Vintage watch collecting involves understanding market dynamics, including the difference between documented brands like Rolex and undocumented brands like Cartier, which offer more discovery opportunities. The US offers the best pricing and selection for vintage watches, while France provides better options for French brands like Cartier. Successful watch dealers often pivot from related fields like DJing, and they typically prefer shipping watches rather than in-person transactions for security reasons. The vintage watch market includes challenges such as authentication disputes between experts and the need for dealers to balance personal collection building with business operations.
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STANDARD H Podcast Ep. 182 - Mike Nouveau (Vintage Watch Dealer)Added:
If you're on social media and follow any watch content, you've no doubt come across today's guest, Mike Nuvo. The former DJ turned watch dealer gained a massive amount of exposure through his Tik Tok videos early in co only to become one of the most trusted names in vintage watches. I first met Mike in New York a few years ago and we've certainly crossed paths in Miami as well as at Rolyfest this past fall. But I wanted to learn a bit more about him. We chat a lot about travel, his upbringing, driving into the city, working at a batting cage, and living only blocks from where he used to skateboard. We also talk about his love of Cardier, and what country has the best offering for vintage watches in general. I'm your host, Wesley Smith, and you're listening to the Standard Age podcast.
>> Mike, welcome to the show. Really appreciate your time. It's great to see you as always. Um, thank you. Thanks for having me.
>> We've had a little bit of FaceTime in person a little bit. I think uh I guess the last time I saw you in Was it Roly Fest? I guess it was Roly Fest, >> maybe.
>> Yeah, that's probably when I guess I last saw you. Um, you grew up outside of New York City, right?
>> Yeah. In the summer.
>> Skateboarder.
>> Exactly.
>> Did you What What was your first car?
>> My first car was um Hold on. Let me Sorry. Let me uh put put do not disturb on so I don't keep getting texts. No.
My first car was um a used Jeep Cherokee.
>> No way. What year? I had one, too.
>> Like 19 I think it was 1994. The car was 1994. I wasn't driving until >> whatever 2001 or whatever.
>> Okay. Okay. All right. So I I got you by a few years. I um Yeah, mine was an 88 Cherokee. It was my grandfather's.
>> Oh, cool. Yeah, it was my mom's that it was like a a handme-down whenever >> beautiful sick that I miss that actually. It's years ago on this show, I talked about how I was really trying to track that card down and I could not figure out a way to find the VIN number because my grandfather had passed and >> I even called his old dealership. I was like, "Can you look up his purchase history?" I was like, "I promise I'm his grandson." Like, you know, and they were just like, "Sorry, we can't do that."
Blah blah blah. We threw away those records. It's so long ago. Blah blah blah. So, >> unfortunately, it's probably been jacked up and made a mutter or something. So there's no way I'm I'm finding that that bad boy. So were you driving into the city in that car?
>> Almost every single day. Yeah.
>> Wow.
>> Once I got my license, it was >> it was over.
>> All systems go. Yeah. I mean I I really it was it's 18 miles north of the city.
>> Okay. Okay.
>> In Rockland County, Nyak. Um and it's funny because everyone's parents were from the city. Yeah. And they they that generation escaped the city to the suburbs and then a lot of us came back immediately.
>> Yeah. Yeah. Totally. What So I I presume you were coming into the city for skating mostly. What were your spots?
>> Oh god. Back then you could skate the Brooklyn banks. No problem. Um even right where I live now by Tomkin Square Park. Even I mean what's funny is you could look at if you look at Tomkin Square Park on YouTube there's videos from the 80s of people skating the exact same spots.
>> Wow. Um, let me think where else. God, I can't remember. Uh, all over the place.
I mean, >> so you weren't really limiting. You didn't have >> park.
>> Okay. Okay.
>> Which was kind of junky in hindsight, but you know, I grew up with zero skateparks whatsoever. So, anything anything was like amazing to me, >> right? Yeah. The curbs in New York aren't really what they are in, say, uh, you know, suburban North Carolina.
>> Yeah.
>> Uh, which is where I grew up. So, that's that's really funny. Um, so do you I mean you live near Tom not to dox yourself, but like you know it's >> close enough to Tomkins.
>> So do you walk by there just thinking of those days ever or do you or is it just kind of like so far?
>> I mean there's so many people there's probably more people skating there now more than ever. So yeah, I see like you know whenever I walk by. Yes, I do think of it.
>> Do you still have a board?
>> I I have a board. I haven't used it in years.
>> Oh boy.
>> But you know what's funny? I still watch the YouTube videos and Instagram videos every single day. So, I still feel like a participant even though I don't skate anymore.
>> So, I I jokingly say that I have two favorite sounds in the world. One is the opening of a Snapple bottle. I love that sound. It's just random.
>> And the other one is like the tic-tac skateboard wheels on a sidewalk. Like, I love that sound. It's just like >> you hear it every second of the day in New York.
>> Yeah. Yeah. Yeah. Totally. Well, same southern California as well.
>> Yeah. Oh, I can only imagine. Um, what's the best country for vintage watching?
>> Uh, honestly, probably France. Actually, America. The US is we have the best.
>> I'm not going to say we have the best stuff. We have the best pricing for sure. We have the a massive selection.
>> Um, but for the stuff I like, I think France is probably better.
>> Okay.
>> You know, I like French Cartier, you know.
>> Yeah. PC Philippe, which is obviously Swiss, not French. But sure, there's just a lot of it there. For me, actual hunting because New York City is actually not a great place for hunting.
No, >> you can go to the Diamond District and get ripped off >> or you can go to I don't know, watches of Switzerland. I mean, I like really there's nowhere People message that question every single day.
>> Yeah.
>> I think I'm messing with them when I say, "Oh, there's nowhere there's no there's no brickandmortar in the United States that I could really recommend."
>> Yeah, we're going to get to that. Um, but outside the US, you go with France.
I I Paris, I guess, is the spot. Or is there like anywhere outside of Paris?
>> Yeah, in the south as well. There's a lot of little auction houses and stuff down there. A lot of stuff comes out of the south.
>> Oh, sure. Oh, yeah. Monaco. That's not far.
>> For sure.
>> Um, that's cool. Where's your favorite place to stay in Paris?
>> Usually I try to stay in the in the Marray or the 9th or the 11th.
>> Okay.
>> So, you don't have a go-to hotel? Are you a hotel guy or Airbnb guy?
>> No, I definitely I hate Airbnb.
Definitely. I love hotels.
>> Yeah.
>> Um I lived in Paris for like six months like 15 years ago. I lived in the the 11th Aaron Disma and I left right before it really popped off uh like in the culinary in the culinary culinary way.
Like as soon as I left all these amazing Neo Bistro opened and you know I kind of missed it. But now I go back and you know obviously the the 11th is like exploding with amazing food options.
>> Yeah. I mean, you travel a ton, so I was kind of curious to pick your brain on these cities. What What about Tokyo?
What's your spot?
>> God, I I have a lot. That's my That's definitely my favorite city just for for food.
>> Um God, I almost don't want to give them up. Um >> Well, then don't >> We We can text back and forth, but All right. So, what what's one good restaurant? Let's just name one. Maybe not your favorite.
>> I'll give I'll give a good standard easy one for someone traveling. I like a menu show in Nishi Shinjjuku which is just it's a ramen spot.
>> It's very good. Very very good. Better than anything we have in this country for sure. But see, you know, there's not really a line. Maybe there's a line for five minutes. It's pretty big. There's a decent amount of stools and it's very very solid ramen. And I go at least once per trip.
>> Oh man, that sounds epic. I um so my last trip to to Japan was two years ago or three years ago. Two years ago, I think. Anyway, it doesn't matter. Um, Poan P O J I A N. I think it's Pojian.
This guy, complete Omicas. Unbelievable spot. There's like 8 10 seats there at the bar.
>> Um, but this guy actually used to do um he used to work in a sushi restaurant in none other than I think Huntington Beach, California.
>> Oh, wow.
>> And so I was introduced to him through my friend Michelle who's Japanese. And anyway, so we all went there and it was unbelievable. So, I'll I'll have to give you the link because it's it's delicious, man.
>> Um, cool. How about London? Do you ever go to London?
>> I do. I love London.
>> Same.
>> Um, I don't know if I really have any great food recommendations um for London. I'm trying to think who where do I love in in London?
>> God, I can't I really I mean St. John.
>> Okay.
>> Um, >> you know, I like anywhere for a good Sunday roast. I love Sunday roast.
>> Yes. Um, so you know, probably like, you know, just I'll ask a friend for a recommendation or maybe a pub near where I'm staying. Yeah. For Sunday roast. Um, yeah. I guess I don't have any real standouts for food in in London.
>> Do you stay in Mayfair or do you stay in Kensington or >> Yeah, usually I'll stay in Marleone or Mayfair.
>> Marleone. Yeah.
>> Yeah. Usually definitely, you know, I don't think I've ever stayed east really.
>> I'm stopping in London on the way back from Geneva, so I'm staying in Marley Bone. I I love that neighborhood. It's great.
>> Um, we'll get into fashion. Uh, >> I think, um, actually, let's do it. I didn't realize how into fashion you were actually until >> I mean, obviously I started following you more and more. Um, I guess skate culture makes you fashionable because I mean, you got to look good while you skate, you know what I mean?
>> Skateboarding led me the skate skateboarding led me to everything, but yeah. Skateboarding led me to fashion as well.
>> Yeah. So, I mean, you're old enough though where like small wheels, big pants, right? Like >> Sure. Yeah. Yeah. For sure. Definitely.
>> Um, which seems to have come back around, you know, with with the larger silhouettes.
>> Yes.
>> What What were like the brands you were wearing back then and like what are you looking at now?
>> It was just skateboard brands really. It was like Blind and World Industries and 101 and stuff like that. And then, you know, we had like Jenkos and just regular Levis's and >> Sure.
>> Uh, I trying to even think. I mean, everyone had the blind jeans. M >> yeah. It wasn't like, you know, it was skate brands. All skate brands for sure.
>> Yeah. So, you seem to be really into the Japanese stuff these days, though.
>> I Yeah, I am.
>> But I I consider myself like not even really into fashion >> anymore. Like I like I was I was into fashion like I'm into vintage watches now. Um, yeah, I buy stuff and I wear it for many days in a row and you know, nothing really that like shouts any specific brand, but you know, there's certain there's definitely brands that I love and that I buy every season, but I don't consider myself like into it like I used to be.
>> I see. Is that just because of an energy thing? Like you just don't have the energy to do both or >> It's a lot of work actually. Like when I was really really into it, it it was like Yeah, it was kind of a lot of work and packing for >> for traveling or packing for fashion week back then was like you you needed to plan for a week in advance.
>> Totally.
>> And it and it does get kind of exhausting, but you know, I still I still I guess you know, my style is more subtle than it used to be, but I still wear >> com and some, you know, stuff like that, you know, more subtle pieces.
>> Yeah, that's really silhouette driven, I would say. you know, comb and you know, maybe Yoji. Were you ever into Yoji?
>> Oh, absolutely. Yes.
>> Yeah. Um, >> so do you travel alone mostly or do you usually >> Oh, yeah. Same. Interesting. Cuz like I I heard I listen to How Long Gone. I know Chris Black.
>> We like ran into each other at past.
>> Yeah.
>> Which was kind of funny. But um yeah, shout out Chris uh and Jason. Um, but I guess you guys were in Japan at the same time. Is that right?
>> We were. Yeah, we hung out a little bit in Japan.
>> Okay. But you weren't traveling together.
>> No, that's correct. Um, usually when I do a Japan trip, I'm very particular about the way I travel. Yeah.
>> So, usually what I'll do is I'll go to Japan for two or three weeks or even if I'm going to Paris for 10 days, >> I will >> tell my friends, "Sure, come. Here are my dates. Let's overlap a little bit."
>> Um, >> but let me work.
>> Yeah. I don't I want my alone days.
>> Yeah. Um, I want my days to do nerdy stuff and I, you know, I don't want to be forced into, you know, I want to be able to get a really tough reservation because I'm a solo diner.
>> Yeah.
>> And not, you know, >> be, you know, be like, oh, now we're three. Now there's not even a chance of getting a seat at like a good sushi spot now that we're three people. So, you know, I like my days where I'm just alone. It's the best solo dining city in the world, probably.
>> Uh, couldn't agree more. Uh, also big fan of solo dining, which like not everybody is. I love a bar seat.
>> Yeah, for sure.
>> I mean, you get served faster.
>> Um >> Mhm.
>> bartenders usually have the time to, you know, shoot the if if you're in the mood. They can also leave you alone. Um >> they're really good about reading the room.
>> Yeah.
>> Whereas like sometimes a server comes by the table, wants to chat you up, and they're like, "Well, you haven't hung around long enough to know that I'm not interested." Yeah.
>> You know, >> uh, which is kind of funny. But, uh, what was your first job?
>> Speaking of like working, >> my first job? Okay. My first job ever?
>> Uh, I worked at Kids R Us.
>> Oh my god.
>> I hate it. My parents forced me into doing it.
>> Um, >> Wow.
>> And I lasted probably like a summer. I hated it so much. Um, and then my neighbors growing up opened uh batting cages, like baseball batting cages in the local mall, and I worked there for like years from like the day it opened till the day it closed.
>> Really?
>> Yep. And then after that was my best job, which was a pizza delivery boy at like the local pizza spot that every that we grew up going to that everybody went to in my town. Um, and that's when I started driving also and I was making actually very good money, you know, delivering pizza.
>> Yeah.
>> From the pizza spot in town Friday and Saturday night. You were making a lot of money at age 16 or 17.
>> Wow.
>> So I did Yeah. I did that for two years until I moved to the into the East Village.
>> So then you're buying clothes with that money.
>> Um, I was probably buying skateboard stuff and uh records and like rare DVDs and stuff like that. Yeah.
>> Yeah.
>> I often ask this question. What was the first album you ever bought with your own money?
>> My own money. I It's probably Dookie by Green Day.
>> Oh, really? Yes.
>> Yeah. You know what? I had a I had a Boys to Men album before that, but I don't know if I bought it with my own money.
>> Yeah, I had that album. Their first one.
>> Yeah. I had that was like harmony. Was that the name of Was that the name of the album or made of the song? I don't remember.
>> I think that's the album name. Yeah. I think that was like maybe the fourth or fifth CD I ever got. Um, that's really funny. Boys to Men. Jesus, that's hilarious. Did you go down to Philly a lot? I mean, it's not far. Never. Okay.
>> I had no connection to Philly.
>> Okay.
>> Yeah. All right.
>> I remember I went to the Philadelphia Comic Con when I was a kid in 1993. I remember that.
>> Whoa. You're into comics.
>> I was with my dad like when I was very young.
>> Oh, so he was into it and got you into it?
>> Yeah. Baseball cars and comics we collected a lot.
>> Did you have a favorite baseball player growing up? No, I was never really into baseball.
>> Just the cards.
>> Oh, interesting.
>> Just the cards and basketball cards, too. Just like sports cards in general.
>> Were you a Knicks guy?
>> Yeah.
>> Okay. Patrick Euing, >> of course.
>> Yeah, of course. Yeah. Um, all right.
Everybody knows you used to be a DJ. I feel like everybody know if anybody knows you, they know you used to be a DJ. Were you a club kid at all as a result?
>> Um, sort of. Not in like the Party Monster Alley kind of way.
though there was crossover from like the remnants of that scene.
>> Sure.
>> Um but I was once I was living in the East Village from like age 19 on I was out as someone who never drank in their life. I was out every night.
>> Can we talk about that for a second?
What what what provoked andor >> didn't spark the strange.
>> Um I've I'm the only person I think I've met one other person. And I think John Karammonica is the only other person who I've met that's not religious. I'm not religious who doesn't drink or smoke or have never done a drug, never smoked a cigarette ever in my not even once in my entire life. Um, and I don't I really don't have an answer. I think I remember being at like age 15 and thinking, well, I haven't started yet, so I might as well just keep at age 15, it felt like it was like compared to all my friends, I didn't run with a circle of like dogooders at all. We were all skateboarders. We were all troublemakers. I got in a I got in trouble for sure as a kid without without the drinking and the drugs. Um >> Wow.
>> Yeah. But I just never started. There's no reason. There's no alcohol abuse in my family. There's no addiction in my family. There's there's no religion, nothing. I don't know. I really there's no there's nothing I can My sister doesn't do anything either, but I think she did drink as a teenager, but she doesn't do anything do do anything now either for no reason really.
>> Yeah. It almost sounds like this like self-conscious or like subconscious pack you have with yourself or something.
>> I I guess so. It's And now it's like I've already gone I'm certainly not going to start at this age. That's for sure.
>> But um yeah, I don't know. I I don't have a reason.
>> That's really fascinating.
>> Dive in as deep as you want. You're not going to find anything.
>> No, no, no, no. I I there's Yeah, I'm not interested in diving deeper. It's just it's more just like fascination, you know? Like that's given your explanation, right? Like usually it's like, "Oh yeah, my dad was an alcoholic." Or like, you know, blah blah blah.
>> Yeah. Yeah. Wow. That's interesting.
That's cool. In fact, I mean, >> look, you're going to probably look younger longer and your liver and everything else will thank you for it.
>> Yeah. Hopefully.
>> Um, what were the clubs you were DJing though early days? Because you you were more of like a fashion DJ, right? For like >> Oh, yes. cat and >> even and even before I really was in contact with the real fashion world, I was doing these like hipster what you would call now is like indie sleas parties.
>> Oh, sure.
>> From like 2004 onwards. Um, and it was just a different scene back then. There was a cool like indie dance party every night of the week in New York at like every Tuesday would be at Happy Ending, every Thursday would be at Lit, every uh Saturday was Miss Shapes. Um and so every single night, every night you could go out and I was completely obsessed with it.
>> So you were more into the indie scene, not not hip-hop, I guess.
>> No, there there was hip-hop mixed in, but yeah. And I don't know if there were real in our world hip-hop parties like there were years later and years prior.
>> Uh it was pretty like indeed of course there was like at open format parties you could play you could play biggie or whatever but like yeah you know it was mostly party like party jams.
>> Were you ever at Dorsia?
>> Dorsia?
>> Yeah. Do you remember that club?
>> That's not a that's not a real place.
That's the fake restaurant from from American Psycho. But the um there was a club called Dorsia I thought that I went to in like 2004.
>> Dorsia was is the famous fictional restaurant from American Psycho that not even Patrick Baitman can get into, >> right?
>> I'm sure maybe something opened after that, but it definitely is from 100% from American Psycho.
>> Yeah. Yeah. Yeah. Totally. my diesel rep. So, I used to I used to run a multibrand boutique in North Carolina and I we carried diesel at the time and so my diesel rep took me to this club >> and I remember it I'm I'm like 99.9% sure it was called Club Dorsia and it was so >> there's only places that opened after the book and movie came out. Yeah, totally.
>> Probably as a tribute, but it's famously the Yeah.
>> the fake restaurant from American Cycle for sure.
>> Right. Right. Yeah. Right.
>> Uh that was a wild night though. I do remember that. Uh frankly. Um it was downtown for sure. Um so what sort of what was the line if there was one that crossed over from DJ to watch dealing?
>> There wasn't a there wasn't a big connection between those two things other than people who go to clubs maybe are also buying watches. Sure. Sure.
>> And that was also, you know, later later than the whole indie thing.
>> That was more when everything moved to like sort of more corporate clubs and more like open format and top 40 stuff.
>> Yeah.
>> Um but there there wasn't a real >> the connection between clubbing and watches is, you know, people like expensive So >> Yeah. Yeah. Yeah.
>> You know, that's the only connection I could think of. There wasn't a real It was kind of two separate things for me.
But like was there a moment when you're like, "Okay, I'm not DJing anymore for money. I'm just going to focus on watches."
>> Yeah, it was COVID. It was I was DJ I was um doing watch dealing and DJing at the same time for a couple of years up until COVID and that's when I just I was like, I'm never DJing again, >> right?
>> No one's going to the club anyway. So, >> yeah. No, that's true. So, it was very it was a very easy pivot for a lot of people actually to move on to the next thing.
>> Wow, that's crazy. I'm always interested in how people or like why people like certain brands. I know obviously you're big into PC or you're huge into Cartiier.
>> Wh why do you like Cartiier?
>> I love Cardier, but like I want to know why you do.
>> Right. I always just thought it was super elegant and it's such as as a collector.
>> Yeah.
>> It's such a deep insane rabbit hole to go down >> and it's like completely undocumented the way Rolex is. Yeah. which I know a lot of people it actually like kind of keeps a lot of people away for better or worse >> that you can't just like oh here's this here is >> the scholars guide to this reference let me look up whatever it is matt dial5513.com and like look up every possible vari that doesn't exist thankfully for Cardier. So, there's still like a lot of secrets like you're not I love Rolex, too. Of course, I love vintage Rolex, but you're not going to discover you're not you're not going to discover a new Rolex reference tomorrow.
It's not going to happen. But every every couple weeks there's like a a Cardier or even a PC that no one's ever seen before.
>> Wow. What was the first vintage Cardier you bought?
>> Um, I bought a jumbo automatic. This small jumbo automatic when they were kind of not they were not that they were unknown and also I'm like the 40th generation of Cardier collectors. Like there were so many collectors and dealers before me. There were huge price uh bursts in the 80s and 90s where if you look at the old >> the old auction catalogs, you might see a Paul Newman for $1,500, but there will be uh you know, let's maybe like an old Santre that's still $60,000 back then.
So there were there was a lot of like ups and downs. So it's not just now that these pricing that the prices are doing this. They they did this in the 80s and 90s as well.
>> Yeah. Um, so I I think the com collector community was kind of unaware that I find a lot of people don't know much about tanks to begin with, but there's there was an automatic tank in the in the hundred years of them making tanks in the 70s. They're like, "Let's make an automatic one for basically more or less the first time ever." And I kind of did some research on it and I realized that like people were selling them for the same price as the normal ones.
>> Oh wow.
>> Um, so I found one for like six grand and I bought it. made a video about it saying that this is like the best tank you can buy.
>> And they had the little like bubble back for the lack of >> the little bubble back to fit the um to fit the automatic movement.
>> Yeah. Um that's cool. I um I'm I'm curious because we were talking about travel vintage watches buying, you know, you're in Japan for two, three weeks.
>> Mhm.
>> How do you buy this stuff? is in Japan.
In Japan, it's really not easy. It's actually people have this idea in their head that they're going to go to Japan and find amazing stuff for cheap. That's not going to happen. The US, I'm telling you, is the cheapest place to find vintage watches.
>> True.
>> That's it. 100%. Like, oh, I'm living in I live in San Diego and I've been saving my money for a year. I'm going to go to Japan and buy a Rolex. Why would you do that? That's like going to Japan to buy Rick Owens. Like, it's going to be cheaper, >> you know, in in a western country.
Definitely like you know Rolex will be cheapest here or in Europe. You know it just took so much longer and it was so much further to get to Japan. It is guaranteed to be more expensive there.
However, in Japan you're going to find great quality stuff.
>> I was going to say it's condition. Yeah.
>> Yeah. For sure. And there's amazing collectors there. But people who don't know anything are like I'm saving my money to go to Japan to buy a makes no sense. That doesn't make any sense.
>> Yeah. Yeah. Yeah. Yeah. Yeah. I think I think it's more the condition play. also just like the celebratory function of the trip.
>> Um I don't know that's just my hypothesis. I mean physically how do you pay for this stuff? Like are you on credit cards or is it only wires credit cards? Yeah. And it's great because I get two I get two and he purchased over $5,000 of my MX Platinum.
So really it's like >> like I told you I just booked that flight to 50,000 miles.
>> That's that's like one watch purchase >> and you get a free business class flight to Europe. That's sick. That's great.
>> All right. Um, when you're not outside of Scars Pizza, where are you at home mostly in New York? Are you out and about? You're a homebody.
>> Yeah, I'm either I'm either walking around where you see me in my videos or I'm at home.
>> Okay. Got it. Got it. Got it.
>> All right. So, I heard your podcast with John Rearden, which was great. I I really enjoyed it.
Um, where do we stand on the live auction commentary bit?
>> I I love that idea, but the problem the problem is like you're going to get yourself into trouble with the auction houses.
>> Okay.
>> Because like every auction every auction has something no good in it for sure.
There's no doubt about it.
>> Yeah.
>> You know, and but and people people see like controversial lots that that get talked about on social media or websites. Yeah. How how could you buy from this auction house? They had that like fake Daytona last year. If you knew if every single watch that every dealer ever sold was completely public forever, you'd find way more than one or two per auction for a 300 lot auction.
>> Yeah.
>> Um so it's not just these auction houses and and also >> listen a full fake is a fake, but there's watches where two experts completely disagree with each other on something about this watch. Mhm.
>> And someone can say, "Oh, well, dealer X says this bezel isn't correct, but dealer Y says it's correct." There's no definitives in vintage watches really.
>> Yeah.
>> Um, you know, like I said, a complete fake is something completely different, but you know, people are like, "How can you still buy from the auction houses when they did this five years a >> Yeah. Yeah. Yeah. Buy the dealer, as they say." Right.
>> Sure. But every dealer makes mistakes and no dealer is perfect, >> right?
What's the update on the dealer exchange idea?
>> So, we almost signed a lease um at the end of last year and then it fell through only because they didn't like the idea of us kind of subleasasing to other dealers, which we probably should have just kept that mum and called them all employees, but and then um me and the two other guys I was going to do do it with, we all went to Japan together and we kind of put on the back burner and then we came back and things got busy. I haven't done anything with it yet. Now, you know, I'm I'm also trying to think is how how oft how many days a week would I really want to go into an office and that's kind of like what I have to figure out if it's worth it.
>> Appointment only maybe.
>> Yeah. But I mean I don't Yeah, but I mean if if a package is being delivered, isn't it so much easier to have it delivered to my house and then bring it directly to the safe versus like oh pack now I have to go to the office just to grab this package totally >> and I have no appointments and you know right now dealing from home and I have I have an off-site vault like in a bank so that's where the watches are but >> sure >> you know that's the only third party really place I have. How often do you deliver watches in person versus shipping?
>> Right.
>> Almost never. Unless it's someone I know already.
>> Yeah. Yeah. Yeah.
>> I don't like doing it actually.
>> Well, it's a security thing.
>> Yes. It's a security thing. Um I don't I I just prefer I like to ship everything from FedEx, including within New York City.
>> If it's a friend of mine, obviously, if it's you, if it's whoever, SCAR, whatever, or someone I've dealt with a lot, then it's no problem.
>> Sure.
>> But I like to just ship. I don't want to do a full hangout session.
>> Yeah. Yeah. Yeah. No. Yeah. That's a good point, too. Yeah. It could be a time suck. Yeah, you're right. Yeah, that's true. I didn't even think about that.
>> Um especially for you. Probably less so for me.
>> Yeah.
>> Uh what um you know, a lot of people talk about the one that got away kind of thing. Is there a particular watch that you're just like you you lost out on?
>> So so many. And it's >> probably so many. Yeah.
>> Myself being cheap is usually how it works.
>> Oh, really?
>> Yeah. me doing like trying to get I can't help but negotiate. It's like in my it's my DNA.
>> Yeah.
>> But I've lost I've definitely lost watches for being stubborn or just like not wanting to spend the extra thousand bucks or there's there's also, you know, people will send you watches. If somebody sends me a watch and say, "Hey, I'm in a I'm in a pawn I'm in a p I work at I own a pawn shop and this came in >> and this person said I should send it to Southern Bees and this person said it's I should do that." I'm like, "If you're already talking to two people, I don't want to hear from you."
>> Yeah. Sure. Yeah, >> like sell it to me. I'm not just going to give you information if you are in the same business. I'm not giving you information if I'm not being offered the watch first, >> right?
>> And it has to be viable. Do not send me a watch that's not buyable like that. I can like if you're if if we're not going to make a deal in the next 30 minutes, then I don't want to hear about the watch. I don't want to know the story behind it. I don't want to help you sell it if we don't already have the business relationship. Listen, if you're selling me watches, two watches a week, I'm happy to help you and advise on something. If you're just texting me saying, "This walked into my store.
What's the most I can get for?" Don't even ask me, >> dude. Respect, dude. I love this so much. That's so sick. All right. You just got back from Miami. How'd it go?
Broad broad strokes.
>> It was great. I love that show. The boss, the original Miami Beach Antique Show. It was awesome. It's like a party.
That's what it feels like.
>> Yeah, it really >> a lot of work. It's exhausting. It's a lot of time on your feet. A lot of social energy, but it's really, really fun.
>> Do you ever lose Do you ever lose your voice? Vintage watch gathering for sure in the states.
>> Yeah. Do you ever lose your voice at those things?
>> Sometimes.
>> I feel like I'm losing my voice right now. I usually don't talk this much.
>> Oh, that's right. You know, that's that's a smart way to haggle. Say less, you know.
>> Yeah, for sure. Let them talk themselves into a hole.
>> Right, right, right, right. Okay. So, were there any watches in Miami that you missed like like that you lost out on, you think?
>> Um >> like what's a recent one?
>> A recent one? Uh, I'm trying to think something I lost out. I I probably lose out on something every day to be honest. I'm trying to think if there's anything at Miami that in Miami that I should have grabbed and then it disappeared. There's definitely watches that people got to me first, but at a show like that, the show is just like pure FOMO. It's like I have to be behind the booth, but I I also want to be hunting through every other booth.
Yeah. And, you know, people are coming up to you with a watch and they're offering it to you. And >> yeah, I I can't I don't know if I can think of a specific example. Um, yeah. I don't know if but it happens every day. It's not It's not a rare >> It's not a straight line. I get it. I the So, with that scenario, would you ever hire like an assistant or somebody to like watch your booth while you go walk around?
>> What's good is I shared it with uh I shared the booth with two other guys, Julius from uh Good Evening Vintage and Dylan.
>> Yeah.
>> From um Goldfinger Vintage. And we had a third friend, our friend John, who works with uh Good Evening Vintage at the booth almost at all times. So I was able to I was probably out of the booth 40% of the time.
>> Oh, great.
>> We all had a list of each other's pricing and bottom part pricing, top pricing.
>> So yeah, it was good. But there's a lot of tech you have to come back here right now and you just going back to the booth.
>> I would imagine no day is the same, but I kind of What is a typical day like for you? Like I mean obviously it never turns off, right? We'll get to the app as well because I want to talk to you about that.
>> But like it's kind of like me. Like there's always something for me to do. I'm a oneman band. I'm either editing this or I'm like talking to you or I'm you know like there's always something right or I've got a fabric meeting or you know like or something.
>> Um >> so I wake up usually at any I I don't like to wake myself up. I don't like any type of alarms. I hate any obligation early in the morning.
>> Love it.
>> I just sleep until I wake up with no alarm. Check all the emails, DMs, try to post a Tik Tok video, which is important, but lately I've been, you know, only doing a couple per week where I used to do every single day or maybe even like nine times a week. Now I probably do two or three a week just because it's so much work. It's like a second job and three and a half years into it, it's like I don't have that much to say every day.
>> Yeah. I wonder that about YouTubers.
Like how do they just keep coming up with content? It's crazy.
>> I know. Well, I think if you I think once you taste a little success, you're way more motivated. But, you know, I don't do YouTube, but I do watch a lot of it. And sometimes I think like, oh, should I be doing this? But, you know, you have to produce like a 20, 30, 40 minute video that maybe is going to get less than 10,000 views. It's so much work. You need a team for that.
>> Yeah.
>> Do what what's what's preventing you from hiring an editor? You know, something like that.
>> I actually like the editing process.
That part I don't mind.
>> Right.
>> It's really the biggest issue is coming up with new concepts that will work for video. Yeah. Um, the filming is like if I if I had a great idea or I know I'm going to shoot something insane or I know I'm going to buy a watch from Chens, I'll have a friend come and just hold the camera, hold the phone.
>> Sure.
>> Um, >> hold the phone.
>> Yeah. You know, more the more people you get involved, the kind of more difficult it becomes. If I had a great concept, if I if I just if a new concept came to my mind and I fell into it by myself and it popped off like crazy, then I might put some money into it and be like, "Okay, let me like have someone come help me make 20 of these and then post post them." I mean, I I'd never have >> a backup of more than like one or two videos. If I had 20 videos yet to be posted, I'd be thrilled. It would take so much stress away from me.
>> Wow. Okay, so I mentioned the app. It's called pushers.io, right?
>> Correct. Um, >> it's called pushers, but the URL is pretty.
>> Yeah. Yeah. Yeah. Yeah. So people can find it. Um, the impetus behind that was just to help aggregate or was it to help?
>> It's not really an aggregator. Um, at the time Instagram was like shutting down accounts for no reason. Like people were afraid to like say the word Rolex because they were like for whatever reason videos and accounts were getting deleted. And so we're like, okay, we need some kind of other messaging system other than Instagram. Yeah. Yeah.
>> So, why don't we put together me and my partner Mike Bernstein who's the developer who really does the most of the work for the app.
>> Sure.
>> We decided to put this together and we had a lot of support and a lot of people wanted to be involved. So, now we have like 50 something dealers on there that are paying a subscription fee to be on the app and list all their watches.
>> Okay. So, it's a Okay, so it's not a percentage of sales. It's a subscription.
>> No, that would be way too hard. I mean, maybe listen, one day if we grow in five years, maybe we'll have to pivot to something like that. But like look at Chrono24. Like I've probably bought 150 watches on Chrono24. I haven't done it through Chrono24 ever. I've never paid a Chrono24 fee ever because it tells you who the dealer is. You just contact the dealer through Instagram. Everyone is happy. I think like Chrono24 and eBay and some other companies that we all know about operate on fear >> and they're selling like you better buy it this way. You better use our protection or else you're going to get screwed. doesn't really happen in the real collector space.
>> You know, it's funny. I've only bought one watch through Chrono24 and it was from an individual, >> right?
>> So, he would >> That's a little trickier probably.
>> Yeah, it it it only went through the site sadly. Um which was fine. It's like whatever.
>> Um I actually actually sold at Hombus last week.
>> Oh, really?
>> I sold it.
>> What was it?
>> It was um a vintage IWC from 1942.
>> Oh, cool. uh was it's a sick watch, but I just, you know, sometimes you buy these things, you live with them for a bit, and you realize you don't necessarily need them or there's something else I'd prefer to have.
>> Um, >> you know, the patina on it, um, as said by other people, it was great and beautiful. It had like speckles all over the dial because it's, you know, whatever, 80 years old.
>> Um, >> but it just drove me nuts.
>> Oh, for sure. Yeah. I mean, I think you could always I think it's always okay to sell a watch if you're going to find a better one or you're you're just over it. There's no watch even in my personal collection, there's no watch I wouldn't sell for the right price to be honest because people are like, "What would you never sell?" I'm like, "There's none that I would never sell. I didn't come from money." So, it's like it's hard to say no to, you know, an offer of $200,000 for the Cardier that I paid $12,000 for. I still have it, but I'm saying like that's what the prices are getting to. There's there's ones listed for over that price.
>> Uh Cardier what what was the model?
>> Kan the bamboo.
>> Oh, right. the bamboo. Yeah. Yeah. Yeah.
200 is the going rate.
>> Yeah. There's one I saw one on Chrome 24 earlier for over 200.
>> That's insane. Yeah. Yeah. Money talks for sure.
>> There's at least two or three real auction comps, auction results that are over like 170.
>> That's insane, dude.
>> Yeah.
>> What um what did your folks do growing up?
>> Uh my dad was in the shipping business.
Um, he had like a small shipping company in based in New Jersey and my mom was like a teaching assistant.
>> Okay.
>> Yeah.
>> So, you got sort of an entrepreneurial vibe from your dad, I guess.
>> Yeah. Sort of. They're both They're both from the Bronx, like very working class.
>> Yeah.
>> My dad was Jewish, my mom's Italian, so a pretty pretty New York mix.
>> Yeah. Yeah.
>> There was a lot of that where I grew up.
>> You got to be dialed into the food scene then.
>> Yeah, for sure. Yeah.
>> Is he a Yankee guy? Obviously >> he was he passed away a long time ago, but yeah, he he was, but I was never really into basketball. Uh, sorry, never really into baseball.
>> Yeah, sure.
>> More of a basketball guy. Yeah.
>> Okay, got it.
>> Yeah.
>> What um what watch has gotten the most wrist time, would you say, recently?
>> Recently?
>> Yeah. What are you rocking?
>> Usually I'll wear whatever I have new in stock, but my PC 96, the steel, the steel 96 with Brigade numerals, I wear I've never really tried to sell it. Um, I wear my Cardier Tank London a decent amount. Um, >> is that yellow gold, I presume?
>> Yeah, it is.
>> Yeah, I guess they only made them in yellow.
>> No, they they made them in white also.
Very rare. Yeah, they did.
>> I wonder how many they made. I don't think I've ever seen one.
>> Wait, is it PL? No, white. It was white.
Yeah, they made them in white.
>> Cool. Um, have you ever tried to hunt something that you just quite literally couldn't find?
>> Oh, all the time.
>> Really? For >> sure. Oh, there's so many. I mean, if you look if you look at like some of the lists of PC references or the PC books or old cataloges, you see stuff every with every page turn that you've never seen. You can Google it, nothing comes up.
>> That's what's great about the old cataloges and the old books because there's so much stuff that's not on the internet.
>> Right. Right. Right. Right.
>> Oh wow. Well, is what's what's one of the ones that you're like hunting right now or is there or is it just kind of like, oh my god, I saw that in a book once and now I'm finally seeing it. or is there top of mind like you're really hunting something right now?
>> Anything I mean anything that I'm there there's a million watches that if I saw I would buy but I wouldn't say I'm actively hunting them. You know I would love a 1463 like a PC chronograph Tsy Tandi. There's probably 20 of them for sale but you know there's I'm waiting for the right one at the right price.
>> What do you consider that to be currently right?
>> 150 for a a nice yellow gold a really good yellow gold one. I kind of missed out on one at the show that Matt Bane bought. Um, but I probably should have bought it. But >> how this this is a watch I would buy and then eventually sell.
>> Yeah. Yeah. Yeah.
>> Watch that at that price, >> right? Okay. You're in New York. I'm going to jump to a conclusion and assume you don't have a car currently.
>> Okay. Have you any interest in cars now?
>> Not really to be honest.
>> Yeah. Not really. Even Philano has sold all his cars that he was like famous for.
>> So he has nothing now.
>> I think he might have one car. I mean he has I think he has a car that he like drives his daughter to school in like a regular whatever and then maybe he has one something in New Jersey, but all they're all gone.
>> Wow. So he even sold like his his his M his BMW.
>> Wow.
>> I think so.
>> I thought he was going to hold on to that forever. Anyway, >> needs money to buy more watches. So he's really in deep with the watches.
>> Yeah, that's one way of putting it.
>> So Phil likes watches, you're saying?
>> Yeah, >> because I heard you were close to buying a 911.
>> I mean, maybe maybe something I toyed with eight years ago.
>> Okay.
>> Um, you know, just because someone had one for sale, I was like, maybe, but then you got to get a garage that's a thousand bucks a month in New York and then >> Yeah. Yeah.
>> worry about the upkeep.
>> Do you have a favorite generation of that car?
>> Not really.
>> Okay.
>> I don't really know. I I don't know enough. would have been so eight years ago would have been like the eight-year-old or the then >> no no it would have been any one I ever really considered which is really n I haven't really consider it would be a vintage probably 70s or something >> okay I see probably >> yeah yeah yeah sure >> seems so cliche >> I want to know what the kitchen's looking like because I know you like to cook >> uh it's a mess so I'm not going to show it to you >> no I'm not physically looking like but like are are we on all clad are we Japanese knives like what what's the >> Japanese knives I'm like but I'm Not I'm not going to turn the camera around.
>> Yeah, please don't.
>> Uh still still operating with gas luckily because you know they're like getting rid of all gas.
>> Got that in the house.
>> Um in New York.
>> So you're not an induction guy?
>> No, I like fire. I don't I don't cook as much as I did like a year ago.
>> Okay.
>> Um but yeah, I like it. I like I like cooking for sure. And you know, I'm in a small apartment so it's not super easy to do anything with high heat or whatever.
>> Right. Right. You're just not cooking because you're traveling too much or >> I travel a lot. You know, it's messy.
>> Yeah.
>> Um, yeah. I just not as, you know, just not I don't really have a reason. I'm just not cooking as much as I used to.
>> If you have somebody coming over, what's the dish you'd prepare to to impress them?
>> I love like a like a full roast chicken with all the trimmings. Like I like that a lot. Like a really nice chicken.
>> Like a French style >> or or even English style.
>> Okay. Sure. No, I guess it's a pretty American dish, but yeah, how I think of like a Sunday roast.
>> Um like like a big ribeye, >> um any any pasta, like you know, different kind of soups, etc. >> Yeah, that's cool, man.
>> Yeah.
>> Well, dude, that's that's kind of really all I got for you. I've >> it >> you Well, you talk so fast that like you can kind of breeze through this.
>> I'm used I'm used to trying to get my uh Tik Tok videos to under two minutes.
Well, I know that's I'm sure there's muscle memory there. Um, but that's good. But your your recall is good as well. So, uh, that that's fascinating.
Um, are do you have any questions for me or did you want to promote anything else?
>> Um, let's see. I guess if this is truly the end, follow me on Tik Tok and Instagram, Mike, and then download the Pushers app, which is on the App Store and Android.
>> You guys just had had an update, right, with >> Yeah, we just updated. We added a funny new feature that's kind of like Tinder.
Yeah.
>> You could swipe through all the watches on the app now. Swipe left or swipe right. People like it actually. Pretty addictive. It's a funny little >> It's not It's It's a non-serious thing.
We just added it. It's It's like a funny thing. And also for listings that have been like at the bottom of the feed for a long time, it kind of brings them back up to the top to see watches that are still available, stuff like that.
>> Okay. So, when you swipe left, that's no, right? Um >> does that mean that you'll never see the watch again? Like what if >> it's just you you'll still see it if you go to the dealers pushers page.
>> Sure. Okay.
>> And you'll still see it on the feed if it gets bumped, but in in the winder section was what we call it, the Tinder like uh little feature winder.
>> Um it won't be shown to you on there.
And anything you swipe right >> automatically charges to your credit card. No, I'm just kidding. Anything you swipe right, you get the option to add it to your favorites at the end of the swiping. Or you could set it where it automatically gets added to your favorites so you get notified if it sells or the price drops. Is it winder with no e on the end?
>> No, it's just it's winder with an e.
It's just a feature within pushers.
>> I just love the grinder. Yeah.
>> Yeah. Yeah. Yeah.
>> That's hilarious. Um cool, man. Well, dude, I can't thank you enough for your time. This was this was fun. It went by like it was 20 minutes, but it wasn't, which is funny.
>> Um All right, dude. Well, I hope to see you this week.
>> Yeah, for sure.
>> New York.
>> Cool. Thank you so much for having me on here.
>> Yeah. All right.
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