David Heacock on why most people get this wrong 👀 @davidfilterbuy

Added: 2026-05-26

[00:00:00]The most important number in my business isn't $23 million a month, it's the $50,000 a year salary I paid myself for 8 years while building it. I was doing $70 million in revenue and paying myself less than a teacher's salary. This was the best decision I ever made. From 2012 to 2020, I lived on a $50,000 a year salary from Filterbuy. That's it. By 2019, [music] Filterbuy was doing $70 million in revenue. On paper, that looks massive, but [music] we were showing maybe $700,000 in profit and every single dollar went right back into inventory, equipment, and marketing. [music] I didn't take my first real distribution from the business until 2020 when I needed a down payment on a house in Southampton.