When an optical practice's lens strategy becomes too complex, it creates confusion at the practice level, as evidenced by staff's inability to clearly communicate top lens options and their prices; simplifying the lens strategy by limiting options and ensuring clear pricing improves patient decision-making and capture rates.
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Simplification as a Growth StrategyAdded:
What would you consider the red flags that a practices lens strategy has become uh too complex to be effective?
>> [snorts] >> You can't tell me your top three single vision and top three progressives and how much they cost, if you can't quote what the retail price of those things would be, you have too many options.
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