93% of Non-Alcoholic Buyers Still Drink Alcohol

Added: 2026-06-03

[00:00:00]The militant sober people who are driving this industry, a lot of them haven't had a drink in in an incredibly long time. And I'm not saying that's bad. I'm saying that's good, but I don't [music] think they're necessarily the right people to be judging what a what a drinker is looking for in A&A. And 93% [music] of the people purchasing A&A still drink alcohol. So, in my opinion, I'd like to market to the 93% over the 7%. [music] Would I like 100%? Sure. But you can't make everybody happy. And if I have to choose, I'm choosing 93% >> Yeah, absolutely. You're like, [laughter] I'm pretty good at math. Sounds >> mean, I'm I'm no math whiz, but that's just basic economics. My goal is you and I walk into a bar, you drink, I don't, and we look at a cocktail menu, and right alongside all the beautiful specialty alcoholic cocktails, [music] there are equally beautiful specialty non-alcoholic premium cocktails. I order what mine, and you order yours, and we say cheers, and we go on with our night.

[00:01:01]And nobody had to have that conversation, cuz it's not even worth talking about.