Consumer education and protection is essential because consumers are the final buyers of goods and services for personal needs, and as markets become more competitive with increased product variety, consumers need to be informed about their rights, responsibilities, and the various problems they face such as substandard products, adulteration, high prices, lack of information, incorrect weights and measures, and deceptive sales promotions.
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Class XII (Science) TOPIC - CONSUMER EDUCATION AND PROTECTION PART 1Added:
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Hello my dear student welcome to our first session. In today's video we will discuss from unit five resource management and the name of the chapter we are going to discuss is about consumer education and protection. In this chapter we are going to learn about basic concepts of consumer significance of consumer education and protection problem faced by consumers. Consumer Protection Act, Consumer Rights Standardization Mark as well as we will understand the scope and carrier option.
In today's session, we are going to discuss basic concepts of consumer significance of consumer education and protection and also we will be learning problems faced by consumers.
Remaining subtopics will be learned on our next session. Now let's begin with introduction.
All of us purchase a variety of goods to satisfy our needs and desires. Hence every human is a natural consumer.
natural consumer.
Have you your parents or friends experienced any problem where even after paying for the goods you find that the quality was not as per your expectation for the price p or the quantity supplied was less than what was promised.
The friendsity.
Did you feel cheated? What did you do?
Did you take any action? Fore consumer education and protection.
Let us learn who is a consumer.
Consumers are the final buyers of goods and services for the satisfaction of their personal needs and wants ranging from products of nature to products or services from the market.
Consumer natural.
For example, infants, children, adolescents, and adults are all natural consumers. Next let's learn a few other relevant terms of consumer. First one is consumer product. Any article or any product used for personnel or family use in one's home or in an institution for example school, hospital, college, office or for business purposes.
Consumer family memb sing school whiteboard hospital.
Next we will see about consumer behavior.
It is a process through which the buyer makes decisions about purchasing.
When we want to buy the product, we have to take a decision.
Consumer behavior.
Next is consumer forum. A place organization where consumer can discuss consumer products, services and their advantages and disadvantages. Consumer Forum.
For example, if you find a defect in a product, we visit the consumer forum to file a complaint against the particular product. Consumer forum consumerfalls number of consumers who visit a store or a mall is known as consumer footfalls.
For example, when I go to market to buy something, we will see a number of people buying things there. They are called consumer footfalls.
Consumer Footfalls Hakawi.
Now we will discuss the significance of consumer education and protection. The number of products being manufactured and soul is steadily increasing in both aran and rural markets.
As we know nowadays there are lots of products available in the market both in urban and rural markets.
market.
Next point is manufacturers are responsible for supplying good quality products and if there is a problem consumer have the right to a redress manufacturer.
If any defect is formed, consumer have the right to ask for remedy.
Consumer complaint right.
Next is manufacturer can no longer take consumers for granted.
Manufacturer Next point the manufacturers have to realize the importance of satisfying the consumers since the reputation of the company and its profits are determined by consumer opinion.
Consumer does satisfied manufacturing.
Next point is India is transforming from an underdeveloped to a developing economy due to improvement in standards of living and increase buying power.
As the standard of living is increasing and individuals purchasing power has also increased economy living.
So consumers need to be careful, alert and be well informed.
rights, responsibilities.
Hence, consumer education and protection have become important.
Next point is the Indian government has become liberal and open the doors to foreign companies. It has each advantages and disadvantages.
Advantages is the Indian consumer has much to choose from and can look for better products with competitive pricing.
Advantages Indian government foreign companies with competitive pricing.
The disadvantages of having array of product is that choosing the right product is now more difficult to understand. New technology, new product and new features.
Next we have consumers contribute to the development and growth of the country's economy. Consumers are the primary component of a socioeconomic system. The more people buy, the more money comes into the market. Country development and growth of economy.
economy.
Next we will learn the consumer expectations while purchasing goods.
Number one, the reasonable price.
Correct weight and consumer.
Apple 1 kg in sales and promotion.
Buy one get one free heavy discount offer.
Expectation.
Next. Purity of product.
Next. Quality product. Quality labor.
Longlasting.
Next, genuine goods, articles, and services.
Consumer original consumer expectation appropriate information.
Full information. For example, exp.
Now we will move on to the next subtopic.
The major problem faced by consumer consumer problem.
Number one, the substandard poor quality product.
Many consumers are ignorant about quality standard. In order to earn more profits, inferior products are sold in the market. Consumerity standity.
So this is one of the major problem faced by consumer nowadays.
Number two the adulteration.
Adultration is a serious problem not only because it is exploitative but it can cause harm to health and safety of the consumer.
Adulation adulteration.
Example, when apples are injected with some chemicals either to sweeten or to enhance the duration of self life of the apple. And when we consume this type of apple, it can cause harm to our health and it is not safe for the consumer.
Number three, the high prices. Some suppliers may overcharge when they find that the consumer is not well informed and lacks knowledge.
retailer must one of the major problem faced by a consumer nowadays.
Number four, the lack of consumer information.
Most consumers are unaware of their rights and responsibilities that have been met to protect them.
responsibilities problem.
Number five, the inadequate or erroneous information given by the manufacturer.
Let's see about label.
Most of the labels are not factually correct or give incomplete information.
Often use terminologies which a common consumer is unable to understand.
Juice bottle 100% contain 27% juice 100%.
Next advertisement problem advertisement are not informative about qualities or uses of the product.
Sometimes certain advertisement give wrong information about the product or the product was not what it was intended as I have depicted in this picture.
advertise.
Next we have lack of buying guides on consumer durables and non-durable to add the consumer in decision making.
So it makes the consumer unable to use the product efficiently and correctly without any guidance.
Next is attractive packages. It pursued consumer to make impulsive purchases.
Products of inferior quality are sold with attractive packaging so as to gain the attention of the consumer and in order to make them buy the product manufacturer attractive picking the example advance 20% extraar for 20%ity consumerity.
Next number six is incorrect weights and measures.
The consumer sometimes ends of getting less quantity than what he pays due to incorrect wage and measures.
Fruits or vegetable sellers.
Fruits or vegetable stone fruits.
Point number seven, the sperious duplicate imitation products.
Imitation are of poor quality and may be injurious and unsafe to use. Original inferior quality.
Point number eight, sales promotion schemes to entice the consumer problem.
Several sales promotion schemes like exchange offer, bonus, lucky draws, etc. are not always genuine and deceived the consumer. Consumer sales promotion and schemes 50% discount special offer exchange offer which may not be genuine and it may deceive the consumer.
The last problem that we are going to discuss is consumer problem with regards to services.
Consumer face problem services provided by public utilities such as water, electricity, bank, insurance and other financial institution.
Public utility services like water, electricity, banks do not provide proper services like providing clean drinking water, irregular water supply, public electricity Now with this the first part of our session come to an end. Mata amu chapter sigi second parti till then thank you all and take care.
Heat. Heat.
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