give me the no.
>> Okay.
You should pull your car up. No.
>> What the hell?
Boom.
>> We have to like come in official. [ __ ] got to take us seriously off the first three words. Like you just have to have that hook that's like, "Oh, these [ __ ] aren't [ __ ] around." Like they actually want to shoot some [ __ ] >> What? What's that hook?
>> I don't know. You figure that out.
The reality is we're not dressed to take the professional route.
>> Okay. Yeah, that's true.
>> I mean 34 in in Uggs, bro.
>> Yeah.
>> Like they're not taking us serious. Like >> so we should come back in suits.
>> Do you own um came up with the idea like actually there's a building that always makes noise um time you wouldn't be like invasive like you wouldn't need anything except for whatever machine.
>> Okay, cool.
>> What was your name one more time?
>> Francis.
>> Francis.
>> What was your name?
>> Lex. You guys shoot a music video or what?
>> No merch. 10 minutes a commercial for what?
>> Oh, clothing brand.
>> Yeah, we're we're we're the warehouse right behind you.
>> Okay, come on.
>> Guys, have a a question for you real fast.
>> This is Antonio.
>> Hi. How you doing, Mr. Antonio? Nice to meet you. Bless like when you sneeze.
This is Noel.
>> Um, nice to meet you. We're the street right behind you right here on Carol.
>> Um, we run a clothing brand. been here for maybe a year and a half. Uh we're trying to shoot an ad and we were hoping if we can just kind of use the background of your space here in this garage. Like I was telling Francis, we're not going to be super basic or anything. It would just be maybe an hour, an hour and a half, something like that.
>> Do what?
>> We're shooting an ad like a commercial.
Okay. Our brand.
>> But where do you want to do that?
>> Um if we could use your garage.
>> Yeah.
>> All we all we're really looking for is the the your your space right here.
Right.
>> Well, here the shop.
>> Yeah. the shop. Sorry.
>> Yeah, just to use your shop. All we need is just the background. Uh we don't we'll have just like a few people in there while we shoot the video. Um we're really hoping to just kind of get some of the sparks flying in the background just for that scene and then that would really be it.
>> Those are weird.
>> Huh?
>> That's weird.
>> I I know we when we first thought about it, we were like there's a there's a building that we always hear noise coming out of. So, we just decided to follow the noise and we just we just came here, you know, just figured out.
>> Yeah. If it doesn't take too long and it doesn't interfere with the production, that's fine.
>> Cool. Um, we're not shooting for today.
We're thinking maybe tomorrow or the next, just sometime this week. Um, it would take, like I said, tops max 2 hours and then uh we'll be in and out of there. Not even that. I'm just saying just >> Yeah, it it should really take an hour.
>> Okay, cool. Awesome. Appreciate you so much. Thank you so much. All right, brother.
Yeah, we need to see that corner.
>> Yeah, he's okay.
>> It's like a metal mask that they put on.
>> Oh, like like a welding mat.
>> Yeah.
We're going to put another segment.
>> Okay.
>> You check this.
>> Okay.
>> I think he's saying fire.
>> Yeah.
>> Oh, now it's ready for that.
>> Yeah. This is some wing here, you know. Yeah.
So, how long does this take?
2 six six week 6 weeks. So, 6 f.
>> If we were to shoot that reel with him in the background, it would literally just be him doing that. And it's not it's not like the craziest angle. I don't think it should be him. I think it should be Mike and Savvy.
>> That's if they let us do that.
>> You think that I'm we're going to bring this [ __ ] sure and he's not going to let us do it?
>> I mean, I think it's going to be like a safety precaution or something. Let us do it.
>> Okay, cool. Inshallah.
>> They're going to give us those two masks. One person's going to have a mask on or we can order new mask right now.
Mask that look cooler.
>> Should have asked him.
>> That's That's something that we do in the moment. That's in the moment. Yo, let's let's let me try it.
>> What do you think about this?
I'm thinking back around Savvy doing that. Mike's standing here and then they switch. He's going to hand him the thing. He's going to stand here and >> Will they let them do that?
>> Yes. Yeah, we're good. Tomorrow or the next I was like, "Yo, we don't know if it's tomorrow or the next day." But yeah, he took me to the owner. I asked the owner. Owner said, "Yeah, as long as it's not [ __ ] with production." Said, "Cool." So the first [ __ ] has the mask up and the [ __ ] in the background who's doing this. So if it's Savvy, he has it down and then he puts the thing down. He takes up the mask. Mike puts his [ __ ] down and then he does the next thing.
>> He was like, "Yo, uh, y'all just bring me a shirt tomorrow?" I was like, "Dude, I'll bring you whatever you want, bro."
>> I do think it might be a cool place to just take pics. This wall was cool. That wall was cool.
>> That's cool.
>> Yeah.
>> Like that might be cool for like >> just the >> the model pics.
>> Yeah.
>> Like if we did crazy ad push like on these, then yes. Do we want to go easy race direction or bike direction or do we want to juxtapose [ __ ] I >> mean, we could keep the theme but juxtapose that NASCAR or we can go like a motorcycle, one of those two dark aesthetic. Find like some type of motorcycle club at a bike rally where the [ __ ] just ride, you know how they ride around? Yeah.
>> Like just do that around like people and [ __ ] >> Yeah. And it was just a straight video just like >> around him.
>> Yeah.
>> Yeah.
>> But I imagine it was like a dirt bike. I don't Or I guess you could do it like a crotch rocket. But that's that's actually an amazing video.
>> Maybe we don't have to box ourselves, limit our ideas by trying to force the product. Instead, we can curate the theme like focus on curating the theme, bring it back to the product.
>> Or like getting ready for the race type [ __ ] Like that makes me think of Cody Phillips last like roll out of like the theater. It was like the customer coming into the theater and in the end it reveals the product in a showcasing way.
I think they probably did that on purpose but maybe like in this theme of racing it's like the story of the racer and the end he puts it on type [ __ ] >> Capturing shot that look like the mood board. So maybe we would get a shot of like bloody knuckles. Maybe we would get a shot of this that that that like we're showing everything but the actual product where like we're building the aesthetic >> for sure, >> right? And then at the end we're like, "Okay, well >> if we want to put in the product, then we do it." You know what I'm saying?
>> I think the product can still even be in that aesthetic. Like even like if the shorts, but the shorts is in the background of the shot, but it's the bloody knuckles in that example. But >> yeah, for sure. It just wouldn't it it's like not forcing it to always be the spotlight of the shot or of the video.
>> Yeah. It's just more storytelling.
>> Yeah. It's good.
>> And you know what I'm realizing is it's literally as simple as that. Like for us to improve and be better, it's 100% correlated to effort. That's been our problem is that like we can get by by doing the run and gun which requires the least amount of effort, planning, organization structure. Like we need to put in effort that's going to lead to being able to execute like these crazy ideas.
Mass.
Bass.
Mass >> for the Bronco dreams.
>> Mhm.
>> Yeah.
And the material is like >> You like the material?
>> Yeah. It's like a little thicker, right?
>> Feel like a little militant.
>> Yeah, they do. I don't even want these bullshits anymore.
It's probably your best fit you've ever worn in your life.
>> I don't I hate when people like try and talk me out of something cuz I was telling the two other people who made these cargo shorts. I was like, "Yo, this pinstripe lining like I want this through. I want this lining all throughout the shorts. We don't think good idea, not good idea. You should not do like it'll mess up." Shut the [ __ ] up.
>> Yeah. Yeah, I'm starting to realize like whenever they try and talk me out of it, it's they're trying to lessen the workload or something.
>> They either can't do it, don't know how to do it.
>> Sheang.
>> Oh, I can't wait for these. I'm about to take this [ __ ] off.
>> There's one thing he did that I actually [ __ ] with more. These pockets, he actually paid attention. He cut them instead of them being straight edge.
Damn. See? Yeah.
Yeah. He hit this though. Double edge top stitch.
>> He just likes to be back. No reason.
>> I'm adding up to >> my brother.
>> How y'all doing?
>> Good, man.
>> Good, man. Real good.
>> Oh, y'all waiting on it. We waiting on it.
>> This is like gold to us.
We just ordered a whole bunch of bulk blank TE's and um that way and we found a local printer so that way we can kind of test out different designs, see what our audience likes the most and just run the play that way. So see what these look like.
large. It looks like >> Is this not the same size as TE's I'll be wearing?
>> Yeah, low key. Like it's like them tighter ones, but it's it's like the smaller look. That's what it is.
>> Yeah.
>> Yeah. Which is not bad. I just didn't know what to expect me. Maybe you knew what to expect.
>> Yeah. I mean, I like it. It's what I was going for. The smaller.
>> Yeah, it's not bad. I just didn't know what to expect.
>> [ __ ] Reach me, baby.
Come on. Say you need me, baby.
>> That's cool.
>> This is probably what we call medium things.
>> Feel really good. Oh, couple tops, [ __ ] >> Yeah, these fit so good.
>> What size?
>> Y look like y'all.
>> Damn, >> that's straight.
>> No, yours is cool.
>> Okay, >> honestly. No, my neck is a little big though.
>> No, this is actually Jake is super small though.
>> Yeah, never mind.
>> Yeah, Jake is the minest. You got to be agile.
>> That has nothing to do with your shirt size, man.
>> Yes, it does.
>> Yes, it does.
>> Can I Can I try that on, >> bro? How you want your shirt?
>> I swear to try it.
>> No, your [ __ ] is perfect.
>> I was going to shrink too when I >> Honestly, I probably could wear a medium.
>> Yeah, actually.
>> How about you just switch shirts right now?
>> That's what I was trying to do.
>> That's what you're trying to do. No, >> that's cool, though.
We'll probably do it Tuesday and Wednesday. Um, let me look at our calendar and see what works and then I'll shoot you a text.
Cool. Sound good. All right. Peace.
Another billion.
About to go to a print house to get a couple sample runs. We're going to take those, bring them back, market them, tease them to our audience, see which one works, and then run the bulk on those. Stay tuned.
>> And Drake from 2009 when all of the moments was intimate.
>> All right.
>> Crawling my bed. I could die in your arms.
crawling to my bed. I could die in your arms.
>> You're [ __ ] this clip up.
>> I thought I was making it.
>> I used to do a lot of work.
>> This a cool spot right here.
>> How much is if you don't mind?
>> Who are you? So, I brought some a couple TE's. I just want to print like a couple designs on them. Then we're going to post like lay glass and stuff. See what audience likes and then we'll just run with whatever like from there from that.
>> What is this printing called? This kind of printing.
>> This is direct alignment, bro. Water based. Yeah, water-based ink.
>> Okay.
>> Um, so there's like screen printing, which is great for like big runs, huge runs, like thousand piece orders.
>> It's great for that. But with DTG, like you could do like 10, 20 pieces or whatever. But also with the design, it's like some designs are better on DTG.
Screen printing is a faster process, but the thing is you can only do eight colors and stuff like that.
>> Ah, so it's like anything. Yeah. You don't got to burn screen. It's just real.
>> And you all you would need is just this one machine to do it.
>> Mhm.
>> Okay. How much is this machine, >> bro? These run for 30 >> 30,000. That's crazy.
>> Yeah. Yeah. So pretty much that that flattens the >> flattens it.
>> It flattens the fibers in the shirt.
>> Okay.
>> And that right there is the chemical this the chemical machine. It's called pre-treat machine.
>> So pretty much before you print you have to spray this. This has no four nozzles.
>> Mhm.
>> It just sprays it sprays the shirt pretty much. You just press the button and it goes down. Sprays over the whole shirt.
>> You do that before you put on it?
>> Mhm. Yeah. And then So yeah, before you do >> to like help it stick. Uh it's to help the uh if you don't if you don't spray chemical, it will not print on the shirt.
>> Okay.
>> It will absolutely will not print. So >> that just it's just a chemical you have to use to bind with the shirt.
>> And you do that one at a time.
>> Mhm.
>> Okay.
>> Yeah. So pretty much you run it through the pre-treat, let it go through the dryer.
>> So if you get one of these, you also need one of those.
>> Yeah.
>> Okay.
>> And how much is this?
>> That is 5K.
>> So like one shirt beginning to end, how long you think that takes minute minute wise? M you can make one shirt in like it takes like 5 minutes but like when you do them all at the same time it's a different kind of ballpark you know >> it's like faster when you do >> this is uh this is the dryer >> yeah this is dryer bro >> so I ext this dimension right here and ignore the shirt in the background people like to pay attention they'll be like oh it's too low >> so this is not where it starts just ignore shirt.
>> Yeah. No, for sure.
>> Oh, okay. Yeah. Yeah. Yeah. Okay. Bet.
>> Say like what? Like 10.
>> Yeah. Maybe like 12 in maybe.
>> Okay. Yeah. 12 in length. Yeah. 12 in length. 10.9. Yeah, that's that's perfect. And then uh a little bit lower from the collar. Like I say like 2.5, right? That's what you're >> probably like >> 2.5.
>> Yeah, probably like 2.5.
>> So pretty much this flattens the fibers compared to the mockup.
>> Is there like a way to control the opacity of the print?
>> No, but we can do it in Photoshop.
That's something you do with the design.
>> Okay.
>> That's something like the design has to already have.
>> Okay.
>> But we can do it in Photoshop. No problem. I wanted to obviously get like more vintage tea.
>> I think I think you going to see how it comes out right now. We going to print it like a white te.
>> Okay.
>> 27 >> 26.
>> That lowkey looked good.
>> Yeah. Yeah. So, it's going to be more a little bit more vibrant the second time.
See?
>> I I kind of liked it not vibrant. Is there any way to like >> we we you know we could uh make a little opacity or maybe I on each one I just cancel it. We'll see you know.
>> [ __ ] Cancel that [ __ ] Okay. That [ __ ] look good like as >> damn. Yeah. You see I liked it more the first time.
>> Okay.
>> Like is there any way to just have it run through one time instead of doing it twice?
>> Just kid.
>> It's vintage graphics made. Obviously we want to try and emulate a vintage rep as much as possible. So low key, like maybe even a little less beholden than this >> just to fit through the door cuz it don't fit like it's it's a >> damn they are a little small, bro. That looks so good.
>> Do you think what's our goal per realistically?
>> Less than five for sure.
>> Nah, not a lot.
>> Yeah, for sure. I think it's five.
>> I was in my head I was thinking if we can get like six, six, seven.
>> I hate how you know like what pisses me off is like It's always that big.
>> It's always make this a small, retag, small, large, mediums. Retag them.
>> That's a small or medium.
>> It's a medium.
>> That is an amazing graph.
>> This is just like this is just them vintage T fits. They were slimmer, smaller. Looks amazing.
>> Depends on quantity and stuff like that.
>> Like it was like 100 six bucks. Six bucks.
>> That's the only price.
>> That's the best price. Really good price. Yeah, that's the best price.
>> That's best. Yeah.
>> Can do two.
>> What about like if we get to like a 200 quantity same or like where would it change in pricing?
>> Bro, honestly, there's a plateau here with with like BTG versus screen printing. The plateau is 100 pieces with BTG. That's just how it is cuz it's the same amount of time to do each shirt versus screen printing. It's like, >> oh, you need 1,000. It's like it's up and running. Boom, boom, boom, boom, boom.
>> So, six would be like at price all the way.
>> Yeah. Okay.
>> So, it's only with colored teeth that you got to do this.
>> Mhm.
>> Okay.
>> Yeah. Yeah. With black and stuff like that.
>> Cuz before it prints the color, it does like a white base. Right.
>> Right. Exactly.
>> Okay.
>> Exactly.
>> To be honest, maybe like the same size as this. For real.
>> So, like 12.
>> Yeah.
>> Really? I think >> Yeah. Maybe go like 11 in right now. 12.
That's like >> Nah. No, but I've been post I've been I've been on Super Line like No, he went to something.
>> Yeah, we did definitely got to do like >> So, you saying you want to do like 11, bro?
>> Let's try 11.
>> Yeah. Let's see what that look like.
This one's 8 by 11. So that's a whole 2 in wide that that's getting cut off.
>> I don't think that's bad. Like the reason why this is 12 x 11 is because this this it's all the right here.
>> Yeah. [ __ ] it. Yo, let's see what that looks like. If >> I'm If I'm lying, I'm flying. One thing you ain't going to catch me flying is economy.
>> Like you might think [ __ ] should be bigger, but like >> No, that's perfect. Yeah. See, that's that's perfect. That's a beautiful T.
>> That's good.
>> I've learned it. Truck. This is what I've learned from my years. Like when you make [ __ ] bigger, it just looks immature and shitty. Like if I just want to change it from white to like all red or something, you can do that.
>> Looks cool.
>> See, graphics look better when they're smaller.
>> Yeah. Looks so good.
>> Damn. I'm like really surprised by the quality of it, too.
>> Of the print?
>> Yeah. Like it's super good.
>> Yeah.
>> Yeah.
>> And the fact that you just did it, it's insane.
>> Yeah.
>> Looks so like super good. Like even down to like the details.
>> Mhm.
>> $30,000 machine.
>> About to say 30k, man.
>> Yeah.
>> I definitely agree. It's It's further down, but I just >> I do 2.7.
>> Oh, >> yeah. This my favorite.
>> No.
>> What?
>> No. I'm saying no b like bro like I think the people would like this third of of these if they have real swag they would like that the most really >> which one do you like no swag >> seven oh my god like sevenfall just goes >> call me crazy it's hard to see but it's all little studs it's constructed of little studs studs It was constructed by studs.
>> Maybe a little higher. Bro, >> you are someone's Virgil. You got to accept that I'm Virgil's Virgil.
>> It's shoot day today. First shoot day after a long time. Not going to lie. But I'm going to go on a quick run, take a shower, get dressed, and then head to the warehouse, and uh begin the day.
Things are about to start moving. Things are about to start getting busy these past few like couple months. We haven't really been dropping a lot. So, now we're back in motion, basically. All right, I had to cut the run short cuz I'm running overly late. Take this shower and then head to the warehouse and get busy. Oh, and I still haven't finished this week's YouTube video.
Sorry y'all. If you're watching this, that means that you already seen the last YouTube video, but it came out on Friday, not on a Wednesday, Thursday, which is our regular scheduling. Yeah, sorry guys. [ __ ] happens. But I have to also finish the YouTube video that you already seen. It's not done yet in my time.
Yeah, that's wild. All right, see y'all later.
Happy ending.
>> No back.
>> Hell yeah. I'm freaky. I'm horny as [ __ ] chat.
>> [ __ ] Be on [ __ ] >> I know, right?
>> You know what I'm saying?
>> You got to be occupied with the hoes, bro. There's no way.
>> Trying to fight somebody, [ __ ] All these [ __ ] What the [ __ ] >> If that ho ain't [ __ ] with you, there's a hoe right next to her. little.
>> So, we going to do a shoot down the street. We're getting everybody sized up right now. Savy's going to be wearing the thermals dropping. And then we're going to have Mike wearing thermals and t-shirts. So, you can kind of see everything's on the floor right now.
We're just making sure looks styled properly. [ __ ] look good. We uh had him in a couple larges, but like Sunna said, probably sounds better to say 6'3 wearing an extra large rather than 6'3 wearing a a large since this [ __ ] wants to work out and be the rock now. [ __ ] up all our measurements.
>> Damn. You know what?
>> Cool [ __ ] calm [ __ ] >> N your size doesn't show well on that.
>> I look like a [ __ ] Which one?
>> You look short and tall at the same time. Like, >> you know, you got to get like the dimension, right? Go back to the drawing board.
>> Going back to the drawing board. Damn.
>> Maybe you take a step back.
>> Maybe.
>> Okay. Yeah. Yeah. You might know something.
>> The back is hot. I just want to see you strip right now.
Well, I tripping. He just He said he want to see me stripped. This is shout out to my barber.
Jad daddy.
>> Have a good one.
>> He got me lit.
That's how I be. Y'all got girlfriends.
You got a girlfriend. He got a girlfriend. He got a girlfriend. I'm single. Ladies, >> any stood still stood females? My number is 945378 0453.
Call me, baby.
>> Can I actually leave it in?
>> Don't do that.
>> No. Like, let's just see what happens.
>> Don't call me unless you find a [ __ ] If you call me, you ugly as [ __ ] I got a homie. You track numbers. He'll find your name, find your address. He'll be on that.
>> So, you would find a girl just because she doesn't fit your physical preference and you beat her up.
>> No, they if she prank call me, but that too. I'll beat that [ __ ] up, [ __ ] [ __ ] >> What? I'm horny, bro. Leave me alone.
>> You need to be locked up, bro.
>> Everybody has a girlfriend.
Maybe I need to be locked up. Maybe I'm just throw me up under the jail. [ __ ] it. I don't care no more. You're a threat to society, man.
>> You're a threat to uh uh playgrounds, [ __ ] [ __ ] you.
>> So, the idea on the video is that the same way we did laundry mat, right? One person standing, other person takes the thing out. Switch. This time you [ __ ] going to be welding.
>> Right.
>> So, whoever starting off is going to be standing wearing this [ __ ] like this.
There's another one of these over there.
The other person is going to have that [ __ ] on doing the little sparks thing.
You're going to be So, let's say let's say you're welding, right?
>> The sparks thing.
>> You're welding or whatever the [ __ ] it is. Sparks is going to be flying and [ __ ] He's going to stop. You're going to take up your mask. You're gonna put down your mask. You [ __ ] gonna switch.
You're gonna hand them the thing. Now you're gonna stand. Other [ __ ] gonna Well, >> same [ __ ] >> Easier than the [ __ ] me getting butt ass naked. So, I'm not >> got to speak at all.
>> I'm not tripping. We went viral last time. We're going to go viral this time.
I appreciate it, big bro.
>> Um, no. No. Y'all are wearing two different colors.
>> Okay. What's the first color he's wearing first?
>> He's wearing >> navy blue shirt.
>> Brown. Just like this. You need to wear You need to switch it. Take the Yeah, take the shoes off cuz I have to restyle the [ __ ] now.
>> Yeah.
>> So, I need to wear the name you with.
>> It's good.
>> Yo, this is Francis.
>> All right. Mario.
>> Hey, what was your name?
>> Thank you.
>> My friend, >> how are you? All right.
Heat.
switch the you can see out there.
I think that shit's going to be a hit.
>> Yeah. How [ __ ] going to copy that?
They copied the laundry man. You can always find the laundry. Where they going to find this [ __ ] at? Yeah.
All right, first collection of spring summer is here. Drops this Saturday. Let me show you everything that is in it.
Probably the most anticipated pieces in the collection. The three different thermals. These are beautiful. It's a lightweight waffle fabric, so they're good for spring summer. This green one has been a lot of people's favorite. I ain't going to lie. I didn't like it much at first, but definitely grew on me. Um, then you have the maroon and the wash navy. The wash on all of them is actually beautiful. My favorite will probably be the navy.
I don't know if you can really see the wash for real, but it's amazing.
So, these three thermals dropping. We have T's that are dropping. Uh, four of them. Two black T's, two white T's.
This is one of the black TE's and this has probably been I don't know. I'm anticipating this on being maybe the best seller. This one and this one.
Colors on this really pops days after we're gone tee. And the quality on these is just crazy. both the black and the white, but specifically like the white TE's to really get this vintage worn in look on a white tea is extremely hard. Um, but through a lot of trial and error and tedious experiments, got it down with the t-shirt manufacturer we work with. These are cool. This is one of the TE's, obviously. This is another one.
This is the second black tea. Super simple, goes with everything. student athletic department.
And then the last of the white TE's, Sevenfall.
This one is probably my favorite.
I won't get too deep into it, but essentially Seventh Fall, I think I had mentioned in maybe a couple videos back where I've been like, damn, if we made this piece under this brand. Basically, I wanted to start another brand um called Seventh Fall. what seventh fall means in the Bible it says a righteous man falls seven times. Um I'm not perfect. I'll be sinning and sometimes I'll be like how many more chances is God going to give me to get it right.
You know what I'm saying? So that's what Seventh Fall is.
Philosophy and tagline is the fear of exhausting grace.
Sevenfall logo. But I decided instead of making it its own separate brand, it's now going to be a little subdivision of stood, which is cool. So, it opens up a whole new world of design, which is extremely exciting for me. And then, so along with the four tops, four T's, three thermals, we also have two bottoms dropping. Um, we are restocking the brown and the blue Bronco denim. These are the most popular denim that we have dropped ever. So, these are restocking for one final time. They're not coming back after this. I'm ready to retire them and hang up the jersey. Brown pair is my favorite for sure, but a lot of people love the blue.
Same thing. rivet detailing the front panel as well as along this back seam.
But these are great denim. Great great denim for show. Slightly flared fit. Um yeah, maybe I'll just let me throw on a thermal so they can see how it fits.
This how t fits. They're in comparison to TE's that we've dropped in the past.
These are a little more narrow.
a little more fitted like vintage TE's back in the day. They were just tighter and I like that a lot for sure. So, let me show y'all. This is what a thermal fits like. And I ain't even realize it, but I got a [ __ ] goddamn fit on. And in case you were wondering, yes, shorts are stood dropping very soon.
This about to be a stood summer. This is the first collection. Make sure you grab you some this Saturday, May 30th, 300 pm Eastern time, 1:00 p.m. Pacific Standard Time, 2:00 p.m. Central. Be there. Grab you something. Get you a thermal. Get you a tea. Get you a Bronco Denel.
This is you.
This is the [ __ ] she tells you not to worry about.
All right, look. We got to send a message to these [ __ ] We will not accept or tolerate [ __ ] That is what this is. Should we do this here, [ __ ] There's so many things that are explosive.
>> There's actually nothing in here that's explosive. Zero tolerance for [ __ ] All right. If you make some [ __ ] don't even send it my way. So, this is all you manufacturers out there that want the business. You get the opportunity and you don't show up.
Instead, you send some [ __ ] like this.
>> I'm only burning my half.
>> You know who that's from?
>> Uh, Batman.
>> Okay. If you didn't get that, [ __ ] >> Don't ever send some [ __ ] All right. We only deal with the top of the line because we only provide the top of the line to our customers and our consumers and our supporters. All right.
So for you to send some [ __ ] like that is disrespectful. Don't ever do that [ __ ] again. We care about y'all so much that sometimes you got to make a statement.
All right.
These are lighters dropping next Saturday. Silver, gunmetal, brass. We'll go with the gunmetal. Don't you ever disrespect us. You come in the DMs, you comment under these videos, you better have some [ __ ] to back it up. All right.
Who the [ __ ] made these lighter?
>> Wait. No, you're supposed to. Okay. Move the jacket around so it'll like go around it.
>> I'm going to touch this [ __ ] It's going to try this again. You think my [ __ ] would respect me if she saw me rolling on the floor? Let me burn. This is a message to all you manufacturers. Don't you ever send us some [ __ ] Dropping next Saturday. Is this [ __ ] still on?
I'm going to do uh $2 on 0.5. Give that [ __ ] thousand threat [ __ ] Any [ __ ] that starts moving funny with me, I'm going just start laughing.
>> That's a lot of gas, man. See these [ __ ] in China.
You're supposed to like drop it closer, [ __ ] When I catch up on fire, who do you think I am, [ __ ] >> I hope next time y'all think twice before sending us some [ __ ] A whole city.
>> Oh [ __ ] >> All right. Get >> needs a new city.
>> A new one. That's what I really care about.
>> [ __ ] this [ __ ] is fire.
>> My god. Wait. Man, you made the wrong decision, [ __ ] Bro, this [ __ ] is fireproof.
>> If you put gasoline on wait.
>> Oh, it's okay. Gasoline now.
>> No.
>> Why? Why?
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