Why Every Handmade Business Needs an Email List (Not Just Social Media)

Handmade businesses should build email lists because they own the customer relationship, unlike social media where algorithms control reach and accounts can be lost; email marketing offers five key benefits including repeat customers, better product launches, seasonal sales opportunities, stronger customer relationships, and increased revenue, and can be started easily with platforms like Kit (free up to 10,000 subscribers) by following five steps: choosing a platform, creating sign-up forms, offering incentives, promoting links everywhere, and sending consistent emails.