Student-athletes, particularly in Division 1 sports, face significant economic inequity as they dedicate extraordinary time and effort to their athletic commitments while attending school, yet are not permitted to receive compensation for their athletic participation or image rights, creating a situation where athletes from low-income families cannot leverage their athletic success to improve their financial circumstances during their educational years.
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Millions of Athletes are UnderpaidAdded:
A regular high school or a college student >> Right.
>> could not get paid for anything to do with their likeness or image.
>> They were working their asses off. They were playing sports.
>> Right. They were going to school, playing sports, and if anybody knows, especially D1, obviously, the commitment that takes as a student is extraordinary.
>> For sure.
>> Right. You have no life. You're playing, you're committing yourself to it. So, think about it. I'm I committing myself and you know, I I mean, I met Kendrick Perkins, and he's one of the guys who is, I think, influential in that being passed. And he talked about growing up that he actually he was raised by his grandparents.
>> He had already gotten contracts, right, for college ball, right, when he was in high school, and but his grandparents couldn't even afford to come see him play the games because so many of the players come from families that don't have any means. They have no means. They have no money. And the fact is that they've got these looming contracts worth millions and millions of dollars that they're not even allowed to source and get to be able to change their lives. So, by the time they end up getting that money, their relationship to money and their relationship to their brand and all that is kind of already tainted. It's got a dark cloud around it.
>> Exactly.
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