no one goes viral by accident

Added: 2026-05-15

[00:00:00]Nobody's going viral by accident in 2026. No, it's very deliberate.

[00:00:04]>> Yeah. Yeah. It's a very deliberate, very mass volume shotgun approach that is obviously informed shots on goal, some of which really hit the mark, then go viral. The people that you see popping up, and maybe they have two or three posts on their brands account, and they have these random crazy viral numbers, nine times out of 10, they did not just post those. It happens by chance.

[00:00:25]They're doing trial reels, they're testing organic marketing, they're using platforms like noise to find the winners, and then apply those to the algorithm. There's a process to these things that just posting in the dark, or even having a marketing team of five people huddled around finding the perfect post, will just never achieve.