Content growth is a process of experimentation and validation

Added: 2026-05-26

[00:00:00]This person is crushing it and you're overthinking your content.

[00:00:07]She's got 16 million views.

[00:00:11]16 million views. Now you might be like, "Wait Shuron, I don't want to make any of that content." It's not about that.

[00:00:16]It's about this.

[00:00:18]You're allowed to only do two things.

[00:00:20]Number one, test new ideas or double down on validated ideas. Otherwise, you're just guessing.

[00:00:25]This is how you validate and get viral content. Number one, you post a bunch of ideas to test. Number two, you look for a validated idea from somewhere else. It doesn't even have to be your own. Number three, you create content based on that idea.

[00:00:40]Number four, you expand that on all the platforms. And number five, you only do more if it already works. Otherwise, you go back to testing.