meet the new girl boss

Added: 2026-06-02

[00:00:00]How far can being hot take you?

[00:00:02]>> I almost made more than LeBron last year.

[00:00:05]>> I've made like 8 million.

[00:00:07]>> 1 million per month.

[00:00:08]>> I heard you made $1 million in a day.

[00:00:11]>> Last time I checked, it was 100 million.

[00:00:13]The hashtagg girl boss is no longer the youngest self-made billionaire.

[00:00:18]>> She's no longer the devil wears Prada.

[00:00:20]She's no longer on Vogue or Forbes.

[00:00:22]She's no longer Millennial Pink. That's so last century. She's way cooler because she's got fans. Tons of fans.

[00:00:32]Only fans. And this is a new American dream.

[00:00:38]>> This intimate influencer wants to show you this new $5 million house she just bought off her intimate website.

[00:00:45]>> The way I am.

[00:00:46]>> I love God. Like, I think that he's happy that I'm successful.

[00:00:50]>> He's happy that I'm successful. We are opening applications to take new members for the Bob House.

[00:00:58]>> How many times have I said I like your feet and you wear socks?

[00:01:02]>> Well, how do we go from this to this in the blink of an eye? And how is it that this made a 20-year-old kid more money than Sabrina Carpenter, Billy Eyish, Charlie X, and Chaparone's lifetime net worth combined? It's all marketing. as your marketing bestie who graduated top 1% UCLA business economics with a background in marketing. We're going to explore through the POV of marketing why the OFN girl is the new girl boss. The new American dream.

[00:01:33]>> How much are you making month?

[00:01:34]>> At one point it was like 2.5 dips down to two back up to 2.1 1.9 million.

[00:01:39]>> It's a lot of money.

[00:01:40]>> I'm not lying about my income and I would never I have no reason to lie about my income. So here it is. Latest MLM scandal that's taking the youth by storm is the bop house.

[00:01:48]>> This video is made to neither condemn nor praise girls who chose Ofan as a career. I'm creating this series to understand pop culture through a marketing perspective because no matter if you have a bombshell body or not, you, yes you, can learn how to build your successful brand. By brand, I don't just mean slapping all the loud logos on yourself. It is how your future client, future boss, future boyfriend sees you.

[00:02:14]And yes, you have one. In fact, you don't need to strip to grow a brand on social media. I grew 300,000 followers on Instagram by just doing one thing, clipping my own long form videos so they become more discoverable on Instagram.

[00:02:27]At first, by wasting 40 minutes to an hour by manually editing each for hundreds of videos. But then I finally discovered Opus Clip that automatically helps me find the most sharable moments, turn them into Tik Toks with millions of views, and any 10-minute video into a week of content, autopublish for me.

[00:02:45]Clipping can make you money. So basically, you get a full-time creative assistant that makes you money for the price of a Chipotle bowl. However, you get to try Opus for free with the link in the description and can now clip anything, anywhere, anytime, simply on your phone with Opus Mobile. Don't forget me when you're famous. Thank me later. Subscribe only if you want more branding notes. To better understand why Only Fans exploded as a dream job for millions of girls, we need to first understand the old American dream. Girl boss 1.0.

[00:03:18]>> Girl boss. You can do it. You go, girl.

[00:03:22]>> The girl boss is perfect, independent, pretty, stylish, feminist, and rich.

[00:03:27]Popularized by Sophia Amaruso, founder of the fast fashion brand Nasty Gal.

[00:03:32]that no longer exists. From $400 million straight to bankruptcy. It turns out the girl boss was only performing a dream that sold to millions of girls who all want to be a girl boss. They bought the clothes, the books, the mucks to live this identity. What Refinery 29 calls a quote sexist Trojan horse. or more precisely defined as to make something or someone appear as a feminist idol or inspiration for profit. Despite the numerous flaws of the person, but the girl boss era taught us one thing. # feminism is very marketable. Slap it onto anything with a pink bowl and you can definitely sell. Glossier, check.

[00:04:18]Victoria's Secret, check. King Kylie, who was 17 and almost naked, check, check, check. More and more female pop stars showing as much skin as legally possible. Check. And how about a place that sells just fans? Why not move over boomers? It is the era of girl boss 2.0.

[00:04:36]>> I'm just a girl. I'm relatable. I'm sort of the girl next door vibes.

[00:04:40]>> The newest girl boss has big promises.

[00:04:42]Big money, big houses, big cars, big stages.

[00:04:45]>> Summer, how much have you made since joining the Bob House?

[00:04:48]>> 2.3 million.

[00:04:53]That's decent.

[00:04:53]>> Heck, get starred in Euphoria, be in Charlie XX's music video, and attend Fashion Week. All possible through the blink of an eye. The moment you turn 18, this miraculous old platform will free women from ever working for someone else or getting an education.

[00:05:10]>> Your name?

[00:05:11]>> Sophie.

[00:05:11]>> Sophie, nice to meet you. You just lost a tooth.

[00:05:14]>> What do you want to be when you grow up?

[00:05:16]>> A doctor and an astronaut.

[00:05:18]>> Did I go to college? Am I an astronaut?

[00:05:20]19-year-old Sophie Rain was serving tables but decided to change her life for the better. So, she prayed really hard and God wanted her to be successful. She felt guided to start posting creative content on Oak Platform and somehow $43 million just appeared in one year and by 2026 $101 million just flew into her bank account.

[00:05:45]uh Sabrina Carpenter who only worth $22 million but girl was not just a content creator she's a girl boss and co-founded the Bob House like a real entrepreneur where Batty on point make money on point and most of the baddies are children not even at legal drinking age where are the parents the youngest and brightest being 17-year-old Piper Raquel a minor is Piper joining the Bob house oh my god I mean like people want me Um, where is her parent you might ask? Good question, because her own mama actually encouraged her to take her career to the next level by joining a group of driven girl bosses.

[00:06:26]>> You can track heaven in life. Depends on the keys that you use.

[00:06:29]>> It's pretty heavenly driving in my $500,000 car, you know.

[00:06:32]>> But Sophie Rain was definitely the final girl boss. Unlike some other creator who needs to sleep with a,000 men in 24 hours, she is a devoted Christian and a proclaimed virgin. Work smarter, not harder. And she makes it seem like posting your hot Instagram photos somewhere that pays you $100 million is a no-brainer. Who doesn't want to make a stupid amount of money by just breathing at 18? While leading a wave of female empowerment without ever needing to put out six albums like Sabrina Carpenter to only make $22 million so inefficient.

[00:07:07]Except, is it too good and true, or is it false advertising? Would you rather not be on Only Fans?

[00:07:15]>> Yes.

[00:07:15]>> It feels intense.

[00:07:19]>> Like more intense than you thought it might?

[00:07:22]>> Definitely.

[00:07:25]>> Sorry.

[00:07:26]>> Okay.

[00:07:26]>> And why would the richest girl bosses want you to join and eat away their profit?

[00:07:33]>> Sophie Rain and Bob House. Stop pretending like I auditioned to join the Bob House. Why would I do that when I've already made more than all of y'all combined? Y'all are expired, washed up, pushing 50. Like, I'm not trying to join a retirement home.

[00:07:50]>> We are opening applications to take new members for the Bob House. Good luck, guys.

[00:07:55]>> False marketing. One, easy money. Jenz's watch millennial girl boss culture promise empowerment then deliver burnout, layoffs, and $300,000 in student debt. Why go to college, grad school, get a PhD when 18year-old girls on the O platform are buying mansions, making $1 million in 6 hours like Bad Baby or $4.3 million from one single fan for Sophie Rain? All you need to do is little dances, chill in a mansion, eat some cookies, right? It's the # softwife, isn't it?

[00:08:28]>> Starting to be a a lawyer.

[00:08:30]>> Yes.

[00:08:30]>> Did you graduate or >> No, no, no. I dropped out to do I'm running out of money. The danger is that yes, these girls are respectfully self-made. And yes, their lifestyle is very Tik Tockable, but there is absolutely no way for the 12-year-old girl scrolling on Tik Tok to fully understand what her new American dream means. Because we should also look at the American reality. The average O creator has a whopping 21 subscribers, earning them $131 per month. Yes, guac on Chipotle. But that's like an eighth of the rent for a shoe closet. In fact, out of 4.6 million Oak creators, less than 500 make over a million dollars a year. But you got to subtract the 20% cut.

[00:09:17]>> Unless you already have a massive following, it is incredibly difficult to make life-changing money from doing this.

[00:09:23]>> So, why is it being advertised as this get-rich scheme for girls? Well, we need to see who benefits. The easier one to guess is the invisible men behind the camera. The O company is profitably selling the shovels in the gold rush.

[00:09:37]The girls are mining. But why do the girls who are in reality competing with each other to death? Marketing this as an aspirational lux cutesy lifestyle that makes young girls want to join.

[00:09:51]This is where it gets a little darker.

[00:09:54]At one point, the Oak creators know they cannot continue to do this forever because there's always a younger, more desperate girl willing to do more things for cheaper. However, if you can take a piece of their earnings, why sell your own body when you can sell someone else's? Chris Turner for Kim Kylie. Like an MLM, you get them young, then you grow them to success. Not to mention the small commission they take from the new creators earnings like 600k pocket money. But the 12 year old girls on Tik Tok don't know that because this type of content is normalized. Flying private owning multiple mansions at 18 through O money is the new baseline and the old creator is their shiny role model because of false marketing to empowerment. Ah, this is tricky because to critique anything about any marketing with # feminism means you hate women.

[00:10:51]This is perhaps one of the best marketing invented because anything can be female empowerment. Of becoming female empowerment, but the rise of Ofan is because the previous false advertising of the girl boss failed women so hard. Gen Z's were marketed the independent glam women with clothes on, but respectability did not protect women. Corporations still exploited women. Traditional jobs still objectified appearance. So, the oath becomes psychologically appealing because it feels honest. Besides, who doesn't enjoy looking hot? Who doesn't enjoy freedom? I certainly embrace both.

[00:11:30]And frankly, there is a lot to admire about Sophie Ray making her own money and retiring her parents. She seems like a sweet girl, but who is really benefiting from this version of feminism? It's actually quite easy when we just think about who is the market, aka the consumers. But the even bigger question is, how do you keep the consumers? Sleeping with 100 men in 24 hours is not even impressive anymore.

[00:11:55]Bonnie Blue made it seem so normal to sleep with a,000 men in 24 hours.

[00:12:03]This is where the applications are coming through >> where the guys are messaging.

[00:12:07]>> When your body becomes the product, you have to keep marketing it. The men's subscribers are not staying for you to talk about your 13step skincare routine.

[00:12:16]>> It switched off for a little bit. So, it's just >> But amongst 4.6 million other women who are doing more or less the same things, how do you stand out? Especially when any dude in India can now launch thousands of AI Oak creators who are no pun intended inhumanly hot. Face card body card never declines except in an age that Margot Robbie can be called mid. Do we realize that it is the fastest depreciated asset anyone can own? But why can Beyonce still go on world tour at 43 and still be praised as a goddess? Because her target demo is women. She did not fall into the trap of validation-based branding. Those who pay to see your skin in your 20s might still be paying 20 years later, but just paying another girl now entering your 20s. But wait, wait. Can't you just be the one person who makes $100 million?

[00:13:07]Invest the money, stay famous, and be good for life. Hence, false marketing three temporary pain. The market has one or two outlier cases like Kim Kardashian that turned a sex tape into billions or Khloe Cherry whose old career led to Euphoria, a Charlie X music video fashion week. It seemed like the brief hustle paid off, right? Who could say that they didn't rebrand successfully?

[00:13:33]Fair. But statistically speaking, the brand association of a cornstar, the digital footprints stay for life into future careers, relationships, custody battles.

[00:13:44]>> There was a picture of my cry face and then I looked at it and it said something super inappropriate like Kim's new sex tape.

[00:13:52]>> It's okay.

[00:13:52]>> It's not okay though.

[00:13:54]>> Can't pour water already in the sand back into the jar.

[00:13:57]>> Would you be where you are had there not been a sex tape?

[00:14:03]Not to mention that content gets leaked across the internet with no recourse, doxing and stalking from subscribers with no platform protection.

[00:14:13]>> I have been stopped multiple times. I have filled multiple police reports.

[00:14:17]I've filed restraining orders and my anxiety is at an all-time high.

[00:14:21]>> The bop house attack had to get the SWAT team involved.

[00:14:24]>> He broke in into the bop house and SWAT had to come, the Coast Guard had to come and pull him out because he would not leave. I'm sorry. just please respect us during this time. Like it's it's very scary.

[00:14:35]>> But what if you're not Sophie Ring and you don't have $100 million to hire security and instead $131 per month, putting you and your family's life in danger for this new girl boss American dream. That's the real danger of this new American dream. For young girls marketed this easy way to a rich life, but might end up paying off a debt of lifelong regrets. The reality is images of my body are going to be online forever. Something I can never undo or take away no matter how my life changes in the future. Oans isn't inherently good or bad. It's simply a mirror reflecting economic hopelessness, abusing feminism as marketing, and the attention economy twisting what young women now believe freedom looks like.

[00:15:21]You're not behind if you don't fly private or own mansions at 22. The fantasy of the hund00 million earner is the marketing that keeps four million other women subscribing, grinding, and paying for promotional tools. It's a pyramid dressed up as meritocracy, the new American dream. Life doesn't end in your 20s. You don't need to live like it does. And the world is so much more than your Tik Tok for you page. So, if you want to unlearn pop culture through a smarter branding perspective, follow the pod for more. Give it a fivestar review.

[00:15:55]It's free and will help the show help you. This is your marketing besty, Zoe Unlimited. Episodes are available on all podcast networks, Apple, Spotify, YouTube. And if you didn't hate this episode, I know you might not hate these other two I made just for you.