I spent $5m on Facebook Ads last month (here's what's actually scaling in 2026)

Added: 2026-05-30

[00:00:00]What's going on, guys? Welcome back to the YouTube channel. Today, we're going to be diving into how we literally spent over $5 million on ads in the last 30 days with Facebook ads and exactly everything we did that's actually scaling in 2026. So, just popping open the account real quick.

[00:00:16]This is basically going to the ad reporting tab and we basically selected all of the ad accounts that we currently running for in the agency. And then we just looked the last 30 days here. You can see that and we literally spent over $4.9 million. So, almost $500,000. Now, we have about what I would say 70% of people that are e-com brands and then about 30% of our clients are legion. So, you'll see a mixture of leads and purchases. I didn't want to just include purchases because then it's going to like make the purchase cost per purchase look really high. But the fact that we have some e-com brands and some legion brands, I just want to go ahead and highlight that real quick. Now, we reached 46 million people. We had 213,000 impressions and then we had a cost per click link click of a dollar 56 on average and CTR. I highlight this because this is also like we're doing creatives for all of these particular clients. And again, this is all clients at my ad agency. I don't have my own own any of my own brands and stuff. All of these are clients that we run ads for at my agency. So, we're going to break this video down to three key parts starting with ad account structure, then we get into the creatives that's working and then the landing pages that are working.

[00:01:27]So, starting off with ad account structure. All of our accounts is very, very simple and straightforward. So, this is an account I just pretty much pulled the last 7 days for all of these clients and we're basically running CBO campaign for all of our clients. We don't do a CBO testing, we don't do an [ __ ] testing. We do a CBO campaign. Like for example, this is for one product right here and we're testing ads in here and we're just increasing the daily budget as we hit uh target cost per purchase. It doesn't show it cuz we have like small budgets, yada yada yada. But, this one right here shows the cost per result, $54. Uh so, for this particular client, I think it's like $50 or better, we can scale. So, this client's spending 8,700 lb per day. And then, if you basically look at this, we have one CBO campaign for this product, one CBO campaign for this product, and then we have a whole bunch of different ad sets testing different ads, which I will get into here in a second. Just to show you another account. Again, last 7 days.

[00:02:27]This particular client right here is a Legion client. We have a CBO campaign for Dallas, CBO campaign for Houston, CBO campaign for Austin, CBO campaign for Phoenix. Why do we have these different cities broken up into different campaigns? Because this is a physical storefront, and they want to advertise in just these cities. For example, if you're in Dallas, you're only going to go to the store if you're in Dallas. It's not like a countrywide thing. And we're spending, I don't know, let's see what. Only 400 almost $3,000 a day. Uh $2,800 per day for a Legion brand. We're selling like a $3,500 product right here, so it works really well. We've been working this account for a while, too, so it's also been pretty cool to see their success. Now, next account here, we just have one CBO campaign. And this is just one CBO campaign because we're just advertising in US and Canada, and we have one product. So, there's no reason to have multiple different CBO campaigns. Now, I do break apart and do one CBO campaign per country, but just because this account had already started off with US and Canada before we got into it, we just launched this one CBO campaign with those included. Now, if I wanted to expand to say Germany, for example, I'd go make a German campaign. If I wanted to expand to the UK, I'd make a UK campaign, and I would start stacking up CBO campaigns for those countries. Uh this account right here is spending about $4,400 today. It's an e-comm account, and again, last 7 days are here. Again, right now we're just looking at campaign level. We will get into the ad testing here in a second.

[00:03:54]Here's another campaign here. This one we're spending $13,500 a day. They do have multiple different products in this ad account. So, this is just the higher spending one cuz it makes a better flex for YouTube. This one right here is just for that one particular product. This one is a higher ticket product. Their AOV is like $130, $140, but it's a subscribe and save offer. So, we're actually losing money the first 3 months and then from month 3 to month 12 is where we're making all the profits at due to LTV. Again, last 7 days spent about $94,000 for this account. And then we have like two or three more accounts we're going to go over. This is another account here. This one has a significantly higher cost per lead because we actually make it to where when the lead, cuz this is for B2B leads right here, so business to business, and what we do here is we have a qualification form that these leads fill out before they can actually book a call with us. And we only allow people doing 30K a month plus to actually fill out the form. All the people that fill out the form and doing less than 30K a month, they get sent to a different thank you page with no lead event on it.

[00:05:01]So, Facebook doesn't even recognize that that lead came through. So, it only fires for people doing at least $30,000 a month. They have a 25% close rate. So, every four leads they close one. And because of that, they literally have like a $2,000 cost per purchase, which is great cuz this is a very high ticket product. And this client is cutting backflips if it's like $2,000 or better from a cost per purchase. And we're spending roughly $8,000 a day for him.

[00:05:27]Last 7 days. Here's another account here. I had someone the other day message me and say, "Hey Nick, all of your purchases and leads are high."

[00:05:34]Yeah, that is true because I work with typically higher ticket and higher AOV brands because it's just so much easier to spend and make them money. Whereas when we're working with like products that are super super low AOV, it's much more difficult because you're like razor-thin margins there. Um but this is a client right here. We've been running their ads for a while now. We've actually helped them hit a million dollar a month couple times during Q4.

[00:05:56]Um but for this right here, throughout the year, they probably more cover about a only spending a couple thousand dollars a day. Um they don't have a seasonal product. They just tend to do significantly better during Q4. Um but yeah, same thing, CBO campaign. And then here is our last account that we're going to review. Same thing here, $33 cost per purchase, $24 a day last 7 days. Again, CBO. Now, something else also to notice here, some of these campaigns have TS in front of it. That just basically means that we added our agency initials in front of it. The few campaigns that don't have anything like this one for example right here, that's because some of you guys, some of you rockstars are literally watching my YouTube videos, redesigning your ad account exactly how my YouTube videos are, and then you come and work with me at my agency, and I actually run all your ads and stuff. And like this brand for example, and then, you know, this brand right here, this brand we've actually been running their ads for about a year. And this brand right here, I don't know. This brand we've been running their ads now for like 6, 7 months now. They already had everything set up exactly how we like it. So then all we do is just change the naming conventions at the ad set levels for the creatives we launched, but we're still running all our ads, like we're still managing the account and stuff. So, um that's the only reason why I have like the different agency initials for some of these compared to us. Going here into the ad set structure, I only pulled one just to make it easy for y'all. Um but essentially all we're doing is just creating a new ad set for every new batch of ads. So, all of these are different batches of ads. Now, what is a batch of ads? Literally, it's just an ad idea. I have an ad idea to go create a UGC video. I create the UGC video, and I launch it. Simple as that. Don't overthink it. Just whatever your ad idea is, that's that's what that ad ad set is for. And then you'll see some of these have like numbers here. That's how we track a lot of like the creatives and stuff we make and then we basically just launch them in this campaign and we let it, you know, gain spin and, you know, improve performance. Simple as that. I have a lot of videos on this YouTube channel. Here's a great example here.

[00:07:51]This is a new animation ad that we just launched um that's actually crushing for this client. We have three videos in here, all the exact same video. So, you can see right here, all the exact same video, uh all the exact same text hook.

[00:08:05]The only thing different is the visual hook on each one. Visual hook is usually the first three to five seconds of a video and then we just do separate ads.

[00:08:13]We don't do flexible media, we don't do related media or anything like that. We just do three separate ads. It keeps it simple. If you want to do flexible media, if you want to do that new thing where you can group all three together, go for it. Like it it's it doesn't make a difference in performance. Like you guys like nerd out over the weirdest [ __ ] Keep it consistent. That's the best thing. And then, same thing for photos. So, here's an example here. All have the same text hook, text hook, text hook, and then just a different background on each one. Here, we have all the same videos. You can see 52, 52, 52. And then, all the same videos, um all the same text hooks. But, if you notice here, all that is different visual hooks. That's it. Now, as far as scaling budgets here, we're literally just coming here to this CBO campaign and then we're going ahead and editing budget. And we're either bumping that up or bumping it down purely depending on performance. Now, here's the KPI we use, scaling KPI. Uh basically if we hit the KPI yesterday, we increase spend by 20% and then the SOP is done and then we come back tomorrow. Now, let's say if we didn't hit that KPI, then we're going to ask ourselves, have we waited at least 3 days for it to be hit? Uh if no, then we're going to wait another 24 hours and then SOP's done and then we come back again here and then we just go back to this again. Let's say if we did wait for 3 days to be hit, my next question is, are we at the hard deck? Basically, this is just a number that we can afford to lose for next 30 days. It's is to be purely tied to how much money we have in the bank account. And if we are at our hard deck, then we're not going to increase spend and just come back to that KPI right here. Now, if we are not at the hard deck, then we'll decrease spend by 20% and then come back here again tomorrow. So, that's it. So, this is what we're doing with the ad account structure. It's very simple. The only time we're really turning any ads off as well as if they take a lot of spend, impact performance negatively, or like what I'll do here is I'll look at like the last 7 days for example. I'm always looking at last 7 days, that's going to be the biggest one besides like scaling or increasing budget. And basically I'm looking at here last 7 days. I'll look at the ads level. I don't have it selected for this, but I'll look at the ads level and I basically just sort everything by amount spent where you can see highest spending versus lowest spending. And then basically I'm looking at the last 7 days and I'm kind of like looking at these right here. And everything that's kind of below the top three highest spending ads with like a higher cost per purchase than these. So, like this is like a 40, you know, 47, 52, 55. I wouldn't even test turning this one off too right here because it's 55. But anything kind of higher than this cost per purchase and stuff below here, I'm turning off. So, like all of these are good. This would be one I would turn off which was turned off right here. Next one right here is this 94. This one needs to be turned off.

[00:10:51]Now, it's still active. It's not hasn't been turned off yet. And that might just purely because my media buyer wants to give it another day or two to test. I typically let things run for about 7 days. Here's something else I would technically turn off. Here's something else I would turn off. Here's something else I would turn off. And you can see that was also turned off right there, too. That's essentially how I'm making my decisions. I keep it simple. I think we're in the ad account per day like 5, 10 minutes a day and we're done. Outside of ad account structure, let's go into the creative. That's horrible. So, starting off here, this is whitelisting ads here. This is basically just a fake Facebook page you make and then you do the long-form primary text right here.

[00:11:28]And I I've never really wanted to call them whitelisting. They're actually what's called native ads. That's what people have been calling it.

[00:11:35]Uh, in native ads, native ads has been working for some of our accounts. Uh, and basically we have this, when you click see more right here, we have 2,500 word primary text here. So, this primary text extends and it's super long with like a story, right? So, that's that's one thing we're running right now.

[00:11:52]That's native ads. That's crushing. You just do these little images that look organic, offsetting to the platform, you know, things that catch people's eyes.

[00:12:00]Things like that. That's crushing for us. Next thing that's crushing for us right here is these new style ads. This one specifically right here, we showcased this, you know, basically before state here and then we show the, like, what the hell is this? Like, I want to see what that is. And then this one right here is actually introducing a new mechanism. Viral new laser treatment. Uh, so, new mechanism. The outcome people want vanishes acne. And then how we position that in their head in 30 minutes right there. This is like a $3,500 product. This is one of our Legion clients. Uh, they have a sales team, call center, things like that that we generate leads for them and they just go and do, you know, do that. But this is a new style ad right here with a new mechanism. Is basically what this is.

[00:12:43]Next one here, this is uh, a video here we're doing and this is called AI voiceover plus B-roll, okay? So, basically what will happen here is this video will go on. It's like a 44-second video. And basically it's just a whole bunch of random clips that are related to the script. We have uh, AI voiceover.

[00:13:02]We use Eleven Labs for that. And then we just have a whole bunch of B-roll, which is a mix of AI uh, plus UGC, plus uh, another one we really like is Grid Bank. Grid Bank is also another really good one. Uh, really solid place that we like to pull a lot of B-roll from. And Grid Bank, what's cool about Grid Bank, it's stock footage, but unlike uh, Shutterstock, for example, where the stock footage is all like high-production cameras. Grid Bank is actually all um iPhone. So, this is some other stuff that's working really well.

[00:13:33]This one right here, we're also testing uh a new avatar. So, here new avatar is what we're going after for this one instead of going after like horny college kids if getting their breath fixed to go be like make out with a chick. Here, we're highlighting um basically this idea of uh using um you know, getting rid of cigar breath. We're going after cigar smokers here. Here's the next one that's working really well for us is actually a new ad we just found. This is one of our Legion clients, specifically for uh higher ticket Legion. And this ad right here cut cut our CPL down from like $500 all the way down to like $200 or uh closer to $300. It's like $297. And this right here is just a AI uh animation ad. And we're essentially doing Higgs field for this. And we actually have uh let's see. Higgs field, uh we're doing AI animation for that. We actually have all of this inside of my course. We basically have been filming AI Creative Mastery right here. This is only for my Inner Circle students. This is just for my Inner Circle students.

[00:14:33]And basically we have this whole, you know, 22 videos now that we've created, tutorials and stuff like that, going over how to use Higgs field, how to edit it, all of those good things there. Not to really sell you guys anything, but that's what we're doing for that. And we're just making these animated ads.

[00:14:48]And then there's a mixture of ones, there's the skeleton ones, there's the claymation ones, there's the, you know, just Pixar style animation and stuff.

[00:14:55]That's what people have been using right here. And this works really well, especially to a client like this where we need to film in a restaurant, but it's extremely expensive to film in a restaurant, um we'll essentially use this right here. And this works really well for like a client like this, and it's been crushing. Now, next one here, this one is what I would say a influencer style. So, here's just influencer. Basically, what we'll do is we'll go find influencers, we'll pay them anywhere between 1K to, you know, 2K per video for one video. And basically what we're doing is we're just doing the OG like, I don't know if y'all remember like the Old Spice commercials where they had Terry Crews in it or like you had uh Sydney Sweeney in the recent uh Dr. Squatch ads for example. You leverage someone's uh name, likeness, image and all that stuff and you essentially go ahead and you just put them in the video. That's it. So like this for example, this video this ad right here was filmed by a huge influencer in the firearms niche cuz that's what this particular client does.

[00:15:59]Uh we essentially paid that person with anywhere between a thousand to two thousand dollars per video and they make a handful of videos per per month. We throw those in the ad account and they crush really well because you're now putting that person that everyone in that like niche already looks up to, gains trust from and now they're using your product. Now here's just your standard aware ads. Here essentially this is just running a standard, you know, hey buy two get one free. This is like basically what we're doing is we're looking at the calendar for the month.

[00:16:29]You know, boom boom boom boom.

[00:16:33]You know, my horrible calendar right here. And then basically we're just picking out a couple uh dates per month where we'll run a limited time sale. So at the time I'm filming this video, it's Memorial Day weekend and essentially what we're doing is we're running these Memorial Day sale for the weekend right here. We'll turn it off and then all we do is just rebrand the current offer enhancer or our offer bonus. We'll just keep rebranding that for every like event. And this is an aware style ad.

[00:16:59]It's not a high spending ad. It's it's definitely going to be more on your your lower spending ads right there. So it's not going to be like a high spender. But every time we do it, it always crush and it gives us some really quick wins and we can use some statics uh for this right here. And this is one of the last ones that's uh working for us and this is just standard UGC. We're testing uh a new avatar as well, which is like here we're doing like yarn and needles and basically people who do like sewing and stuff. This is just standard UGC. We paid this girl right here to film a video for us. It's not AI or anything like that. And then this is crushing on the side and just standard UGC. I mean I don't I don't really need to go too much in depth with it. So, if you notice we have a mixture of UGC, statics, influencer videos, AI animated videos, AI videos, voice over plus B-roll, you know, new style statics, native statics and stuff. And we have a mixture of everything. And I can't tell you I can't stress this enough. There's so many of y'all that watch these videos and like, "I just want to do native ads, Nick. I don't want to do anything else." Or like, "Oh, Nick, I just want to do animation ads." And like that's the worst possible mindset you could possibly be in because some of these accounts we're working with, some of them work better with native ads. Some work better with like branded content and new style ads. Some of these work better with AI voice over. You you have to be able to test and have a mentality of let's test a little bit of everything and then double down on what works. And that's how we approach every single client that comes into our agency. We have the capacity to do all of these. We can do all of it. Just cuz I don't talk about some of these things doesn't mean we don't do it. Just means that hey, like, you know, that's just something that doesn't work as often as compared to these that crush for us. And what we do here is we double down on the things that work. So, like I said, some of these clients we test everything when they come on board, native ads crushes and we we do a little bit more emphasis of native ads for that account. 80/20 rule. 80% of my time is doubling down on what works and 20% of my time is consistently testing new creative types, new approaches to ad creation so that way we can try constantly looking at evolving and trying to be at like, you know, improving the agency side on the creative side. So, you know, what's worked best performing creative? This is something that's working for like some of our top performing creatives for all these different accounts. Um also give you really good inspiration here of hey, expand your [ __ ] mind and test a couple different things and see what works better. Don't be a little [ __ ] and oh, I only want to do native ads, Nick. If it doesn't work with native ads, I'm not doing it. Blah blah blah blah blah. Don't [ __ ] be in that mindset. It's the worst possible mindset you can be in moving forward.

[00:19:40]Here, we're looking at landing pages, okay? Now, landing pages, the two main types of landing pages that's working for us right now are listicles and quiz funnels. Now, I unfortunately can't show you all the quiz and listical that's currently crushing for us right now just because of NDA with those particular clients. I feel notice I only showed you all like a handful of clients and all the client accounts we're running and that's just because of NDAs and stuff. Outside of that, I pulled two listicals or I pulled a listical and a quiz funnel. I highly recommend. Like, I love these two. These are from two different brands. We don't run their ads. We didn't create these, but we create a lot of versions just like it. So, this one's from Hollow Socks. Hollow Socks going after 10 reasons why America is ditching their doctor synthetic compression socks for alpaca. And then basically it's a listical with like a us versus them at each key point just to really hammer in why this is better. Really cool. I like this a lot. I'll literally just take the URL from this, throw it into Claude, have Claude analyze the whole page, and then rewrite it for my product and give it a little bit of direction of how I want it rewritten. We use something like Funnelish, right? We use Funnelish because we're an agency and all the pages we create for our client we keep.

[00:20:52]So, we have like our own domain. We host everything on that one domain and then that way, you know, if the client decides to leave like we still keep that page. Now, the reason why we do that is because handful of our clients are terrible when it comes down to like getting landing pages implemented in our business and it's a huge [ __ ] mess.

[00:21:08]So, for us, some of these landing pages we keep and we also run our platform and then some of our clients will have like Page Deck, Jim Pages or Rep Lo, they'll add us to it and then we'll just go and design in there. I'm not biased to Funnelish, I'm not biased to Rep Lo, I'm not biased to Page Deck, I'm not biased to Jim Pages. All are good. If you look at this, we're creating very simple pages. It's a white background with black text. That's the whole [ __ ] page. Same thing here with these images.

[00:21:40]So, when you you're like geeking out over which one's better and why, it's use case scenario is the big thing you have to be thinking about. Now, let's move forward here to Marsman quiz funnel. Now, quiz funnels, we're exclusively using HeyFlow for quiz funnels. That's every person I talk to that's doing, you know, seven, eight, nine figures, all of them are running with HeyFlow. Uh we've tested HeyFlow, we use HeyFlow, we haven't tested any others. Just so far what I got recommended and we've been sticking with it. Marsman is running a really great quiz funnel. I love quiz funnels. It allows you to open up an idea in your ads and then the quiz helps sell people on the idea of why this is the best thing ever to happen, yada yada yada.

[00:22:24]So, quiz funnels work really well.

[00:22:26]Again, we're using HeyFlow. And the last thing, just to clear the air of how we're doing landing pages, we're taking our ad, we're driving traffic to to the landing page and then the landing page has a big button to around something like check availability, buy now and then we send people to the Shopify product page. So, we are not doing checkout on the landing page, okay? So, we are not using HeyFlow's checkout.

[00:22:51]We're not using Funnelish's checkout.

[00:22:54]We're not using any of those checkouts.

[00:22:56]We're simply just driving traffic to the landing page and the landing page goes to the Shopify product page and then from there it's just a standard process.

[00:23:03]All you have to make sure you do is take the pixel ID or pixel code from your Shopify product page, and then just also add it on your landing page as well. So, that way, even though that's two different domains cuz 99% of the time it's a different domain than this one.

[00:23:19]So, we'll have like a different page name, different domain, different domain. All we got to make sure we do is copy the pixel code and put it on the landing page, and that way your pixel will still go through and track all those events from the ad, landing page, Shopify product page, and back to the ad right there. So, this is everything that's working for us basically last month after spending $5 million. I hope this guys helped this out for y'all. If you're interested in us running your Facebook ads, we do everything from ad account management to creative creation, landing page creation, all of all nine yards. You got to be doing a minimum of 100K a month cuz our prices start at 10K a month to run the ads for you, create all the creatives for you. So, you have to be doing at least 100K a month just, you know, financially qualified for that. If you rather it be done with you and you want me to hop in your ad account, do one-on-one calls with you, give you like reviews and stuff, and tell you what to do, that's what my inner circle's for. Uh we have people anywhere from, you know, 100K a month to a million dollars a month inside of there, even some 30 $30 an hour month brands. We're hopping on one-on-one calls with them, group calls with them, uh give them feedback in their account, and that way they can go implement their self. Uh and that's for $1,500 a month.

[00:24:23]We're at 88 members. We are capping it at 100 members. Um and then, you know, when anytime someone leaves from it, then it'll be 2K a month. So, you know, we're about to up price and then also to about to close it off to 100 members. So, um but yeah, thank you guys so much for watching this video. Uh those links will be below. Hit the like button. Hit that subscribe button for new videos every Monday, Wednesday, and Friday. My name's Xavier, and I'll talk to you guys later. Peace out.