CRM data reliability is compromised when salespeople manually enter win probability, as their emotional state (such as having a good day or dealing with an angry client) causes them to input inconsistent and unreliable percentages (e.g., 80% vs. 10%), making the data unsuitable for accurate sales forecasting.
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CRM data vs. Sales emotions: How to fix itAdded:
Your CRM data is lying and your sales people's moods are to blame. If you force people to manually fill in win probability, that is wrong. They have a good day, they put in 80%. An angry client called them, they put in 10%.
This is not analytics. These are emotions. How to set the probability correctly and automatically? Click the link here and learn how.
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