We opened in Australia's largest shopping mall | Building Brooki

Added: 2026-05-28

[00:00:00]Nice.

[00:00:02]>> [music] >> I am nervous that we won't be ready to open right on time.

[00:00:08]10 minutes to go.

[00:00:10]>> [music] >> So, I'm starting to realize we should have done this last night. These finicky little flavor signs.

[00:00:17]Last minute stress.

[00:00:20]Let's go. We need to open.

[00:00:23]A cold front moves into the southwest of the state.

[00:00:25]>> place I ever lived outside of Tasmania was Melbourne. It was like my first experience outside of living at home.

[00:00:32]Fresh off the boat, 18 years old. I lasted like 4 months and then I went home. I was like, "I miss Tassie. I miss my family." So, now to open a store, full circle, mini me would be like, "What?" There's always the nerves that like is anyone going to show up? Is anything going to go wrong? Let's go. We need to open. Go this way. Perfect. It's going to be really interesting to see first of all, how many people know the brand and then how many people we can kind of capture and bring into our orbit in a brand new space where there's so many people walking around. Because I think that's the scariest thing is like everyone knows who you are in Brisbane, but then opening in Melbourne for the first time, what if no one shows up?

[00:01:10]>> [laughter] >> It's always like in the back of your mind.

[00:01:15]Yeah.

[00:01:17]Hopefully they do.

[00:01:19]>> [snorts] >> There's Andrew.

[00:01:24]Woah. Oh, my whole bag has taken a ride in this guy's boot.

[00:01:30]Course it's raining in Melbourne.

[00:01:32]>> It's been absolutely pissing it down all night. This is the first location that I haven't set up myself. It's freezing.

[00:01:39]I actually put myself into early labor the second store that we opened, and I think all that excitement and adrenaline just like pushed me over the edge.

[00:01:48]Wow.

[00:01:50]It's so pink.

[00:01:52]I actually think that there's three customers [music] there already waiting, and we don't even have like the bollards ready or any It's 6:30 in the morning and there's already people waiting.

[00:02:00]That's crazy. Yeah, let's go down.

[00:02:03]We do have actually um merch for the first 100 people in line, but I feel like if you got here before me, you deserve something extra.

[00:02:12]Let's do this. Hello, my angels. Brookie angels, how are you? Well, welcome.

[00:02:18]First store opening. You know, I get a little bit like overwhelmed and it's kind of like all the adrenaline and everything and so then you just kind of start doing the things you don't need to do first, like opening up all of these postcard menus.

[00:02:30]But, I think [music] Okay, so we need to set up the merch display.

[00:02:35]I feel like that's a vibe.

[00:02:37]Let me see from your side. This will have all of the merch, so while people are waiting in line, they can like see the offering. And then down the sides will be all of the cookies. We've got 1 2 3 4 5 6 7 8 9 10 11 12 for opening.

[00:02:51]So, an extra four flavors. Yay! Thank you.

[00:02:56]I have no idea what time it I actually wore a watch because I won't have my phone on me. It's quarter past seven.

[00:03:04]I feel like we're doing all right so far.

[00:03:07]As soon as the coffee comes and kicks in, we'll move a bit faster.

[00:03:12]I'm a Virgo, so I always want to be very involved in everything, perfectionist.

[00:03:16]Once we get it all set up, let's trial it. I'll be a fake customer.

[00:03:20]Uh this is the waiting signs, but it's like embarrassingly small.

[00:03:24]I mean, the kids will be able to read it.

[00:03:27]I really It looked a lot bigger in the picture.

[00:03:32]1 2 3 BROOKIE!

[00:03:34]BROOKIE!

[00:03:38]YAY! THANK YOU, GUYS. Let's do it.

[00:03:41]>> go. What was your name for the book?

[00:03:44]Heather, h e a t h e r.

[00:03:45]>> Yeah, yeah, perfect. Thank you so much.

[00:03:47]You're so welcome. It's strange. A lot of people. Yeah, and they brag the Melbourne weather, so yeah, it's fun to see them.

[00:03:54]Choose your cookies between now and getting to [music] the counter. Nice to meet you. Hello, how are you? I like the pink.

[00:04:00]All right. You're so welcome. Thank you, guys. So, what's your favorite cookie out of all those? Maybe the carrot cake.

[00:04:07]The carrot cake? It's so good. The best seller is the chocolate chip. Oh, I'm going to go and get you one, 100%. I'm going to give you one for free. Now, she can eat a chocolate chip cookie on me.

[00:04:15]Just don't drop it.

[00:04:17]I am stretched.

[00:04:19]I honestly think I might [music] be like this for a few hours.

[00:04:22]Hey, should we like a night club where I just pull you up the front and make you like a VIP, right?

[00:04:27]>> Come on down. We just had people from Ireland, people from Gippsland. A lot of [music] people saying that they're traveling an hour or two. I don't know from which direction. Feeling very, very special. This is from the store in Germany. No, I know so many people say they're so hopefully. [music] We're doing London later this year, and then I think somewhere in Europe, so keep an eye out.

[00:04:44]Thank you. The first thing I did when I graduated was come home and make your chocolate [music] chip cookies for Bueno, Biscoff, two birthday, and two cinnamon.

[00:04:57]We totally underestimated it. We're going to sell out.

[00:05:00]We're definitely going to sell out.

[00:05:02]I believe in Australia's biggest shopping mall. [music] It's just like that exposure that you don't get. Full circle, mini me would be like, "What?"

[00:05:10]So cool.

[00:05:11]All right, let's do it. Next customer.

[00:05:13]Hi.

[00:05:15]Hello, how are you?

[00:05:18]>> [music] >> It's just the start.