This Instagram Page Made $108K With No Face

Added: 2026-05-25

[00:00:00]This Instagram page has made over $108,000 in the last 2 years alone. No face, no personal brand, no voice, just one simple Instagram page with a single product. And just to show you that the numbers are real, let me actually refresh the page so you can see that it's actually real revenue and real transactions, all from just one product that costs less than 25 bucks. So, make sure to stick around because I'll show you the exact product and how it sells later in this video. My name is Luke. I dropped out of university at 18 and made my first million dollars by 21, all through Instagram. Right now, I run over 30 faceless Instagram brands of over 15 million followers combined. And the revenue that I just showed you is just from one of those pages. In this video, I'm going to explain exactly how I grow pages and how this specific page got to over a million followers and made over $100,000 in sales. At the end, I'm going to give you the exact steps that you need to take if you want to do this as well. So, let's look at the page. The page is called Wi-Fi aesthetics with over 1.3 million followers. And we have two types of content. So, it's actually super easy to recreate this because you don't need like an entire studio setup and everything. You can just post faceless content. So you can see that we have two formats that I'm running over here which is carousels basically famous quotes from people or this one did really good which is like a storytelling carousel from going from zero to hero basically and the reels are also basically motivational reels but it all comes down to developing a stronger mindset like the whole goal of this page is helping people develop a warrior mindset but I'm going to tell more about that later. Basically, the entire goal of the page, as you can see with the carousels as well, is showing people that the grind actually pays off and that they have to put in the work if they want to get their desired outcome.

[00:01:27]And because of that, we attract a lot of people that are looking to improve their situation, which of course leads to them buying our products. If you want to monetize your Instagram account, you of course got to grow followers. So, now you might be wondering, well, how did this page actually get to 1.3 million followers? This page didn't blow up overnight. It took over 2 years to get to this point. And the growth simply came from doing the boring stuff consistently. And I would say that there are three main reasons why this page hit over 1.3 million followers. Number one is content volume. This page has over 1.4,000 posts. Now, that may seem like a lot, but it's actually not. It's just two posts a day every single day for 2 years in a row. Not every post goes viral, but every post is a seed. For example, one single post brought in over 8.6,000 followers from just one post.

[00:02:10]That's more followers than most pages gain in months. But the thing is, you don't know which post is going to be that post that's actually going to blow up your account. That's why it's so important to keep planting the seeds.

[00:02:20]Number two, reels and carousels do different jobs. When you're starting out, reals are your growth engine. They push your content to new people through the explore page and the suggested content. Reals are essential to get your first followers. But once your page is established, carousels is what actually scales your account, especially after the recent algorithm updates, carousels go crazier than ever. If we go back to the page, you can clearly see that all the carousels outperform most of the reels right now. So, this one we posted around 24 hours ago. It almost got 6,000 likes. This reel got 4,000 likes. This one only 2,000 likes, but all the carousels get like 10k likes, 20k likes, 60k likes. And you can literally see the data right here. Carousels is just what really skills your account right now.

[00:03:00]But in order to do that, you actually got to have an established account by posting reals first. Number three, the niche is magnetic. And this is where most people get it wrong. Wi-Fi aesthetics isn't a generic motivational page. It's not posting random quotes hoping that just something will stick.

[00:03:13]It's built in a very specific subniche, the warrior mindset, which is all about discipline, resilience, and overcoming struggle. And every single post I do serves that specific angle. And that's the difference between a page that's actually making money and growing and a page that flat lines. Small pages need to focus especially on just solving one problem, one identity, one specific angle, and not posting random motivational content to a broad audience. A good subniche is actually what builds a loyal audience that engages and buys your products in the end. A generic page just collect passive followers who will never convert. Here's what most people just simply don't understand. You don't have to go viral all the time if you want to grow on Instagram. You need to be consistent enough about one topic so the algorithm actually trusts your page. Post daily, keep the quality high, and the algorithm handles everything over time. But growing a page is just half of the game.

[00:04:00]If you have 1.3 million followers, it means nothing if you can't turn them into revenue. So, let me show you exactly how this page made over $100,000. Let me show you the product first. So, if I click the link in the bio, we get redirected to our sales page. And over here, people can claim their warrior mindset ebook. We have it without the audiobook and with the audio book. So, you can see over here we sell it for $27. And over here for $20 and by doing this, our average order value is around $22.8. And we've sold around 4.8,000 copies, which means that around 0.35% of all our followers actually bought our digital product. And that's all from just one Instagram page. No sales team, no paid advertising, no complicated funnels, just content and a link in the bio. Here is how the product actually sells. There are five main ways that I use to drive traffic to the sales page in order to get people to buy.

[00:04:45]First of all, we have the captions for every single post that we do. So, if I go to the account and I just click on the random post, at the bottom of every single caption, we have a link to the product. Then, obviously, we have the link in bio. you know whenever people follow our page or they just check it out they will see the call to action over here. Then we also use carousels a lot. So if you go to a random carousel you will see that the last slide that we have over here is again a call to action to the product. Then also we have our story highlights over here. So if people go to our page and they just check it out, we have a short introduction video and then again a link to the product.

[00:05:20]And then finally we also use our Beehive newsletter to talk about our product and to just simply send them to our sales page. Most important thing here is that we promote it across different sort of channels like in different ways. So people will see it multiple times a day.

[00:05:32]So if they may not instantly buy it, they will see it over time. That's exactly how we got almost 5,000 people to buy this product. It's just really important that the product that you actually sell makes sense for your page.

[00:05:43]Obviously, the product that we have seems like the next step for them. And by having that dialed in, you're not hard selling them. You're just reminding them of what they actually need to do by posting content and just simply talking about your product. But the ebook is just one income stream. Brand deals is the second one. When you have over a million followers, brands will come to you all the time because they want access to your audience. Recently, I got paid over $500 for a single post. That's literally just a couple minutes of work and you don't show your face or any of it. But you can only do this, of course, when you've actually built a brand.

[00:06:11]Stack digital products and brands together. And a simple faceless Instagram page can realistically make tens of thousands of dollars, if not over $100,000 a year. So, if you want to build your own version of this, here's the exact blueprint. And I actually made a free checklist that breaks down every step that I'm about to walk you through.

[00:06:26]That way you can follow along and check things off as you go. Link is in the description. Just grab it. It's free.

[00:06:30]Step number one is to pick your niche.

[00:06:33]Warrior mindset niche worked for Wi-Fi aesthetics, but there are dozens of other niches out there where this model could work for. Think of AI, entrepreneurship, conspiracy, stoicism, and I can go on. The key is to actually pick a niche where people are actively trying to improve themselves or learn more about a specific topic because those are the people that will eventually buy digital products and where brands want to advertise. Step number two is to create a content system and this is actually where most people fail. They post for 2 weeks and then they quit. The secret is making content creation so easy that you literally can't fail. You can use AI tools like claw right now to do all the research for you and find outliers from other people's pages. So that way you don't have to like manually look for content for hours by scrolling on your phone, but you can just simply give it a prompt and it will give you the most viral pieces of content within your niche. As I mentioned before, when you're starting from scratch, start with reals only. And once your page is established, make sure to add carousels as well because that's what's going to scale your page. Really important when you start your page that you batch out all of your content. Just sit down for a couple hours, create all the content for a week, and then you can move on. When content creation becomes a habit, consistency becomes easy, and consistency is the only thing that matters for growth. Step number three is to monetize. Don't wait until you have a million followers. When you start monetizing, you can literally start selling products when you already have 10,000 followers. Create a simple guide or a 30-day challenge, for example, but just simply something that gives your audience the next step. You can create super cool websites right now with AI.

[00:07:53]You can put your product on W or Cocoa.

[00:07:55]Simply grab the link and start promoting it. After that, just simply let your content do the selling. Use your content to promote your product. Have call to actions in your captions. Use your Instagram bio. Use stories. basically everything that I just talked about.

[00:08:06]Now, here's the math that should actually get you excited. Let's say you get to 100,000 followers and you convert your audience at 0.3%. If you sell a $30 product, that's $9,000 from just one Instagram page. And that's actually super doable because my conversion rate is even higher. And keep in mind, the bigger your page gets, the more brand deals you can put on top of that as well. Step number four is know when to kill it. And this is actually the part that no one talks about right now. If you've been posting for 2 weeks consistently and you don't see any progress, no views, no likes, nothing.

[00:08:35]Just kill the page and start from scratch. Don't spend 6 months just grinding on a dead page hoping that things will turn around. Some niches just don't work and some pages just don't catch on. And that's completely fine. Better to restart fresh after 2 weeks than working for 6 months and getting nothing in return. I kill pages myself all the time. And every successful page owner has. Now, actually, building this is the hardest part, of course, and that's where you most likely are going to get stuck as well. You've seen the page. You've seen the Shopify dashboards. You've seen how the content works. The blueprint is literally right in front of you. But here's what I know from running over 30 pages with 50 million followers combined. Information isn't the bottleneck. Execution is. Most people watching this video right now are going to be like, "Oh, that's cool." And go right back to scrolling. I spent years trying to figure this out, testing niches that flopped, burning money on pages that went nowhere, making every single mistake possible so I could eventually build a system that works every time. If you are serious about this, not just interested, but actually serious, my team and I work with people directly to build their own Instagram business. We help you pick your niche, set up your content strategy, build your digital product and help you monetize.

[00:09:36]You are working with the same team that built 30 pages to 50 million followers and made over a million dollars on Instagram. If you want to get more information, the link is in the description where you can book a call and speak with me or someone from my team to see how we can help you out as well. So, if you're the person that actually likes to build things instead of watching videos about it, this is how you skip years of trial and error.

[00:09:54]Anyways, that's it for the video. If this video was valuable, make sure to leave a like and subscribe, and I'll see you on the next one. Bye-bye.