Small business owners must manage multiple simultaneous tasks during product launches, including email and SMS marketing campaigns, website updates, inventory management, social media posting, and order fulfillment, while also maintaining personal well-being through self-care practices like exercise and acknowledging natural hormonal cycles that affect productivity.
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busy week at the warehouse! 📦 pack up 30+ orders with me + live launch day追加:
Hello, guys. My name is Tova. I'm a full-time business owner and content creator, and I like to post behind the scenes on my channel on how I manage to do both. If you're interested in following along for the journey, then don't forget to subscribe and enjoy this video.
>> [music] [music] [music] [music] [music] [music] [music] >> Good morning, everybody. Hello. What's up? It's Tova. I hope you all are doing well today. If you're new to my channel, my name is Tova, and I run an online clothing brand business called Reborn Club, where I sell positive and uplifting messages on hoodies, journals, accessories, and so much more. So, if you're interested in following along this small business journey, then don't forget to give this video a thumbs up and subscribe. Today [snorts] is Thursday, May 14th, and it's launch day.
We have the launch of our sweat sets, our varsity sweat sets, and they are restocking in two new colors and two old colors. We have a lot to add to the website today. We actually have a lot on the to-do list in general today. It's currently 8:30, so hopefully we have enough time to tackle everything before launch at noon. Making an email SMS campaign, adding all the product listings to the website, changing like the main page photo and like overall vibe of the website to match the new launch, um adding in all the inventory, and then we have some deadlines that we have to reach for some sponsorships to like send in some videos and video revisions, and then posting on social media, going to the gym, and answering emails. Let's get to it, then.
>> [clears throat] >> Days like today, I'm like, wow, it's just me, myself, and I."
Just me, myself, and I.
Oh, and I also forgot we have to edit a YouTube video and hopefully be able to post it today along with a thumbnail.
>> [music] [singing] [music] [singing] [music and singing] [music and singing] [music] [singing] [singing] [music] [singing] [music] [singing] [music and singing] [music] >> Genuinely, I don't know how we did it.
It's 11:22. We did our email campaign, SMS campaign. We put all the product listings on the website. We put in all the inventory for all the product listings. We made main page photo adjustments for desktop and mobile. And we posted on my personal Instagram. We posted on my business Instagram. And we even scheduled a post for my business Instagram. And we posted on TikTok. My brain is fried. I'm starving. I have not had breakfast yet, but I have finished my entire coffee. So, I'm going [laughter] to go eat some breakfast before lunch and come back.
Quick pause. I'm sure you can guess why.
We're here to talk about the sponsor of today's video, which is Printify. I'm sure you've heard me talk about Printify several times already. Running a business is all fun and games. Having this warehouse is all fun and games. Of course I love having my warehouse, but sometimes I just wish I didn't have to hold on to inventory and sometimes I wish I didn't have to come in and package orders all the time. And that's where something like Printify could fall into place. Cuz Printify is an all-in-one where you can sell merch online without ever having to actually touch your inventory. You can create all your designs online. You can sell it through Printify. They package up your orders. They ship it out and you don't have to do anything. They have a huge catalog with so many different types of products that you can make. I'm talking from jewelry, phone cases, clothing, hats, accessories, to blankets and pillows, posters, glassware. They have so much on their website. All you have to do to get started is select whatever product you want to create. And then you go to their create feature can either put in your design. So for instance, I create my designs on Canva or Photoshop and then I bring them on to the Printify platform. Or you can create your designs directly from Printify with their free product creator feature. And then from there you can integrate your Printify account with any platform such as like Shopify or Wix or TikTok shop even. You publish it and you start earning money.
So if you're thinking about creating merch for yourself or even corporate-wise, you should definitely check out Printify. I'll leave the link in the description box down below. Thank you again Printify for sponsoring this portion of today's video. Okay, it's officially 12. Website is now live and our post just went live too that we scheduled.
So I'm going to post on my story and we're going to cross our fingers. There we go. We are now [music] live. I'm nervous.
We got our first sale.
Who is our first order? Ashley. Aw.
Another one. Ashley. so Ashley was our first order. Oh, Sophie, my friend from Norway. Okay, Ashley got the varsity zip hoodie in cotton candy. And Yay!
Sophie got the varsity zip hoodie in sky blue. This order was from Marden and [music] he got the varsity zip hoodie in sand. He left a note as well. He said, "The second I saw the sand one I knew damn well [music] I had to get it. The devil may wear Prada and the devil may Oh, yeah.
>> [laughter] >> And the devil may wear card but Rep Wear Club will always work harder on unreal fits. Another smasher from you." Total >> [laughter] >> Rep Wear and always.
I freaking love this comment. Okay, Ashley just ordered a second Ashley and she got the varsity zip hoodie in sand.
Oh my god, guys.
Yay, another one.
This order is from Bianca and Bianca got the varsity [music] zip hoodie and the sweatpants set in cotton candy. What a first exciting minute of this launch.
This order [music] is from Celine. Oh, and our text just went out right now.
Celine got the varsity zip hoodie in medium, two of them. I know she got one for her and one for her boyfriend because >> [music] >> last launch she got the sweatpants and she couldn't get her hands on the hoodie. So, this time she got the hoodies and then she also got the cotton candy hoodie, too. Oh, wow. We've got 22 [music] people on the website and 11 active carts right now and six people have purchased. I think the website looks great.
We're at 30 people on the website. It says we have 16 people checking out right now.
I just got like a DM saying, "You timing [music] your restock with payday is diabolical, but I love it." I do think about this. If you think about it, nobody's going to want to buy from you when they're like at the end of their payday stretch like without Yay, another order. Nobody's going to want to buy something when [music] it's like at the end of their payday. They're going to want to buy when they could just get freshly paid cuz then they're like, "Ooh, I can spend a little extra dollar on a sweat set." If you're a small [music] business owner and you're watching this, try to plan around that.
This order is for Morgan and Morgan got the varsity zip hoodie in medium, two of them, and then one of the cotton candy Oh, she got two She got the cotton candy sweat set, but two hoodies and one sweatpants. I'm assuming she got the a hoodie for like another one for friends or something.
Yay!
This order was [music] from Susan.
Susan got the varsity set in sand, the hoodie and the sweatpants, and then also the becoming tee in acid gray, which is [music] The Becoming Tee is from our um fifth-year anniversary launch. This is so fun. Like I like like a little shout-out for everybody who just ordered. So, if any of you guys are actually watching this video, then I hope you can see the smile on my face and how much [music] you placing an order can literally change my my life and my day. Not just my day, like literally my life, too. And if every [music] like, every subscribe, every support, every order, every like, "Hey, have you heard about this?" to a friend directly changes my life. It's what allowed me to keep running my business for 5 years and so thank you. I'm going to hop off here and finish the rest of my work cuz unfortunately, the day has just started and my phone's at 19%, [music] but I still have so much work to do.
Ooh, and someone's at the door. Okay, it's 1:30. We're up six more orders.
Some of the most recent orders that we just got were from Estelle. Estelle just purchased a cotton candy set with the hoodie and the sweatpants. [music] Zen just ordered the varsity set in navy and also the sweatpants in sand. We have Chevelle who also ordered. She got the varsity sweats in sky. I also just finished editing my YouTube video finally. I'm like killing the intro.
[clears throat] >> Hello guys. My name is Tova. I'm a full-time business owner and content creator and I like to post behind the scenes on my channel on how I manage to do both. If you're interested in following along for the journey, then don't forget to subscribe and enjoy this video.
>> [music] >> This is such a vibe. So, I'm going to export this right now and head to the gym for a little midday break.
Okay, when we come back from the gym, we need to make a thumbnail for this YouTube video and upload it. And we also need to make revisions to a sponsored [music] video that is due tonight for our revisions. And then do some emails and that's about it. Not too bad, right?
Back from the gym. I didn't end up filming. I was just busy and I didn't feel like it. I so think I'm in my luteal phase right now. Not think, like I I know I I know I [clears throat] am.
God, I just hate it.
>> [snorts] >> I just hate it. Like I just feel like a whale. I feel like I'm breaking out. I feel like I have poor body image and I just feel like puffy.
And uh and I I always have to remind myself that I'm like it's just the natural cycles and it happens every freaking month. Happens every month right before your period, you feel this way.
And that makes me feel a little bit better cuz it's kind of makes me feel like, "Okay, your hormones and things you go through as a woman are kind of out of your control, but like what you do and act like how you act and how you continue with that information is in your control.
And that usually makes me feel better.
So like when I feel puffy and I feel like meh, then I just go, "Okay, so no tight clothing today. No tight clothing tomorrow."
Freaking repping it in the Reborn Club sweats, like good golly. And when my attitude is like negative and this and that and I feel myself like switching moods, like I switch my outfits, which is often. Then I just tell myself, "It's okay. Today doesn't have to be world-breaking record productive day."
And I also remind myself of how much I did today, which is a lot.
>> [gasps] >> Um anyways, that's me giving myself a pep talk and maybe you too if you're in your luteal phase, cuz maybe if we're both in our luteal phases together, like let's be besties. Cycle sync. This mother effing lawn mower has been irritating me all day. All day.
It has been going all day. Since 10:00 a.m.
It's 3:00 p.m.
Nope, it's 4:00 p.m. How much grass does one have?
Anyways.
Back to my the rest of my tasks.
>> [music] [music] [music] >> Top of the morning to ya.
We just got to the warehouse and we have quite a day of packing orders ahead of us. Um today is a beautiful beautiful sunny warm day. I'm in shorts.
And I feel like that just says a lot.
I'm feeling in a very good mood today and it's probably just because of the weather. I also did a run this morning, so I just like I got up, I got moving.
I'm just I'm feeling good. Like what can a girl say? Um so, let's go inside the warehouse and let's start packing up some orders.
We have We do have a very busy day ahead of us actually. Not like on top of just packing orders, we have a lot of work to do, but let's go.
>> [music] [music] >> Yesterday I was clever [music] [singing] Something else. I was going to change the world. [music] Today [music] I am wise I'm changing [music] myself.
Let go [singing] of who you are.
Become [music] who you might be.
Let your life become >> [music] >> living poetry.
You are born with wings.
>> [music] >> Your heart knows the way.
>> [music] >> It's your road to walk and yours alone.
>> [music] >> You'll be [singing] the light.
You'll be the fear.
>> [music] >> Be like a tree.
Let the dead leaves fall.
>> [music] >> Let your life [singing] become >> [music] >> living poetry.
>> [music] >> You were born with wings.
Your heart knows the way.
>> [music] [music] [music] [music] [music] >> Stars are seen in the dark.
Silence [singing] from my >> [music] >> Stars are seen [music] in the dark.
Silence from my >> [singing] >> Let your [music] life become living poetry.
>> [music] >> You were born with wings.
Your heart knows the way.
>> [music] >> Let your life become living [music] poetry.
>> [music] >> Okay, we just got off TikTok live. It was great success. Now we have more orders to package.
>> Good morning everybody. I hope you can hear me because it's kind of windy out.
Oh my god, it is beautiful out. We had like the nicest weekend in terms of weather. Yesterday was 31° in May. Sunny and it was just beautiful. Today is Tuesday, May 19th because we just had the long weekend and it was it was a really nice long weekend. Like I feel like I I got to properly chill.
Only Saturday did I really do much work.
It felt really nice to just chill especially after busy week for this launch. I'm just drinking my greens.
I think that today is going to be the last day of this vlog.
>> [music] [music] [music] >> Coming at you from the future.
Um I'm editing this video and I'm like homegirl didn't even do a freaking outro. She didn't even do an outro. So, um sorry this is coming from photo booth app on my MacBook.
Um I hope you guys enjoy this video. If you did, don't forget to give it a thumbs up and don't forget to subscribe so you don't miss any videos of mine and so we can become friends. Thanks for always putting up with my lack of outros.
It's very on brand for me. All right, don't forget to stay cool. Peace.
>> Here it goes a little something like [music] I'll kill you all.
You all.
I'll follow you and after
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