The "content economy" is merely a euphemism for the desperate commodification of celebrity identity, where artistic mystique is traded for algorithmic survival. This shift proves that in the digital age, overexposure has become the only insurance policy against irrelevance.
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Nasty C Faces BACKLASH! MacG SPEAKS OUT On Him Streaming
Added:I thought you talking about Cass, bro.
[music] I don't know Nasty C's now streaming.
>> Both of them.
>> Oh, cool.
>> I'm talking about both of them. Both of them.
>> It's not that many people that can pull this off, Chad. I promise you. Not that many people can pull this off.
>> Man, I don't know how I feel about that, man. It was weird, man.
>> It still is Nasty C capable of it.
>> Like every time I see him, he just kills his superstar, you know?
>> Surely from everything you've mentioned now, it was not an easy decision for him.
>> It's like the new podcast thing they like.
>> Yeah. Yeah. Yeah. Yeah. Yeah. Yeah.
>> I make my move in silence. I'm like, this is not that silent.
>> Yo, dude. I don't know how to feel about this.
>> Yeah.
>> I heard you speak about uh rappers now becoming streamers. I think week last week or something.
>> Yeah. Yeah. Yeah.
>> Hip-hop is not trending in the country right now is because the music is trash.
>> Yeah. Let's be honest. THE ALL OUR OUR FAVORITE RAPPERS, they streaming. They are doing other things, which is cool.
>> Yeah.
>> Yeah.
>> Those, you know, maybe they they are more thing and >> They are podcasting.
>> Yeah. Yeah. They are evolving into SOMETHING ELSE. SO, YEAH, BRO.
The game is there to be taken over, bro.
I forgot. I'm not really good with the lyrics, remembering lyrics, but I remember Jay-Z there's a line that the game is industry what what what what what what it got to get taken over.
You know, must make them pay for what they did to the coal crush. So, the game is wide open, but our rappers are preoccupied with other things, you know?
While they they they they the customer base struggles and has withdrawal symptoms and twitches, they're out there streaming and gaming online.
And you're like, where's the music? So, all these young kids better come up and drop music, bro. It is what it is.
>> I thought you talking about Cass, bro. I don't know Nasty C's now streaming.
>> Both of them.
>> OH, COOL.
>> I'M TALKING ABOUT BOTH OF THEM. BOTH OF THEM.
>> I KNOW that Nasty C >> Man, I don't know how I feel about that, man. It was weird, man.
>> Why they diversifying, man? Why?
>> No, Nah, bro.
>> Like the aura points every time I watch him cuz he's he gets clipped up a lot now.
>> Yeah, yeah, yeah. He Yeah, he's one of the guys trending.
>> Yes, when I see him I'm just like aura points dropping, my [ __ ] Like >> Wait, what's an what's what's an aura about about about >> I'm streaming.
>> I'm going to my >> Yeah, like >> Nasty said it's a bra.
>> [laughter] >> NO, MAN. IT IT GETS TO A POINT, EH? It really gets to a point. What the hell is Nasty C wearing? Like What wearing Nasty C?
>> It's not that many people that could pull this off, Chad. I promise you. Not that many people could pull this off. I >> I don't understand. Like what's that even called? Is that still called a crop top or That looks like a bra to me.
That's a bra.
>> I want all of them. I want all of them.
>> I think the next thing he should do is just go and get a belly piercing.
>> You guys just want to see us tossing and turning, bro. What the hell is that?
King and Toya are putting, bro.
And isn't this the rapper that was saying, "Yo, bless it, bless it. Talk is cheap.
[ __ ] rap. Come now. Roll your sleeves."
Like you to the rapper that is tough.
Rappers are known to be tough like like gangster. When are we gangster, guy?
Yo, I hope it's a drop for females and it's just trying to get us talking. I hope it's a drop for females. And to the guys that are planning to buy this, should I call you miss >> Brothers >> [laughter] >> Nasty, are you GOING THIS FAR?
>> I'M IN TWO MINDS, RIGHT? SO, I'm a fan.
I love Nasty C.
>> Yeah.
>> And then I've always had this picture of him, right? [clears throat] >> Yeah.
>> And then now seeing him like every time I see him it just kills his superstardom, you know?
>> I see. I see. I see. I see.
>> superstarness. Like it just dilutes his brand for me.
>> The mystique, you know what I'm saying?
>> Yeah, you're a goat.
>> You understand?
>> easily accessible.
>> You understand?
>> Yeah.
>> And then on the other side I put my business head on, right? And I'm like, all right, cool, I get it. He's building his own community.
>> There we go. Yeah.
>> He's diversifying.
>> There we go.
>> Like >> You know that's what I'll be rapping to at 360.
>> It's direct to consumer. So like if he's got a single he speaks straight to his >> or merch >> or merch >> or product >> events or whatever.
>> yeah.
>> So I get it, but hey, man, it just doesn't feel right.
>> Man. And I'm old school, dog.
>> Yeah.
>> how our celebrities you never saw them, bro?
>> No, not like that.
>> was like seeing the king or the queen.
>> Yeah.
>> It hardly ever happened. Like you'd never just go randomly see Bonang anyway, you know what I mean? And that's what made Bonang Bonang.
>> Yeah.
>> You know what I mean? He wasn't easily accessible. So now it's just like, yo, man, what are you doing?
>> I get it.
>> I'm glad you brought up that you put on your business cap on because I said what I said and the music is taking a knock, but the guys are heading a different way. And maybe you know surely from everything you've mentioned now, it was not an easy decision for him cuz he knew that this would happen.
People would be like, yo, Nasty, cuz now you got to be a baby again and learn to walk again when you're like one of the elite athletes of rap and hip-hop music.
But now people need to watch you fumble, stumble, try to walk again. It's like seeing Michael Jordan doing the whole baseball thing he did. Remember that thing he did? You're like, bro, you're the goat of basketball. Like you are the sorted for life. You can sit home and do nothing. And people will be like, where's Michael Jordan? But he went out there and did baseball because he believed purely believed in himself. It may have been a failed project that he's going to do well at this. And so for me, it's a stepping out of your comfort zone that I have to commend to start something new.
>> And be willing to be ridiculed.
>> He is funny though. I saw some clip where they're like, hey Nasty, do you ever lie? He's like, yeah, I lie all the time, man.
You see >> I be capping a lot. Yeah, lie a lot, bro. I lie a lot. Chat, you have to lie in life. Sorry.
>> [laughter] >> You have to lie in life, man. What are you doing telling the truth all the time? Why? These people don't deserve that.
The world is full of liars. Lie. You have to lie.
I lied to you [ __ ] for so long. How did you How did the name Nasty C come about? Oh, there was this guy Cap.
>> [laughter] >> And so >> I don't want you to keep it to you >> human TO HIMSELF. SO, HE KNOWS that there's a space for him. in streaming.
You know, so >> are you going to go around telling everybody the truth? MAN, YOU GOT TO LIE SOMETIMES."
>> AND LET'S NOT FORGET THIS IS THE GUY who gave us the hardest verse in Lemonade. The No, no. In the last biggest bro hip-hop song to come out of South Africa.
And the one that in a metro Wait. What was Tweezy? What did he win at the Metros? Was it for Four Horsemen or was it a lifetime thing? Or for a lifetime >> And one of these lines is like, "I make my move in silence." I'm like, "This is NOT THAT SILENT."
>> [laughter] >> NOT ALL THE MOVES, MAYBE, MAN. NOT ALL THE MOVES. Some moves. But, let's let's let's not forget that, you know.
>> He still is Nasty C. He's capable of it.
>> So, shout out to him for starting something when you are established enough to just live off your legacy.
But, you decide to let me go learn how to swim in full view of the public.
That takes balls, too.
>> Yeah.
Uh Fetcher.
>> Um I just wanted to >> I don't believe I don't know.
>> [laughter] >> I don't know.
Wrong pipe.
Something was something like that.
>> Um I just wanted to just shed some light on the fact that um currently having great music is not the only thing that needs that can help you boost your career. Now, you're going to have to stream and become an influence?
>> It's a content [snorts and laughter] economy, bro.
It's we're living in a content economy.
>> Just having streams go on a certain platform and expecting your fans to listen to it, it's not going to catch it won't catch wind. You're going to have to market it and you have to be creative with your marketing. So now we're just told me that one of the reasons why Nasty is currently streaming besides playing games on his streaming platform is that he has an album that he's trying to promote. So it just shows you that as big as he is, as great as he is, he still has to market and go on the ground.
>> It's the new podcast thing, the live stream.
>> Yeah, so he is going to have to >> I hope I just hope that the the content creator persona doesn't overtake the music, you know what I mean? Like if you're saying he's got an album, then at least it still comes back to the music.
>> Nasty's probably an incredible rapper, bro. I don't think he's ever done it.
>> It's so we hitting, guys.
>> IT'S A CONTENT ECONOMY, BRO. It's a content content economy.
>> He's going to Tik Tok.
>> Yeah, you got to adapt or die, bro. So I get I get it, but at the same time you know, the music should be quality if you're still about the music. Yeah. Just be creative, other kids will still come and do their thing. You can do a stream.
>> I put this boot I can't feel on my fingers.
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