Dr. Rachel Kowert - The business case for trust and safety

Added: 2026-05-16

[00:00:00]If people are listening to this and they need to walk into a a room tomorrow and make the case for leaders at their company to invest in trust [music] and safety. Do you have any tips like what's worked for you or others you've seen in making that case?

[00:00:13][music] In a world where consumer choice is driving purchasing decisions, you are limiting yourself by not considering the safety and proactive protection of your consumers.

[00:00:24]I have 1 million choices of games I can play. If your reputation is that it's not a place where you care about the players enough to protect them, I'm I'm not even entertaining the idea [music] of going to that platform. So, I think leaning into consumer trust, and there's a lot of research on that, too, will get you will get the conversation started at the very least.