In a supply chain, products pass through multiple stages (loading dock, wholesaler, distributor, retailer), and each stage adds its own margin to the price, causing the final retail price to increase progressively rather than decrease.
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Supply Chain Markups How Prices SKYROCKET to Your Shelf!追加:
That box still has to travel from the loading dock to the register.
It still has to be priced by the wholesaler, marked up by the distributor, and then put on the shelf by the retailer.
Each step takes its margin.
Each step pushes that number up, not down.
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