Scroll and Shop Parties

Added: 2026-05-22

[00:00:01]My friends, happy Wednesday. Welcome to HD Download. Always, always, always, always so thrilled to be with you guys and to talk about whatever the topic of the week is. And I hope and pray that it's always about growing your business and expanding your mindset and um helping you feel normal. Sometimes that's just what I need. um all the things like I hope it helps in all of the ways and I was just thinking about you know what is what's relevant right now what are what are the things year end that ends in six weeks or a little bit less than six weeks which is crazy so we've got all these goals that may feel very overwhelming because it's kind of like you set the goals and then you either are super on track which I've never been on track for anything in my life so I'm going to speak to all those people that have never been on track for anything in their life is this time of the year. Like you set the goal and now you're like, "Oh my gosh, I have so much to do in six weeks and I haven't even done that much in six months." Like at all of your options, your toolbox, so to speak. And I I believe and so the layering sheet is kind of I should just rename it the toolbox because layers are tools in your toolbox. And so what do you need to um get out? Like what do you need to clean up and clean out to have a lot of different things going on in the next six weeks. So this is not in my opinion um the next six weeks aren't to you do one thing and one thing only and that's the only thing you do. And that's kind of my jam. Like I like to do I'm a focus girl. like I I really like that.

[00:01:54]But what has helped me do a um some really incredible amazing things in the last six weeks of a seminar year is to be doing lots of different things. Now, everything is the same, right?

[00:02:07]Everything falls under the umbrella of we want people to try product. We need new people coming in our pipeline. So, however, we're getting new leads. So new people trying product, new people coming in the pipeline, new people exposed to our business and then new team members coming on to our team. So it's kind of those four things and two of those are results and that is we're well actually three because we're going to grow our customer base. So we have five things.

[00:02:38]Two of them are resultsbased, which is getting more customers and getting more team members. And then two are activities where we're getting more people exposed to product and more people exposed to the company. Those are activities. And then of course the the lead umbrella there, which is you've got to have new people coming into your your your business in some form or fashion at all times or you're going to completely stagnate. you're gonna completely like and then you're just gonna be like a hamster on a wheel and you're talking to the same people about the same things all the time. I got some interesting feedback yesterday and one of the one of the consultants said, "I'm sick of talking about the same product all the time." And I'm like, "Hm, it's interesting because I see your point. I get bored very very easily about every new new new new new except for other people aren't like and your consumers the people on the other side of your social media or your texts or your emails or your Facebook group or whatever that is. They need repetition, repetition, repetition, repetition. And so you've got to have to fight that battle of I want new new but they need same same. So, and you know, skincare and makeup is sort of skincare and makeup. They're, you know, uh, you know, still it's like it's about the same thing. And you will find those of you who are in leadership positions, uh, will already know this to be true. But those of you who want to be a leader, want to become a sales director in Mary Kay, is you, your job description is basically saying the same thing over and over again. And so, you might want to love it.

[00:04:18]you might want to love what you're talking about because you're going to be saying it an awful lot. So, the whole point of that is in these five categories, you have to have tools in your toolbox that get you all of those things. And so, we've got, you know, go down the layering list. We've got people trying product, we've got skincare trials, we've got guest events, we've got facials, we've got parties, we've got messenger parties, we've got um VIP customer group. I mean, we could just go down through the whole thing and but the this they're they're doing one of those things. So, here's another tool in your toolbox because I want you like let's say your goal is princess court. Okay, I got my calculator in front of me here.

[00:05:02]Um, and you need another um let's say 5,000 retail in order to do it. So, we're going to divide that in two. So, you need 2500 wholesale in the next six weeks. So, I'm going to say six weeks because it's rounded. So, basically, you need to wholesale $416 a week in order to hit it. Now, we can we can slice that a whole bunch of different ways. And I would very much encourage you to slice it in a way that your brain can go, "Oh, I can do that."

[00:05:31]And sometimes you just got to get like it just got to get more and more and more because what if like 416 wholesale does not fit your fancy? You're like, "Oh my gosh, that's so much. So, what if I did it like um divided by two and so twice a week I need to order $28.

[00:05:51]Okay, so what do I need to do to order $28? And so then you you got to slice it any way that your brain is like, okay, because you've got to make it doable.

[00:06:01]You've got to make it attainable. You can't like some people want to live in these big goal worlds and I love big goals but most people can't live there and actually get there. They've got to live there for a hot second but then there's got to be like manageable things on in the way in the process or you're going to get to June 30th and you're going to be really disappointed because you were so excited about the big thing that you forgot to do all the little things and you weren't you're not any farther along than you are right now. So get get a hold of it, whatever it is. So let's we're going to use my scenario here. Okay, so we've got 5,000 retail we need to do in the next six weeks. I want to do princess court, $28 twice a week. I don't know if that sounds silly to you. I can go back to my other one, which is $416.

[00:06:53]$416 every Friday or something like that. Or, you know, if you're doing my shop orders, then it can be whatever whatever it is. So, let's let's think about that like this. Let's think about that in terms of my shop orders. Your a let's say um on average your my shop order is $50 wholesale, $100 retail. I think that's very very manageable, right? So, I'm going to divide my 416 by 50 and that gives me 8 and a half. I need eight and a half people to order a week. I have a method to the madness about the skull and shop party. So stay with me. I need eight and a half people to order a week. Let's round it up to nine. I like to be conservative. I like to hit my goals. So I need nine people to order a week. That means I need nine people doing something. Uh so they can either do skincare trials. They can be in messenger parties. They can do a scroll and shop. They can um come over and do foundation matching. They can host a party. So you see like when you get it down to like a manageable number then you're like okay how many people do I need to be doing this thing and then let's figure out what thing it is. So if you need another tool in your toolbox I've got these scroll and shot parties and it's not my invention. They've been going around for a while but I always love it when something is old is new is new is old and you know it comes back and you're like oo that is really cool.

[00:08:21]So, in the comment section, I am going to put the landing page for this so that you can just steal this one. You don't have to make your own. Um, but I'm just going to show you what it is. So, it's on text and let's start. Let's start by No, I'll finish the sentence. Okay. So, it's just this camera there. Oh, there we go. Okay. So, you open the link and it's a board's landing page. So, you don't need to have the board's app. It's just a landing page. So, anybody can open it. and it explains a little bit about Mary Kay, the company, the link for the skin analyzer app. Hello. Yes, here we go. We've got some videos about skincare uh volume firm set. Some videos about clinical solutions. We've got some acne videos. We've got um skincare concerns. We've got charcoal mask. A whole bunch of links to videos and they just play them. They just play right in they're embedded in there.

[00:09:18]Like, how cool is that?

[00:09:19]>> All right, what do we got going on here?

[00:09:24]More information, more product demos.

[00:09:27]This It's so cute. It's so well done. I did not do it, by the way. And then the deals at the end, 50% off one item if you spend 50 bucks. And then the end, this the shopping party, a little bit about being a consultant video. Thank you, and that's it. So all you're doing is you're thinking of, okay, I need nine people to be doing some get two hostesses first girl in shop party and they send out this link to 25 people.

[00:10:08]I bet I could get five orders in each one. So, if I had 50 people exposed a product, could I get 10 orders out of that? Nine orders out of that? That I'm like, okay, so now I just need to find two hostesses that will um send this out to 25 people each because what they're going to get, and I love this little graphic, they get a 50% off shopping spree from you. You don't care. Just it doesn't cost you a dime to do that. Plus, they get little incentives. So, they get a free lip gloss if they keep their booking and they party on the right date, the right week, all of those things. If they have $500 in sales, so think about $500 in sales.

[00:10:54]If they had $500 in sales, that's half your goal for the week, right? Because you need to wholesale 48 416, which is selling about 830 bucks. So, more than half your goal. If you can get a hostess to sell 500 bucks and you're going to give her a roller bag. Heck yeah. That's awesome. If she does $1,500 in sales, she gets free mascara for a year, which is just four mascaras. She does a,000, she can get a brush set. So, you're going to incentivize her for more sales because that's more people doing the thing that you need them to do for that week or that day or however you've calculated it. So, to me, this is super exciting because um I, you know, I am such a fan of Messenger parties. I love love love them. This is even easier to put a group chat together. All they have to do is you're going to give them a script and you're going to send that out. send that out to them and they're just going to copy and paste 25 of their friends or however they want to do that and get orders for you. So, do you remember I mean, so if you're new, this is new, but if you're old Mary Kay, old Mary Kay, remember we used to take lookbooks and we used to give um people order forms and like five lookbooks and maybe some samples of some things and they would take it to work or they would, you know, pass it out at the softball field or where at church, wherever they were and they would um collect orders and it was a book party is what we called it. We have done it's the so it's the same thing but it's on text message. How fun is that? So what I want you I'm going to send you all of this and that's the topic of today's conversation but mostly it's a broader view of are you have all of these tools in your toolbox. Are you utilizing them um consistently and with enough volume to get what you want out of this? like what um like you shouldn't ever be stuck because what's going to happen is you're going to hit your goal of having your nine people order a week but you have all those leads coming in. So, you know, at the end of this, you can ask for So, what I would do is I would create a little Google doc, and I am not very techy, but I can create a Google sheet, I think, is what it is. And it's a survey of just a couple questions. Name, address, phone number, um, email, birthday, and what's your skin type. And I would put a Google Doc link in there.

[00:13:40]So, even if they don't order, now if they order, all their information will be on InTouch. Even if they don't order, um, I would do it so that you can send samples to everybody because that's a layer on the layering sheet. Exposes people to product, but all of those people are now new leads. So, you can friend them on Facebook and put them in your VIP group. You can um, like I said, send out samples. You can ask if they want to do a skincare trial. You can ask if they want the 50% off shopping spree and then they can be a hostess either for a messenger party or for a scroll and shop or whatever it is. So you want the influx of people. Remember the umbrella is that we have to have new people coming in all of the time in order to do all of these things with.

[00:14:22]You're going to be very very very frustrated and very stuck and you're going to be consistently in maintenance like you're never going to do more than you're doing right now or done for the last couple of years because you don't have enough people.

[00:14:38]It's always it's it's has nothing to do with skill, has nothing to do with um personality or anything like that. It has to do with are you working with enough people and girls on HDK download, we say we we are willing to work with enough people to get what we want. We're not going to depend on the same people doing the same thing all the time because you're going to drive those people absolutely crazy and you're going to drive yourself crazy. You don't want to just be continuing to ask the same people for favors because then it feels like a favor and every time you ask for a favor, it just chips away a little piece of your soul. I hate it. I hate it. I hate it. And I don't want to do it. I want to build my business with people that want to get 50% off shopping sprees, that want to earn free stuff because then I'm giving and I love to give. It switches my whole heart space in a very different way. I can give till the c cows come home. But asking for favors and taking it just it it makes me feel so demoralized. And I know it's pretty it's pretty dramatic, but it's extremely true. So, I don't want to ask for favors. You're going to ask for favors if you're working with the same people over and over again. If you are going to work with more people that want more free stuff and more discounted stuff, then you're going to feel like you're giving all day long. And that, my friends, is really, really fun and slightly addictive. I love it. Love it.

[00:16:13]I love it. I love it. So, that's your that's your plan is get your your tools in your toolbox. get your numbers all the way down to what do I have to do this week? Because if you're playing the monthto-month game, um I bet you're not playing it well. I bet I bet months keep going and you're like, "Oh, still in the same place. Oh, still in the same place.

[00:16:38]Oh, still in the same place." You got to work with a finer a smaller window. Like sometimes even dayto day if you don't know what you need to do every single day.

[00:16:51]You need to know or you're not going to do it. You'll be like, "Oh, I can do that tomorrow or I can do that next week. Oh, I can do that." You You've got to create urgency. And because you are the CEO of your own business, not only are you going to create you have to create urgency, you have to make it fun and you have to make it motivating for yourself. Ain't nobody going to make it motivating for you. That's nobody's job.

[00:17:17]That is your job because this is your business. I'm just trying to give you some resources that will help you things that have helped me in 22 years continue to love my job and to continue to grow my business and love the growth and be excited about all of these new things.

[00:17:35]It this is how you do it. This is how you have you continue to have something that pays you over and over and over again is by keeping yourself excited, keeping yourself motivated, keeping yourself um having fun, but feet to the fire. I don't mess around with myself. Like I got bills to pay. I got things to do. I can't just lolly gag around. Like who can do that? Like no no self-respecting entrepreneur can be lolly gagging. So, no lolly gut. Find the tools in your toolbox. Find the number that you need to hit every single day or every single week in order to accomplish your goals in the next six weeks. Now, let's say you don't have anything that you're super shooting for. Like maybe you've already done princess court, but you're so far away from national court like you know what are you going to do? um or like you're just so far away from everything that you're like or you're new like I what are you going to do?

[00:18:37]Find something to get excited about.

[00:18:40]Even star consultant in a month like you've got, you know, three and a half weeks to be a star consultant. I would be shooting for star consultant. Are you going to get like, you know, ribbons and parades and going on stage? No. Are you going to feel victorious that you um finish something strong and set yourself up to start something stronger next year? Yes. And you've got to figure out how to get yourself to win. And you know, I say this all the time like um I am only interested in winning. Only interested in winning. But a lot of times I can't win on the scoreboard. You know that a lot of people are too far ahead of me or or this or that or you know, we could make a million excuses why you're not number one on the scoreboard. I really enjoy being number one on this board, let's be honest. But even if you're not, you can still win.

[00:19:28]Like, you can still win in your own business. Beating your best, beating last week, beating last quarter, um having selling more today than you did yesterday. All these are all tools to keep you winning, keeping you motivated, keeping you having fun. But you're making the rules, you know, like ain't nobody else gonna see it. Ain't nobody else need to see it. You need to see it.

[00:19:51]you need to get excited about it so that you can keep yourself winning and um continuing to grow because that really the really the name of the game is in 20 more 20 more years that you have a business that pays you handsomely.

[00:20:08]That's the ultimate win. I could give a rip about any other prize, about any other accolade business that pays me well over six figures every single year for 40 years.

[00:20:22]That's what I want. Like, what do you want? Um that and you've got to you've got to have that um longevity in mind, but also urgency, if that makes sense.

[00:20:33]So everything you hit, this is the cool part about this business and I'm sure it's about any business and it's about life and all of that. Anything that short term that you hit helps your long term, you know, like it it one one feeds the other. So it's not like you're only going to play a short game and you're going to miss the long game. Anything you do to win in the short term snowballs and with momentum into the long game. And I think that's pretty exciting because you can't help but win.

[00:21:07]Shortterm, long-term, 20 years from now, that's what we'd be doing. That's what we'd be doing. So, there it is for you guys today. Um, scroll and shop. I will put it in the comment section. So, if you're on live, I know lots of you guys are on live with me. So, come say hi because you've got to do the rules. You got to you got to comment, you've got to like it, you've got to share it, and you've got to subscribe to the channel.

[00:21:29]Please, please, please. helps me in in the YouTube world. So, make sure you do those things. But I know there's lots of you guys on live and then lots you you will watch the replay, but some of the live girls, you'll have to come back after the video uploads and then it'll be in the comments. So, you're going to have to wait a few minutes in order to get that, but it will be here. And um I wish you the best of luck. Tools, I would love to hear like what's your goal for the next six weeks? Make it up. or it could be something awesome that's on the scoreboard. Um, so make it up, doesn't matter, or goal. And then what tools are you going to use in your toolbox to accomplish it? Uh, you are not stuck. You are not too far away. You absolutely can do this. I don't I don't it it's just about the numbers. So even if you've got like Heather, I have so much to do. Well, girl, I hear you. I mean, if I told you stories about what I have done in the last Okay, let me just tell you the story because it it's like my fa my favorite thing ever. So, when we were finishing our first million, our second million wasn't much different than that. But the first million when you've never done something before, when you never done something before, you're like, "How can I possibly like I've never done that before?" Like, and your brain has a hard time like how can how can you really do this? Well, we did 50,000 wholesale. So, think about that. 50,000 wholesale. There are units like with directors, with whole teams that don't do that in a year.

[00:23:10]We did it in 36 hours.

[00:23:14]36 hours. Like, how awesome. It it makes me so emotional and giddy because it was the most fun I have ever had in my life.

[00:23:23]Like it was I will never forget those 36 hours in my entire life. And it was so great and it was so um awesome. But it was pe it was people just doing a little bit more and finding the tools in the toolbox that they're like, "Okay, I can't do that, but I can do this." And so getting creative with your time and your resources and your people. I want you to make magic happen in the next six weeks. Something that you're proud of.

[00:23:51]Something that you can be excited about.

[00:23:53]Something that will carry you to July 1st and you're like, not something that burns you out and you have to take the next three months off. Like that's ridiculous. This is a business. We don't take three months off. We hit it again because we're so excited for the momentum that we have created. And momentum comes with new I'm gonna let that sit for a second.

[00:24:19]Momentum comes with new.

[00:24:22]When you exhaust all your resources, that's where burnout is. When you are when you're doing this the right way and you've got leads coming in and more customers coming in and more team members coming in, more leads coming in and more customers coming in and more team members coming in. Then July 1 hits and you have all of those things to work with with the new year. If you just get all your 50 customers to order and then you hit your goal, but then you July 1st comes and you have no more customers that need anything for three months, you're up a creek without a paddle as they say. So momentum comes with new.

[00:24:59]Make sure in whatever in other way whatever way you're doing this that there is a piece that is going to bring you new leads, new customers and new team members because that is how you wake up July 1 excited and not depleted. I love you my friends. I will be here next week. Let me make sure if you want me to talk about something specific uh throw it in the chat. Yes, I will be here next week with you. I'm super excited. And then um yeah, so have a happy Memorial Day weekend. Um you are welcome. Thank you guys for joining me.

[00:25:38]I see your comments now. Um please like, please comment, please share me with your friends and please subscribe to the channel. I appreciate you guys so much and we'll see you next week. Comment on all the things. All the things I just said, comment on all of it. Okay, bye friends.