Swatch AP Collab sells out at Lenox Square

Added: 2026-05-24

[00:00:00]Well, we all love a great collaboration, and if you were in Atlanta at Lenox Square Mall over the weekend, you could see why people were going crazy. It was a Swatch Audemars Piguet collaboration.

[00:00:16]Now, Audemars Piguet is a Swiss watch company, and I mean, their watches cost between $20,000 to $100,000. Well, they have a collab with Swatch for a pocket watch based off of their Royal Pop collection that's retailing for $400.

[00:00:35]So, you can imagine everyone swarmed to the Swatch store to go and get it. They sold out, but the crowds were still there, so police had to shut it down.

[00:00:45]But, Swatch says do not worry. They are producing more of this collection. They are sold out, but it's not a limited edition that's going to go away. So, the next time, see if you can get it online, or again, get to the store early, but the collab is not over.