The NFL strategically schedules high-profile Thanksgiving Day games to maximize viewership and advertising revenue, as demonstrated by the Dallas Cowboys hosting the Philadelphia Eagles, which represents a 'monster' matchup that breaks viewership records (57.2 million viewers for the previous Cowboys-Chiefs game). The schedule makers balance competitive considerations, team performance, and market appeal when assigning these premium broadcast slots, with the goal of creating compelling matchups that attract the largest possible audiences.
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Cowboys vs Eagles on Thanksgiving Is Gonna Smash Some Ratings Records, Right?? | The Rich Eisen ShowAdded:
Let's focus, guys. Sorry. Sorry. I thought we were >> schedule release. Yeah. Every day there's a new game getting released one by one. Drip drip drip. All these guys and ladies that are working so hard for the National Football League. One by one. We're finding out from all of these partners that are paying gajillions of dollars for the rights to show these games. their right is to use their platform in front of their advertisers at their upfronts to say we've got a game to announce >> or three like Fox went >> we got please >> we have three >> you got games to announce today Disney announcing the first Monday night football game is Broncos Chiefs let's go >> okay >> let's go >> okay >> now they announced Chiefs and Broncos capping off week one. Monday Night Football is back from ESPN. Then you look at it, Broncos on tops, Chiefs on the bottom. Does anybody know where where this game's being played? Anybody?
Can we get a little bit of heads up? Do the Broncos have shoulder on the Chiefs or what?
>> Makes it seem like Kansas City.
>> It looks like it's Kansas, but they say Chiefs and Broncos >> and not not ver not at >> I have a feeling it's going to be in Denver.
>> I would say with all due respect, it should be they won the division like correct.
>> With all due respect, >> yeah, they're not going to go on the road to arrowhead to start this thing.
>> Come on. And uh you know what this tells me?
>> What's that tell you?
>> The schedule makers feel Momes is going to be ready.
>> That's that's how I saw that.
>> They're not going to say first Monday night game of the year is Bo Nicks coming back from his ankle injury and let's see what Justin Fields has.
>> But who are they talking to? They're calling up Andy. I don't know. Hey Andy, how's he?
>> They might be doing that. If I'm in charge, if I'm Mike North and the rest of that crew in the uh home office of the National Football League, I am 100% calling up the Chiefs and saying, "What do you think?
What do you think?
It's one extra day to get ready." Two, right? Every second counts cuz here's a guy.
>> All right.
>> I mean, this guy Robs, I mean, come on.
But we always go next level here in the Rich Eisen Show. We always go a step further. You know what this means?
>> One more game that we know is not going to be the home opener for the defending Super Bowl champs cuz the Chiefs take them off the list just like you take the Giants and the Cowboys off the list cuz they're the first Sunday night game of the year. Just like you take the Rams and the Niners off the list cuz they're starting the whole shooting match in Australia. It's the Bears.
>> Except you're hearing out of Boston there's all sorts of rumors it's going to be the Patriots >> Super Bowl rematch.
>> Except you believe unless you believe the other schedule that you saw released.
>> I don't know who >> illegally.
>> I don't know who to believe.
>> Leaked >> illegally >> saying that the Patriots and the Steelers are opening against each other.
>> I don't know which leak to believe. And the bottom line is I used to care. I don't anymore.
>> I don't. NFL Network. We don't have the schedule release show anymore. That one's on ESPN.
>> So, there you go.
>> Do you feel free?
>> Oh, God. Do I feel free? This used to piss me off to no one. You know, I would come in here muttering and cursing like this leaks.
>> These leaks.
>> So funny.
>> How do you expect me to do a show? I'm cuz I'm a lead pipe wielding professional. I want it to be a surprise.
>> You wield a lead pipe, sir.
>> I wield a lead.
>> No, I don't care anymore. Don't give I'm so free. Dilly gaff as they say, Rich.
>> Sorry, folks.
>> Another game.
>> Another game. The first Thursday night of the year. Al Michaels taking Air Al to Western New York.
>> All aboard. Anyone who lives in Los Angeles want to go with Al to go to Buffalo first? You bet you do.
>> How many seats on the plane?
>> Because I don't know.
>> 13.
>> Lions in Buffalo. Big night. The new stadium. Oh, >> revealed. Yeah, tune in.
>> That's going to be >> a new stadium. Tune in.
>> Tune in on Prime Video. It's kind of like a football version of the Met Gala with Bezos.
>> Well, but they all have the same >> except they're wearing Except they're wearing zubas.
>> Nice. And tables.
>> And tables, you know. Let's see that in the Met Gala. Why don't you go there, get get all oiled up, and start throwing yourself around. If someone got power bombed through a table for Met Gal that would be >> Devil's Prada three. Let's come up with the topics right now.
>> We're talking what would they >> and it's also >> I imagine it could be the first road game for the Lions cuz the Bills this the Bills are going to start on the road for sure because this is the home opener. That's why they're put them on national television.
So I don't know where the Bills are going to start week one.
But again, we go a step further. Big game for the Lions. Like if they they could start off 0 and2 in the first five days potentially. This is going to be a tough win.
And if you listen to overreaction Monday, Christopher Brockman came up with a top five to end our show.
>> Top five in an overreaction.
>> First time we've ever done that.
>> You You're know crossover. Got to got to expand.
>> You're going here. You're going there.
>> Okay.
>> People think we're going here. You're going there.
>> Got to expand, >> right?
>> Yeah.
>> And you had his top five.
>> Keep them guessing.
>> Coaches on a hot seat. Number three was Dan Campbell. You know, doesn't like that?
>> A blog site called Pride of Detroit.
>> Oh, no way.
>> Look at the headline.
>> Analyst ludicrous ludicrously claims ludicrously isn't a headline because you pissed him off. Chris, >> more importantly, >> ludicrously claims Dan Campbell's on the hot seat. analyst >> Rich Eisen's co-host.
Maybe that's how you should go to uh Ken Rom.
>> Rich Eisen, >> you should go to Kevin.
>> Yeah, Kevin Ram's tournament.
>> Analyst. Analyst or co-host.
>> Rich Eisen's co-host believes Detroit Lions coach Dan Campbell's on the hot seat. Here's why he is wrong. You gave this person >> content. You're welcome.
>> Paragraphs of copy.
>> You are welcome.
>> Paragraphs of copy. Was that a train song?
>> That's good. I saw someone in the YouTube comments be like, "If Campbell gets fired, just give me the slip to sign now."
>> Wow.
>> Well, see, >> sorry, DJ.
>> Why? Why?
>> All right. You're always That's our next level way of doing that.
>> The certificate >> and the motherload, >> Mike, you're so prideful. How come you're not at the Fox up front? You're literally up front for Fox everywhere you go.
>> By the way, you should be worked. I worked one years ago. Did one years ago >> and nobody could hear what they were saying, so they said, "Get them out of here." Hey, that's >> the audio is off. Must have been.
>> That was a little blow.
>> That was a little >> I'm nominated for another sports year.
>> Hey, great.
>> Yeah, I saw the video for this. I saw the video for this. Tom Brady and Gronqua there. Aaron Andrews showing up.
>> It's about us.
>> Thanksgiving day.
Eagles Cowboys.
>> That is This is a monster.
>> Now, what does this mean?
>> A monster. Here's what this means.
Here's what this means. What this means is the NFL, >> forget this less is more stuff. Forget it. More is more. The National Football League >> last year put Kansas City in Dallas.
>> All right. And even though Kansas City wasn't doing Kansas City things, Mahomes was still healthy and there was still hope that they would flip a switch and get it going. Same thing with the Dallas Cowboys.
Even with those two teams not performing as well as everybody believes this year they could, that game drew 57.2 million viewers.
That was a record of course on CBS, America's most watched network.
>> Car Sharks higher.
>> This means the NFL says that record's not good enough.
>> Yeah, it's getting shattered. That is getting shattered.
>> We are going to try and break it all the way up. No, listen because that is a prime piece of real estate for any week for Fox or anybody else that's lucky enough to get it.
>> And Fox is like, "Sure, >> let's do it."
>> Well, they know who to call when they want the numbers to boost. Ghostbusters.
>> I mean, and it also means, you know, last year, if you remember, Mike North, who uh puts a schedule together for the NFL, said the reason why they were able to put the Chiefs on Thanksgiving in Dallas is because there were so many other marquee games based on the way that conferences were laying out or or setting up and the way that certain divisions were playing other certain divisions. I mean, you take a look at the Dallas Cowboys schedule, other than their regular season contests with their division opponents. They've got a home game with San Francisco. They have got a home game with Baltimore that's going to um Brazil. They have got road visits to here in Los Angeles to take on the Rams and Green Bay and Seattle.
>> So those are real pieces of real estate otherwise. So let's just take Philadelphia and put it on Thanksgiving and break a freaking record.
>> Oh, why we break bread? Cuz it's Thanksgiving.
>> And you know what that means now?
>> And a wishbone. One game was just a interesting comment from TJ.
>> Of course, >> two games made a win loss game.
>> Said two games.
>> What does three games mean?
>> You know what it means.
>> Give me the music, Mike.
>> Uhoh.
>> Give me the music here.
>> Come on. Let's go.
>> Here we go.
>> Let's go, TJ.
>> Put it up.
>> Put it up.
>> Oh, what do we got?
>> We already had week one as a win.
>> Week three is a win.
>> Yeah.
>> TJ, what happens week 12 when the Philadelphia Eagles visit the Dallas Cowboys?
>> Listen, I know what you want me to say.
>> Yes, I do. I'm not going to give you what you want. What do you want? What do you think I want?
>> Your damn.
>> You know, I'm just going to say we'll be TWO IN ONE.
>> OH.
>> OH, YOU lose at home.
>> What is happening?
>> I'm being real. I'm keeping it real.
>> You think the Eagles go into Dallas on Thanksgiving Day and take away your Thanksgiving?
>> That's You're asking me May the 12th?
>> I am.
>> That's how I feel. Now, once the season starts, I'll probably flip it. You know what I'm going to do, but sure. I I'll say we'll be two in one out of these.
>> Wow. What an oh Henrylike twist at the end of this.
>> That's the thing. I got to keep you bobbing and moving and moving and bobbing.
>> Talking about >> I did not see that coming.
>> Schedule release. That's the way we handle the schedule release here on the Rich Eisen Show. Maybe we should do the show.
>> Yeah, I was just going to say we should make if we do this again this way all the time.
>> I want to care again.
>> Counter programming. You know what I mean? This is getting my juices flowing.
>> Let us do the schedule too, guys.
Release.
>> I've done it for years. We created the damn thing. ESPN took it from us and created their own thing. Now they're doing it without us.
>> That's kind of wrong.
>> It's happening.
>> Don't we know people there?
>> I am so out of you know what's to give it.
>> We're not down. The sun is up.
>> Yeah.
>> What's up, Trevor? Hey, you made it all the way to the end. Thanks for that.
Check us out every single day streaming live on Disney Plus and the ESPN app 12 to 3 Eastern.
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