Soft books are sportsbooks that fail to adjust their odds promptly when new information becomes available, creating opportunities for bettors to find value by identifying stale lines that haven't moved while other books have already adjusted to the news.
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Deep Dive
THIS Is Why Soft Books Make Us a TON of Money #ShortsAdded:
ready? Fan There it is. I knew it. I was like, that can't be right. All right, look at this, guys. Do you want to see how valuable soft odds are?
Soft books that they don't react to news. Look at this for a second. This will blow your mind, but you'll learn something here.
Look at all Okay, so Bet365 is the yellow line. The yellow line that does not move.
It doesn't move. Look.
All the way across.
Look at that. Doesn't move. FanDuel, however, bottomed out. They were FanDuel was also at plus 350. Now FanDuel, look at that, on Murakami is at plus 235.
You see that?
Circa.
Exactly, it's a sta- it's a very stale line.
Circa moved not as much.
DraftKings, let's see. Did DraftKings move heavy on this?
Yep.
DraftKings bottomed out as well.
So, if you can find stale lines like that, that's a decent spot to do it.
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