Kaepernick's Resistance Branding

追加: 2026-06-03

[00:00:00]It helped me develop this idea of the way that Kaepernick and and something about sport kind of hacked this moment and what developed into what I considered the Kaepernick brand, which I say tongue in cheek, but essentially this refers to the way that Kaepernick is one of the kind of first people within this digital social media era to kind of use radical politics as this pathway to celebrityhood rather than moderation and that's a new context that we're navigating. And so you know, I called it I'm I'm writing a paper where I I called it resistance branding and that's something that we've seen is how people I'm not through kind of moderation, but through pursuing kind of radicalism and structural critique is now a pathway to clout and influence and visibility and things like that or one potential strategy of the many.